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The Ecommerce Roadmap — Business
The Ecommerce Roadmap

Join Susan Bradley on The Ecommerce Roadmap. Each week, we’ll take you behind the scenes of real stores where you’re going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business.
An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce business.
Susan Bradley is a successful ecommerce entrepreneur and strategist who has built, grown, and sold multiple seven-figure businesses. As the creator of the proven Reliable Revenue® framework, her data-over-feelings approach has helped thousands of store owners build sustainable ecommerce businesses.
Join Susan weekly for actionable training including how to grow your Shopify store traffic and revenue, master email marketing with Klaviyo automation, build customer trust using JudgeMe reviews, optimize conversion rates, create winning ad campaigns, and develop the strategic mindset needed for long-term ecommerce success.
Plus, get inspired by real success stories from Inner Circle members implementing our proven training methods—from jewelry designers creating viral campaigns to makers building $40K monthly businesses while working full-time.
Are you asking yourself: Is it possible to create consistent, predictable revenue in ecommerce? Can you take your Shopify store from struggling to six figures? The answer: YES! Let’s build your roadmap to ecommerce success!
Don’t forget to subscribe and join thousands of store owners building their dream businesses one strategic step at a time.

Latest Episodes:

69. Is it time to Pivot? Here's how you know Jul 27, 2021

Show notes

Have you ever had that uncomfortable feeling? You know the one where you are really starting to question if your business is viable? Will it ever pay you well if something doesn't change?

You might even be feeling a little trapped.

Listen in as I chat with Shannon. You'll hear how she knew that:

Her business concept was flawed
What she did about it
How she took what she'd learned and applied it to her new concept
How she relaunched and went from 0 to success in a few short months.
The one thing she did that set her up to get immediate sales.

The Best Part? She's going to give you advice you'll be able to bank on!!

See Shannon's "reborn" business here: https://birdmoss.com/

68. Outsourcing Social Media and measuring results Jul 20, 2021

Show notes

The other day I was talking Strategy with our Marketing Coach, Tania.

She has a fast-growing store, and she had a list of things she wanted to discuss.

Listen in as we talk about her Social Media Strategy. How she found the perfect people to work with, her transition strategy, and what happened once she let them take the reins.

We also talked about how Tania could help her team drive even more traffic and sales from Social Media!

If you're ready to give up the grind of daily posting, or you're building a Team, join us!

67. How I'm finding the best targets for Ads Jul 13, 2021

Show notes

Struggling to get good results from your ads on Facebook and Instagram?

If so, this is for you!

In our recent Traffic Bootcamp Live week, I built some brand new audiences that won't be affected by the recent iOS changes.

Last week, I tested these audiences as targets for my Conversion ads, and the results have been promising.

Listen in, and I'll share what I've done, why it's important to you, and how you can take what I've learned and use it in your business.

66. The secret to a winning Influencer promotion Jul 06, 2021

Show notes

Today we're going to unlock the secret to running a successful promotion with an Influencer.

Join me, and my guest Courtney Lynne, an Influencer with a track record of successful promotions, AND she's the founder of The Pet Influencer Society, a membership for Dog Moms who understand how to provide value for the Brands they partner with.

You'll learn:

→ How to set yourself up for success before you even start → What to look for when you are searching for Influencers to partner with → How you can measure your results, so you know what's working!

Listen in and you'll leave inspired and ready to set up a killer promotion!

You can find Courtney on IG at @thedogmomboss or visit her site at dogmomboss.com

66. The secret to a winning Influencer promotion Jul 06, 2021

Show notes

Today we're going to unlock the secret to running a successful promotion with an Influencer.

Join me, and my guest Courtney Lynne, an Influencer with a track record of successful promotions, AND she's the founder of The Pet Influencer Society, a membership for Dog Moms who understand how to provide value for the Brands they partner with.

You'll learn:

→ How to set yourself up for success before you even start → What to look for when you are searching for Influencers to partner with → How you can measure your results, so you know what's working!

