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The Ecommerce Roadmap — Business
The Ecommerce Roadmap

Join Susan Bradley on The Ecommerce Roadmap. Each week, we’ll take you behind the scenes of real stores where you’re going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business.
An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce business.
Susan Bradley is a successful ecommerce entrepreneur and strategist who has built, grown, and sold multiple seven-figure businesses. As the creator of the proven Reliable Revenue® framework, her data-over-feelings approach has helped thousands of store owners build sustainable ecommerce businesses.
Join Susan weekly for actionable training including how to grow your Shopify store traffic and revenue, master email marketing with Klaviyo automation, build customer trust using JudgeMe reviews, optimize conversion rates, create winning ad campaigns, and develop the strategic mindset needed for long-term ecommerce success.
Plus, get inspired by real success stories from Inner Circle members implementing our proven training methods—from jewelry designers creating viral campaigns to makers building $40K monthly businesses while working full-time.
Are you asking yourself: Is it possible to create consistent, predictable revenue in ecommerce? Can you take your Shopify store from struggling to six figures? The answer: YES! Let’s build your roadmap to ecommerce success!
Don’t forget to subscribe and join thousands of store owners building their dream businesses one strategic step at a time.

Latest Episodes:

266: Advice from a Multi-Million Dollar Store Owner May 06, 2025

Show notes

Come behind the scenes of a multi-7-figure ecommerce business with Bethany Wysolmerski, founder of Rubi & Lib. In this candid conversation, Bethany shares what she'd do differently if she were starting today—and the hard decisions she's made to keep her business profitable. From building a team to shutting down a second brand, this episode is packed with real-life, high-level strategy you can apply at any stage of growth.

What You'll Learn:

How Bethany pivoted after wedding sales dried up in 2020
Why hiring early made growth possible—and what it taught her about leadership
What changes when your business hits 7 figures (hint: it's not "how do I get more sales?")
The moment she realized big revenue wasn't translating to profit—and how she fixed it
Five smart, actionable tips for store owners who want to scale the right way

RELATED LINKS:

Check out Bethany's Business here: rubiandlib.comInstagram: @rubiandlibFacebook: Rubi & Lib

The Real Source of Stress For 6 And 7-Figure Store Owners https://thesocialsalesgirls.com/the-real-source-of-stress-for-6-and-7-figure-store-owners-episode-214/ Do This Now And Be More Profitable https://thesocialsalesgirls.com/do-this-now-and-be-more-profitable-episode-204/ The $500/Hour Job You Should Be Doing https://thesocialsalesgirls.com/the-500-hour-job-you-should-be-doing-episode-226/

_______________________

Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.

Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales.

Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now!

265: How to Stay on Track in Uncertain Times Apr 29, 2025

Show notes

When things feel uncertain— tariffs, rising costs, economic shifts—it's easy to spiral or freeze. But uncertainty doesn't mean failure. In this episode, we're sharing a grounded, step-by-step process for staying focused and making smart decisions in your business, even when the path ahead isn't clear.

Listen in and learn: ✔️ Why uncertainty leads to decision fatigue (and how to stop spinning) ✔️ A simple exercise to figure out what's really keeping you stuck ✔️ How to explore "what if" scenarios using actual numbers—not just anxiety ✔️ Why profitability in dollars matters more than margin percentage ✔️ How to prep for price changes or supplier issues (without panicking) ✔️ A powerful weekly habit that keeps you focused on the right things

RELATED LINKS: Check out Michelle's site Mama Suds: https://www.mamasuds.com/

Ditch your decision fatigue. I'm giving you my framework. https://thesocialsalesgirls.com/ditch-your-decision-fatigue-im-giving-you-my-framework-its-brilliant-episode-186/ 3 Things You Can Do To Be More Profitable Today https://thesocialsalesgirls.com/3-things-you-can-do-to-be-more-profitable-today-episode-219/ This Will Get You Unstuck https://thesocialsalesgirls.com/this-will-get-you-unstuck-episode-233/

_______________________

Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.

Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales.

Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

264: Jen's Coaching Call: The Plan for $20K Months Apr 22, 2025

Show notes

Jen is a maker who runs her business with minimal help—and she's already a multi-six-figure store owner. But last year, her sales started slipping. In this episode, Susan and Jen walk through the exact plan she's using to hit $20K months and build toward a $250K year—without working more hours or sacrificing her handmade model.

