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The Ecommerce Roadmap — Business
The Ecommerce Roadmap

Join Susan Bradley on The Ecommerce Roadmap. Each week, we’ll take you behind the scenes of real stores where you’re going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business.
An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce business.
Susan Bradley is a successful ecommerce entrepreneur and strategist who has built, grown, and sold multiple seven-figure businesses. As the creator of the proven Reliable Revenue® framework, her data-over-feelings approach has helped thousands of store owners build sustainable ecommerce businesses.
Join Susan weekly for actionable training including how to grow your Shopify store traffic and revenue, master email marketing with Klaviyo automation, build customer trust using JudgeMe reviews, optimize conversion rates, create winning ad campaigns, and develop the strategic mindset needed for long-term ecommerce success.
Plus, get inspired by real success stories from Inner Circle members implementing our proven training methods—from jewelry designers creating viral campaigns to makers building $40K monthly businesses while working full-time.
Are you asking yourself: Is it possible to create consistent, predictable revenue in ecommerce? Can you take your Shopify store from struggling to six figures? The answer: YES! Let’s build your roadmap to ecommerce success!
Don’t forget to subscribe and join thousands of store owners building their dream businesses one strategic step at a time.

Latest Episodes:

196. We can teach you how to sell anything online. Even if.... Jan 02, 2024

Show notes

This episode is valuable for every one of you, whether you have a 7 figure store, or you are in a place where you're looking to get sales traction.

When you listen, try to identify the one thing that was the catalyst for the success you'll hear about in this episode.

Really listen and see if you can pick it up. I'll jump in at the end, and share the one thing - because this is the thing that will put you on the path to success.

Here's the back story for this episode: Last year we created new training that was a game changer for hundreds of our Members. I think it is the number 1 strategy people like us can use to grow sales this year.

It's so important we're offering it to non members for only $15. In Brand Video Bootcamp we'll show you how to execute this strategy - work with you for 5 days, you get to keep the lessons.

Here's a link to register or get on the waitlist: https://classroom.thesocialsalesgirls.com/brand-video-bootcamp

It's important to you because this is the training that got Rachel selling out her collections of very niched, one of a kind jewelry - with an average order value of more than $100.

And what you need to know is that all the things you may have been telling yourself about why you aren't getting the sales you want are just not true.

I can teach you how to sell anything online, even if you have multiple barriers to getting sales.

I want you to listen to this interview that our Traffic Coach Cathy Hayhurst did with Rachel about how she transformed her business and how she feels about the future.

Hang on till the end, because I'll be back to share the catalyst - and give you your next step.

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

195. Here's what to do differently next year Dec 26, 2023

Show notes

Join us in this eye-opening episode as we explore 6 strategies that are working right NOW with Jane Hamill of Fashion Brain Academy.

We'll be letting you in on:

🎥 Why you NEED a video content strategy

🙃 How to embrace imperfection and watch engagement soar

⬆️ An innovative way to boost lead generation

📈The surprising metric you SHOULD be tracking (and probably aren't)

And more. Tune in and learn how to freshen up your 2024 e-commerce marketing plan. Grab a pen – you won't want to miss these insights!

RELATED LINKS:

Jane Hamill Podcast: https://podcasts.apple.com/us/podcast/jane-hamill-podcast/id1125412597

Sylvie Roy at https://eclairlips.com/ writes the most engaging emails Hear how Melissa's content plan got her 15,000 monthly web visitors and reduced her cost of acquiring a customer by 44% https://thesocialsalesgirls.com/the-stress-free-content-plan-that-built-a-huge-audience-episode-190/

https://thesocialsalesgirls.com/how-melissa-reduced-her-cost-of-acquiring-a-customer-by-44-percent-episode-191/

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

194. 6 actionable strategies that are working to get sales now Dec 19, 2023

Show notes

2023 has been a tough year for many ecommerce store owners. If it felt like an uphill battle, you're in good company. While it may be tempting to throw up your hands and blame the economy, there ARE things you can do to adapt and take control of your sales goals.

