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The Ecommerce Roadmap — Business
The Ecommerce Roadmap

Join Susan Bradley on The Ecommerce Roadmap. Each week, we’ll take you behind the scenes of real stores where you’re going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business.
An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce business.
Susan Bradley is a successful ecommerce entrepreneur and strategist who has built, grown, and sold multiple seven-figure businesses. As the creator of the proven Reliable Revenue® framework, her data-over-feelings approach has helped thousands of store owners build sustainable ecommerce businesses.
Join Susan weekly for actionable training including how to grow your Shopify store traffic and revenue, master email marketing with Klaviyo automation, build customer trust using JudgeMe reviews, optimize conversion rates, create winning ad campaigns, and develop the strategic mindset needed for long-term ecommerce success.
Plus, get inspired by real success stories from Inner Circle members implementing our proven training methods—from jewelry designers creating viral campaigns to makers building $40K monthly businesses while working full-time.
Are you asking yourself: Is it possible to create consistent, predictable revenue in ecommerce? Can you take your Shopify store from struggling to six figures? The answer: YES! Let’s build your roadmap to ecommerce success!
Don’t forget to subscribe and join thousands of store owners building their dream businesses one strategic step at a time.

Latest Episodes:

185. Struggling to sell your high priced products? You could be be missing one thing Oct 17, 2023

Show notes

Discover the secret to unlocking growth with a luxury-price point product in this eye-opening podcast episode. Join Ana Bolanos, an e-commerce entrepreneur on her journey to success with designer, artisan-made hammocks.

Tune in and learn:

How to target the right audience, leverage Google retargeting ads, and optimize your site for conversion
Ana's persistence and strategic approach through email marketing, social media, and retargeting
Why setting the right margins, emphasizing product quality, and using upsell tactics can skyrocket your revenue

Gain valuable insights to elevate your e-commerce strategy for higher conversion rates and profitability. Don't miss this episode—it's all about quality over quantity!

https://thesocialsalesgirls.com/struggling-to-sell-your-high-priced-products-you-could-be-be-missing-one-thing-episode-185

Related Links:

3 Genius Strategies to Increase AOV: https://thesocialsalesgirls.com/3-genius-strategies-to-increase-your-aov-episode-72/

Pricing to Maximize Profit: https://thesocialsalesgirls.com/pricing-to-maximize-profit-episode-167/

Forget Everything You Think You Know About Pricing, And Be Profitable: https://thesocialsalesgirls.com/forget-everything-you-think-you-know-about-pricing-and-be-profitable-episode-43/

3 Reasons Why You Can't Ignore Google's Super Smart PMax Ads: https://thesocialsalesgirls.com/3-reasons-why-you-cant-ignore-googles-super-smart-pmax-ads-episode-181

184. 6 steps you should take to get the results you want faster Oct 10, 2023

Show notes

Why do some people make big progress fast while the rest of us take longer to find our path to success?

When Chontelle Fossey joined the Inner Circle, I kept my eye on her.

Chontelle owns The Lily Pot, a fast growing business in New Zealand where she sells and ships live house plants right from her home… that's right, live!

Chontelle is the perfect example of what's possible when you focus on your goals, show up, and actually 'do the work' to make them happen.

I first noticed Chontelle in our $15 Ads Made Easy week. Even though she worked in the opposite time zone, she was showing up and doing the work. I was intrigued because she was getting good results from her ad tests even though she was selling live plants to a tiny audience.

When she joined the Inner Circle, I was watching.

In her first 5 months of being a member of The Inner Circle, Chontelle had a total transformation of her business and has even been able to pay herself for 7 weeks in a row. Chontelle set up a way to track and measure her results and made sure that every action she took was aligned with her goals. She stayed focused and based her decisions on the numbers. She's the perfect example of what's possible when you focus on your goals, show up and actually 'do the work' to make them happen. Today, Chontelle joins us on the podcast to share the strategy behind her fast growth and her 6 steps to making big progress in her business. Grab a coffee and listen in, you won't want to miss this!

