Stay ConnectedWelcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog.
We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You’ll learn about recipe SEO, food photography, plugins, monetization, traffic, and more.
New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
The importance of limiting comparison, how to be flexible, focusing on your craft, and why posting frequency isn't very important with Bjork Ostrom.
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Welcome to episode 245 of The Food Blogger Pro Podcast! This week on the podcast, Bjork reads an email we recently received and offers advice on how to overcome the feelings of feeling stuck.
Feeling StuckToday's podcast episode is actually one of our new favorites because it actually came together in less than a week.
We received an email from a fellow blogger last week, and in the email, she describes why she's feeling a bit stuck. She's optimizing her posts, she's creating pictures for Pinterest, she's focusing on email marketing, but her traffic isn't where she wants it to be. She feels like there's something that's she's missing – a key that will unlock her blog's potential.
And that sounds familiar, right? "I'm doing all of these things…why am I not seeing results?"
So this episode is all about that – what to do when you feel like you've done everything.
You'll hear this blogger's anonymous email in its entirety in this episode, and I'm sure the sentiments that are shared in the email will sound really familiar to you. Then Bjork will offer some high-level advice and specific strategies that you can implement if you're feeling stuck in a similar way.
It's definitely a different kind of episode, but we hope you enjoy it!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
How SaaS businesses solve problems, tips for diversifying your portfolio, and the importance of delegating with Kevin McArdle.
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Welcome to episode 244 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kevin McArdle about running businesses, solving challenges, and building your portfolio.
DiversificationThis week's episode is a good one because it's all about diversifying your portfolio, and not in the ways we typically talk about in terms of food blogging.
Bjork interviews Kevin McArdle from SureSwift Capital about investing in businesses, building solutions to your audience's needs, and the lessons Kevin when starting his business.
I had so many takeaways from this episode, and we hope you learn of some ways that you can grow (both personally and financially) through diversification in this episode.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Why keyword research is so important, what EAT means, and updating content with Ewen Finser.
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Welcome to episode 243 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ewen Finser about creating awesome content that search engines and your readers will love.
Best-in-Class ContentWe hear from a lot of bloggers who are interested in increasing their traffic. And while there's a ton of information out there about this very topic, today's podcast episode focuses on a refreshing way to understand search engines and SEO: you want to give the best possible answer to your readers and to search engines. Simple as that.
And that's exactly what Ewen is here to discuss today.
From organizing content in a logical way that maximizes SEO benefits to understanding the nitty gritty of keyword research, you'll learn a lot about website structure and optimizing content in this interview. Enjoy!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
What fresh content is and why it's important for Pinterest, how to use Pinterest Trends, and how often you should be pinning with Kate Ahl.
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Welcome to episode 242 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kate Ahl talks about using Pinterest in 2020.
Social Trends: Pinterest in 2020Today marks Part 2 of our two-part series on social media in 2020. Last week we focused on Facebook and Instagram, and this week is all about Pinterest.
Pinterest can be a huge traffic-driver for food bloggers. In fact, it's consistently in one of the top three spots of traffic drivers for food bloggers.
That said, Pinterest is constantly in pursuit of making the platform better for its users, so it changes quite a bit.
That's why we're excited to focus on the best practices for Pinterest in 2020 in today's episode. Kate Ahl is here to give you her recommendations for finding what's trending on Pinterest, pinning fresh content, writing awesome Pin descriptions, using promoted Pins, and more.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Facebook groups as part of a social strategy, building engagement on Instagram, and how to streamline writing your Instagram captions with Abby Bayatpour.
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Welcome to episode 241 of The Food Blogger Pro Podcast! This week on the podcast, Alexa interviews Social Media Manager, Abby Bayatpour, about how food bloggers can be promoting their content on Facebook and Instagram this year.
Social Trends: Facebook and Instagram in 2020Today's new episode marks the start of a two-part series here on the podcast, and in this series, we're focusing on social media in 2020 – i.e. what you, as a blogger, should be focusing on when it comes to promoting your content and your brand on social media this year.
We're going to focus on Facebook, Instagram, and Pinterest during this series, and in today's episode, our incredibly talented Social Media Manager, Abby, will be speaking about Facebook and Instagram trends for food bloggers.
If you've ever stared at a social media platform and thought, "What do I post today?", we think this series will help you form your social strategy for the new year.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
How home office deductions work, why you should consider hiring a CPA, and how to track your mileage with Bjork Ostrom.
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Welcome to episode 240 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks through the ways you can create income without doing more work.
IncomeMaking more money without doing more work…that's the dream, right?
Well, now it's a reality!
Bjork is here today to chat through some of the ways you can work smarter and make more money without doing more work. It's a really helpful reminder that we don't necessarily need to be hustling all the time to get our businesses to a new level; some small tweaks in your day-to-day can help get you there as well.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
How to be light on your feet, the most impactful work for Pinch of Yum, and the sacrifices of building a business with Lindsay Ostrom.
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Welcome to episode 239 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lindsay Ostrom about navigating the different seasons in her blogging journey.
Ten YearsPinch of Yum is turning 10 this year, and as I'm sure you can imagine, it has changed quite a bit in that time.
In today's episode of the podcast, you'll hear about the different seasons of Pinch of Yum and how Lindsay navigated them while building her blog into a business. And she covers it all – from running her blog as a side hustle to transitioning to it being her full-time gig to hiring team members to current day.
Regardless of what season of your blogging journey you're currently in, you'll find a lot of advice in this episode that can help you navigate the good, the tough, and everything in-between.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Ad-supported video players, why user experience is important, and understanding ad impressions with Bjork Ostrom.
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Welcome to episode 238 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about how you can optimize and increase the earnings you receive from the ads on your site.
Understanding AdsAds can be an effective way to earn money from blogging, but how do you know you're making the most out of your ad placements?
That's what Bjork is here to talk about today! He's sharing seven tips to help you increase the earnings you're receiving from the ads you're running on your site without having to increase your pageviews.
From understanding viewability and impressions to encouraging your readers to stick around on your site, this episode of the podcast will help you make sense of the wonderful world of ad revenue!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
How Pinch of Yum is repurposing recipe videos, how to manage a remote team, and what to expect with the Food Blogger Pro redesign.
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Welcome to episode 237 of The Food Blogger Pro Podcast! This week on the podcast, the team talks about the "one thing" they're excited to accomplish in 2020.
The One ThingThis is a different kind of podcast episode, but we think you're really going to like it.
Heading into a new year can feel a bit overwhelming, but it sometimes helps to narrow-down your focus and think through that "one thing" you're excited to accomplish this year.
And that's exactly what we're doing in this interview! Alexa, Bjork, and Emily each share the one thing they're excited to tackle in 2020, and we hope that it encourages you to figure out your "one thing" as well.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
How your site design can impact site speed, optimizing your category pages, and how to build your own thing with Bill Erickson.
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Welcome to episode 236 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Bill Erickson about the impact your design can have on your blog.
ThemesBill is a WordPress developer, and he's here today to chat about the impact your site's design can have on performance and user experience.
Bill works with food blogs quite a bit (Pinch of Yum included), so you'll really appreciate the advice he gives from a food blogging perspective. From figuring out what fonts to use to understanding how themes and design can impact site speed, this episode is packed with easy-to-understand tips and advice about design.
It's a really cool interview, kind of different from our norm, but we hope you enjoy it and learn something if you're pursuing a site redesign this year.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
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