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The Ecommerce Roadmap — Business
The Ecommerce Roadmap

Join Susan Bradley on The Ecommerce Roadmap. Each week, we’ll take you behind the scenes of real stores where you’re going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business.
An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce business.
Susan Bradley is a successful ecommerce entrepreneur and strategist who has built, grown, and sold multiple seven-figure businesses. As the creator of the proven Reliable Revenue® framework, her data-over-feelings approach has helped thousands of store owners build sustainable ecommerce businesses.
Join Susan weekly for actionable training including how to grow your Shopify store traffic and revenue, master email marketing with Klaviyo automation, build customer trust using JudgeMe reviews, optimize conversion rates, create winning ad campaigns, and develop the strategic mindset needed for long-term ecommerce success.
Plus, get inspired by real success stories from Inner Circle members implementing our proven training methods—from jewelry designers creating viral campaigns to makers building $40K monthly businesses while working full-time.
Are you asking yourself: Is it possible to create consistent, predictable revenue in ecommerce? Can you take your Shopify store from struggling to six figures? The answer: YES! Let’s build your roadmap to ecommerce success!
Don’t forget to subscribe and join thousands of store owners building their dream businesses one strategic step at a time.

Latest Episodes:

52. Do these 3 things and sleep better Mar 30, 2021

Show notes

Last week I was answering Member's questions in our Inner Circle, and when I came across this question, I stopped in my tracks.

"What if my ultimate goal was to sell my business? What boxes does my business need to check in order to be attractive to a buyer?"

And if you know me at all, you know that this is my thing. I've grown and sold 2 businesses, and my plan is to do it again.

But when I created my response, I realized that my advice is good for everyone.

It's not just for people who might sell one day. Nope

It's for every single one of us.

And there's one good reason to do these 3 things.

It will help you sleep better at night for sure. But really, it could save your bacon if disaster strikes.

51. Crowdfunding? 3 Things you need to know Mar 23, 2021

Show notes

If you've ever thought about crowdfunding on Kickstarter, Indiegogo, or even on your own site, you'll love this conversation with Brianna.

Listen in as Brianna brings us behind the scenes of her recent Kickstarter Campaign. She'll tell you how it rolled out, what's happened so far, and her next steps.

The best part? She'll share 3 things you must know before you start a campaign!

50. Do you have the wrong traffic? A quick way to tell Mar 16, 2021

Show notes

After a conversation with our Inner Circle Conversion Coach, I knew I had to share this little training with you.

If you've ever asked yourself if you're sending the right traffic to your site, this episode is FOR you.

Listen in and learn

How you can tell if you've got the right traffic.

What you might be doing to create the problem.

The things you can do now to get back on track and start getting sales.

In this episode, I send you over to Google Analytics to check your data.

Don't stress, you're just going to analyze your reports. When you're done, you'll be confident about your next steps!

To create the reports you'll analyze, go to:

Audience Overview, and use the date filter to look at the last 30 days.
Analyze. Open the date filter and tick the "Compare" box.
Select previous period.
Analyze
Untick the "Compare" box.
Under Audience, click the sub category, Behavior → New vs Returning.
Analyze

In the episode, you'll learn what to look for, what's normal, and how to analyze your data.

48. How to Really get Reliable Revenue Mar 02, 2021

Show notes

Wouldn't it be amazing if you could look into the future and see what your business looks like a few years down the road?

What would change if you knew exactly when you were going to be in a position where your sales grow without you having to jump through hoops and try all the things?

What would change if 38% of your revenue came from an automated email funnel? (yes, really)

Today I'm walking backwards with Sarah, a member of our Reliable Revenue Program.

She's built the business she was dreaming of, and she's done it in 3 years flat.

I want you to hear what it was that really worked because they are things that you can do now, so you can get your own Reliable Revenue even faster.

Sarah's website: www.mysweetestmemories.com

Learn more about Reliable Revenue and get on the waitlist here: thesocialsalesgirls.com/reliable-revenue

47. My Strategy for Reliable Revenue Feb 23, 2021

Show notes

My strategy for Reliable Revenue

Every store owner ever wants sales they can rely on. Every day, every week, every month, all year long.