Don't worry about taking notes, you can also read all about Chontelle's 6 steps to making big progress here: https://thesocialsalesgirls.com/6-steps-you-should-take-to-get-the-results-you-want-faster-episode-184

Chontelle's website: The Lily Pot Ads Made Easy: https://classroom.thesocialsalesgirls.com/offers/Ud54Dg6U/checkout Traffic Bootcamp: https://thesocialsalesgirls.com/traffic-bootcamp/ Meta Ads Library: Meta Ads Library

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

183. Frustrated by wasting time and money? A new approach for getting ROI Oct 03, 2023

Show notes

Tired of the rollercoaster that can be running an ecommerce business? Join us in this game-changing podcast episode, where we flip the ROI (Return on Investment) conundrum on its head. Our guest, Ciara Stokeland, offers a fresh perspective that can completely change the way you think about your ecommerce journey.

Ciara advocates a broader approach to ROI. She encourages us to apply "ROI thinking" to every aspect of our business. Start with a budget check to assess costs' impact on your net profit, then set clear ROI expectations.

Discover how to strategically make ROI thinking a cornerstone of your business strategy. Remember, "resources" don't just equal money; your time and effort are equally crucial.

Transform your e-commerce success by embracing ROI thinking and making strategic choices. Before you swipe that credit card or commit to a new project/course/strategy, tune into this episode and unlock your business's full potential.

https://thesocialsalesgirls.com/frustrated-by-wasting-time-and-money-a-new-approach-for-getting-roi-episode-183

If you'd like to connect with Ciara and explore her expertise further, visit her website at https://www.ciarastokeland.com/

Related links:

How To Get Control of Your Money https://thesocialsalesgirls.com/how-to-get-control-of-your-episode-158/

A Profit First Expert Shares How To Manage Inventory https://thesocialsalesgirls.com/a-profit-first-expert-shares-how-to-manage-inventory-episode-82/

Grow Up Your Business and Get More Profit https://thesocialsalesgirls.com/grow-up-your-business-get-more-profit-episode-77/

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

182. Do this now, and be confident that you are on the right track. Sep 26, 2023

Show notes

Do this now, and be confident that you are on the right track. As we head into the 4th quarter, I'm looking back to my first Q4 at my project store, Sock Doggo. Even though progress felt slow, there were some clues about what was working, and how I could stay on the right track to reaching my goal of $50K.

Many store owners often feel behind, and like they have no idea what's working in their business. This episode is for everyone who feels a little lost and wonders if they'll ever reach their goals.

Listen in as I share how you should use your ecommerce store's numbers to quickly and easily know exactly what your next steps should be.

It's easier than you think!

Get all the details here: https://thesocialsalesgirls.com/do-this-now-and-be-confident-that-you-are-on-the-right-track-episode-182

More Resources: Learn more about our event with American Doxie here: https://thesocialsalesgirls.com/heres-what-our-partnered-event-cost-and-what-we-got-in-return/

Free resources on my website: https://thesocialsalesgirls.com/resource-library/

Learn how to use your Google Analytics data: https://thesocialsalesgirls.com/7-clicks-to-google-analytics

Google Analytics report for those ready to focus on conversion: https://thesocialsalesgirls.com/secret-to-conversion-cheat-sheet/

Email marketing cheat sheet to get started now: https://thesocialsalesgirls.com/email-marketing-cheat-sheet

Not sure what you should focus on next? Learn what stage you're in and next steps here: https://thesocialsalesgirls.com/growth-plan-action-checklist

Important Update: Google Analytics and GA4:

*As of July 2023, Google Analytics is being replaced with GA4.* If you're still able to access Google Analytics, refer to this guide for help understanding your data. Use this guide if you're ready to focus on conversion.

If you're not on GA4 yet, you need to be! This is how Google will track your metrics moving forward. We're still learning about everything GA4 has to offer. Learn more about GA4 here on the podcast. Inner Circle members, your GA4 training is here.

Inner Circle members get access to our Google ecommerce coach Leona. Leona keeps members updated on everything Google. Join the waitlist for the Inner Circle here, so you can get the latest information as soon as we have it: I want in!

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

181. 3 reasons why you can't ignore Google's super smart PMax ads Sep 19, 2023

Show notes

Join me and our Google expert Leona Griffin for a deep dive into Google's latest advertising game-changer, Performance Max Ads (PMax). Here's what you'll learn:

What Is PMax: Discover how PMax harnesses AI to target your ideal customers in the post-iOS 14 era, making Google advertising simpler and more effective.

