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The Ecommerce Roadmap — Business
The Ecommerce Roadmap

Join Susan Bradley on The Ecommerce Roadmap. Each week, we’ll take you behind the scenes of real stores where you’re going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business.
An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce business.
Susan Bradley is a successful ecommerce entrepreneur and strategist who has built, grown, and sold multiple seven-figure businesses. As the creator of the proven Reliable Revenue® framework, her data-over-feelings approach has helped thousands of store owners build sustainable ecommerce businesses.
Join Susan weekly for actionable training including how to grow your Shopify store traffic and revenue, master email marketing with Klaviyo automation, build customer trust using JudgeMe reviews, optimize conversion rates, create winning ad campaigns, and develop the strategic mindset needed for long-term ecommerce success.
Plus, get inspired by real success stories from Inner Circle members implementing our proven training methods—from jewelry designers creating viral campaigns to makers building $40K monthly businesses while working full-time.
Are you asking yourself: Is it possible to create consistent, predictable revenue in ecommerce? Can you take your Shopify store from struggling to six figures? The answer: YES! Let’s build your roadmap to ecommerce success!
Don’t forget to subscribe and join thousands of store owners building their dream businesses one strategic step at a time.

Latest Episodes:

256: How Pivoting and Consistency Doubled Sales for Wendy Feb 25, 2025

Show notes

In this episode, we're learning from Wendy's incredible journey of doubling her sales within a year. After a motivating comment in our Inner Circle group, we invited Wendy to break down her success into actionable steps that we can use in our own businesses.

Tune in for a detailed breakdown of Wendy's successful strategies and learn:

📈 How Wendy crafted a step-by-step plan to meet her goals.

📚 How coaching calls fast-tracked Wendy's learning and implementation process.

✉️ Wendy's consistent email marketing and the role it played in her sales growth.

RELATED LINKS:

[Log Cabin Vintage](https://www.logcabinvintage.com/)

How Many "Eyeballs" See Your Product?

https://thesocialsalesgirls.com/how-many-eyeballs-see-your-products-get-past-this-roadblock-to-success-episode-175/

Here's How To Find Your Future Buyers

https://thesocialsalesgirls.com/heres-how-to-find-your-future-buyers-episode-206/

What Happens When You Put Marketing First

https://thesocialsalesgirls.com/what-happens-when-you-put-marketing-first-episode-198/

Build A Massive Audience With A Brand Video

https://thesocialsalesgirls.com/build-a-massive-audience-with-a-brand-video-episode-162/

_______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

255: These 7 habits predict success, start implementing them now! Feb 18, 2025

Show notes

Susan shares the 7 habits that are the best predictors of an online store's success. These are habits that can be practiced by store owners at any level of business, from mindset to practical tips for overcoming any obstacle.

Tune in and find out if you've got these 7 habits that predict success!

RELATED LINKS:

Want Better Results? Do This First.

https://thesocialsalesgirls.com/want-better-results-do-this-first-episode-128/

How Long Will It Take You To Reach Your Goals?

https://thesocialsalesgirls.com/how-long-will-it-take-to-reach-your-goals-episode-203/

Here's What To Do Differently In 2024

https://thesocialsalesgirls.com/heres-what-to-do-differently-next-year-episode-195/

How To Reach Your BIG Goals This Year

https://thesocialsalesgirls.com/2024-how-to-reach-your-big-goals-this-year-episode-197/

_______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

254: Everything you want to know about Reliable Revenue Feb 11, 2025

Show notes

Reliable Revenue is a once-a-year intensive course focused on building a long-term conversion system to maximize customer lifetime value through email marketing strategies and automations. It does not cover traffic, ads, or SEO but ensures businesses are set up to convert effectively. The program is designed around Klaviyo and Shopify, though Klaviyo integrates with other platforms.

