The Direct Selling Accelerator Podcast

Latest Episodes:

Episode 041: What You’re Doing Wrong... Dec 16, 2020

Show notes

If you’re one of those people who’s going, “Why is no one interacting with my facebook page? Why am I not reaching customers?” You’re probably doing something wrong. Nearly all cases that come to me with these complaints are doing one or all of these things.

There must be a problem when you notice that there aren’t too many people engaging on your page or when there are no new people finding you on Facebook. And as much as I hate to focus on the negative, I think it’s only high time to address these three things you’re highly likely to be doing wrong.

Let’s dive into our episode, so tune in now!

We’ll be talking about:

Number 1: You’re foundations aren’t right [01:08]
What it looks like [01:48]
Your profile picture should be your brand [02:15]
Your cover image should tell a story [02:54]
3 things that you need to be clear in your instagram bio or in your facebook about section [03:45]
Number 2: Not being clear about who it is you serve [04:30]
Why your ideal customer is pivotal to your business [04:53]
Work out who your tribe is [05:24]
Number 3: We let our goals cloud the bigger picture [06:09]
Take a step back and think about making your social media more interesting and engaging [06:59]
Give your ideal customers the content that they truly care about [07:34]
Here’s something that you’re doing right [08:15]

Resources:

Canva https://www.canva.com/

Connect with Direct Selling Accelerator:

Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
Follow us on Instagram: https://www.instagram.com/auxanomarketing/
Follow us on Facebook: https://www.facebook.com/auxanomarketing/

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

Episode 040: Christmas Inspiration for Your Social Media Dec 09, 2020

Show notes

It’s the most wonderful time of the year again! And what better time to start incorporating Christmas inspiration into your social media than NOW?

A lot of you might be asking why I said social media — in general — and not just Facebook. The main thing is because I feel this topic may be relevant to anywhere and anything you can adapt this onto.

I’ve noticed that during Christmas, most people go into a total tailspin. People you know who used to be grumpy and miserable are a little bit happier around the holidays and so goes the other way around.

So let’s play off that by putting a little Christmas cheer into your social media. “Yule” definitely love today’s episode so don’t be a grinch and tune in now!

We’ll be talking about:

Tip #1: Whatever your branding is, that’s how your profile picture should be [01:59]
Tip #2: Tell people about the experience they’ll have for Christmas through your cover image [04:09]
Tip #3: Get hand in hand with Christmas by running giveaways [05:45]
A little tip on running giveaways in social media [07:06]
Tip #4: Start highlighting gift giving products in your range and be mindful of your audience [08:13]
Tip #5: Think about how you can add value that’s not about you [09:15]
Tip #6: Encourage more people to interact with you and your page [10:07]
Why it’s important to ask people to engage [10:34]
Tip #7: Share your gratitude openly [12:47]
Bonus: live streaming can also help you put these things together [14:22]

Resources:

Facebook Competition Rules: https://www.facebook.com/policies/pages_groups_events/
Instagram Rules: https://help.instagram.com/179379842258600?helpref=page_content
Facebook Competition Guide: https://content.auxanomarketing.com.au/competitionguide/

Connect with Direct Selling Accelerator:

Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
Follow us on Instagram: https://www.instagram.com/auxanomarketing/
Follow us on Facebook: https://www.facebook.com/auxanomarketing/

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

Episode 039: Going Old School Dec 02, 2020

Show notes

I was checking through my emails the other day and answering lots of questions on social media, marketing and lead generating. I stopped at one question that really sparked my interest: “what methods of communication are we currently missing out on?”

Social media is what we do and what we love and you MUST have a social media presence in 2020 to grow. BUT I am still a big lover of the old school method; chatting to people in person or picking up the phone.

Today is going to be a fun episode as we talk about some clever ways you can connect on a personal level and build relationships that will make you stand out, especially in a time where a lot of our connection is digital!

If you’ve been looking for a clever way to connect, stand out and make a sale, let’s get right into it!

We’ll be talking about:

Connecting to people the old school way [02:15]
The 7 second rule to get someone’s attention [05:30]
5 clever, old school, and not so old school, ways to connect and be remembered [07:58]
Method #1: Using Messenger to check on your customers [08:30]

No agendas, just check in and make it all about the customer [09:00]

Method #2: Emailing [12:33]

Method #3: Picking up the phone [13:18]

Method #4: Sending postcards and gratitude notes [16:43]

The positive impact and long terms effects of these methods to your business [23:22]

Method #5: Random gift giving and being thoughtful [24:40]

Hoarding gifts [25:17]
Gift cheques [24:41]
Sending seeds [29:27]
The little book of happiness [30:27]

A bit of a recap, why these make you stand out and stick in someone’s mind [31:24]

Resources:

The Panic Button by Tammy Kirkness (https://www.amazon.com/Panic-Button-Book-Relieve-Whenever/dp/0358525942)
The Little Book of Happiness: Live. Laugh. Love. by Alison Davies (https://www.amazon.com/Little-Book-Happiness-Live-Laugh/dp/1787131122)

Connect with Direct Selling Accelerator:

Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
Follow us on Instagram: https://www.instagram.com/auxanomarketing/
Follow us on Facebook: https://www.facebook.com/auxanomarketing/

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

Episode 038: Visual Storytelling Tips and Tricks Nov 26, 2020

Show notes

Sharing your story on social media is the most effective way of standing out. Effectively capture your customer’s attention by sharing your who, what, why, and how. Step up your visual storytelling game by using my top techniques!
In today’s episode, I will highlight the kinds of stories that you can share on your social media to create deeper relationships with your audience. I’ll discuss which type of stories resonate more with the emotional side of your ideal customer. More importantly, I’ll share free applications and tools that will help you create publication materials, ads, and short videos that you can share on all social media platforms. You will be amazed at the tools offered by Facebook for content creators like us!
If you want to boost your social media presence through visual presentations, then this podcast episode is for you!
We’ll be talking about:

Visual retelling of your origin story [01:18]

Create videos through Animoto [01:50]
Host Facebook or Instagram lives [03:49]
Create posts by using Canva [05:03]
Capture attention through animation videos [05:50]

Share your mission, aspirations, and passion [07:57]

Use Facebook and Instagram stories [11:25]

Put out educational and informational content [12:38]

Content creator studio in Facebook [13:27]
Illustrate the origin of the product or service [14:09]

Highlight customer reviews or stories [16:28]

Share information about your product and business [17:54]

Resources:

Animoto Free Trial for Listeners (https://www.shareasale.com/u.cfm?d=389701&m=67883&u=1512333)

Connect with Direct Selling Accelerator:

Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
Follow us on Instagram: https://www.instagram.com/auxanomarketing/
Follow us on Facebook: https://www.facebook.com/auxanomarketing/

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

Episode 037: 5 Reasons You Should Have a Facebook Business Page and Where to Start Nov 18, 2020

Show notes

Facebook has launched its own Business Pages, and it’s packed with amazing tools and features! What are the benefits and how can it boost your business?

That’s what you’ll find out today in this episode as we discuss the 5 reasons why you should have a Facebook Business Page! I’ll share some of the key benefits that you’ll have once you start.

This episode is perfect for any direct seller (and business owners, in general) who are still on the fence about starting a business page.

Don’t get left behind. Tune in now!

We’ll be talking about:

Why you NEED to have a business page [01:17]
Reason #1: Your business page can be publicly viewable [02:28]
Reason #2: On a business page, you can share the load [05:23]
Reason #3: You’ll have access to Facebook and Instagram Insights [06:21]
Reason #4: You can share key information about your business [08:12]
Reason #5: You have access to amazing tools [08:45]

You have the ability to schedule your posts [10:12]
Don’t go for paid advertising until you are getting organic engagement [11:49]
The business page has a new Creator Studio [12:31]

Most people don’t start because they are afraid to do it [14:29]

Connect with Direct Selling Accelerator:

Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
Follow us on Instagram: https://www.instagram.com/auxanomarketing/
Follow us on Facebook: https://www.facebook.com/auxanomarketing/

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

Episode 036: The Gamechangers! The 2 Most Powerful Pieces of Content Nov 11, 2020

Show notes

Two social media giants are Facebook and Instagram. A lot of direct sellers promote heavily on these platforms but some of the questions I get asked a lot is how do I get more people to interact with my page? How do I get more leads? How do I get more sales?

Are you eager to learn about the two powerful pieces of content that will literally change the way you attract your customers?

Today, we’re going to answer these important questions and more as we talk about my two favorite types of posts on Facebook and Instagram. We’ll walk you through the steps on how you can actually generate both engagement and leads from your tribe.

Now, you might be a little apprehensive as it might sound complicated but it’s easier than you think. Up your game and change your results by diving in today’s episode!

We’ll be talking about:

Engagement post [1:26]

What is an engagement post? [1:34]
What is the purpose of an engagement post? [2:17]

Lead generating post [3:25]

What is a lead generating post? [3:37]
How to create a lead generating post? [5:11]
The process of getting leads using the lead generating post [5:44]

Six things you need to keep in mind when doing a lead generating post [6:50]

Providing value/Solving problems [6:59]
Know/Understand where your customer is at the moment [8:42]
Read your post before you hit post [10:10]
Your post must not smell of a sell [11:09]
Less is more when you come to the caption [13:34]
“Who are you talking to?” “Who’s your ideal customer?” [15:56]

Connect with Direct Selling Accelerator:

Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
Follow us on Instagram: https://www.instagram.com/auxanomarketing/
Follow us on Facebook: https://www.facebook.com/auxanomarketing/

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

Episode 035: Be Your Own Secret Weapon! Nov 04, 2020

Show notes

Stepping into the world of social media doesn’t mean you have to change yourself to meet other people’s standards. Here’s a question - are you truly being you?

It’s easy for us to lose our personal identity in the realm of social media because of the unconscious aim to become more like other people to garner likes and attention. Doubts arise when you start to question yourself, “why am I not cutting through the noise?”. Thus the struggle to change your image and language to reach more people.

That’s the wrong way to do it. The best way to cut through all the noise within the sphere of social media is to be YOU.