Master Google Merchant Center: Learn how to supercharge your product listings for organic and paid traffic, turning browsers into buyers.

3 Reasons to Try PMax Ads: Explore how PMax boosts targeting, maximizes ad spend across platforms and engages users with exclusive formats like video shopping ads.

Listen in to hear the secrets of PMax, and find out how e-commerce store owners are achieving impressive results, all while keeping your budget in check. Don't miss out on this game-changing opportunity – your business deserves it!

Episode website: https://thesocialsalesgirls.com/3-reasons-why-you-cant-ignore-googles-super-smart-pmax-ads-episode-181

Related podcasts:

Simple SEO You Can Do Today

https://thesocialsalesgirls.com/simple-seo-you-can-do-today-episode-108/

Learn how to build an SEO Sales Funnel

https://thesocialsalesgirls.com/how-to-build-an-seo-funnel-episode-161/

A Powerful 10-Minute Keyword Research Strategy:

https://thesocialsalesgirls.com/store-owners-get-results-from-this-powerful-10-minute-keyword-research-episode-177/

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

180. How to hire someone who creates better Social Media posts than you Sep 12, 2023

Show notes

In this episode my Social Media Manager Katy Schlegel shares how you can get back hours of your time every week when you outsource your Social Media.

Listen in, and you'll learn:

The 3 things you must do before you offload this task
How to set your Social Media Manager up for success
A simple way for you to see your results of the work and know the expense is worth it

Taking the steps to set your new hire up for success will allow your new hire to thrive and do their best work. You'll be able to get back hours every single week, stop stressing about what to post, and actually see the results of this work!

Episode Website: https://thesocialsalesgirls.com/how-to-hire-someone-who-creates-better-social-media-posts-than-you-episode-180

Links mentioned in this episode:

Purchase Social Media made Easy here: https://classroom.thesocialsalesgirls.com/offers/PtLkpup2/checkout Book a time to watch the Sales Funnel (Big Picture) Workshop here: https://watch.thesocialsalesgirls.com/s/EotcIX The powerful work that will get you to your goals: https://thesocialsalesgirls.com/the-powerful-work-that-will-get-you-to-your-goals-episode-159/ Move the needle in 60 minutes: https://thesocialsalesgirls.com/move-the-needle-in-60-mins-episode-153/

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

179. Want more sales? You might be missing these 3 things Sep 05, 2023

Show notes

It's one thing to create a great-looking website and quite another to get consistent sales on that same site.

Once your store goes live, there's no concise handbook, or step by step process to follow.

You're looking up at the mountain; it's frighteningly high, and there's no clear path.

Here's how to let 3 Key Metrics be your guide to scaling your ecommerce business.

We're going to dive into Traffic, Conversion Rate, and Average Order Value.

It might not be sexy or fun, but it's hard either.

And that's great news for us mathematically-challenged folks or just already-overwhelmed folks!

I promise you can do this and it WILL make a difference. Mentioned Links: Running A Proof Of Concept Event.

Top 3 Tips For Increasing Your Conversion Rate.

How To Get Traffic Without Spending A Fortune On Ads.

The Fastest Way To Increase Your Average Order Value.

--------------------

Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

178. You should focus on this one thing for long term growth Aug 29, 2023

Show notes

Have you been spending too much on ads and making too little progress? You're not alone. Our e-commerce coach Tina Bar-On has a full time job in addition to running her own online store, and she knew she needed an unpaid organic strategy that would boost revenue without taking up too much of her time.

