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The Ecommerce Roadmap — Business
The Ecommerce Roadmap

Join Susan Bradley on The Ecommerce Roadmap. Each week, we’ll take you behind the scenes of real stores where you’re going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business.
An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce business.
Susan Bradley is a successful ecommerce entrepreneur and strategist who has built, grown, and sold multiple seven-figure businesses. As the creator of the proven Reliable Revenue® framework, her data-over-feelings approach has helped thousands of store owners build sustainable ecommerce businesses.
Join Susan weekly for actionable training including how to grow your Shopify store traffic and revenue, master email marketing with Klaviyo automation, build customer trust using JudgeMe reviews, optimize conversion rates, create winning ad campaigns, and develop the strategic mindset needed for long-term ecommerce success.
Plus, get inspired by real success stories from Inner Circle members implementing our proven training methods—from jewelry designers creating viral campaigns to makers building $40K monthly businesses while working full-time.
Are you asking yourself: Is it possible to create consistent, predictable revenue in ecommerce? Can you take your Shopify store from struggling to six figures? The answer: YES! Let’s build your roadmap to ecommerce success!
Don’t forget to subscribe and join thousands of store owners building their dream businesses one strategic step at a time.

Latest Episodes:

236. Your Business IS valuable, here's what you need to know Oct 08, 2024

Show notes

Join me for a chat with Carrie Kerpen, a successful entrepreneur who sold her social media agency a few years ago. During the sale process, Carrie uncovered a surprising and troubling truth: women business owners, as a group, tend to sell their businesses for less than they're worth. In fact, women receive only a small percentage of the revenue generated by business exits every year.

Carrie's mission is to close this gap by empowering women with the knowledge and tools needed to build and sell businesses that create true wealth. She's here to share her insights and show you what's possible, even if you've thought your business isn't valuable enough to sell.

Listen in and learn:

🤑 Why it's possible to sell your business—even if you currently believe it's not worth anything.

3️⃣ 3 things that will make your business easier to sell

💪 What you can do NOW to prepare for a profitable exit

Tune in to learn how you can start planning today, build a valuable asset, and position yourself for a successful sale of your business!

RELATED LINKS:

Carrie's website:https://www.carriekerpen.com/

Take the quiz:https://thewhispergroup.outgrow.us/thewhispergroup-3

Built to Sell book by John Warrillow: https://builttosell.com/the-books/

Episode 201: Make your business run without you. Here's how: https://thesocialsalesgirls.com/201-make-your-business-run-without-you-heres-how/

Episode 189: Make your business more valuable. You might not know these 5 money makers: https://thesocialsalesgirls.com/189-make-your-business-more-valuable-you-might-not-know-these-5-money-makers/

Episode 214: The Real Source of Stress For 6 And 7-Figure Store Owners: https://thesocialsalesgirls.com/214-the-real-source-of-stress-for-6-and-7-figure-store-owners/

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

235. How to get affordable, quality traffic Oct 01, 2024

Show notes

If there's one area of our business that can make us feel like we don't have control. It's got to be Meta ads. So today on the podcast, Traffic Coach Cathy Hayhurst and I are going to share the strategy that we teach in the Inner Circle - we'll eliminate the jargon, simplify the process and show you how we get a good result.

You'll learn: 📊 What is a Controlled Test 💡 Why it's important to use one 📈 The metrics we measure in Meta 🔎 The metrics we measure in GA4

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

234. Conversion: 2 Things you must remember Sep 24, 2024

Show notes

I just finished recording our new free course, Conversion School, and it reminded me that I need to share something important with you.

There are 2 important things that you need to understand about conversion.

You probably already know them - and you've forgotten, or maybe you don't know - either way - come listen,onboard this advice, and it will change everything for you.

Grab a pen, because you'll want to remember these game changers.

