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The Ecommerce Roadmap — Business
The Ecommerce Roadmap

Join Susan Bradley on The Ecommerce Roadmap. Each week, we’ll take you behind the scenes of real stores where you’re going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business.
An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce business.
Susan Bradley is a successful ecommerce entrepreneur and strategist who has built, grown, and sold multiple seven-figure businesses. As the creator of the proven Reliable Revenue® framework, her data-over-feelings approach has helped thousands of store owners build sustainable ecommerce businesses.
Join Susan weekly for actionable training including how to grow your Shopify store traffic and revenue, master email marketing with Klaviyo automation, build customer trust using JudgeMe reviews, optimize conversion rates, create winning ad campaigns, and develop the strategic mindset needed for long-term ecommerce success.
Plus, get inspired by real success stories from Inner Circle members implementing our proven training methods—from jewelry designers creating viral campaigns to makers building $40K monthly businesses while working full-time.
Are you asking yourself: Is it possible to create consistent, predictable revenue in ecommerce? Can you take your Shopify store from struggling to six figures? The answer: YES! Let’s build your roadmap to ecommerce success!
Don’t forget to subscribe and join thousands of store owners building their dream businesses one strategic step at a time.

Latest Episodes:

246. 5 Things to do every month (Don't skip this) Dec 17, 2024

Show notes

Feeling like there's never enough time to get everything done? In this episode, I'm walking you through the ideal workflow that successful store owners use to stay focused and see consistent results. This simple, repeatable process has made a huge difference in my business, and I know it can work for you too.

Here's what you'll learn in this episode:

How to use your calendar to stay on track and make the most of your time.
Why picking one focus at a time is the secret to making real progress.
The weekly email task that keeps your audience engaged and buying.
How monthly planning and sales events can drive consistent growth.

Tune in to learn the steps that will have the biggest impact on your results and help you stay on course, no matter how busy things get.

_______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

245. Add this to your "Must do" list for 2025 Dec 10, 2024

Show notes

Most store owners are making a big mistake with their marketing: trying to talk about everything all at once. In this episode, I'm sharing the strategy that will help you cut through the noise and make your products truly stand out.

Here's what you'll learn in this episode:

Why talking about too much is hurting your sales—and how to fix it.
The power of repetition and how it helps your audience remember your product.
A simple 7-day content plan to focus your message and drive sales.

Tune in to learn how simplifying your messaging can lead to clearer communication, stronger engagement, and better results for your store. Don't miss this one!

RELATED POSTS:

How to get 1M eyeballs on your products every month

https://thesocialsalesgirls.com/how-to-get-1m-eyeballs-on-your-products-every-month-episode-244/

Do this One Thing and get sales in December

https://thesocialsalesgirls.com/do-this-one-thing-and-get-sales-in-december/

Build a Massive Audience with a Brand Video

https://thesocialsalesgirls.com/build-a-massive-audience-with-a-brand-video-episode-162/

A genius Brand Content strategy

https://thesocialsalesgirls.com/a-genius-brand-content-strategy-episode-115/

_______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

244. How to get 1M eyeballs on your products every month Dec 03, 2024

Show notes

Ever wondered how to get your products in front of millions of people every month—and turn that reach into website traffic? In today's episode, I'll reveal the one social media metric you should focus on, and why it's so much more valuable than the others. Plus, I'll share a simple way to stop the scroll and attract your perfect audience.

Here's what you'll learn in this episode:

Why tracking likes and followers isn't helping your sales—and what to focus on instead.
The one social media metric that shows how much of your audience is actually clicking through to your site.
How brand videos can showcase your product, communicate your message, and capture attention like never before.

Tune in to discover how these insights can transform the way you use social media to grow your store. Don't miss it!

RELATED LINKS:

Get on the waitlist for our next Brand Video Bootcamp - it's coming up soon. It's only $15, and we'll show you exactly how to make a Brand Video that will make your product and message stand out and get noticed, CLICK HERE!