So she took a risk–dedicating an entire year to just this one strategy–that paid off BIG time. In this episode of the podcast, Tina is letting us in on her year of collaborations. In it you'll learn:

The 3 types of organic events she ran throughout the year
How she identified and organized her collaborations
Her jaw-dropping results (and how you can get them too)

Listen in and get started with Tina's genius strategy here:

https://thesocialsalesgirls.com/a-year-of-results-that-will-shock-you-episode-120/

Related links:

"The One Thing: by Gary Keller

https://the1thing.com/book/

The Best Strategy for Organic Growth

https://thesocialsalesgirls.com/the-best-strategy-for-organic-growth-episode-119/ Think Out of the Box for Organic Growth

https://thesocialsalesgirls.com/think-out-of-the-box-for-organic-growth-with-suzi-dafnis-episode-101/

Massive Growth Organically? Yes You Can

https://thesocialsalesgirls.com/massive-growth-organically-yes-you-can-episode-62/

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable, and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars, and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

177. Store Owners: get results from this powerful 10 minute keyword research Aug 22, 2023

Show notes

Come join me for this lesson on Keyword Research with Sarah Stenzhorn, our Ecommerce Coach, specializing in SEO. You'll learn how eCommerce store owners like us can get more organic traffic by investing some time in a Keyword strategy.

You'll learn how to do keyword research, the recommended tools to use, and Sarah will leave you with her best tips for your overall keyword strategy. You'll be able to implement quickly and start seeing results.

Here's why this episode is for you, EVEN if you don't "do" SEO.

Without some type of keyword research, you don't know whether the terms and phrases you're using are helping or hurting you in the search engines.
Working on your SEO a little at a time, you may see results in as little as 30 days but expect it to take several months to see large shifts. Highly competitive keywords can take months, or even years to rank for. Start with long tail keywords for the quickest traffic wins.
You should only use 1 keyword phrase per page of your site. You don't want to try to rank multiple pages for the same keyword phrase. This confuses Google, which will ultimately decide which page to rank or none at all.
Review a few keyword research tools and decide which is best for budget and time. For a demonstration of any of the tools or help with using them, Inner Circle members can book a call with Sarah, our Inner Circle Ecommerce Coach, specializing in SEO. You'll find her booking information in your classroom.

Links mentioned in this episode:

Ubersuggest: https://neilpatel.com/ubersuggest/

Keywords Everywhere: https://chrome.google.com/webstore/detail/keywords-everywhere-keywo/hbapdpeemoojbophdfndmlgdhppljgmp

Google keyword Planner: https://ads.google.com/intl/en_ca/home/tools/keyword-planner/

176. Don't risk making this mistake. Behind the scenes of a 6 figure Sales Funnel. Aug 15, 2023

Show notes

Have you built your Sales Funnel yet?

If not, today I'm sharing a story that will make you realize that you shouldn't put it off any longer. I'm sharing it because it's relateable to new and experienced store owners. I think THIS is the "reason" it's hard to grow your sales. You don't have a Sales Funnel.

Building a Sales Funnel must be a critical part of your work each month. I want you to meet Renee Harris. She's a long time Inner Circle Member with a successful shop that supports her family. She's smart, resourceful, and she's got a great business that pays her well. Recently, business was getting tough for Renee, even though she's a good Merchant.

Renee's sales had been down over the past 2 years, and she was frustrated. Every month, she felt like she was reinventing the wheel with new tactics she was using to try and get her sales back to where they had been. No luck. She even came up with a bunch of new products to try and tempt more people to buy. No luck again. Sales were flat. So in January, when we released the new Sales Funnel training in the Inner Circle, Renee decided to jump in and give it a try. Even though she's experienced, successful, and she already had a six figure store, she figured it was worth a try. Once she built her Sales Funnel, Renee saw exactly what she had been missing. Five months later, sales are up 28%. Listen in to hear what Renee did to grow her sales.

This is a great opportunity to see the real numbers behind the scenes of a successful six figure store. I'm so grateful for Renee's generosity. Her share will help a lot of store owners! Mentioned links: https://hardlotion.com/

https://www.bonjoro.com/integration/shopify

https://parenttheirpassion.com/ Related Episodes: Podcast episode 162: https://thesocialsalesgirls.com/build-a-massive-audience-with-a-brand-video-episode-162/

Podcast episode 147: https://thesocialsalesgirls.com/the-aha-moment-that-took-me-5-years-to-share-episode-147/

Podcast episode 153: https://thesocialsalesgirls.com/move-the-needle-in-60-mins-episode-153/

Podcast episode 160: https://thesocialsalesgirls.com/become-a-marketing-first-store-owner-episode-160/

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

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