What You'll Learn in This Episode:

Why a high returning customer rate can actually stall your growth
How Jen simplified her website to boost conversions
The email and ad strategy that's bringing in new customers on autopilot
What she's outsourcing (and how it's saving her hours each week)
How she hit a $20K month without running a sale
What to track if you want to scale with intention—not stress

RELATED LINKS:

Want to see Jen's products? Visit bearandroo.com

Follow her on Instagram: @bearandroo

Learn more about Reliable Revenue here:

https://classroom.thesocialsalesgirls.com/reliable-revenue

$100K Sales In One Year, By Focusing On One Thing

https://thesocialsalesgirls.com/100k-sales-in-one-year-by-focusing-on-one-thing-episode-240/

The Path To A Full-Time Paycheck From Your Business

https://thesocialsalesgirls.com/the-path-to-a-full-time-pay-check-from-your-business-episode-220/

_______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

263: What To Do When You Need New Customers Apr 15, 2025

Show notes

Getting new customers shouldn't feel like throwing spaghetti at the wall. In this episode, we're digging into a repeatable, long-term strategy you can use to consistently bring new people into your store—without burning out or guessing what to do next. If you've been relying on loyal customers for too long and you're ready to grow, this one's for you.

What You'll Learn in This Episode:

How to know when it's time to shift from retention to acquisition
Why choosing one product to focus on is critical
The 6-part marketing plan for shining a light on your lead product
What metrics to track (and what benchmarks to aim for)
How to troubleshoot if you're not seeing results yet
What mindset will actually help you stick with the strategy long enough to succeed

RELATED LINKS:

Do This If You Aren't Reaching Your Goals

https://thesocialsalesgirls.com/do-this-if-you-arent-reaching-your-goals-episode-260/

Do you even know what it costs to get a new customer?

https://thesocialsalesgirls.com/do-you-even-know-what-it-costs-to-get-a-new-customer-episode-187/

How Melissa reduced her cost of acquiring a customer by 44%

https://thesocialsalesgirls.com/how-melissa-reduced-her-cost-of-acquiring-a-customer-by-44-percent-episode-191/

Growing your sales: what you must know first

https://thesocialsalesgirls.com/growing-your-sales-what-you-must-know-first-episode-261/

_______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.

Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

262: Coaching Call: What to Do When You Have More Time Than Money Apr 08, 2025

Show notes

When you're wearing all the hats in your business, it's easy to hit a point where you wonder: Should I be hiring help? Or should I just figure it out myself?

That's exactly where Inner Circle member and ceramic artist Sara found herself. In this real-time coaching call, we talk through how to make smart decisions when your budget is tight, your to-do list is long, and everything feels important.

If you've ever felt stuck choosing between time and money—this episode is your permission slip to stop spinning and start deciding.

What you'll learn: ✔️ How to decide what your business actually needs right now ✔️ The five-question "decision filter" to help you stop spinning your wheels ✔️ What to outsource vs. what to do yourself (and how to know the difference) ✔️ How Sara paid herself instead of hiring a bookkeeper ✔️ Why doing less can help you grow more

RELATED LINKS:

Sara's Shop: steapedslow.com

Bookkeeping tools: Paper & Spark

Ditch your decision fatigue. I'm giving you my framework

https://thesocialsalesgirls.com/ditch-your-decision-fatigue-im-giving-you-my-framework-its-brilliant-episode-186/

The Path To A Full-Time Paycheck From Your Business

https://thesocialsalesgirls.com/the-path-to-a-full-time-pay-check-from-your-business-episode-220/

_______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

261: Growing your sales: what you must know first Apr 01, 2025

Show notes

I'm sharing one of the smartest (and simplest) ways to grow your ecommerce sales—without a big ad budget. But be warned: this strategy only works up to a point. If you miss the signs that it's time to shift, your sales could stall.

Tune in to learn the 3 things every store owner needs to understand to grow a profitable, sustainable business—plus how to use your Shopify data to know exactly what to focus on next.

What You'll Learn in This Episode:

Why acquiring customers is the first (and most expensive) thing to learn
How to calculate your true Customer Acquisition Cost
Why customer retention is your path to profitability
The one Shopify metric that will tell you to shift gears
How to find your "sweet spot" for growth

RELATED LINKS:

How Melissa reduced her cost of acquiring a customer by 44%

https://thesocialsalesgirls.com/how-melissa-reduced-her-cost-of-acquiring-a-customer-by-44-percent-episode-191/

Do you even know what it costs to get a new customer?

https://thesocialsalesgirls.com/do-you-even-know-what-it-costs-to-get-a-new-customer-episode-187/

The piece of the puzzle you've been missing

https://thesocialsalesgirls.com/the-piece-of-the-puzzle-youve-been-missing-episode-258/

Ready For Results? I Think You Should Hear This

https://thesocialsalesgirls.com/ready-for-results-i-think-you-should-hear-this-episode-243/

_______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

260: Do This If You Aren't Reaching Your Goals Mar 24, 2025

Show notes

Episode 260: Do This If You Aren't Reaching Your Goals

If you've ever felt like everyone else is growing while you're stuck, this episode is for you. You're not failing—but the way you're setting your goals might be.