Want to see examples of brand videos that work? Check out some successful videos our members have made: MamaSuds: https://www.facebook.com/MamaSuds/videos/608797384435542 Bonny and Blithe: https://www.facebook.com/BonnyandBlitheVintage/videos/464767912291246 Birdmoss: https://www.facebook.com/BirdmossBox/videos/919504675917728

_______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

243. Ready for results? I think you should hear this. Nov 26, 2024

Show notes

Ready to see real results? In today's episode, I'm sharing a quick but powerful lesson on conversion rates—something that can significantly impact your bottom line and save you money. If you're looking for a way to boost your sales without increasing ad spend, this is a must-listen.

Here's what you'll learn in this episode:

Why multi-session users convert at twice the rate of first-time visitors.
The magic number for returning visitors—and how hitting 30% of your traffic can improve your conversion rate over time.

Tune in to find out how focusing on returning visitors can transform your eCommerce store's performance. Don't miss these actionable insights to start driving more sales today!

RELATED LINKS:

Check out our "Ecommerce Email Marketing Made Easy" guide for inspiration. Grab it HERE: https://learn.thesocialsalesgirls.com/ecommerce-email-marketing-made-easy/

25% of my sales from this one strategy – Episode 4 Are you leaving $ on the table? Here's what you MUST know about Popups. Episode 27 Organic results that will shock you. Episode 120 _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

242. Get better email deliverability with these 3 steps Nov 19, 2024

Show notes

I'm a big fan of email marketing. It is the most effective way to grow your sales.

It's not expensive, and people who go to your website directly from an email are up to 7 times more likely to make a purchase than cold traffic that comes to your website from Social Media.

But here's the thing: If your emails are hitting the spam folder, you're not going to get sales.

Today I'm sharing some insider information that will keep your email campaigns out of spam and in your customers' inboxes, where they belong.

Listen in and discover:

😯 The thing you've been ignoring that's sabotaging your sales

👍 How to stay off the naughty list (and keep your emails out of spam)

📋 The best way to segment your mailing list to optimize open & click rates

--------------------

Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.

Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

241. Is your website set up to convert? 7 steps to follow. Nov 12, 2024

Show notes

When sales slow down, many store owners instinctively start tinkering with their websites, hoping to fix what's wrong. But these efforts often miss the real issues impacting conversions. In this episode, we'll break down 7 essential steps to ensure your e-commerce site is set up to turn visitors into buyers. These steps are foundational and relevant for both new and experienced store owners, providing a checklist to help you feel confident that your website is ready to convert.

Listen in and:

Learn how to optimize your website for mobile users to capture the majority of online traffic
Discover how to effectively use pop-ups to grow your email list without disrupting the user experience
Understand how to design product pages that build trust and inspire customers to buy
Find out how customer reviews can serve as powerful social proof to boost conversions

Tune in for actionable insights to make your store conversion-ready and drive sustainable growth!

--------------------

Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

240. $110k sales in year one, by focusing on on thing Nov 05, 2024

Show notes

I want you to see what can happen when you let go of perfection and stop doing "all the things" - and instead focus on doing one thing well.

In this episode I talk to Mia Craig, founder of Top Paddock, who shares how she scaled her e-commerce business by growing her email list to 10k subscribers and optimizing her approach with A/B testing. With email accounting for 40% of her sales, Mia's strategy centers on consistency, frequent engagement, and data-driven insights.

Listen in and learn:

📈 How you can grow your list with monthly giveaways.

🧪 How to use A/B testing to refine email content.

📧The magic of sending regular emails to stay top of mind.

🔄 How sticking with proven tactics and automation can free up time.

Join us for Mia's tips on building a scalable, high-growth business without the stress.

RELATED LINKS

Be the first to know when Reliable Revenue is available: https://thesocialsalesgirls.com/reliable-revenue/

Check out Mia's website: https://toppaddock.co/

The Perfect Giveaway To Generate Leads: https://thesocialsalesgirls.com/have-you-tried-this-to-generate-leads/

2x Your leads from the traffic you have: https://thesocialsalesgirls.com/2x-your-leads-from-the-traffic-you-have-episode-139/

The Secret To Building a 6 Figure & Jewelry Brand: https://thesocialsalesgirls.com/the-secret-to-building-a-6-figure-jewerly-brand-episode-237/

--------------------

Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

239. Coaching Call: Planning Laurie Ann's Launch Oct 29, 2024

Show notes

In today's episode, join us for a coaching call with Laurie Anne Gonzolez, a talented artist preparing for her next big launch. Laurie Anne is looking for a promotion strategy that keeps her audience engaged and eager to buy—without overwhelming them with too many options or requiring her to be constantly active on social media.