Grab your pen and paper and take note of the things you need to keep your own identity even when using social media!

We’ll be talking about:

Importance of being You on social media [02:07]
Your presence makes your business unique [03:14]
You cannot control what people think [04:15]
Most successful episode: Speaking as a working Mum [07:43]
Standing out from the noise [09:22]
Success story of a Facebook newbie [10:03]
How to be You on social media [13:22]

Converse in the comments section [13:54]
Share your story [14:52]
Do more videos [17:06]

Determine and listen to your core audience [22:08]

Amplify the positive feedback [24:06]

Connect with Direct Selling Accelerator:

Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
Follow us on Instagram: https://www.instagram.com/auxanomarketing/
Follow us on Facebook: https://www.facebook.com/auxanomarketing/

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

Episode 034: 5 Facebook Changes in 2020 You Don’t Want to Miss! Oct 28, 2020

Show notes

Facebook has started shifting things around to create a more positive environment on the internet. But what are these changes? How do they affect your direct selling business? How do I use them to the best of their ability?

There’s a whirlwind of activities happening on Facebook with the new launch and you don’t want to be the last person to find out! Listen and tune in to today’s episode as I break down the 5 Facebook changes in 2020 that you need to know—and why you should be quick to adapt to them!

We’ll be talking about:

#1: The move to FB Five [02:08]

Polls are disappearing [04:11]

#2: The new creative studio for business posting [05:59]

#3: The new clause added to the Terms of Service [08:56]

Any post containing conspiracy theories can be pulled down [11:09]

#4: The shift from Facebook Pages Managers app to the Business Suite [12:52]

The business suite allows you to simultaneously post to both IG and FB [15:15]

#5: A new update allowing you to sponsor ads within groups [18:14]

Resources:

Join my 30-Minute Power Session on the 3 Highest Income Producing Activities You Can Do On FB and IG!

Connect with Direct Selling Accelerator:

Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
Follow us on Instagram: https://www.instagram.com/auxanomarketing/
Follow us on Facebook: https://www.facebook.com/auxanomarketing/

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

Episode 033: My 3 Most Commonly Asked Questions Answered Oct 21, 2020

Show notes

Dying to know which social media platform suits your direct selling business better? Always wondered why some businesses get better engagement on Facebook, while others on Instagram? These are just some of the burning questions asked by most direct selling businesses. And today, we’re here to answer them one by one.

This week, tune in as I answer the 3 most commonly asked questions that’ll benefit not only direct sellers but everyone else who wants to open a social media account for their businesses but are not sure which platform to use and how to reach their target audience! Let’s dive into another engaging and informative episode of the Direct Selling Accelerator today!

We’ll be talking about:

Question #1: Should I use Instagram? Or Facebook? [00:45]
- Instagram users vs Facebook users [02:28]
- Think about your objective [03:44]
Question #2: How do I get more engagement? [06:46]
- Ask for engagement [08:04]
- Engage with other people’s page [09:18]
Question #3: Should I have a Facebook business page? [10:20]
- A business page takes a while to build [11:37]
- Stop procrastinating [14:18]

Connect with Direct Selling Accelerator:

Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
Follow us on Instagram: https://www.instagram.com/auxanomarketing/
Follow us on Facebook: https://www.facebook.com/auxanomarketing/

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

Episode 032: Starting Virtual Parties From a Convert’s Perspective with Jane Larson Oct 16, 2020

Show notes

Everybody has been affected by the recent global pandemic that hit us, everybody...including retail businesses, both directly and indirectly. Sales have gone down and will continue to go down as there are fewer people who go out and about to shop for clothes, and etc.

However, this trend did not seem to affect our guest today, at all. Jane Larson of Postie Pop-Up Boutique shares with us how she found a way around this struggle and turned it into an opportunity by hosting virtual parties for her clients. From knowing little about streaming and making technical mistakes, Jane is now on top of her game and even edits her own videos and posts.

Know more about how Jane started and succeeded in doing her business using the new available platforms, tune in to this episode today!

We’ll be talking about:

The experience of Jane’s first virtual party [04:00]
Discovering Jane’s best virtual platform [6:11]
The advantages of closing sales through virtual parties [08:45]
How to start a virtual party? [12:25]
Determine what does not work and improve it [18:12]
Create a system to identify your customers [21:12]
Maintaining financial stability despite of the pandemic [23:04]
Benefits of establishing special events [24:29]
Adapting and learning [27:53]
Jane’s 10th year anniversary at Postie [28:21]
Craziest Zoom experience [32:37]
Tips for better lights and sounds set-up [34:18]

About Our Guest:

Jane Larson is a personal stylist, boutique stylist, and wardrobe declutterer. She is the ultimate go-to person for anything and everything clothes and fashion-styling related. As the global pandemic hit her business, she found a way around it to provide the same excellent service through virtual parties through online platforms such as Facebook and Zoom.

Connect with Direct Selling Accelerator:

Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
Follow us on Instagram: https://www.instagram.com/auxanomarketing/
Follow us on Facebook: https://www.facebook.com/auxanomarketing/

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

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