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The Ecommerce Roadmap — Business
The Ecommerce Roadmap

Join Susan Bradley on The Ecommerce Roadmap. Each week, we’ll take you behind the scenes of real stores where you’re going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business.
An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce business.
Susan Bradley is a successful ecommerce entrepreneur and strategist who has built, grown, and sold multiple seven-figure businesses. As the creator of the proven Reliable Revenue® framework, her data-over-feelings approach has helped thousands of store owners build sustainable ecommerce businesses.
Join Susan weekly for actionable training including how to grow your Shopify store traffic and revenue, master email marketing with Klaviyo automation, build customer trust using JudgeMe reviews, optimize conversion rates, create winning ad campaigns, and develop the strategic mindset needed for long-term ecommerce success.
Plus, get inspired by real success stories from Inner Circle members implementing our proven training methods—from jewelry designers creating viral campaigns to makers building $40K monthly businesses while working full-time.
Are you asking yourself: Is it possible to create consistent, predictable revenue in ecommerce? Can you take your Shopify store from struggling to six figures? The answer: YES! Let’s build your roadmap to ecommerce success!
Don’t forget to subscribe and join thousands of store owners building their dream businesses one strategic step at a time.

Latest Episodes:

78. 3 Tips to create a million-dollar brand Sep 28, 2021

Show notes

Do you see others hitting that magic Million Dollar mark and wonder how they did it?

If you do, or even if you're not there yet, I want you to listen to this convo I had with D'Shawn Russell, the Founder of Southern Elegance Candle Co.

As you listen, I want you to really "hear" what D'Shawn shares about 3 things.

First, how to tell a story with such authenticity that it's almost effortless, and creates sticky customers

Second, how to think about your business in a way that makes you feel powerful, brave, and confident.

Lastly, listen closely to how many times D'Shawn shares that she failed on the first attempt at so many of the things that ultimately moved the needle.

Follow D'Shawn on Tik Tok: https://www.tiktok.com/@dshawnrceo?lang=en

See D'Shawn's amazing brand video: https://www.secandleco.com/pages/meet-the-team

77. Grow up your business + get more profit Sep 21, 2021

Show notes

Grow up your Business + get more Profit

Most of us start our Businesses because we love we've learned we can make money doing something we love.

We turn a hobby or a passion into a business, and it's fun. We can't wait to get to work each day and we see opportunities everywhere!

It's all fun and games until one day we wake up and we realize we're exhausted.

It happens to all of us, and it's a sure sign that it's time to transition from a hobby mindset to thinking like a CEO.

Sounds scary? Listen in as Wendy Batten walks us through the steps we can take, and shares the ROI you'll enjoy when you take control and Grow up your Business!

Wendy made you a free pack of resources to help you transition into your role as CEO! https://wendybatten.com/ceo

76. The fastest way to get the results you want Sep 14, 2021

Show notes

The fastest way to get the results you want

If you've ever found yourself trying "all the things" in an effort to get the results you want, you're in good company. I think it happens to all of us at one time or another.

When this happens, most of us jump into action and we try a bunch of things to see if we can move the needle. But really, that's not usually going to solve your problem.

The truth is that you'll improve your chances of being successful if you stop and take some time to figure out why you're not making progress. Do this, and instead of throwing spaghetti at the wall, you'll know what you need to do to fix your problem.

It sounds simple, and I know that it doesn't always feel simple, so I grabbed Tina Bar On, who leads our Member Success Team, and together we outlined a strategy that anyone can use.

Take the quiz here: https://thesocialsalesgirls.typeform.com/to/HWwjWx

75. 3 Reasons to add SMS Marketing today Sep 07, 2021

Show notes

If you're on the fence about including SMS (text) into your Marketing Plan, I've got 3 reasons that will make you see why you can't wait.

Join me and Navin Jain of Klaviyo, as we spill the beans on what's possible for your store if you get started now.