A free mini-course runs from Feb 16 – March 2, providing insights into Reliable Revenue. Early enrollees get a bonus, and live Zoom Q&As offer direct support. Sign up for the Reliable Revenue Mini Course here:

https://learn.thesocialsalesgirls.com/2025-rr-prep-course-organic/

_______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

253: Make your Brand + Products Stand Out Feb 04, 2025

Show notes

Susan and Bonnie Christine discuss how surface pattern design helps businesses stand out through custom branding. Bonnie, a self-taught designer, turned her passion into a career by taking small, consistent steps. Surface design applies to products like fabric, wallpaper, and stationery, offering income through licensing or sales. Bonnie's free workshop, Your Pattern Playbook (Feb 10–19, replays until Feb 28), covers industry opportunities, collection planning, and income strategies. She teaches Adobe Illustrator in a simple, step-by-step way, making it accessible to anyone. Entrepreneurs can use this skill to create unique products, increase revenue, and build a memorable brand. Sign up here for Your Pattern Playbook: https://www.bonniechristine.com/a/2148047540/LpE5oE2w Want to learn more about surface patterns? Click here:

https://www.bonniechristine.com/a/2148047541/LpE5oE2w

_______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

252: Use these 3 Steps to Get Featured in Gift Guides Jan 28, 2025

Show notes

Getting your products featured in gift guides can be a game-changer for your business. It builds credibility, boosts sales, and gets your brand in front of the right audience—all without paying for ads.

In this episode, I sit down with Gloria Chou, a PR specialist who teaches small business owners how to land media coverage without hiring an expensive PR agency. She shares exactly how to find the right journalists, craft the perfect pitch, and get featured in top publications like Forbes, Buzzfeed, and Marie Claire.

What You'll Learn in This Episode:

🎯 Why your pitch should focus on the story, not just your product features 📝 The simple 2-step PR formula: Writing a pitch + knowing who to send it to 🔍 How to find journalists who are already writing gift guides in your niche 📧 The secret to crafting email subject lines that make journalists say YES 🔄 How to reuse last year's gift guides to find PR opportunities today

This strategy works even if you have no PR experience—so don't miss out!

_______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

251: 10x'ing Jane's Sales Jan 21, 2025

Show notes

In this episode, we're talking with Jane Harbison, a talented fashion designer and business owner with a clear goal: to 10x her sales this year. Jane specializes in digital sewing patterns for boys and men, and she's sharing her journey of balancing creativity with business strategy.

We cover the exact steps Jane is taking to grow her revenue sustainably, the challenges she's tackling, and the lessons every entrepreneur can apply to their own business.

Here's what you'll learn in this episode:

Why big goals need realistic plans and how to break them into actionable steps.
How to optimize your sales funnel to turn visitors into paying customers.
The importance of understanding your conversion rates and tracking your metrics for consistent improvement.
Why focusing on profit, not just revenue, creates a more sustainable business.
How Jane is planning to attract new customers by refining her lead generation strategy with irresistible opt-ins.

If you're ready to scale your business and create a roadmap to success, this episode is packed with insights to help you get there. Tune in now!

_______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

250: The strategy that will generate the sales you want Jan 14, 2025

Show notes

Ever wondered how to turn your passion project into a thriving, multi-six-figure business? In this episode, Birgit Tolman, owner of The Wishing Thorn, shares the exact strategies she used to transform her cross-stitch shop into a consistent revenue generator. Here's what you'll learn in this episode:

How Birgit connected with her audience by sharing her personal interests and passions.
Birgit's top-of-funnel "Vault" strategy, she used to grow her email list from 200 to 17,000 subscribers.
Why investing in expert help saved her time and made her business more profitable.

Tune in to hear Birgit's inspiring journey and learn how to apply her proven strategies to your own business!

