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The Ecommerce Roadmap — Business
The Ecommerce Roadmap

Join Susan Bradley on The Ecommerce Roadmap. Each week, we’ll take you behind the scenes of real stores where you’re going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business.
An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce business.
Susan Bradley is a successful ecommerce entrepreneur and strategist who has built, grown, and sold multiple seven-figure businesses. As the creator of the proven Reliable Revenue® framework, her data-over-feelings approach has helped thousands of store owners build sustainable ecommerce businesses.
Join Susan weekly for actionable training including how to grow your Shopify store traffic and revenue, master email marketing with Klaviyo automation, build customer trust using JudgeMe reviews, optimize conversion rates, create winning ad campaigns, and develop the strategic mindset needed for long-term ecommerce success.
Plus, get inspired by real success stories from Inner Circle members implementing our proven training methods—from jewelry designers creating viral campaigns to makers building $40K monthly businesses while working full-time.
Are you asking yourself: Is it possible to create consistent, predictable revenue in ecommerce? Can you take your Shopify store from struggling to six figures? The answer: YES! Let’s build your roadmap to ecommerce success!
Don’t forget to subscribe and join thousands of store owners building their dream businesses one strategic step at a time.

Latest Episodes:

216. Pinterest. Here's what eCommerce seller needs to know May 21, 2024

Show notes

Today we're diving into the world of Pinterest and its potential to scale your ecommerce business. Joining me is Kate from Simple Pin Media, with a treasure trove of strategies and tips designed to maximize your impact on Pinterest with minimal effort.

Tune in and learn:

What Pinterest success looks like for ecommerce stores
How to make a big impact in 2 hours or less
The Ins and Outs of Pinterest Ads

And get Kate's expert tips on:

📈 Tracking Success: Kate discusses the crucial data ecommerce owners need to track to measure their success on Pinterest.

🔑 Keyword Mastery: Learn how to identify the most effective keywords for maximizing your Pinterest presence.

🤫 Content Strategy Secrets: Discover why behind-the-scenes content doesn't perform well on Pinterest and what strategy actually helps in building meaningful engagement.

Prepare to cut through the clutter of Pinterest overwhelm with these actionable insights, all aimed at making your Pinterest journey as straightforward and impactful as possible.

RELATED LINKS:

Listen to The Simple Pin Podcast: https://www.simplepinmedia.com/simple-pin-podcast/

Check out https://juleptile.com/ on Pinterest for a great example of how a successful eComm store uses Pinterest See the Simple Pin Shopify Store: https://simplepinshop.com/

Learn more about Pinterest services and training: https://www.simplepinmedia.com/

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

215. The formula for an easy Collaboration you can do this month May 14, 2024

Show notes

What if you had a simple way to get yourself and your product in front of an engaged audience? Or have someone willing to refer new, qualified traffic to your site? And you could do it for free, without spending a dime? Listen in as Susan and our member success coach Tina show you how to make collaborations so simple you could start today and get one under your belt by next week. You'll find out:

📣 What a Brand Collaboration is and how to leverage it to reach new people 🤝 The quick and easy way to find a Collaboration partner 📈 The big reason to give this strategy your time and attention

RELATED LINKS:

Organic Results That Will Shock You (Tina's Year Of Collaboration): https://thesocialsalesgirls.com/a-year-of-results-that-will-shock-you-episode-120/

The Story of A Profitable Makers Collaboration: https://thesocialsalesgirls.com/the-story-of-a-profitable-makers-collaboration-episode-30/

How To Use Collaborations To Get Traffic And Sales: https://thesocialsalesgirls.com/how-to-use-collaborations-to-get-traffic-and-sales-episode-18/

Think Out Of The Box For Organic Growth: https://thesocialsalesgirls.com/think-out-of-the-box-for-organic-growth-with-suzi-dafnis-episode-101/

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

214. The real source of stress for 6 and 7 figure store owners May 07, 2024

Show notes

Reaching $100K in annual sales is a milestone many store owners aim for and (rightly) celebrate. It feels like reaching that level should make things run more smoothly. But the reality of scaling is that bigger sales lead to bigger problems.

In this episode, join Susan as she dives deep into why hitting six or seven figures in sales doesn't always equate to an easier business life. Discover the real reasons behind the stress and anxiety that often accompany these milestones.

Tune in to:

📦 Unpack why reaching higher sales figures can actually increase stress rather than diminish it. 👀 Explore your imposter syndrome (and how to overcome it)

🧠 Learn why the solution isn't just working harder but becoming more knowledgeable.

Susan will talk about how you can navigate these complexities with more confidence and less stress. Join us as we break down the problems and the solutions that can lead you to a more successful and satisfying ecommerce journey.