In this episode, I'm sharing a simple 4-step process to help you set realistic goals, stick with them, and actually see results—without the constant second-guessing or starting from scratch.

Listen in and learn:

How to set a goal that's clear, measurable, and achievable
A simple way to make sure your goal actually makes sense (before you waste time on it)
How to track your progress without overthinking it
The single best thing you can do to stay accountable and actually finish what you start

RELATED LINKS:

Click here to get your goals checklistText GOALS to +18338292305 for the worksheet!

How long will it take to reach your goals?

https://thesocialsalesgirls.com/how-long-will-it-take-to-reach-your-goals-episode-203/

The powerful work that will get you to your goals

https://thesocialsalesgirls.com/the-powerful-work-that-will-get-you-to-your-goals-episode-159/

How to Create Profit Goals

https://thesocialsalesgirls.com/how-to-create-profit-goals-episode-209/

_______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

259: How Trisha Built a High-Converting List for Her Product Launch Mar 18, 2025

Show notes

What if you could grow your email list, create viral content, and sell more—without spending on ads? That's exactly what jewelry designer Trisha Flanagan did with a brilliant product tester campaign inspired by our previous guest Jane Hamill (ep 236).

In this episode, Inner Circle coach Melissa Davies chats with Trisha about how she built a high-intent email list, collected user-generated content, and turned testers into paying customers—all without an expensive photoshoot.

What You'll Learn:

✔️ How Trisha set clear goals for her promotion. ✔️ Her process for recruiting testers & collecting UGC. ✔️ How she monetized her email list & converted testers. ✔️ Why UGC outperforms a polished photoshoot.

Related Links:

Check out Trisha's jewelry at www.trishaflanagan.com

Check out Jane's podcast here: https://fashionbrainacademy.com/category/podcasts/

Why Jane Hamill Loves The Product Tester Strategy https://thesocialsalesgirls.com/heres-what-to-do-differently-next-year-episode-195/

A 6 figure start-up strategy that you can use even if you've already launched. https://thesocialsalesgirls.com/a-6-figure-start-up-strategy-that-you-can-use-even-if-youve-already-launched-episode-81/

_______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

258: The piece of the puzzle you've been missing Mar 11, 2025

Show notes

I still remember how I felt when I was growing my first Ecommerce business, Wee Squeak.

For a long time, I was frustrated because I just couldn't figure out what I was missing — what it was that was stopping me from getting the sales I wanted.

I just wrapped up some live sessions with new students on zoom. And listening to them describe their situation brings me right back to when I felt that I was missing something.

And so, I'm bringing back this episode — I recorded it 6 months ago — and it's truly the piece of the puzzle that almost everyone misses.

Come listen, onboard this advice, and it will change everything for you.

Go deeper and get Conversion School, my free, 4 part video series, that you can watch Netflix Style. Spend an hour with me, and walk away confident that you know how to reach your sales goals. Grab Conversion School here

RELATED LINKS:

Grab Your Free Conversion School Calculator

https://learn.thesocialsalesgirls.com/conversion-school-calculator/

The Powerful Work That Will Get You To Your Goals https://thesocialsalesgirls.com/the-powerful-work-that-will-get-you-to-your-goals-episode-159/

The Thing Everyone Forgets About Conversion https://thesocialsalesgirls.com/the-thing-everyone-forgets-about-conversion-episode-212/

How To Create Profit Goals https://thesocialsalesgirls.com/how-to-create-profit-goals-episode-209/

The Formula For Sales Every Day https://thesocialsalesgirls.com/the-formula-for-sales-everyday-episode-231/

Proof Of Concept Event At Sock Doggo https://thesocialsalesgirls.com/proof-of-concept-event-sock-doggo/

_______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

257: The 'Marketing First' Strategy That Grew This Business to 4.6M Views Mar 04, 2025

Show notes

Are you a Marketing First store owner? I always say that Marketing First store owners will get more sales than store owners who don't make their marketing a habit. It does not have to take up a lot of time, but it does need to be a regular part of your business activities.

In today's episode, we're bringing you a real-life success story that embodies the essence of being a marketing-first store owner. You'll see how it's not just possible, it can be transformative for your business.

Tune in and learn:

🤯 Why building your Sales Funnel is a game changer.

♻️Why you NEED to be reposting your social media content

📈How growing your audience affects your sales.

_______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

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