Listen in and you'll learn:

The 3 big reasons you should add SMS today Jaw-dropping stats that will help you see why it's a platform we can't ignore
The most effective ways to grow your list
Some quick and easy things you can do to get sales from SMS marketing fast
Here's a link to get our Implementation Workshop delivered to your inbox:

https://learn.thesocialsalesgirls.com/klaviyo-sms-training/

74. What you CAN do when nothing is working Aug 31, 2021

Show notes

You know how you feel when nothing is working, even though you're doing "all the things"?

If you've ever felt like you aren't getting any traction, you're spinning your wheels and you don't know what to do next, this episode is for you!

Listen in, and I'll tell you exactly what you CAN do when you feel like nothing is working.

On September 15th 2021, I'll be hosting a free workshop that will show you the way to getting "unstuck" so you can move forward and start reaching your goals.

You'll learn why you aren't getting the sales you want, and you'll know exactly what you need to do to fix it!

You can get an invitation here https://thesocialsalesgirls.com/growth-plan-workshop/

If you're listening after September 15th 2021, simply join the waitlist, and we'll invite you to the next workshop!

74. What you CAN do when nothing is working Aug 31, 2021

Show notes

You know how you feel when nothing is working, even though you're doing "all the things"?

If you've ever felt like you aren't getting any traction, you're spinning your wheels and you don't know what to do next, this episode is for you!

Listen in, and I'll tell you exactly what you CAN do when you feel like nothing is working.

On September 15th 2021, I'll be hosting a free workshop that will show you the way to getting "unstuck" so you can move forward and start reaching your goals.

You'll learn why you aren't getting the sales you want, and you'll know exactly what you need to do to fix it!

You can get an invitation here https://thesocialsalesgirls.com/growth-plan-workshop/

If you're listening after September 15th 2021, simply join the waitlist, and we'll invite you to the next workshop!

73. Grow your sales and slash your inventory? Yes, you can! Aug 24, 2021

Show notes

If you've been afraid to simplify your product selection and slash your inventory costs, you're not alone. But before you rule it out, listen to what can happen when you rip off the bandaid and slash your inventory.

In 2020 Alexandra had her best sales month ever and finally cracked a $100K year.

Even though she was excited to reach a big milestone, she felt like she was on the verge of a breakdown.

She had several product lines, and restocking took hours each week. She was teaching online classes, selling breast pump parts, toys, carriers, and more.

Managing inventory and listing new products took a huge amount of her time each week.

She simply could not get everything done. And, she couldn't see how she could grow her business, make money, and keep her sanity.

So, she slashed her product lines down to one category. It was a bold move that paid off in a big way.

Listen in as Alexandra shares the steps she took, and how a few months later, her sales have tripled!

72. 3 Genius strategies to increase your AOV Aug 17, 2021

Show notes

Hey there - you know that if you can increase your AOV that you'll grow your sales, right? And, you'll do it without having to do a whole bunch of extra things.

Today I'm giving you 3 genius strategies that you can use to grow your average order value so that you can get more sales, and make more money this year!

71. Increase your conversion today with these 3 things Aug 10, 2021

Show notes

Want to increase your conversion rate and get more sales from the traffic you have?

Listen in, I'm going to share 3 things that have a direct effect on your conversion rate.

Here's the part that's shocking.

These things are critical and have a huge impact on conversion, yet nobody talks about them.

I'll break it down for you. You'll be able to check your store and put a plan in action to get better conversion rates without spending a dime.

70. How to solve your sales problem Aug 03, 2021

Show notes

How to solve your sales problem

If you're not getting the sales you want - or if you're not getting any sales, this episode is for you.

We're going to talk about why, and how you can fix it.

Listen in, and I'll explain what "normal'' results look like, how you'll know if you're on the right track, and I'll even give you a little bit of work to do each week.

You'll take control of your results, and I promise you, you'll leave feeling a whole lot better!

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