The Ecommerce Roadmap - TopPodcast.com

View Top 200 Chart

Back to Rankings Page

The Ecommerce Roadmap — Business
The Ecommerce Roadmap

Join Susan Bradley on The Ecommerce Roadmap. Each week, we’ll take you behind the scenes of real stores where you’re going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business.
An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce business.
Susan Bradley is a successful ecommerce entrepreneur and strategist who has built, grown, and sold multiple seven-figure businesses. As the creator of the proven Reliable Revenue® framework, her data-over-feelings approach has helped thousands of store owners build sustainable ecommerce businesses.
Join Susan weekly for actionable training including how to grow your Shopify store traffic and revenue, master email marketing with Klaviyo automation, build customer trust using JudgeMe reviews, optimize conversion rates, create winning ad campaigns, and develop the strategic mindset needed for long-term ecommerce success.
Plus, get inspired by real success stories from Inner Circle members implementing our proven training methods—from jewelry designers creating viral campaigns to makers building $40K monthly businesses while working full-time.
Are you asking yourself: Is it possible to create consistent, predictable revenue in ecommerce? Can you take your Shopify store from struggling to six figures? The answer: YES! Let’s build your roadmap to ecommerce success!
Don’t forget to subscribe and join thousands of store owners building their dream businesses one strategic step at a time.

Latest Episodes:

276: Create a Successful, Stress-Free Video Strategy Jul 15, 2025

Show notes

Video is one of the best ways to build trust and grow your ecommerce sales—but without a clear strategy, it can feel overwhelming or like a waste of time. In this episode, we're sharing the 3 types of videos every store owner needs to grow awareness, increase clicks, and drive conversions—without burning out.

You'll hear what each video should include, when to use it, and how to measure success (spoiler: it's not just views).

What You'll Learn:

✔️ The one video every store owner should start with ✔️ What to say in your brand video (even if you hate being on camera) ✔️ How to use video to drive real clicks to your product pages ✔️ Why live video works best when everything else is already in place

RELATED LINKS:

Birdmoss Brand Video

Birdmoss Product Video

Sew Hungry Hippie Live Video Strategy

Brand Video Bootcamp Waitlist - sign up now!

Build a Massive Audience with a Brand Video — Episode 162

How to Get 1M Eyeballs on Your Product Every Month – Episode 244

275: Jen's Framework for Hiring and Training the Right People Jul 08, 2025

Show notes

Jen Cura has done what most makers only dream of—she's built a 12-person team that helps her produce one of the most personal, high-touch products you can sell: keepsake "memory" bears made from sentimental clothing.

In this episode, Jen walks us through the framework she used to break down her process, delegate tasks without losing quality, and build a team she trusts—so she could step out of production and into the CEO role.

What You'll Learn: ✔️ How she broke her handmade process into scalable pieces ✔️ The reason she hired task-specific roles instead of general helpers ✔️ The questions that helped her spot red flags early ✔️ Her training system that builds consistency across her team ✔️ Why this works even if you're not a maker—and even if you're hiring your first VA

RELATED LINKS:

The Patchwork Bear

Golden Advice from a Multi-6 Figure Maker

https://thesocialsalesgirls.com/golden-advice-from-a-multi-6-figure-maker-episode-273/

The $500/Hour Job You Should Be Doing https://thesocialsalesgirls.com/the-500-hour-job-you-should-be-doing-episode-226/

Make your business run without you. Here's how.

https://thesocialsalesgirls.com/make-your-business-run-without-you-heres-how-episode-201/

______________________

Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.

Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free!" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales.

Click here, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!

274: Find your future Buyers - using SEO for Ecommerce Jul 01, 2025

Show notes

Have you heard of an SEO Funnel?

We talk about the Sales Funnel all the time, but we haven't talked about how you can create an SEO Funnel. Until now.

Investing time into SEO can be beneficial for any ecommerce business, and you can use a content-based funnel strategy to grow traffic and sales without advertising.

Most of us understand the sales funnel where we've got our cold, warm, and hot traffic filtering down the funnel to the purchase goal.

You can apply that same method of thinking to SEO.