In this episode I'm joined by Sarah Williams, the founder of Launch Your Box and owner of the successful subscription box Framed, to delve into 6 strategies that are working NOW.

Grab a pen, because these are strategies every store owner can use. Spend a little time with us, and we'll get you on track for more sales in 2024.

Related Links:

Check out Sarah's Launch Your Box Podcast: https://www.launchyourboxwithsarah.com/blog/welcome-to-the-launch-your-box-podcast

Build A Massive Audience With A Brand Video: https://thesocialsalesgirls.com/build-a-massive-audience-with-a-brand-video-episode-162/

The Biggest Opportunity To Get More Sales: https://thesocialsalesgirls.com/the-biggest-opportunity-to-get-more-sales-episode-136/

The One Thing Even Smart Business Owners Continue To Get Wrong: https://thesocialsalesgirls.com/the-one-thing-even-smart-business-owners-continue-to-get-wrong-episode-174/

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

193. The #1 Strategy to get more sales in 2024 Dec 12, 2023

Show notes

Today on the podcast, I'm closing the loop on a strategy that we first introduced early this year. It's important to you, because I believe this is the #1 strategy everyone can use to grow their sales in 2024.

Here's the back story: Early this year, we started out with a goal to find a way for our Inner Circle Members to get more people visiting their website. It had to be people who were prequalified - the right people, AND it had to be affordable, and easy, and something that everyone can do - no matter what they sell, or how big their business is. So what you'll hear today is:

The Brand video strategy we created for our Inner Circle Members this year
How store owners like you are using their Brand Videos every day
The actual results that our members are getting from their Brand Videos

This is the #1 strategy that every store owner or sub box should use to grow your sales in 2024.

We're going to help you start your year strong, by teaching you how to create a highly effective Brand Video for your business.

Register here for Brand Video Bootcamp, January 8th - 12th, 2024: http://thesocialsalesgirls.com/brandvideobootcamp For only $15, you'll get the lessons, and you'll work together with our team to build a Brand Video that will make your products visible and attract your perfect people.

Mentioned/Related links Episode 162: Build a massive audience with a Brand Video: https://thesocialsalesgirls.com/build-a-massive-audience-with-a-brand-video-episode-162 See Cathy's Brand Video here: https://app.searchie.io/hub/KrplzbwR18/page/mg7y3 See Sile's Brand Video with results here: https://app.searchie.io/hub/KrplzbwR18/page/3DNbR

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

192. Are your Apps giving you an ROI, here's how to do a quick app audit Dec 05, 2023

Show notes

Overwhelmed by the vast landscape of the Shopify App Store? With over 8000 options to choose from, you don't have time to (or money) to explore them all. And the last thing you want to do is slow your site down with Apps that aren't worth the cost. In this episode, we'll show you how to do a quick ROI audit of your Apps, so you can start the year confident that you're investing in software that gives you a return. Tune in and learn:

How to get clear on the outcome you're expecting when installing new apps, and put a plan in place to get the most ROI from the software.
How to stay up to date and replace your existing apps with free alternatives
How to check your Apps for updates and new features.

Grab our new Course, "5 profit generating Apps that all store owners must have" In these short, actionable lessons, we do a deep dive into the 5 Apps that generate the most profit for our Inner Circle Members. We'll show you what Apps they're using. How they use them to generate more profit every single month, and we'll show you examples so you can do it too! This course is delivered immediately, and it's yours to keep.

--------------------

Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

191. How Melissa reduced her cost of acquiring a customer by 44% Nov 28, 2023

Show notes

In this eye-opening episode, delve into Melissa Davies' journey to transform her e-commerce business by slashing customer acquisition costs. Following a mission sparked at a Mastermind Retreat, Melissa reveals how strategic tracking and optimization led to over $21K in extra profit over the past year. Learn the actionable steps she took, from weekly tracking and adapting sales funnel strategies to a shift in advertising focus. With a 44% reduction in acquisition costs, a 75% decrease in Facebook ad spend, and a remarkable 1,552% increase in audience, Melissa's success demonstrates tangible possibilities for all e-commerce entrepreneurs. Tune in for an exclusive behind-the-scenes look at her transformative process.

