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The Ecommerce Roadmap — Business
The Ecommerce Roadmap

Join Susan Bradley on The Ecommerce Roadmap. Each week, we’ll take you behind the scenes of real stores where you’re going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business.
An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce business.
Susan Bradley is a successful ecommerce entrepreneur and strategist who has built, grown, and sold multiple seven-figure businesses. As the creator of the proven Reliable Revenue® framework, her data-over-feelings approach has helped thousands of store owners build sustainable ecommerce businesses.
Join Susan weekly for actionable training including how to grow your Shopify store traffic and revenue, master email marketing with Klaviyo automation, build customer trust using JudgeMe reviews, optimize conversion rates, create winning ad campaigns, and develop the strategic mindset needed for long-term ecommerce success.
Plus, get inspired by real success stories from Inner Circle members implementing our proven training methods—from jewelry designers creating viral campaigns to makers building $40K monthly businesses while working full-time.
Are you asking yourself: Is it possible to create consistent, predictable revenue in ecommerce? Can you take your Shopify store from struggling to six figures? The answer: YES! Let’s build your roadmap to ecommerce success!
Don’t forget to subscribe and join thousands of store owners building their dream businesses one strategic step at a time.

Latest Episodes:

226. The $500/hr Job You Should Be Doing Jul 30, 2024

Show notes

In this episode, we dive into the $500 an hour job you're probably not doing but absolutely should be. It's a game-changer for your business, and I'm excited to share these insights with you!

Here's what you'll learn:

Identify high-impact tasks: Focus on what really drives results.
Create realistic plans: Set achievable, impactful goals.
Boost decision-making: Gain clarity and confidence in your choices.

This episode pairs nicely with Episode 109, so make sure to check that out if you haven't already. It's packed with actionable insights that can make a huge difference in your business.

RELATED LINKS:

Stop Overwhelm And Get On The Right Track: https://thesocialsalesgirls.com/do-you-have-the-right-goals-episode-109/

The REAL Source of Stress For 6 and 7-Figure Businesses: https://thesocialsalesgirls.com/the-real-source-of-stress-for-6-and-7-figure-store-owners-episode-214/

How To Do Less And Get Better Results: https://thesocialsalesgirls.com/how-to-do-less-and-get-better-results-episode-210/

Do You Have These 7 Habits That Predict Success?: https://thesocialsalesgirls.com/do-you-have-these-7-habits-that-predict-success-episode-205/

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

225. A Little Trick To Get The Results You Really Want Jul 23, 2024

Show notes

In this episode, I'm sharing a game-changing process that has transformed my business, and I believe it can do the same for you. If you've ever felt overwhelmed or stuck, this episode is for you. We'll break down how to set the right goals and gain the clarity you need to move forward.

Here's what you'll learn:

Clear direction: Know exactly where you are and where you're headed.
Focused actions: Align your to-do list with your goals.
Better decision-making: Easily evaluate opportunities to see if they fit your vision.

Don't miss out on this episode – it's packed with actionable insights that you can implement right away.

RELATED LINKS:

How To Reach Your BIG Goals This Year https://thesocialsalesgirls.com/2024-how-to-reach-your-big-goals-this-year-episode-197/

The Powerful Work That Will Get You To Your Goals https://thesocialsalesgirls.com/the-powerful-work-that-will-get-you-to-your-goals-episode-159/

Try This Clever Way To Stay Motivated And On Track https://thesocialsalesgirls.com/try-this-clever-way-to-stay-motivated-and-on-track-episode-213/

Ditch Your Decision Fatigue. I'm Giving You My Framework https://thesocialsalesgirls.com/ditch-your-decision-fatigue-im-giving-you-my-framework-its-brilliant-episode-186/

--------------------

Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

224. From 0 to multiple 6 figures. The story of a creative success Jul 16, 2024

Show notes

I'm often asked if it's really possible for Artists to make a good, full time living selling their work online. The truth is that it's never been easier for creatives to make a good living without dragging their products to in person shows, or working around the clock. Come listen as Diane Hill shares the story of her journey from 0 to multi six figure sales every year. And, she's only finding her stride - the best is yet to come.