Listen in as our Inner Circle SEO Coach, Sarah walks us through the steps. Start building your SEO Funnel, and build up more high quality traffic for free.

Ready to get more organic traffic?

Our SEO for Ecommerce Course is now open. In the Course, you'll learn how to build a powerful SEO Funnel that will consistently grow your organic traffic and sales.

This course is exclusively for Ecommerce store owners, and comes with 2 months of Expert support. Enrollment is limited, so get in now: https://classroom.thesocialsalesgirls.com/seo-for-ecommerce

Get Simple SEO for Store Owners for FREE here: https://learn.thesocialsalesgirls.com/simple-seo-for-store-owners-guide/

273: Golden Advice from a Multi-6 Figure Maker Jun 24, 2025

Show notes

When Katie hit $100K in sales, she thought the hard part was behind her. But real growth didn't come until she changed her role, stopped trying to do everything herself, and built a business designed to scale.

In this episode, Katie shares what happened when she outsourced embroidery (spoiler alert- it was a disaster), how she hired her first employee—and then her second—and how she grew her subscription box from 70 to over 400 monthly subscribers by focusing on the numbers that mattered.

What You'll Learn: ✔️ Why outsourcing didn't solve her time problem ✔️ How hiring one person helped—and why it wasn't enough ✔️ The metric that tells her when to grow her team ✔️ How she pays herself based on facts, not feelings ✔️ Why she no longer considers herself a maker—and what she is instead

Related Links:

Check out Katie's business: Miss Monogram Kids

Get the Profit First Book

The Path To A Full-Time Paycheck From Your Business https://thesocialsalesgirls.com/the-path-to-a-full-time-pay-check-from-your-business-episode-220/

How Erica supersized her profit and wiped out her stress https://thesocialsalesgirls.com/how-erica-supersized-her-profit-and-wiped-out-her-stress-episode-223/

3 Things You Can Do To Be More Profitable Today

https://thesocialsalesgirls.com/3-things-you-can-do-to-be-more-profitable-today-episode-219/

______________________

Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.

Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free!" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales.

Click here, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!

272: How Natalie Built Her Multi-7 Figure Shop Jun 17, 2025

Show notes

Most store owners never feel fully in control of their sales. But Natalie Santini is one of the rare ones who figured it out. In this episode, she shares how she built Sew Hungry Hippie into a multi-seven-figure business—not by running ads, but by showing up live for two years straight, creating simple bundles her customers love, and building a system that reliably brings in sales week after week.

What You'll Learn: ✔️ How she transitioned from handmade goods to scalable product lines ✔️ Why going live weekly changed everything (but only after 2 years of consistency) ✔️ The bundles strategy that makes buying easy—and drives instant sales ✔️ How she uses email + text reminders to maximize her live show traffic ✔️ Why adding digital products and courses stabilized her profit ✔️ The mindset that helped her keep going before the results showed up

______________________

Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.

Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free!" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales.

Click here, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!

271: How Raquel generated 900 leads a week (and what happened next) Jun 10, 2025

Show notes

Raquel Rose had the dream scenario—her lead ads were bringing in nearly 900 new subscribers a week, and her email marketing was already converting well. So she leaned in and spent more on building her list.

But when she finally built a report to track where her new customers were coming from, what she found changed everything.

In this episode, Raquel breaks down how she set up the backend tracking, what happened when she tagged every lead by source, and why her most affordable leads turned out to be the most expensive.

If your email list is growing but your sales aren't, this is a must-listen.

What You'll Learn:

✅ How Raquel built the report that changed her strategy ✅ The one funnel that quietly outperformed all the rest ✅ Why her lowest-cost leads turned out to be the most expensive ✅ What she's doing now to fix the funnel (without starting over)

______________________

Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.

Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free!" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales.

Click here, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!

270: Digital Product Sales of $5K in the Last 30 Days—Here's How Jun 03, 2025

Show notes

If your customers are asking the same questions over and over—it might be time to start charging for the answers.

That's exactly what Lindzee Barrera did. As the founder of Birdie Girl Golf, she noticed her audience needed help building confidence on the golf course. So she created a $39 digital bootcamp to guide them—and now that one simple product brings in over $5,000 a month on autopilot.