RELATED LINKS: Grab Your Free Conversion School Calculator: https://learn.thesocialsalesgirls.com/conversion-school-calculator/

The Powerful Work That Will Get You To Your Goals; https://thesocialsalesgirls.com/the-powerful-work-that-will-get-you-to-your-goals-episode-159/

The Thing Everyone Forgets About Conversion: https://thesocialsalesgirls.com/the-thing-everyone-forgets-about-conversion-episode-212/

How To Create Profit Goals: https://thesocialsalesgirls.com/how-to-create-profit-goals-episode-209/

The Formula For Sales Every Day: https://thesocialsalesgirls.com/the-formula-for-sales-everyday-episode-231/

Proof Of Concept Event At Sock Doggo: https://thesocialsalesgirls.com/proof-of-concept-event-sock-doggo/

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

233. This will get you unstuck Sep 17, 2024

Show notes

Today I am talking about something that every one of us does, and it is the thing that keeps us stuck in our businesses, even though we are committed to change and grow.

Listen to this episode, and you'll be able to identify the ways that you are keeping yourself stuck.

I'll share the solution with you, so you can apply it to yourself. When you do, you'll be in a completely different place next year.

RELATED LINKS:

The Fear That Will Keep You Stuck: https://thesocialsalesgirls.com/the-fear-that-will-keep-you-stuck-episode-100/

Stop Avoiding This And Get Control Of You Sales: https://thesocialsalesgirls.com/stop-avoiding-this-and-get-control-of-your-sales-episode-229/

Ditch Your Decision Fatigue: https://thesocialsalesgirls.com/ditch-your-decision-fatigue-im-giving-you-my-framework-its-brilliant-episode-186/

6 Steps You Should Take To Get Results Faster: https://thesocialsalesgirls.com/6-steps-you-should-take-to-get-the-results-you-want-faster-episode-184/

--------------------

Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

232. 4 Steps to high converting product pages Sep 10, 2024

Show notes

What would happen to your sales if every one of your web visitors landed on a Product Page that was optimized to turn your visitors into buyers?

Come listen as I talk to our Conversion specialist Kate Tilbury about the 4 things you can do now to be confident that you have high-converting Product Pages.

It's a great way to grow your conversion rate, and it won't cost you a dime. Listen in and learn: 🖼️ The key to picture-perfect product images

📛 The smartest way to name your products

✌️How to leverage your second image to demonstrate features

🧠How to think like a customer (in your bullet points)

RELATED LINKS:

Join The Inner Circle: https://classroom.thesocialsalesgirls.com/inner-circle-membership

Kate's startup Ecommerce brand (Rowdy Kind - now sold): https://www.rowdykind.com/

--------------------

Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

231. The formula for sales every day Sep 03, 2024

Show notes

Six months ago, Charlotte was frustrated by months trying to get her newish business off the ground. She felt like she was all over the place, and she didn't know what she was doing.

After trying our free training, the Ecommerce Roadmap, Charlotte decided to join the Inner Circle. That was in January. By June 7th, Charlotte slid into our Member's only group and shared that she had reached a milestone - she was finally getting at least one sale a day.

Tune in and learn which training Charlotte used to get momentum, her strategy for applying the lessons, and how much time she spends working on the program.

You'll love this honest conversation about how success happens, and you'll walk away with a clear picture of what's possible for you.

RELATED LINKS:

Join The Inner Circle: https://classroom.thesocialsalesgirls.com/inner-circle-membership Check out Charlotte's business: https://flossieandgeorge.co.uk/ Charlotte's Facebook post:

--------------------

Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

230. Focus on this right now Aug 27, 2024

Show notes

Today I'm sharing what I see is the number one reason that ecommerce store owners don't reach their sales goals. Grab a pen, and come listen as I walk you through the steps you have to take to put yourself in the very best position to reach your sales goals this Fall.