Listen in and learn:

📹 How Diane used a "fake-it-til-you-make-it" social media strategy to create her dream job

🚀 The breakthrough that created a big audience and allowed her to stop trading time for $

🔑 Diane's secret to turning your passion into profit

RELATED LINKS:

You see Diane's collection here: https://dianehill.co.uk/

And on Instagram: @dianehilldesign

How Artist Camila Prada Gets Paid For Her Art: https://thesocialsalesgirls.com/how-camila-prada-finally-gets-paid-for-her-art-episode-5/

Makers And Designers: Formula For Growth: https://thesocialsalesgirls.com/makers-and-designers-formula-for-growth-episode-65/

Is It Time To Pivot? Here's How You Know: https://thesocialsalesgirls.com/is-it-time-to-pivot-heres-how-you-know-episode-69/

--------------------

Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

223. How Erica supersized her profit and wiped out her stress Jul 09, 2024

Show notes

Late last year Erica's faith-based gift store did 7 figures in sales but was bleeding cash. No profit. With her credit cards and her line of credit maxed, she had no option but to make some hard decisions. This year, she's changed how she operates her business. Her sales are up, and she's profitable. She's gone from feeling stressed and exhausted, to being excited to watch her profit grow every month.

Tune in and learn:

Set profit goals over sales goals
Understand your numbers
Set clear expectations for people you hire. Show them what success looks like and give them a way to measure their progress

RELATED LINKS:

https://beaheart.com/

@beaheartdesign on instagram

@EricatigheCampbell on instagram (check these)

222. What to do when you're short of cash Jul 02, 2024

Show notes

Struggling with cash flow is overwhelming, exhausting, and can lead us to making decisions we regret. In this episode, I'm sharing my own experience with cash flow struggles, and what I wish I had known when I was running my first business.

If your store earns 6-7 figures annually and you answer "yes" to any of these questions, this episode is for you:

Are your inventory purchases eating up cash you need for operating?
Are your debt repayments eating up the cash you need for operating?
Is your profit too small to cover your operating expenses?

When your cash is really tight, it's scary. And our first impulse is often to rush in and fix it. Listen in and learn what NOT to do when you're short of cash, and exactly what you should be doing instead.

RELATED LINKS:

A Lesson On Fixing Your Cash Flow: https://thesocialsalesgirls.com/a-lesson-on-fixing-your-cash-flow-episode-166/

3 Things You Can Do Today To Be More Profitable: https://thesocialsalesgirls.com/3-things-you-can-do-to-be-more-profitable-today-episode-219/

Formula For An Easy Collaboration You Can Do This Month: https://thesocialsalesgirls.com/the-formula-for-an-easy-collaboration-you-can-do-this-month-episode-215/

How To Create Profit Goals: https://thesocialsalesgirls.com/how-to-create-profit-goals-episode-209/

How To Get Control Of Your Cash: https://thesocialsalesgirls.com/how-to-get-control-of-your-episode-158/

--------------------

Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

221. Morgan's strategy to sell out her new collections Jun 25, 2024

Show notes

Wouldn't it be a dream come true if you could launch a new product or collection, and have it sell out immediately? What if you could place a new inventory order with 100% confidence that your audience will buy it? My guest Morgan Lane Tanner, owner of Fotera jewelry, has a strategy for that. Morgan is a long time eCommerce store owner who sells jewelry made from landscape photographs. Over the years, she's perfected a method that gets her audience involved in her product launches. The result is that when it comes time to start selling, Morgan sells out. Fast.

Listen in and learn: 👏 How to get your audience involved and engaged prior to launch

⚒️How to leverage multiple channels to gain customer feedback

📣How to create a sense of urgency and scarcity to drive sales

This repeatable strategy is something that every single ecommerce store owner can do too. Join us today as she walks us through the steps she takes to create this success.

RELATED LINKS:

Check out Morgan's website: www.foterrajewelry.com

Nicholas's strategy to fund his launch with pre-orders will make you watch twice: https://thesocialsalesgirls.com/nicholass-strategy-to-fund-his-launch-with-pre-orders-will-make-you-watch-twice/

What Happens When You Put Marketing First: https://thesocialsalesgirls.com/what-happens-when-you-put-marketing-first-episode-198/

Become A Marketing-First Store Owner: https://thesocialsalesgirls.com/become-a-marketing-first-store-owner-episode-160/

--------------------

Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

220. The path to a full time pay check from your Business Jun 18, 2024

Show notes

When I heard that Lindzee had reached the point where she could leave her full time job and turn her full attention to her business Birdiegirl Golf, I knew I had to ask her to share her story with you.

Lindzee is an Inner Circle Member who caught my attention when she joined us about a year ago. Even though she had a busy job and a young family, I could see she had an organized, systematic approach to turning her side hustle into a Business that pays her well.