In this episode, I'm bringing you behind the scenes of our Reliable Revenue Experience.

Listen in, and I'll tell you exactly what it is, and why it works so incredibly well.

You'll see how you can get reliable revenue because I want you to see what's possible for you when you become the marketing expert in your business.

Lastly, I'll share what happens if you join us for this year's Reliable Revenue Experience.

Get on the waitlist to join Reliable Revenue: thesocialsalesgirls.com/reliable-revenue

46. Grow the Business of Your Dreams. Faster. Feb 16, 2021

Show notes

You're building the business you've been dreaming about, but you wish you could step on the gas and get there a little faster.

Sound familiar?

Listen in, and you'll meet four Shop Owners who supersized their businesses last year.

They'll tell you about their business transformation, and how they were able to super size their results in only a year.

I know many of you need to hear what they're sharing, because it will show you what's possible for you to achieve this year.

Alison owns www.easeliving.com

Joanne owns steelpony.com

Jennifer owns www.jjcaprices.com

Nicola owns: www.theaccessorybarn.com

If you'd like to get an invitation to join us in Reliable Revenue this year, drop your email here: thesocialsalesgirls.com/reliable-revenue

45. How to grow to multi 6 figures when you're strapped for time Feb 09, 2021

Show notes

Lesley is on track to grow a million-dollar business in just a few short years.

In this episode, she shares how it all happened. What she did that produced the biggest results, and what she wished she'd known at the beginning of her journey.

It's so valuable for you to know this, because even though we feel pressure to do "all the things", the results we get generally come from a few things. There are things we can let go.

When you're pressed for time, it's even more important for you to get this straight.

Make sure you listen all the way through, because in the last few minutes, Lesley drops pure gold. A strategy she's used to grow her big, beautiful business even though she only has a few hours a day to work on it. It's so good, I want to give it a try!

You can find her here: hummingbirdlanefabrics.com

44. Basically all my sales from these 4 things (2020 recap) Feb 02, 2021

Show notes

When it comes time for me to update you on my sales at Sock Doggo, I always sweat a bit.

My sales should be better, and I should be growing faster.

I wonder if you feel that way about your business too?

Anyway, I know we're all juggling a lot, and none of us have as much time as we want when we have a growing business, and a list of ideas as long as our arm.

So in this episode, I'm drilling down and sharing exactly what worked to get sales. The tactic.

And I'm sharing what I did that worked because I know there will be something in that list that you can grab and implement. And it will make your business better.

Grab a pen.

And last thing: If you want to make yourself feel better fast, take a look at what's working in your business. Use a chunk of time, like 6 months or a year.

I promise you'll feel like you can control your results, and you'll walk away with a short list of things you can do to grow this year.

43. Forget everything you think you know about pricing, and be profitable Jan 26, 2021

Show notes

When I had a chance to do a deep dive with our Inner Circle Member Nicole Di Rocco, I knew that I wanted to talk about how Makers and Designers can scale their businesses and still be profitable!

In 2003, Nicolita launched Nicolita Swimwear, a no pinch-fit line of bikinis for women that solved that dreaded muffin top struggle. The year she went from sewing her own designs to landing a huge order with Nordstrom taught her a thing or two about scaling while creating profit in her business.

Since then, she has been featured on CNN, NBC and even landed the deal with Billionaire Tilman Fertitta on CNBC's hit show, Billion Dollar Buyer.

As promised she's sharing her pricing calculator here, so don't wait! Download this slick little tool, and go find more profit in your business.

LINKS:

www.fashionbizmentor.com/price-to-profits-access-calculator

42. 691 leads for $68: The one detail that supersized this event Jan 19, 2021

Show notes

When was your last whopping win?

A few weeks ago, Sacha Whitehead reported a big win in our Inner Circle members group.

She was able to generate 691 good leads for only $68.

And of course, everyone wanted to know what she did to get that whopping win. Even me.

So I had a look at what she did. And that's when I realized I had to share.

Because most of the time, it's only a few (hard to recognize) things that make difference between a "ho-hum" result, and a big win.

Listen in, as Sacha shares how it went down, and we talk about the little details that supersized her result.

I know you'll want to see the post responsible for that big win, so here you go!

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