Listen and learn:

📊 How to use your own store data to set achievable sales goals

🗺️ How to create a content plan that supports your goals for the quarter

🤑 Our favorite way to create a pool of highly engaged buyers and supersize your results

RELATED LINKS:

FREE TRAINING - CONVERSION SCHOOL: https://learn.thesocialsalesgirls.com/conversion-school/ STOP AVOIDING THIS AND GET CONTROL OF YOUR SALES: https://thesocialsalesgirls.com/stop-avoiding-this-and-get-control-of-your-sales-episode-229/

AN EASY COLLABORATION YOU CAN DO THIS MONTH: https://thesocialsalesgirls.com/the-formula-for-an-easy-collaboration-you-can-do-this-month-episode-215/ A WINNING STRATEGY FOR LEAD GENERATION: https://thesocialsalesgirls.com/a-winning-strategy-for-lead-generation/

MORGAN'S STRATEGY TO SELL OUT HER NEW COLLECTIONS: https://thesocialsalesgirls.com/morgans-strategy-to-sell-out-her-new-collections-episode-221/

--------------------

Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

229. Stop Doing This And Take Control Of Your Sales Aug 20, 2024

Show notes

It's common for store owners to "wing it" when it comes to marketing - hoping that all your hard work will lead to the profitable business you want. But the truth is that when you ignore this part of your business, it's like driving with a blindfold. Listen in as I share an embarrassing story, and I'll show you the path to get control of your sales.

Once you understand your metrics, you'll have the power to get better results because you'll be able to identify why you're not getting the sales you want, or you'll be able to recreate promotions that went well.

RELATED LINKS:

How To Get Control Of Your Money: https://thesocialsalesgirls.com/how-to-get-control-of-your-episode-158/

A Little Trick To Get The Results You Really Want: https://thesocialsalesgirls.com/a-little-trick-to-get-the-results-you-really-want-episode-225/

What To Do When You're Short On Cash: https://thesocialsalesgirls.com/what-to-do-when-youre-short-of-cash-episode-222/

How To Create Profit Goals: https://thesocialsalesgirls.com/how-to-create-profit-goals-episode-209/

228. Coaching Call: what to do when you're struggling with sales Aug 13, 2024

Show notes

It happens to all of us. Our sales start to slow down and we feel overwhelmed, helpless, and unsure of our next steps. Be a fly on the wall for this Coaching call I had with an Inner Circle Member, where we identified the problem and created an action plan to get her sales back on track.

Listen in and learn how to take control when you're struggling to get sales 🔎 Find the facts 🔑 Identify the key metric that you can improve to get more sales 🗺️ Create an Action Plan 📈 Monitor your results

RELATED LINKS:

Check out Angie's site here: www.anghill.com

ToyCycle's sales have blossomed from 1 monthly marketing task: https://thesocialsalesgirls.com/toycycles-sales-have-blossomed-from-1-monthly-marketing-task-episode-211/

6 Actionable Strategies That Are Working To Get Sales Now: https://thesocialsalesgirls.com/6-actionable-strategies-that-are-working-to-get-sales-now-episode-194/

Want more sales? You might be missing these 3 things: https://thesocialsalesgirls.com/want-more-sales-you-might-be-missing-these-3-things-episode-179/

--------------------

Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

227. From stressed to confident. An inside look at a 2 year transformation Aug 06, 2024

Show notes

It's not often that you get to hear how successful store owners were able to break free from the grind of working too much, worrying about finances, and feeling like the success of their Company was wholly dependent on them. Join me for this transparent conversation with Michelle Smith, founder of MamaSuds. She's sharing how she's transformed her business and the work she does over the last 2 years. She's no longer working crazy hours, she's making more money, and confident that her business is on solid ground.

Listen in and learn:

💁🏻‍♀️ How Michelle was able to start working "on" her business

⏱️ The steps she took to free up time for the $500/hour work

📈 How she stays focused on the work that gets results

RELATED LINKS:

See Michelle's site here: https://www.mamasuds.com/ Stop The Overwhelm And Get Back On Track: https://thesocialsalesgirls.com/do-you-have-the-right-goals-episode-109/

How Erica Supersized Her Profit And Wiped Out Her Stress: https://thesocialsalesgirls.com/how-erica-supersized-her-profit-and-wiped-out-her-stress-episode-223/

The Real Source of Stress For 6 And 7-Figure Business Owners: https://thesocialsalesgirls.com/the-real-source-of-stress-for-6-and-7-figure-store-owners-episode-214/

--------------------

Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

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