RELATED LINKS:

How To Do Less And Get Better Results: https://thesocialsalesgirls.com/how-to-do-less-and-get-better-results-episode-210/

How To Create Profit Goals: https://thesocialsalesgirls.com/how-to-create-profit-goals-episode-209/

How To Grow To Multi-6 Figures When You're Strapped For Time: https://thesocialsalesgirls.com/how-to-grow-to-multi-6-figures-when-youre-strapped-for-time-episode-45/

Behind The Scenes Of A 6-Figure Sales Funnel: https://thesocialsalesgirls.com/dont-risk-making-this-mistake-behind-the-scenes-of-a-6-figure-sales-funnel-episode-176/

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

213. Try this clever way to stay motivated + on track Apr 30, 2024

Show notes

Megan Jock-White is a newish member of our Inner Circle who has a couple of tricks up her sleeve that will educate, inspire, and maybe even transform you as a business owner.

Megan has some solid tactics that she's been using to create high converting offers that really get her perfect customers lined up and waiting to buy. She's a master motivator, and she uses scarcity, urgency, and exclusivity, so effectively in her marketing and messaging.

The real gold is the little habit Megan uses to keep herself and those around her in a positive mindset as she grows her online sales in baby steps. Listen for it, because it can be a game changer for you.

Listen in and learn: 🧑‍🤝‍🧑How Megan uses "Exclusivity" to find her very best customers 📈The genius analogy Megan uses to remind herself what progress really looks like 🏅How to set goals around things you can control and stay consistent

RELATED LINKS:

Visit Megan's Online Store: www.windsorlanedecor.com

Do You Have These 7 Habits That Predict Success? https://thesocialsalesgirls.com/do-you-have-these-7-habits-that-predict-success-episode-205/

How This Tiny Shop Quadrupled Sales By Changing One Thing https://thesocialsalesgirls.com/the-story-of-how-this-tiny-shop-quadrupled-sales-by-changing-one-thing/

How Long Will It Take To Reach Your Goals? https://thesocialsalesgirls.com/how-long-will-it-take-to-reach-your-goals-episode-203/

Our Favorite Strategies For Success In 2024 https://thesocialsalesgirls.com/heres-what-to-do-differently-next-year-episode-195/

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

212. The thing everyone forgets about Conversion Apr 23, 2024

Show notes

Have you ever found yourself at the end of a failed event or product launch, flopping around and feeling like a failure?

Almost all of us ( including me) forget this one thing when we are setting our sales goals, planning our marketing events, and even when we are analyzing our results.

In this power-packed episode, I'm walking you through the critical step you've probably been missing, and how you can use your data to course-correct. All while giving your mindset a boost.

You'll learn: 🧩The sales puzzle piece you've been completely missing 🖼️How to get the "Big Picture" AKA your sales funnel 📈The importance of analyzing each funnel stage—awareness, traffic, and conversion—to predict and enhance sales outcomes. ⌛how to incorporate urgency, scarcity, and exclusivity to boost your offers 🏆A data-driven way to set sales goals

Listen in and see why your latest event really flopped (and how to fix it next time).

RELATED LINKS:

Why You're Not Getting Results: https://thesocialsalesgirls.com/why-youre-not-getting-results-episode-1/

How To Create Profit Goals: https://thesocialsalesgirls.com/how-to-create-profit-goals-episode-209/

Not Getting Sales? Here's How To Figure Out What's Wrong: https://thesocialsalesgirls.com/ten-months-of-sales-at-my-new-store-episode-15/

How To Solve Your Sales Problem: https://thesocialsalesgirls.com/how-to-solve-your-sales-problem-episode-70/

What You CAN Do When Nothing's Working: https://thesocialsalesgirls.com/what-you-can-do-when-nothing-is-working-episode-74/

8 Ways To Get Sales NOW: https://thesocialsalesgirls.com/8-ways-to-get-sales-now-episode-125/

--------------------

Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

211. Toycycle's sales have blossomed from 1 monthly marketing task Apr 16, 2024

Show notes

I sat down recently to speak to Rhonda Collins, founder of ToyCycle, a resale marketplace that sells new and gently used toys and baby gear.

Rhonda has been in the Inner Circle for over a year, but she was mostly flying under the radar, quietly doing the work. Then one day she showed up in our Facebook group with some Year-Over-Year results that completely blew my mind.

So I knew I needed to get her on the podcast to find out how she did it.

You'll learn: 🏆The one monthly marketing activity that has exploded ToyCycle's sales 💡 The importance of understanding your sales funnel 😀The value of understanding your audience in maximizing ad spend

Listen in to learn from Rhonda's explosive year of growth.

RELATED LINKS:

Rhonda's website: www.toycycle.co

Don't risk making this mistake. Behind the scenes of a 6 figure Sales Funnel: https://thesocialsalesgirls.com/dont-risk-making-this-mistake-behind-the-scenes-of-a-6-figure-sales-funnel-episode-176/

How To Get Reliable Sales Every Day: https://thesocialsalesgirls.com/how-to-get-reliable-sales-every-day-episode-145/

Here's How To Find Your Future Buyers: https://thesocialsalesgirls.com/heres-how-to-find-your-future-buyers-episode-206/

--------------------

Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

210. How to do less and get better results Apr 09, 2024

Show notes

Are you carrying around a big list of tasks you need to complete, and feeling like you are always behind?

In this episode I'm sharing a process for slashing the items on your "To Do List" without creating even more stress about all the things you're not doing. Listen in and learn:

Why a big "TO DO LIST" is the Kiss of death for people like us.
The 3 step process to figure out what your Business needs right now.
How to spend more time working in your zone of genius.

Episode website: http://thesocialsalesgirls.com/slash-your-to-do-list-and-get-better-results-episode-168

Links mentioned in this episode: https://thesocialsalesgirls.com/how-to-have-more-cash-in-your-business-episode-164/

--------------------

Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

209. How to create profit goals Apr 02, 2024

Show notes

If there is ONE thing that nearly all ecommerce store owners have in common it's this – they're chronically underpaid and overworked.

And on top of that, many are struggling with debt repayments that gobble up their profits and prevent them from growing. In this episode, I'm talking with Ciara Stokeland, the author of "Inventory Genius" about strategies any store owner can use to stop struggling to make ends meet, turn the ship around, and emerge debt free and profitable.

Listen in and learn: 😁 How setting profit goals helps you make better business decisions

❌ Why more sales may NOT be the answer to your money problems

📈 How to commit to the process and track your progress

This game-changing method might just flip the script on your financial struggles.

RELATED LINKS:

Ciara's Website: www.ciarastockeland.com

A Profit First Expert Shares How To Manage Inventory: https://thesocialsalesgirls.com/a-profit-first-expert-shares-how-to-manage-inventory-episode-82/

Do This Now And Be More Profitable: https://thesocialsalesgirls.com/do-this-now-and-be-more-profitable-episode-204/

Will You Take Charge And Pay Yourself More? https://thesocialsalesgirls.com/gross-profit-will-you-take-charge-and-pay-yourself-more-episode-188/

Pricing To Maximize Profit: https://thesocialsalesgirls.com/pricing-to-maximize-profit-episode-167/

208. How to add Recurring Revenue to your Business Mar 26, 2024

Show notes

Way back in late 2016 I thought it would be a great idea to start a membership. I called it the Inner Circle, and it was for people like me. Ecommerce store owners who were trying to grow their sales.

I opened the membership to about 70 people. I did it because I thought it would be the easiest way to offer support and teach them what I had learned the hard way.

I couldn't have been more wrong. It just about killed me, and 5 months after I started, I was ready to close the doors.

What I know now is that a Membership is a great way to provide ongoing training and support.

The truth is that I was doing it wrong.

In early 2017 a friend recommended I follow Stu McLaren, because he knows how to set up a Membership program that really works for the students, and doesn't almost kill you, lol.

I followed Stu, joined his program, and learned how to build an amazing Membership program.

That was almost 7 years ago. Since then, we've taught thousands of store owners how to grow a profitable eCommerce business, and the Inner Circle has generated millions of dollars in revenue. We have an amazing team of 20 women. I'm so proud of how they help our members make progress, and I am thrilled to be able to pay them very well, and provide a flexible workplace.

I'm sharing this with you because a few years ago I realized that what I have learned about memberships for services can also be applied to eCommerce stores.

In fact, eCommerce store owners can set up memberships that generate enough revenue to pay their bills every single month.

I'm sure you can imagine what's possible when you have thousands of dollars of recurring revenue coming into your business every single month.

If you'd like to learn more - click here. You can watch or listen to a conversation I had with Stu McLaren about how eCommerce store owners like you are implementing profitable Memberships right now.

Talk soon,

PS: Stu is running a free workshop that will show you how to create your own recurring revenue stream. "Turn What You Already Know, Love, And Do Into A Profitable Membership Business" starts on April 4th and runs until April 12th

You can get registered to receive it here: https://membershipworkshop.com?ref=ftlmi

207. That time I did something desperate Mar 19, 2024

Show notes

In this episode, I revisit my bumpy eCommerce journey, sharing the good, the bad, and the ugly that eventually led to my success. Despite the struggles, what came out of them is valuable for anyone feeling the slow grind of business growth. We've kicked off the Reliable Revenue course, and for those who couldn't join, I'm offering 4 actionable steps you can implement this year to see significant progress.

Dive in to discover these strategies and learn how consistent effort can transform your business journey.

RELATED LINKS:

A Year Of Collaborations https://thesocialsalesgirls.com/a-year-of-results-that-will-shock-you-episode-120/

The Powerful Work That Will Get You To Your Goals https://thesocialsalesgirls.com/the-powerful-work-that-will-get-you-to-your-goals-episode-159/

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