Listen in and learn:

⏱️How Lindzee finds the time each day to do her 2 high-priority growth tasks 🚀What she did to get her business ready to scale

💰How she knew that her Business could support her paycheck

Heads up, around the 24 minute mark you'll find the shocking fact about profit that every store owner needs to know.

RELATED LINKS:

Check out Lindzee's store here: https://www.birdiegirlgolf.com/

How To Create Profit Goals: https://thesocialsalesgirls.com/how-to-create-profit-goals-episode-209/

We're Getting Consistent Revenue Now: https://thesocialsalesgirls.com/were-getting-consistent-revenue-now-episode-202/

ToyCycle's Sales Have Doubled Due To This One Monthly Marketing Task: https://thesocialsalesgirls.com/toycycles-sales-have-blossomed-from-1-monthly-marketing-task-episode-211/

How To Grow To Multi Six Figures When You're Strapped For Time: https://thesocialsalesgirls.com/how-to-grow-to-multi-6-figures-when-youre-strapped-for-time-episode-45/

--------------------

Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

219. 3 Things you can do to be more profitable today Jun 11, 2024

Show notes

This month I've had some great conversations with our Members about money. Specifically cashflow and profit. It's clear to me that every single store owner needs to put some strategies in place that will make them more profitable. So today, I'm sharing 3 things you should do right now to be more profitable, and have a healthier business.

Listen and learn how to:

💸 Leverage your fast-selling products to boost profit

🤑 Add profit without additional inventory with an express shipping option

🏦 Manage inventory funds wisely and prevent overspending

RELATED LINKS:

Block some time this week to listen to this episode, and fine tune your pricing strategy: https://thesocialsalesgirls.com/pricing-to-maximize-profit-episode-167/

A Profit First Expert Shares How To Manage Inventory: A Profit First Expert shares how to manage inventory. Episode 82 - The Social Sales Girls

Do This Now And Be More Profitable: Do This Now And Be More Profitable. Episode 204 - The Social Sales Girls

A Lesson On Fixing Your Cash Flow: https://thesocialsalesgirls.com/a-lesson-on-fixing-your-cash-flow-episode-166/

--------------------

Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

218. SEO for Ecommerce Store Owners Only Jun 04, 2024

Show notes

Have you heard of an SEO Funnel?

We talk about the Sales Funnel all the time, but we haven't talked about how you can create an SEO Funnel. Until now.

Investing time into SEO can be beneficial for any ecommerce business, and you can use a content-based funnel strategy to grow traffic and sales without advertising.

Most of us understand the sales funnel where we've got our cold, warm, and hot traffic filtering down the funnel to the purchase goal.

You can apply that same method of thinking to SEO.

Listen in as our Inner Circle SEO Coach, Sarah walks us through the steps. Start building your SEO Funnel, and build up more high quality traffic for free.

Ready to get more organic traffic?

Get on the waitlist for our new Course, SEO for Ecommerce. In the Course, you'll learn how to build a powerful SEO Funnel that will consistently grow your organic traffic and sales.

This brand new course is exclusively for Ecommerce store owners, and comes with 3 months of Expert support. Enrolment is limited, so get on the list, and we'll make sure you are notified when it's available.

www.thesocialsalesgirls.com/seo

Get Simple SEO for Store Owners here: https://learn.thesocialsalesgirls.com/simple-seo-for-store-owners-guide/

--------------------

Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

217. Wendy's process for doubling her sales last year May 28, 2024

Show notes

In this episode, we're Learning from Wendy's incredible journey of doubling her sales within a year. After a motivating comment in our Inner Circle group, we invited Wendy to break down her success into actionable steps that we can use in our own businesses.

Tune in for a detailed breakdown of Wendy's successful strategies and learn:

📈 How Wendy crafted a step-by-step plan to meet her goals.

📚 How coaching calls fast-tracked Wendy's learning and implementation process.

✉️ Wendy's consistent email marketing and the role it played in her sales growth.

RELATED LINKS:

Log Cabin Vintage https://www.logcabinvintage.com

How Many "Eyeballs" See Your Product? https://thesocialsalesgirls.com/how-many-eyeballs-see-your-products-get-past-this-roadblock-to-success-episode-175/

Here's How To Find Your Future Buyers https://thesocialsalesgirls.com/heres-how-to-find-your-future-buyers-episode-206/

What Happens When You Put Marketing First https://thesocialsalesgirls.com/what-happens-when-you-put-marketing-first-episode-198/

Build A Massive Audience With A Brand Video https://thesocialsalesgirls.com/build-a-massive-audience-with-a-brand-video-episode-162/

--------------------

Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

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