Listen in and you'll leave inspired and ready to set up a killer promotion!

You can find Courtney on IG at @thedogmomboss or visit her site at dogmomboss.com

65. Makers and designers: formula for growth Jun 29, 2021

Show notes

Makers, and Designers, this is for you!

Today you'll meet Joanne Litz, a long-term Inner Circle Member who has successfully moved her Fashion Business online and set herself up to scale.

Joanne is a Fashion Designer and CoFounder of her label Steel Pony.

Like most Creatives, Joanne loves the experience of making a beautiful product that people buy.

Over the years, she's been able to move a significant part of her sales from wholesale and in-person to Direct to Consumer on her website.

Here's the part of the story you'll love: Over the past few years, Joanne has been able to scale her online sales in a way that feels good, allows her to still be creative, and doesn't keep her stuck behind a sewing machine.

In fact, she's created a process that made room for her to work from the beach four days a week!

I asked Joanne to share her "formula" with all of you. I know it will open your eyes so you can see a path to getting the income you want, and the lifestyle you've been craving!

See Joanne here: https://steelpony.com

64. How Kelly increased her conversion rate Jun 22, 2021

Show notes

Listen in and you'll walk away feeling like you have the power to control the results in your business.

You'll meet my guest, Kelly Barth, and you will be inspired by what she shares with you.

And as a bonus, she'll walk you through the steps she took to increase her Conversion Rate and build the business she really wants! See kelly's site here: https://www.cabooties.com

Find out more and get on the waitlist for Reliable Revenue here: thesocialsalesgirls.com/reliable-revenue

63. Drop your tape gun and transition to 3PL Jun 15, 2021

Show notes

Do you spend far too much time shipping?

Wondering when it's time to move to a 3rd Party Logistics Company?

If you're having trouble making the decision to finally move your products out of your house, and let the experts do the packing and shipping, this episode is for you.

I asked our Inner Circle member Alison to share her experience with you so that you could hear first hand:

How to overcome your fear of letting go
How to be strategic with your time
What's important when you decide to move to 3PL

Listen in, because you'll want to hear what can happen when you finally retire that tape gun.

62. Massive Growth Organically? Yes, you can! Jun 08, 2021

Show notes

In this episode you'll meet Laurel Thompson. She's Inner Circle Famous, and after you meet her on this episode, you'll understand why.

Today Laurel is sharing how she finally hit the wall (in frustration) stopped trying to grow her business using Ads, and decided to spend her time growing traffic organically.

You'll hear what she did to get the right people to her site for free, and how she set her site up to be really sticky!

You'll love this because it's a foundation-building, long-term strategy that many of you can use!

I also promised to share a fun little known fact about Laurel. It will make you smile.

When I asked her if there was anything else I should know, this was her answer.

"Fun fact: in a former life I was a touring musician and I've played music all over Europe and the UK"

Clearly, her talents are endless. I'm definitely going to ask her to be my opening act for the next live meet-up!

In the meantime, check her out here: https://beyamade.com/

61. Want to work with me for a week? Jun 01, 2021

Show notes

Thank you for joining me on this journey. Your support, encouragement, and reviews of the Podcast make me want to do more to help you grow the business you've been dreaming of!

In this episode, I'm inviting you to join me for a week of coaching in Traffic Bootcamp Live! We'll work together in a small group setting, and I'm bringing my team of coaches and mentors with me so that you can get the help you need to make massive progress.

It's a chance for you to get unstuck, and feel like you are in control of your results!

Listen in to get all the details.

Get your spot here: https://thesocialsalesgirls.com/traffic-bootcamp-live?fbclid=IwAR27YnS2lfSrBS9TjaCt15tIi_tEo3YwQOdbxDzB1ik_lYVHK5BaYKHWKBc

Note: Traffic Bootcamp Live is scheduled for June 13-19th 2021.

If you're listening after these dates, click the link and we'll invite you to the next session!

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