The Direct Selling Accelerator Podcast

Latest Episodes:

Episode 031: 5 Facebook Mistakes to Avoid Oct 07, 2020

Show notes

Have you ever caught yourself trying to post something you just downloaded somewhere from Google? Do you also feel that sudden outburst of inspiration to post consistently on Facebook for a month, only to lose it in the next? Most of the time, we commit some social media mistakes we didn’t even know were mistakes to begin with! And the cost of not knowing (to you and your business) could be detrimental to all the hard work you’ve put in!

Today, let’s dive in as we go over the 5 mistakes you should avoid making on Facebook—and steer clear from serious repercussions as well. Plus, avoiding these things can also improve the quality of your posts too!

We’ll be talking about:

Mistake #1: Copying [01:14]
Mistake #2: Inconsistency [04:58]
Mistake #3: Having no objective and no strategy [06:51]
Mistake #4: Bad quality posts [10:24]
Mistake #5: Mimicking [17:56]

Resources:

Visit the Stock Unlimited Website for stock images (https://www.stockunlimited.com/)
Check out Canva (https://www.canva.com/en_au/)
Try Typorama (https://apps.apple.com/au/app/typorama-art-and-poster-maker/id978659937)
Try Word Swag (http://wordswag.co/)

Connect with Direct Selling Accelerator:

Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
Follow us on Instagram: https://www.instagram.com/auxanomarketing/
Follow us on Facebook: https://www.facebook.com/auxanomarketing/

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

Episode 030: Facebook or Instagram: Which Platform is Best for My Business? Sep 30, 2020

Show notes

“Should I use Facebook to sell cosmetics?” “Can I reach my customers better if I use Instagram?” “Which platform works best if I’m selling candles?”

Whilst we aren’t going to tell you what to do, Sam’s got 5 simple questions to ask yourself when choosing which social media platforms to choose for your business.

We can’t all be good at everything (sorry to burst your bubble!) so try and master ONE platform first and reach your perfect customer - Sam will tell you exactly where to start in this episode!

Listen in now and nail your social media presence...

We’ll be talking about:

#1: Jack of all trades, master of none [01:52]
#2: Identify who and where your ideal customers are [04:09]
#3: What is your purpose or objective? [08:09]
#4: Which platform are you more comfortable with? [12:44]
#5: Don’t use Facebook and Instagram in the same way [16:13]

Resources:

Download the “How to Identify Your Ideal Customers” Cheat sheet! (https://content.auxanomarketing.com.au/findingyouridealcustomer/)
Join my Free Webinar - Social Media: The New Normal (https://content.auxanomarketing.com.au/auxano-new-normal-s2/)

Connect with Direct Selling Accelerator:

Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
Follow us on Instagram: https://www.instagram.com/auxanomarketing/
Follow us on Facebook: https://www.facebook.com/auxanomarketing/

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

Episode 029: My Top 3 Profitable Activities on Social Media (They DON’T Include What You Post) Sep 23, 2020

Show notes

It’s no secret that great content can get your ideal customers engaging with you in no time, especially if you’ve used my 10 simple techniques that can give your Facebook posts a makeover! Your audience will be on the lookout for you every week and may even buy a product or two from you. Content is everything!

Or... Is it?

Find out in today’s episode as I share with you what other things you can do to find your ideal customers, grow your followers, and get them to interact with you in just three easy ways—and it doesn’t have anything to do with your social media posts!

Get your pens out, take notes, and get access to a gold mine of information by tuning in to this episode!

We’ll be talking about:

#1: Make sure you are leaving a lasting and impressive first impression [01:00]

Set your brand as your profile picture [01:48]
Make sure your cover image also represents your brand [02:35]
Share why you do what you do in your About section [02:56]
Ask your family and friends to give honest feedback about your page [03:47]

#2: Interact with people on your posts [04:29]

Why should you interact with your audience? [04:55]
Respond to their comment with another question [06:28]

#3: Get out of your page and interact with other people [08:12]

Find some key communities [09:05]
Interact but don’t troll [10:24]
Be well-versed with the social media group’s rules [13:24]
Make friends with people who will likely be your customers [14:01]

Connect with Direct Selling Accelerator:

Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
Follow us on Instagram: https://www.instagram.com/auxanomarketing/
Follow us on Facebook: https://www.facebook.com/auxanomarketing/

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

Episode 028: 3 Quick Tips to Grow Your Facebook Followers Sep 16, 2020

Show notes

Most people get stumped when it comes to getting users to visit their social media pages. You could well be three months in and not get any good followers at all! It can be super frustrating, but social media is certainly no rocket science. So how do you grow your followers?