In this episode, you'll hear how she created the product, built a list of 1,100 leads, and set up a funnel that converts—without creating more inventory or adding complexity to her business.

What You'll Learn:

✔️ How to turn your most-asked questions into a high-margin product ✔️ The freebie that built Lindzee's list of over 1,100 new leads ✔️ Why her $39 offer works without a big launch ✔️ The exact tool she uses to deliver digital products automatically

RELATED LINKS:

🛍 Birdie Girl Golf 📄 Filemonk App

______________________

Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.

Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free!" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales.

Click here, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!

269: A $14K Pop-Up Shop Promo Using POD May 27, 2025

Show notes

What if you could make $14,000 in 10 days—without touching a single product? In this episode, artist and Inner Circle member Elizabeth Wade shares exactly how she pulled off a wildly successful, low-effort, high-return promo using print-on-demand. She sold 367 blankets in just 10 days using clear messaging, waitlist strategy, and zero up-front investment.

What You'll Learn in This Episode:

✔️ Why calling it a "Pop-Up Shop" created instant urgency ✔️ How Elizabeth built a 500-person waitlist without paid ads ✔️ The print-on-demand tool that handled every order (including shipping) ✔️ Why clear messaging outperformed discounts

RELATED LINKS:

Elizabeth Wade Studio : https://elizabethwadestudio.com

Printful POD: https://www.printful.com/sell-with-printful

Morgan's Strategy To Sell Out Her New Collections: https://thesocialsalesgirls.com/morgans-strategy-to-sell-out-her-new-collections-episode-221/

From 0 to multiple 6 figures. The story of a creative success: https://thesocialsalesgirls.com/from-0-to-multiple-6-figures-the-story-of-a-creative-success-episode-224/

_______________________

Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.

Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales.

Click here, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!

268: 2 Simple Steps to a Better Conversion Rate May 20, 2025

Show notes

If you've ever had a sneaky suspicion that your conversion rate could be better—you're probably right. In this episode, we're sharing two things you can do today to start turning more of your traffic into paying customers. Plus, we reveal the ONE conversion killer we see on nearly every ecommerce homepage.

What You'll Learn in This Episode: ✔️ The little detail most stores skip—but that can double your pop-up performance

✔️ How to turn one high-intent moment into instant sales

✔️ The conversion-killing mistake even high-volume stores miss

RELATED LINKS:

Join Browsers To Buyers Bootcamp now for $15, Click here!

4 Steps To High-Converting Product Pages

https://thesocialsalesgirls.com/4-steps-to-high-converting-product-pages-episode-232/

The Thing Everyone Forgets About Conversion

https://thesocialsalesgirls.com/the-thing-everyone-forgets-about-conversion-episode-212/

One sneaky little mistake can be a conversion killer

https://thesocialsalesgirls.com/one-sneaky-little-mistake-can-be-a-conversion-killer-episode-171/

_______________________

Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.

Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free!" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales.

Click here, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!

267: What Every Store Owner Needs to Know About Business Debt May 13, 2025

Show notes

Thinking about taking on debt to grow your business? Before you sign that loan agreement (or take out another credit card), listen to this episode. Susan sits down with inventory and money coach Ciara Stockeland to break down the 5 types of debt, how to know if you actually need one, and how to avoid the biggest mistakes store owners make when borrowing.

What You'll Learn: ✔️ The 5 types of debt—and how each one really works ✔️ The simple math problem that reveals whether you can afford new debt ✔️ When debt is a smart move—and when it's a trap ✔️ Ciara's 5-step method for tackling existing business debt

RELATED LINKS:

Check out Ciara's Website: https://www.ciarastockeland.com/

How to get control of your $

https://thesocialsalesgirls.com/how-to-get-control-of-your-episode-158/

Frustrated by wasting time and money? A new approach for getting ROI

https://thesocialsalesgirls.com/frustrated-by-wasting-time-and-money-a-new-approach-for-getting-roi-episode-183/

How to Create Profit Goals

https://thesocialsalesgirls.com/how-to-create-profit-goals-episode-209/

_______________________

Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.

Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales.

Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!

Related Podcasts