RELATED LINKS:See Birgit's Website here: https://thewishingthorn.com/

Learn more about the Reliable Revenue Course: https://classroom.thesocialsalesgirls.com/reliable-revenue Stabbing in the dark is gone. I know how to create income https://thesocialsalesgirls.com/stabbing-in-the-dark-is-gone-i-know-how-to-create-income-episode-249/

We're Getting Consistent Revenue Now https://thesocialsalesgirls.com/were-getting-consistent-revenue-now-episode-202/

_______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

249: "Stabbing in the dark is gone. I know how to create income..." Jan 07, 2025

Show notes

Ever feel like growing your business is just one high-stakes guessing game? Sarah Hardy knows exactly how that feels—but she's here to share how she turned things around. In just a few months, Sarah stopped "stabbing in the dark" and learned how to create reliable, predictable income for her handmade business.

Here's what you'll learn in this episode:

How to fast-track your growth when time is limited by getting expert help.
Why focusing on ONE task—like weekly email campaigns—can move the needle faster.
The importance of tracking your metrics to understand what's really working in your business.

Tune in to hear Sarah's inspiring story and get actionable tips to create consistent sales in your business!

RELATED LINKS:

Check out Sarah's website: https://ediblemuseum.com and Instagram: https://www.instagram.com/theediblemuseum/

Learn more about Reliable Revenue here: https://classroom.thesocialsalesgirls.com/reliable-revenue

We're Getting Consistent Revenue Now https://thesocialsalesgirls.com/were-getting-consistent-revenue-now-episode-202/

Make your business run without you. Here's how. https://thesocialsalesgirls.com/make-your-business-run-without-you-heres-how-episode-201/

_______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

248: We can teach you how to sell anything. Even if... Dec 31, 2024

Show notes

This episode is valuable for every one of you, whether you have a 7 figure store, or you are in a place where you're looking to get sales traction.

When you listen, try to identify the one thing that was the catalyst for the success you'll hear about in this episode.

Really listen and see if you can pick it up. I'll jump in at the end, and share the one thing - because this is the thing that will put you on the path to success.

Here's the back story for this episode:

Last year we created new training that was a game changer for hundreds of our Members. I think it is the number 1 strategy people like us can use to grow sales this year.

It's so important we're offering it to non members for only $15. In Brand Video Bootcamp we'll show you how to execute this strategy - work with you for 5 days, you get to keep the lessons.

Here's a link to register or get on the waitlist: https://classroom.thesocialsalesgirls.com/brand-video-bootcamp

It's important to you because this is the training that got Rachel selling out her collections of very niched, one of a kind jewelry - with an average order value of more than $100.

And what you need to know is that all the things you may have been telling yourself about why you aren't getting the sales you want are just not true.

I can teach you how to sell anything online, even if you have multiple barriers to getting sales.

I want you to listen to this interview that our Traffic Coach Cathy Hayhurst did with Rachel about how she transformed her business and how she feels about the future.

Hang on till the end, because I'll be back to share the catalyst - and give you your next step.

______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

247. Incredible Focus Leads to $40k Months Dec 24, 2024

Show notes

Ever wondered how to grow a thriving business while juggling a full-time job? In this episode, I'm sharing Glory Puljak's incredible story. In just two years, she turned her side hustle into a $40K/month eCommerce business—all by focusing on what truly moves the needle.

Here's what you'll learn in this episode:

How expert coaching helped Glory master ads and drive traffic.
The reliable system she implemented to consistently acquire new customers.
Her game-changing subscription strategy that boosted repeat purchases and lifetime customer value.

Tune in to hear how Glory achieved massive success in just a few hours a day—and how you can apply her strategies to your own business!

RELATED LINKS:

Glory's website: https://www.hampermystyle.com.au/

Learn more about the Inner Circle: https://classroom.thesocialsalesgirls.com/inner-circle-membership

Learn more about Reliable Revenue: https://classroom.thesocialsalesgirls.com/reliable-revenue

Make your website a lead generating machine https://thesocialsalesgirls.com/make-your-website-a-lead-generating-machine-episode-94/

Ready For Results? I Think You Should Hear This

https://thesocialsalesgirls.com/ready-for-results-i-think-you-should-hear-this-episode-243/

_______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already, make sure to follow the podcast so you don't miss an episode! Follow now

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