We’ll find out today as I take on one of the most frequently asked questions and share with you my three quick tips on how you can grow your Facebook followers and reach the right people! Listen up and learn how you can put those networking skills to work as I talk more about why socialising is key to audience engagement.

Tune in to this episode now!

We’ll be talking about:

Tip #1: Invite your family and friends to follow your business page [01:10]
Tip #2: Be consistent with engaging content [04:29]
Tip #3: Get outside your page [09:48]

Connect with Direct Selling Accelerator:

Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
Follow us on Instagram: https://www.instagram.com/auxanomarketing/
Follow us on Facebook: https://www.facebook.com/auxanomarketing/

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

Episode 027: What I’ve Learned This Year About Being a Mum, Woman… Human Sep 09, 2020

Show notes

This episode is a raw reflection of myself as a parent, woman, and business owner in the 2020. As we are approaching RUOK Day I want to ask the tough question… are YOU Ok?

This episode goes out to all the mums who are feeling tired trying to balance personal expectations, work and life, to the dads who are so caught up trying to be tough and keeping it all together, and to everyone who just needs to know … it’s Ok to not be OK.

Let’s all take a deep breath, love each other and have a laugh together. Tune in to this episode!

We’ll be talking about:

#1: Supermom’s a dirty word and I’m just not made for homeschooling [02:35]
#2: Sometimes just getting through the day is an achievement to be proud of [08:33]
#3: Look around you and be grateful for the things that you have [12:00]
#4: Quality alone time is underrated [19:13]
#5: You are what you say you are [23:08]

Resources:

Check out the 21 Questions with Sam and Greg episode (http://www.auxano-marketing.com/21-questions-with-sam-and-greg-episode-21/)
Check out our Staying Motivated in a Time of Crisis with Beverley Unitt episode (http://www.auxano-marketing.com/staying-motivated-in-a-time-of-crisis-with-beverley-unitt/)

Connect with Direct Selling Accelerator:

Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
Follow us on Instagram: https://www.instagram.com/auxanomarketing/
Follow us on Facebook: https://www.facebook.com/auxanomarketing/

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

Episode 026: Taking Your Conferences and Events Virtual with Colleen Ocafrain Sep 02, 2020

Show notes

It’s no secret that in 2020…. everything has changed BUT who says you can’t gather people and hold events anymore? When life gives you lemons, grab yourself some tequila, and hold a virtual function!

Today, we have another exciting episode as we chat with Colleen Ocafrain, AUS & NZL Global Events Manager at SeneGence, about how to hold highly successful company events online! Join us as we talk about the success of their very first online conference, PIT M3 and what were some of the behind-the-scenes preparations made to make it happen.

Hop on as we take a tour of how to truly go virtual!

We’ll be talking about:

Colleen’s story in the direct-selling scene [01:26]
Her unique lipstick application technique [04:17]
Why she decided to go virtual [06:03]
Taking virtual events to the next level [09:16]
What makes this topic relevant to corporate leaders [12:48]
How people are receptive to the changes in the events and conferences [14:22]
Holding a virtual event needs great commitment, investment, and great support [16:00]
The value of investing in an excellent production team and a good platform [19:55]
The lessons picked up along the way [23:26]
Why companies need to train people to speak to a computer screen [25:44]
Using swag boxes to hype up the event [29:19]
The future of Senegence events [32:48]

About Our Guest:

Colleen Ocafrain is the AUS & NZL Global Events Manager at SeneGence International, taking care of Australia, New Zealand, and Hong Kong. Being heavily involved in the event scene for 25 years now in several industries, her skills and expertise have helped many events run successfully and seamlessly. Today she shares how those skills have translated to the Direct Selling Industry and the current season we find ourselves navigating.

Resources:

Visit the Thinkific Website (https://www.thinkific.com/)
Check out Walls.io (https://walls.io/)
Find out more about Senegence (https://seneweb.senegence.com/)
Connect with Colleen through LinkedIn (https://www.linkedin.com/in/colleen-ocafrain-1685839/?originalSubdomain=au)
Watch our Mega Parties episode with Shelly Pease (http://www.auxano-marketing.com/talking-about-mega-parties-and-real-life-with-shelly-pease-episode-022/)

Connect with Direct Selling Accelerator:

Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
Follow us on Instagram: https://www.instagram.com/auxanomarketing/
Follow us on Facebook: https://www.facebook.com/auxanomarketing/

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

Episode 025: Staying Motivated in a Time of Crisis with Beverley Unitt Aug 26, 2020

Show notes

With a lot of depressing things going on in our world today, it’s hard not to become a Debbie Downer. However, by changing the course of your thoughts and achieving those small victories everyday, you can lift yourself up and get yourself going.

Today, we have an inspirational episode that is sure to motivate anyone listening, direct seller or not. I talk with Beverley Unitt, one of the best leader coaches in Australia, about how to tap in to your hidden gems that will help build your resilience and motivation.

Lift your chin up and put a smile on your face by tuning in to this show now!

We’ll be talking about:

The situation in Australia today and how it’s affecting everyone [01:21]
To get what you want, ask what you’re going to do and who you’re going to be [04:31]
An exercise on how to develop resilience [06:37]
Build your ‘qualities list’ to give you the energy boost for resilience [11:07]
The fastest way to build self-esteem is to complete a task [12:29]
COVID-19 has legitimized home-based business [13:39]
You have great qualities, you just need to notice them [15:18]
Jot down your team member’s qualities that you don’t know about [17:13]
Your business is a vehicle to create something bigger; it’s not you [18:35]

About Our Guest:

Beverley Unitt is Australia’s #1 mindset and motivation expert. With almost two decades of experience as a sought-after and world-renowned keynote speaker, she has helped thousands of leaders all around the world become the best version of themselves through MINDiVATION. Her clients not only range from direct sellers, business leaders, team managers, but also health professionals, and even families!

Resources:

Watch our Mastering Your Mindset episode with Beverley Unitt: http://www.auxano-marketing.com/mastering-your-mindset-with-beverley-unitt-008/
Take Beverley’s training program: https://beyousuccesscoaching.com.au/bonus-training-2/
Register at Beverley’s MINDiVATION live session: https://beyousuccesscoaching.com.au/MINDIVATION-LP/

Connect with Direct Selling Accelerator:

Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
Follow us on Instagram: https://www.instagram.com/auxanomarketing/
Follow us on Facebook: https://www.facebook.com/auxanomarketing/

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

Episode 024: Building Your Team with Lyndsey Baigent Aug 19, 2020

Show notes

You’ve got a direct selling business and you are trying to build your team, however, but it’s so hard to find people that stick around and care about the business like you do! As if by some strange voodoo, you get stuck with having to recruit team over and over again without ever appearing to grow your team at all. And as if that’s not bad enough, a key player suddenly decides to pull out, leaving a big hole in your business! Does this situation sound too familiar?

Most newcomers in the direct selling industry get stuck in that vicious recruitment loop just as much as veterans do. But you aren’t alone in this, let’s talk about what you can do to break that cycle.

In this week’s podcast episode, I chat with Lyndsey Baigent who aside from being a special friend is also a direct sales success coach and trainer. We talk about the best way to grow your team what you need to look for in recruits, and how you can make them stay with you for a longer period of time. We’ll also be talking about ultimately reminding yourself that this industry is all about having fun!

Don’t get stuck in the recruitment loop! Tune in to this episode now!

We’ll be talking about:

Lindsey’s history with direct sales [01:01]
Growing your team during an unprecedented event [04:05]
Personal development is the acquisition of knowledge [06:45]
People tend to offload their responsibilities [08:12]
Taking responsibility and having a firm focus is important in this time and space [10:47]
Family is the best space to exercise how you can influence and inspire your team [13:43]
How to grow and motivate your team using the Thompson Rule [18:56]
Don’t look for the one superstar to do a lot [22:30]
Attract people who are aligned with your business values [26:07]
The more people you have, the more people want to join your team [29:31]
Seek first to understand, then be understood [32:22]
The more you force motivation, the more they pull away [37:37]
The direct selling industry is all about fun [39:02]

About Our Guest:

Lyndsey Baigent is a direct sales success coach and trainer. She is the owner of the Party Plan Revolution, a company that helps direct sellers fast track their career by providing top tips, tools, and strategies. Being in the space for more than 20 years, she has honed her skills which allowed her to help direct sellers further their careers.

Resources:

Connect with Lyndsey Baigent on Facebook: https://www.facebook.com/LyndseyBaigent

Connect with Direct Selling Accelerator:

Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
Follow us on Instagram: https://www.instagram.com/auxanomarketing/
Follow us on Facebook: https://www.facebook.com/auxanomarketing/

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

Episode 023: 10 Simple Steps to Transform Your Facebook Posts Aug 12, 2020

Show notes

Have you ever wondered why your Facebook posts are just not getting the attention that you want? You’ve made sure to include awesome photos, followed your schedule faithfully, updated your Facebook page regularly, but it just doesn’t seem to click!

Often, we get so excited about putting something up on Facebook that our strategy goes out the window. However, by using the right techniques, you’ll be engaging with your audience in no time and you will be surprised how simple they are!

In this week’s podcast episode, let me help you reach your audience effectively by using these ten awesome tips that will make your Facebook posts pop.

Transform your posts and grab your audience’s attention by listening to this episode now!

We’ll be talking about:

Tip #1: Have a purpose for your post [01:19]
Tip #2: Make use of great images [03:18]
Tip #3: Incorporate a human element into your photo [06:03]
Tip #4: Put importance to text [09:30]
Tip #5: Try not to steer people away from Facebook [11:45]
Tip #6: Use videos and Facebook Live whenever possible [13:28]
Tip #7: Utilize awesome design programs [15:07]
Tip #8: Ask for engagement [17:39]
Tip #9: Know your audience [20:39]
Tip #10: The 80-20 rule [24:17]

Resources:

Animoto App (https://animoto.com/)
Canva App (https://www.canva.com/app/)
Typorama App (https://apps.apple.com/us/app/typorama-text-on-photo-editor/id978659937)
Cheat Sheet (https://content.auxanomarketing.com.au/10simplesteps/)

Connect with Direct Selling Accelerator:

Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
Follow us on Instagram: https://www.instagram.com/auxanomarketing/
Follow us on Facebook: https://www.facebook.com/auxanomarketing/

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

Episode 022: Talking About Mega Parties and Real Life with Shelly Pease Aug 05, 2020

Show notes

Mega Parties… What are they and how do they work? Today we will cover all those details in a raw episode with Shelly where we also talk about the real life challenges that come with being a mum in this business and multi tasking.

In this week’s podcast episode, Sam is joined by Shelly Pease, a leader and distributor for SeneGence and a mega party guru! Join us to talk about how to continue business growth through these crazy times with mega parties and social media consistency. We cover everything from organising them to Shelly’s top tips to make them a success every time!

We’ll be talking about:

Shelly and her cosmetics business [01:23]
Getting her business online [03:15]
It’s okay to not be okay [05:45]
Making an appearance while going through a rough patch [06:42]
Sam doing her best to be a super-mom [09:58]
What is a mega party? [14:00]
Mega party BTS [17:11]
Choosing a schedule and the people when organising a virtual party [20:24]
Helping passionate people excel at consulting [22:56]
The frequency and flow of Shelly’s mega parties [25:59]
Three top tips for running a successful mega party [29:15]
Awkward mega party moments [30:55]

About Our Guest:

Shelly Pease is a distributor and leader for the skincare and cosmetic Direct Selling company SeneGence and a qualified make-up artist. Her positive and upbeat personality has attracted people into her business and has then catapulted her to success. In recent times she has mastered mega parties to promote SeneGence and LipSense while motivating and supporting her team.

Resources: