The Direct Selling Accelerator Podcast

Latest Episodes:

Episode 051: How Do You Brand Yourself on Social Media? Feb 24, 2021

Show notes

One of the most frequent questions we get asked is “how do I brand myself?” Branding is such a vital part of our marketing strategy. It’s how our customers define us.

In today’s episode, I give you three steps/tips you should consider in branding yourself. We’ll be talking about how important it is to set yourself apart and how to do it.

Before we start, I’d like you to just get a feel of what makes you unique. Why do your customers come to you? Learn more about defining your identity by tuning into this episode. Let’s dive on in!

We’ll be talking about:

Step # 1: What is it that you’re leading with? [4:39]

Your product [4:46]
Your business [4:54]
Your services [5:03]

Step # 2: What are you passionate about? [5:47]

Consistency with your branding [8:46]
Relevance to your branding [9:51]

Step # 3: What value can you provide besides selling? [10:05]

Remember: You do not need to be anybody else! [13:11]

Connect with Direct Selling Accelerator:

Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
Follow us on Instagram: https://www.instagram.com/auxanomarketing/
Follow us on Facebook: https://www.facebook.com/auxanomarketing/
Email us at grow@auxanomarketing.com.au

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

Episode 050: Give Your Facebook a 5 Minute Check Over! Feb 17, 2021

Show notes

When we take our direct selling businesses to Facebook, we have all these preconceived notions that we need to pretty up our images and post cool content. We dive into strategising all of this stuff so quickly that we tend to forget the most basic, essential things we need to put in mind when we’re on Facebook.

Today, we’ll be having a power episode and I’ll give you a quick run-through of the basics to remind you that the impression you’re setting when someone comes to your Facebook page for the first time — that matters, A LOT! I’ll be giving out some quick tips you can use to refresh your page and make sure you’re on the right track for 2021.

Join us for this quick ride and give your Facebook a 5-minute check over!

We’ll be talking about:

Hey, there! [0:00]
Your Profile Picture [1:03]
Your Cover Image [2:11]
Your Call-to-Action Button [3:44]
Your Page Tabs [4:50]
Your About Tab [6:02]

Connect with Direct Selling Accelerator:

Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
Follow us on Instagram: https://www.instagram.com/auxanomarketing/
Follow us on Facebook: https://www.facebook.com/auxanomarketing/
Email us at grow@auxanomarketing.com.au

If you have any podcast suggestions or things you’d like to learn about specifically, go ahead and send us an email at the email address mentioned above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

Episode 049: What Do Feelings Have To Do With Your Social Media Strategy? Feb 10, 2021

Show notes

Before we start with today’s podcast episode, I’d like to give you a little bit of an activity: Try to close your eyes and think for a second about some of the brands that you’re following that you really love. Now, what do you think these brands are doing that makes you feel so attached to them?

I bet you’d get the answer that most of the time, it’s those brands that make you feel good that draw your attention. And that’s what we’re going to talk about today.

In this episode of The Direct Selling Accelerator Podcast, I’d like to reveal to you that feelings have a larger connection to our marketing/branding strategies than we may think. If we ponder hard on it, our feelings play a huge role in how we perceive things on social media. The question is, “how do we use this to our advantage?”

If you want to understand the whys and hows of incorporating feelings into your social media strategies. Tune into this episode and grab a pen, as you’ll be sure to grab some valuable pointers along the way.

We’ll be talking about:

Introduction [0:00]
The relationship between the subconscious mind and marketing/branding [1:33]
Tip # 1: About your Images [4:58]

What is this image going to say to my ideal customer? [5:09]
People being able to relate to your images [5:41]

Tip # 2: About your Colors [7:26]

Color evokes the same/similar emotions in everybody [7:42]

Bonus tip # 1: Start observing some Facebook pages and jot down three feelings you get from that page [10:14]

Tip # 3: Let your customers know what you stand for in a subtle way [10:56]

Consider the language that you use [13:13]

Tip # 4: Interact with the people on your Facebook page [13:58]

Do not devalue the importance of interacting [15:16]

Bonus tip # 2: Consider how you want your customers to feel when they come across your Facebook page [15:44]

Connect with Direct Selling Accelerator:

Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
Follow us on Instagram: https://www.instagram.com/auxanomarketing/
Follow us on Facebook: https://www.facebook.com/auxanomarketing/
Email us at grow@auxanomarketing.com.au

See omnystudio.com/listener for privacy information.