Here's what we cover in this session:

Do More of What Works: How to create a reusable, effective strategy rather than reinventing the wheel for every launch.
Build Predictable Results: The power of repeatable tactics that establish benchmarks, so you can start predicting outcomes with confidence.
Free Up Your Time: Discover how reusing assets each launch can make the process smoother and save you precious time.

If you're an artist or creative entrepreneur aiming to streamline your launch process and avoid burnout, this episode is packed with actionable tips to help you build a scalable, stress-free system.

RELATED LINKS:

See Laurie Anne's website here: https://www.laurieanneart.com/

Or find her on Instagram: https://www.instagram.com/laurieanneart

From 0 To Multiple 6 Figures: The Story Of A Creative Success: https://thesocialsalesgirls.com/from-0-to-multiple-6-figures-the-story-of-a-creative-success-episode-224/

Morgan's Strategy To Sell Out Her New Collections: https://thesocialsalesgirls.com/morgans-strategy-to-sell-out-her-new-collections-episode-221/

A Genius Marketing Strategy From A Generous Member: https://thesocialsalesgirls.com/a-genius-marketing-strategy-from-a-generous-member-episode-238/

Nicholas's Strategy To Fund His Launch With Preorders Will Make You Watch Twice: https://thesocialsalesgirls.com/nicholass-strategy-to-fund-his-launch-with-pre-orders-will-make-you-watch-twice/

--------------------

Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

238. A genius marketing strategy from a generous member Oct 22, 2024

Show notes

In today's episode, I'm chatting with one of our incredibly generous Inner Circle members, Linda Gernert, who is sharing her genius marketing strategy that has her audience coming back every single week. Linda's approach is repeatable, scalable, memorable, and most importantly—profitable.

Here's what you'll learn in this episode:

⚒️ A Repeatable and Profitable Marketing Tool: Learn how Linda created a weekly event that keeps her audience engaged and consistently visiting her store, using scarcity and urgency to drive high conversions.

🔑 Consistency is Key: Discover how Linda's commitment to consistency and repetition has made her marketing efforts memorable and highly effective.

🕜 Time vs. Money: Linda talks about the important lesson every entrepreneur faces—whether to invest time or money—and how she's balanced both to build her business without relying on ads.

❤️ The Power of Community: By sharing her $5 Friday strategy with other Inner Circle members, Linda helped another business owner find success.

Tune in to hear how Linda has created a marketing system that delivers results week after week!

RELATED LINKS:

Find Crop-A-Latte HERE: https://cropalatte.com/

Or on social media: https://www.facebook.com/CropALatte

www.instagram.com/cropalattetogo

Episode 62: Massive Growth Organically? Yes You Can: https://thesocialsalesgirls.com/massive-growth-organically-yes-you-can-episode-62/

Episode 145: How To Get Reliable Sales Every Day: https://thesocialsalesgirls.com/how-to-get-reliable-sales-every-day-episode-145/

Episode 146: Double Sales Without Spending More: https://thesocialsalesgirls.com/double-sales-without-spending-more-episode-146/

--------------------

Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

237. The Secret To Building a 6 Figure & Jewelry Brand Oct 15, 2024

Show notes

One of the questions most ecommerce store owners ask is: "How long will it take? How long will it be before I really start getting some traction with my sales, and when will I reach my goals?"

I want you to come and meet Lisa Stice, founder of Cherokee Copper. She's a member of my mastermind accelerator, and she's sharing how she invested her last paycheck in their jewelry business, and what she did to turn this little business into a multi 6 figure store . You'll hear what she did, and just how long it took.

--------------------

Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

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