Related Links:

Check out Melissa's website www.bikepretty.com

The Stress-Free Content Plan That Built a Huge Audience https://thesocialsalesgirls.com/the-stress-free-content-plan-that-built-a-huge-audience-episode-190/

Do You Know What It Costs To Acquire A New Customer? https://thesocialsalesgirls.com/do-you-even-know-what-it-costs-to-get-a-new-customer-episode-187/

The Powerful Work That Will Get You To Your Goals https://thesocialsalesgirls.com/the-powerful-work-that-will-get-you-to-your-goals-episode-159/

Become A Marketing-First Store Owner https://thesocialsalesgirls.com/become-a-marketing-first-store-owner-episode-160/

--------------------

Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

190. The stress free content plan that built a huge audience Nov 21, 2023

Show notes

In this episode, delve into Melissa Davies' journey of slashing marketing expenses while skyrocketing growth for her online store, Bike Pretty. Facing a shocking realization of high customer acquisition costs, Melissa set a daring goal to reduce marketing expenses from 30% to 10% of revenue.

She shows us her formula for consistent social posting, tracking every marketing dollar, embracing our 30-Day Audience Booster, and seamlessly integrating product posts.

The results?

Melissa triumphs over marketing costs, achieving her goal and witnessing a surge in organic traffic.

Listen in and learn:

How to batch content creation, save time, and eliminate stress
How to draw on your existing content to recycle and boost results
How to use our 30-Day Audience Booster to get confident about what you need to post and when

Learn from Melissa's success and get serious about your organic strategy.

Related Links:

Get Social Media made Easy https://classroom.thesocialsalesgirls.com/offers/PtLkpup2/checkout

Do You Even Know What It Costs To Get A New Customer? https://thesocialsalesgirls.com/do-you-even-know-what-it-costs-to-get-a-new-customer-episode-187/ The Best Strategy For Organic Growth https://thesocialsalesgirls.com/the-best-strategy-for-organic-growth-episode-119/ Organic Results That Will Shock You https://thesocialsalesgirls.com/a-year-of-results-that-will-shock-you-episode-120/

Skyrocket Your Store's Visibility https://thesocialsalesgirls.com/skyrocket-your-stores-visibility-episode-129/

Build a massive audience with a brand Video https://thesocialsalesgirls.com/build-a-massive-audience-with-a-brand-video-episode-162/

The TikTok Strategy That Exploded Sylvie's Sales https://thesocialsalesgirls.com/the-tiktok-strategy-that-exploded-sylvies-sales-episode-106/

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

189. Make your business more valuable. You might not know these 5 money makers Nov 14, 2023

Show notes

So, you've embarked on your e-commerce journey. You've put in the hours, made the sacrifices, and maybe even taken a few risks. But…what if you're ready to move on? What if you want to sell your e-commerce business and start a new adventure?

Join us on a journey into the world of e-commerce business selling with expert insights from Ethan Alexander at Quietlight. Here's what you'll discover:

Understand the importance of highlighting what your business needs to thrive and find the perfect buyer match.
Learn how to calculate your business's valuation using SDE and the mysterious multiple.
Explore how to minimize risks, showcase growth potential, and make your business less dependent on you.
Learn why honesty and transparency are key during the selling process.

Whether you're considering selling your business or just want to strengthen its foundation, these insights are invaluable. Tune in and unlock the secrets to making your e-commerce business a hot commodity, setting yourself up for success in the dynamic world of online entrepreneurship. Don't miss out on this opportunity to level up your e-commerce game!