Episode 048: Back to School Social Media Strategy! Feb 03, 2021

Show notes

In some places in the world, such as New Zealand and Australia, where I am from, we’re shifting from the holiday season towards going back to school. Although these past few weeks have taken us all into a spin, falling out of our usual routine, it’s time to get back into some form of normality, hoping that 2021 is here to give us something better.

Now, you may ask me what this has to do with your social media strategy as a direct seller. Well, that’s what we’re here to answer in today’s episode. Today, I’m talking about how what's going on around us will not only directly affect your business but SHOULD affect your social media content… but is it?? ;-)

With high hopes that this podcast will help you whether you’re listening to this a few months from now or if back-to-school isn’t your current thing, let me tell you how you can benefit from whatever season you’re in right now in the world and how you can use that to your advantage.

Tune in and open up your mind to many possibilities and ideas you can use for your direct selling business.

We’ll be talking about:

Why it’s important to understand what makes your perfect customer tick [4:20]
How does back-to-school affect your ideal customer? [5:23]
Remember that your ideal customer’s routine and time is about to change [9:02]
A few ideas you can use to tap into that perfect customer [9:33]

Lunchbox Tips [9:50]
Tips on Staying Sane [12:13]
Tips around Routine [12:59]
Pamper Yourself Tips [13:20]
Money-saving ideas [14:35]
Clever kitchen hacks or clever back-to-school hacks [18:01]
Products that hold great relevance right now [21:09]
Health, School, Work Routines [22:18]

Consider the routine change that’s about to happen (posting times) [18:58]

Don’t preach to people [24:28]

Rethink about how you can use this time to build and grow your business [25:09]

Sam’s tip for direct sellers about using events and holidays to strategise social media posts [27:39]

Resources:

Connect with Direct Selling Accelerator:

Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
Follow us on Instagram: https://www.instagram.com/auxanomarketing/
Follow us on Facebook: https://www.facebook.com/auxanomarketing/
Email us at grow@auxanomarketing.com.au

See omnystudio.com/listener for privacy information.

Episode 047: Beating Anxiety in 2021 Jan 27, 2021

Show notes

2021 is here and most people are unsure of what’s going to happen in the days to come. And although everyone’s just trying to look at things on a more positive note, uncertainty in these times may trigger anxiety in most of us.

I know everyone has this idea or concept that 2021 is going to be a different place than where we were last year. But let me just put this out there...I don’t believe we will be seeing any changes unless we change ourselves first.

In today’s episode, I’d like to talk about something that is very close to my heart — something that I’ve been struggling with myself in business over the last six years. Today’s topic is all about “anxiety” — something that has been and still is a big problem for most people. With an unknown horizon looming upon us, let me share with you 7 things I’ve personally done to help alleviate my own anxiety.

With high hopes that my experience can help you overcome yours, let’s beat anxiety this year, taking one day at a time. You can start by diving into today’s episode!

We’ll be talking about:

Sam’s early business life story [3:26]
What the reality of going into business life really feels like [4:23]
You have full control over the stressors you choose to take on [5:16]
Method # 1: Write a personal mission statement [6:35]

Jot down some of your dreams, and the things that bring you joy [8:37]
The things and/or people that lift your energy aer going to help you have more joy in your business [13:16]

Method # 2: Taking time for yourself [14:02]

Method # 3: Exercise [16:16]

Method # 4: “Am i eating because I need to eat or because I’m stressed?” [21:53]

Method # 5: Have some tech-free time [24:03]

Method # 6: Consider whether the thing that’s stressing you out is going to matter in the big picture [27:35]

Method # 7: Picturing your goals [30:53]