Related Links:

How to calculate SDE and identify addbacks: https://quietlight.com/3-types-of-addbacks/

Overview of the entire selling process: https://quietlight.com/guide/process/

Testimonials from businesses Ethan has worked with: https://quietlight.com/advisors/ethan-alexander/#testimonials

Want to Sell Your Business? Here's Where To Start: https://thesocialsalesgirls.com/want-to-sell-your-business-heres-where-to-start-episode-142/

How To Sell Your Business and Reach Big, Scary Goals: https://thesocialsalesgirls.com/how-to-sell-your-business-and-reach-big-scary-goals-episode-8/

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

188. Gross Profit: Will you take charge and pay yourself more? Nov 07, 2023

Show notes

In the world of e-commerce, maximizing profits can feel like an elusive goal. You've set up your online store, but the question lingers: "Am I making enough money?"

In this episode, we are unraveling the mystery of Gross Profit – the ultimate key to your success. If you've ever wondered why your hard work isn't translating into significant earnings, this episode breaks it down with clarity.

Here's what you'll learn:

Unraveling Gross Profit: Understand the crucial concept of Gross Profit and why it's the key to your e-commerce success.
Profitability Secrets: Learn how a seasoned e-commerce expert sets minimum profit targets and manages her finances.
Data-Driven Decision Making: Explore the power of analyzing sales data, expenses, and the importance of pricing strategies.

Tune in to gain practical insights, from crushing debt to simplifying your financial strategy. Supercharge your e-commerce business, make informed decisions, and give yourself the raise you deserve. Don't let financial uncertainty hold you back – listen in and transform your e-commerce venture into a profit-making powerhouse!

Episode Website: https://thesocialsalesgirls.com/gross-profit-will-you-take-charge-and-pay-yourself-more-episode-188

Related Links:

Find Alison's website here: www.easeliving.com

Pricing to Maximize Profit: https://thesocialsalesgirls.com/pricing-to-maximize-profit-episode-167/

The Secret To Getting Paid: https://thesocialsalesgirls.com/the-secret-to-getting-paid/

How To Have a Business That Pays You Well: https://thesocialsalesgirls.com/how-to-have-a-business-that-pays-you-well-episode-2/

Ditch Your Decision Fatigue: https://thesocialsalesgirls.com/ditch-your-decision-fatigue-im-giving-you-my-framework-its-brilliant-episode-186

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

187. Do you even know what it costs to get a new customer? Oct 31, 2023

Show notes

Ever felt like trying to get more new customers is like pushing a boulder up a hill? We've all been there, and there's a good reason why you aren't making faster progress.

The truth is, building a solid foundation for steady sales isn't exciting (or quick), but it's absolutely necessary.

So, here's the scoop on how to steer your ship toward reliable sales. It all starts with understanding the magic of Customer Acquisition Cost (CAC). We'll show you how to unravel its secrets and make it work for you.

Discover the power of tracking the vital metrics that can genuinely transform your results and steer your focus in the right direction. And don't worry; it's not rocket science—it's all about taking intentional action and having a problem-solver mindset.

Join us in our latest podcast episode, and you'll be one step closer to unleashing the cha-chings your e-commerce business deserves.

Episode Website: https://thesocialsalesgirls.com/do-you-even-know-what-it-costs-to-get-a-new-customer-episode-187

Related Links:

Get our free Downloadable Cost of Acquiring a Customer Workbook: https://thesocialsalesgirls.activehosted.com/f/91

Want More Sales? You Might Be Missing These 3 Things: https://thesocialsalesgirls.com/want-more-sales-you-might-be-missing-these-3-things-episode-179/

The 10-Minute Checkup - A quick, 10-minute guide to understanding customer metrics and benchmarks: https://thesocialsalesgirls.com/a-10-minute-checkup-you-should-do-today-episode-157/

How to Have More Cash in Your Business: https://thesocialsalesgirls.com/how-to-have-more-cash-in-your-business-episode-164/

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

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