Focus on something that brings you joy [32:49]
Picture yourself doing the things you dream of [34:27]

Know what matters to you [35:57]

Resources:

The Secret Film (https://www.thesecret.tv/the-secret-documentary/)

Connect with Direct Selling Accelerator:

Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
Follow us on Instagram: https://www.instagram.com/auxanomarketing/
Follow us on Facebook: https://www.facebook.com/auxanomarketing/

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

Episode 046: 8 Virtual Party Mistakes You Should Never Make Jan 20, 2021

Show notes

In 2020, Greg and I have directed a massive focus to training our Accelerator members on how to conduct a Facebook or Zoom event to help them improve their online parties and events.

Recently, I’ve attended a couple of virtual parties and I’ve noticed people are still making these mistakes, without realising that these are so easy to fix.

Today, I’m going to point out 8 Virtual Party Mistakes that you should never make. Mistakes that leave you feeling like you’re not getting any results, and those that leave a bitter taste for you, your guests, and even your hosts, and how you can avoid or fix them.

Now, I wanted to throw these out because I don’t want you guys to make these mistakes, and I want you to go into 2021 partying like you’re born for it. So let’s go and jump on in!

We’ll be talking about:

Mistake #1: Being late and leaving your guests waiting [02:45]
Mistake #2: Going in with less energy or enthusiasm [03:55]

Tips on how to set yourself in the right mood and energy beforehand [04:32]

Mistake #3: Pausing to read comments while going live in Facebook [05:58]

How to respond to these comments without disrupting your flow [07:02]

Why I suggest testing Zoom [08:19]

Mistake #4: Not giving people an incentive to stay until the end [08:35]

Mistake #5: Making a party an hour longer instead of an hour less [10:43]

Putting yourself in the shoes of the customer and learning from others [11:58]

Mistake #6: Not presenting your offers and order details clearly [12:44]

Mistake #7: Failing to follow up on customers [14:31]

Mistake #8: Forgetting to acknowledge and appreciate your hosts [17:29]

A quick recap on the 8 virtual party mistakes and tips to fix or avoid them[19:03]

Resources:

Zoom (https://zoom.us/)
Facebook Live (https://www.facebook.com/formedia/solutions/facebook-live)

Connect with Direct Selling Accelerator:

Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
Follow us on Instagram: https://www.instagram.com/auxanomarketing/
Follow us on Facebook: https://www.facebook.com/auxanomarketing/

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

Episode 045: 5 FAQs with Greg and Sam Jan 13, 2021

Show notes

We get to connect with hundreds of direct sellers across Australia and the world and here are the FIVE questions we always get asked.

In today’s episode, Greg and I are going to jump in and answer the 5 frequently asked questions that we commonly get, whether it be about growing your business, social media, and much more!

This is going to be a fun episode, maybe Greg and I might throw in a couple of fun surprises. Tune in now!

We’ll be talking about:

Question #1: Should I use my group, my business page, or personal profile to promote my direct selling business? [02:00]
Using your personal profile without violating Facebook’s rules [02:59]
Your business page is where you should do your business posting [06:43]
Groups are amazing for building a community [11:50]
Question #2: How to reach more people [15:06]
Reaching out to the right people to attract more people [16:19]
Question #3: What if I have multiple ideal customers [20:48]
Question #4: Should I boost my posts [26:12]
Boosting posts vs. advertising [27:54]
You need to have an organic reach first [30:43]
Question #5: What should I be posting and how often should I post [31:06]
Greg’s key takeaways [34:33]
One last note to finish this episode [37:00]

Resources:

Facebook Ecommerce Policies (https://www.facebook.com/business/learn/lessons/facebook-ecommerce-policies)
Find out more about our Accelerator Membership (email: grow@auxanomarketing.com.au)

Connect with Direct Selling Accelerator:

Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
Follow us on Instagram: https://www.instagram.com/auxanomarketing/
Follow us on Facebook: https://www.facebook.com/auxanomarketing/

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

Episode 044: My Predictions for 2021 Jan 06, 2021

Show notes

Social media and the direct selling industry is changing fast over the years, so a lot of us are wondering what’s coming or what’s going to happen next.

Today, I’m going to settle those questions and give you my predictions about social media and the direct selling industry for the year 2021. I will go over the observations that I base these predictions on, the things that we should be mindful of, and some exciting stuff that will be coming out as well!

Strap in as this is going to be a ride, tune in now!

We’ll be talking about:

Prediction #1: Mobile devices are going to be more important and predominant in 2021 [02:47]
Optimizing all of your post for mobile devices [03:20]
Prediction #2: The industry is going to see significant growth [07:48]
2 reasons why there will be a big growth in the industry [09:35]
Prediction #3: TikTok is going to be a waste of time [11:27]
The trouble with TikTok [13:06]
Prediction #4: Facebook groups will see a lot of growth and attention over the next 12 months [14:51]
Business features are slowly showing up in Facebook groups [51:51]
Prediction #5: Facebook is going to push a more user friendly ads manager [17:22]
A word of caution and advice on boosting posts [19:49]

Resources:

Facebook Ads Manager (https://business.facebook.com/)
Canva (https://www.canva.com/)
TikTok (https://www.tiktok.com/en/)

Connect with Direct Selling Accelerator:

Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
Follow us on Instagram: https://www.instagram.com/auxanomarketing/
Follow us on Facebook: https://www.facebook.com/auxanomarketing/

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

Episode 043: My Biggest Lessons From 2020 Dec 30, 2020

Show notes

As 2020 comes to a close — for sure, there have been lots of lessons that we’ve picked up along the way, things we’ve probably realised about ourselves, things and words we may have wanted to say and do differently.

When the clock ticks over midnight in 2020, we’re still going to be living in the same world and we’ll still be dealing with the same problems. So what’s one thing we can change as we go into 2021? The answer is totally up to you!

In today’s episode, I’m going to share with you 5 of the biggest lessons I’ve learned this year, and what I’d like to change going into a new chapter. Today, as we wrap up the year, let’s all walk into 2021 — confident — that we won’t be falling into the same traps, while we give ourselves a pat on the back for a job well done this year 2020.

Brace yourselves for another ride, let’s dive into it!

We’ll be talking about:

Lesson #1: Success in social media is 100% building business relationships [02:05]
The 3 things that makes a big difference to be successful in social media [03:36]
Lesson #2: I can't be great for you, if I'm not taking care of myself first [05:56]
Having some quiet time is vital [07:36]
Finding some time to switch off [09:13]
Being grateful and appreciating little things [10:01]
Lesson #3: We get more problems when we focus on problems [11:49]
Being positive and grateful amid all the problems [15:57]
Lesson #4: The biggest obstacle in my way is me [18:34]
Few things that I’ve noticed about my behaviour [18:59]
Constant learning is the only way of getting ahead of the curve [23:40]
Lesson #5: If you don't succeed to plan, you plan to fail [25:45]
Having a rough plan on how the week is going to look like [27:59]
A quick wrap up on my 5 key learnings of 2020 [29:59]

Resources:

The Secret by Rhonda Byrne (https://www.amazon.com/Secret-Rhonda-Byrne/dp/1582701709)

Connect with Direct Selling Accelerator:

Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
Follow us on Instagram: https://www.instagram.com/auxanomarketing/
Follow us on Facebook: https://www.facebook.com/auxanomarketing/

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

Episode 042: Switching Off Dec 23, 2020

Show notes

Like it or not, we are now in a day and age where we are totally surrounded by social media and technology. Most of us heavily rely on it for our businesses and social life. Set me for an example...I sit behind the computer screen day in and day out, it’s what I do. But I also acknowledge that being exposed to social media and technology everyday totally drains the soul.

With Christmas break hanging just around the corner and with all the opportunities that arise during such a season, how do we make ourselves present and completely focused on our families without completely letting go of everything?

Today, let’s discuss switching off as we enter a time of rest. Hopeful that this season will help us walk into 2021 with joy for our business, our personal lives, and our families. Let’s get into it!

We’ll be talking about: