The Direct Selling Accelerator Podcast

Latest Episodes:

Episode 021: 21 Questions with Sam and Greg Jul 29, 2020

Show notes

When you follow someone closely, sometimes you can’t help but wonder what they’re like when they’re not talking about work. Well, today, you’re in for a special treat. Greg and I have recorded a very special podcast for all of our listeners. We answer 21 questions about family life, work and everything in between.

This was a very exciting podcast for me and Greg and we definitely had a barrel of laughs as we shot down 21 burning questions that our team had in store for us—ranging from devices, social media, holiday destinations, to pineapple pizza!

Get to know us better in this fun and entertaining episode that will give you a sneak peek into who we really are behind the scenes! Tune in now!

We’ll be talking about:

Three things Sam and Greg can’t live without [02:13]
Favourite Netflix or Stan shows [03:21]
A daily one-hour me-time [04:49]
Funniest but smartest advertising they’ve seen [07:21]
Favourite and must-have devices for digital marketing [09:43]
The top item in the travel bucket list [14:41]
Favourite holiday destination [15:42]
The future of social media [16:34]
Will Sam’s children stay in Tassie? [19:11]
Sam and Greg on schools and subjects [21:03]
Of spiders and snakes [22:15]
How Sam and Greg first met [25:25]
A different place they would like to live in [26:30]
Does Facebook really listen to you? [27:36]
The best book they’ve read so far [29:25]
Three celebrities, living or passed, they would have over for dinner [29:38]
Funniest conference moment [31:07]
Their second careers of choice [31:56]
Weekly routine vs weekend routine [32:33]
Why there are passionate about teaching people how to know social media [33:41]
Pineapple on pizza: Yes or no? [35:42]

Resources:

How To Win Friends and Influence People by Dale Carnegie (https://amzn.to/2P0QCvX)
Oversubscribed by Daniel Priestley (https://amzn.to/3hGFosM)

Connect with Direct Selling Accelerator:

Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
Follow us on Instagram: https://www.instagram.com/auxanomarketing/
Follow us on Facebook: https://www.facebook.com/auxanomarketing/

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

Episode 020: Networking and Your Direct Selling Business with Wendy Lloyd Curley Jul 22, 2020

Show notes

Have you ever had a direct seller coming at you too aggressively, trying their hardest to sell their products that you just awkwardly start closing up and walking away? Often, people get so passionate about their products and services that they tend to skip the part where they had to make an actual conversation.

One skill that all sellers need to have is networking. And the misconception around networking is that it’s all about selling. Well, we’re here today to get rid of that misconception and help you connect better with your ideal customers.

Join me in today’s podcast episode with Wendy Lloyd Curley, Regional Vice President of PartyLite Australia as we talk about how networking works and what is the key strategy in making better connections with people. We will also talk about the key to identifying your target customers and creating quality Facebook posts.

Stop driving away your potential customers and start making better connections by tuning in to this episode!

We’ll be talking about:

Wendy’s history with PartyLite [02:01]
Transitioning from being a candle party fan to being an entrepreneur [03:26]
Active listening is the key to a better customer care [06:19]
Consult, don’t sell [08:52]
Promote the products and services, not the business opportunities [11:06]
The best leaders began as customers [12:44]
Tips on how to start a conversation [14:03]
Meeting Wendy for the first time [18:42]
Wendy’s ideal customer and how it’s key to her Facebook posts [20:26]
By getting specific, you’re not alienating people [23:04]
Wendy’s elevator pitch [26:14]
Networking is not about selling; it’s about developing relationships [29:49]
A tip for people new to networking [32:08]
It’s the knowledge about your products that make people crave them [35:42]
Wax Files: A website for candle-lovers [36:53]

About Our Guest:

Wendy Lloyd Curley is the Regional Vice President of PartyLite Australia, a company that sells and distributes candles, home decors, and fragrances in Australia. She is also a director of BNI a networking organisation in Australia. However, she is better known by her community as Wendy the Candle Lady and passionately shares her love for candles. Her excellent networking skills have brought her from being a simple candle-lover to building a business with PartyLite.

Resources:

The Wax Files Website (https://www.thewaxfiles.com.au/)
The Wax Files Facebook Group (https://www.facebook.com/groups/thewaxfiles)

Connect with Direct Selling Accelerator:

Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
Follow us on Instagram: https://www.instagram.com/auxanomarketing/
Follow us on Facebook: https://www.facebook.com/auxanomarketing/

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

Episode 019: 3 Ways to be More Productive on Social Media Jul 15, 2020

Show notes

Would it be an exaggeration to say that social media is notorious for being a thief? It’s like a maze that’s so easy to get yourself lost in. Imagine waking up in the middle of the night, checking your notifications, and suddenly getting lost in scrolling through your feed. Before you know it, time has passed.

And time—for entrepreneurs and small business owners—is very precious. Each second, minute, and hour has to be planned carefully in order to keep the business running smoothly. But, how exactly do you keep yourself from these distractions?

In today’s podcast episode, I will be giving you three tips on how to improve your productivity, and how to stay focused on your tasks. I’ll also introduce you to a great scheduling app that will improve your focus and keep you faithful to your plan.

If you find yourself in a conundrum on how to break free from that trap, listen now and learn how to become more productive on social media.

We’ll be talking about:

Overview of today’s topic [00:10]
Productivity tip #1: Have a plan, set a goal, and set a key action [02:06]
What makes having a plan essential [05:10]
Stop procrastinating and focus on selecting the right platform [06:08]
Consistency is key [07:25]
Productivity tip #2: Time yourself and be strict with it [08:11]
Keep a checklist, set your timer [09:13]
Tide app: A great app to improve focus and productivity [10:02]
Avoid breaking your schedule down [11:27]
Going slow is the fastest way to go [13:41]
Productivity tip #3: Use a scheduling and/or planning tool [14:39]
Bonus tip: Allocate time for learning [17:18]

Resources:

Tide app: https://apps.apple.com/us/app/tide-sleep-focus-meditation/id1077776989
Download our Awesome Social Media Checklist

Connect with Direct Selling Accelerator:

Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
Follow us on Instagram: https://www.instagram.com/auxanomarketing/
Follow us on Facebook: https://www.facebook.com/auxanomarketing/

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

Episode 018: Facebook vs. Instagram Jul 08, 2020

Show notes

Not sure about which social media platform to use for your business?

It’s true that social media is a very effective tool for marketing. Every day, the number of users increases rapidly. There are so many platforms that businesses can tap into and it only feels right to open an account for all of them. But ask yourself this: “Am I really reaching my target audience effectively through this method?”

In today’s podcast episode, we’re going to talk about the two social media giants in this generation—Facebook and Instagram, but I’m not here to tell you which one you’re supposed to use. Instead, I’m going to help you decide which one suits you and your business better.

Find out the difference between Facebook and Instagram, and connect with your desired audience by listening to today’s podcast!

We’ll be talking about:

Social media and your business: Don’t fall into the trap of like-chasing [01:31]
Facebook and Instagram: Similar yet so different [03:01]
The key difference between Facebook and Instagram: Text vs. Image [04:44]
Sharing posts and the trick to doing it on Instagram [06:57]
Say no to hashtags on Facebook! Using hashtags on the right platform [10:36]
Scheduling with Facebook and Instagram [13:55]
The essence of using hashtags on Instagram [15:47]
Paying attention to your posts can give you a lot of traction [16:05]
Linking on Instagram and Facebook [17:56]
Instagram is 99.9% mobile [20:01]
Facebook is geared towards business marketing [21:15]
If you have time, do both. If not, don’t. [23:30]
Set a goal and find your perfect customer [25:17]

Connect with Direct Selling Accelerator:

Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
Follow us on Instagram: https://www.instagram.com/auxanomarketing/
Follow us on Facebook: https://www.facebook.com/auxanomarketing/

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

Episode 017: Facebook Group Updates and Best Practices Jul 01, 2020

Show notes

Would you LOVE to build an active community on Facebook that’s FILLED with your perfect customers? Of course you would!

With over 2 billion Facebook users that are active every day, creating a Facebook community is a clever way to child a community whether that be for your team, your customers or a special interest group to attract your perfect people.

Today, we’re going to talk about the most recent Facebook Group updates for 2020 and the best practices & strategies to use your community to build relationships and connect with more people.

We’ll be talking about:

Facebook Group vs. Business Page vs. Personal Profile
Value of Facebook Groups
Facebook Group Updates 2020
Best Practices to Follow when Using Facebook Groups

Connect with Direct Selling Accelerator:

Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
Follow us on Instagram: https://www.instagram.com/auxanomarketing/
Follow us on Facebook: https://www.facebook.com/auxanomarketing/

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

Episode 016: 7 Common Facebook Mistakes To Avoid Jun 24, 2020

Show notes

No matter what industry you’re in, reaching your customer is your priority. As the world deals with lockdowns and work-from-home orders, it has been increasingly important to leverage Facebook or social media to find and engage with your perfect customer.

Building a social media presence takes time. But whether you’re in retail or in direct-selling, there are mistakes that you should avoid doing if you want to grow your business.

Today, I share with you the common mistakes I see people do on social media. You might be making one or two of these mistakes, so it helps to be aware and make the adjustments needed.

One change can make all the difference. Listen to this episode to find out what are the tweaks you can apply to your Facebook page now.

We’ll be talking about:

Get out of your comfort zone and learn something new [01:20]
Mistake # 1: Posting your contact information [04:50]
Mistake # 2: Telling people how to buy from you [07:32]
Mistake # 3: Using hashtags which aren’t meant for Facebook [09:19]
Mistake # 4: Posting from Instagram straight to Facebook [12:13]
Mistake # 5: Running a personal profile and business page the same way [16:23]
Mistake # 6: Thinking that infrequent posting doesn’t matter [19:42]
Mistake # 7: Going overboard with posting and self-promotion [22:56]
Find your own formula to connect with your customers [25:21]
Recap of the 7 mistakes and what you should do [27:07]
Making tiny tweaks get huge results [30:56]

Resources:

Episode 001: Why Facebook Isn't Working (http://www.auxano-marketing.com/why-facebook-isnt-working-episode-001/)

Connect with Direct Selling Accelerator:

Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
Follow us on Instagram: https://www.instagram.com/auxanomarketing/
Follow us on Facebook: https://www.facebook.com/auxanomarketing/

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

Episode 015: Virtual Parties and Too Much Shopping with Special Guest Greg Jun 17, 2020

Show notes

In this episode, we had some fun and recounted with you what happened when lockdown orders came out in March. This has possibly been the most fun I can remember having as a grown woman…. AND Greg gave me full permission! At least in the beginning… The day he needed a wheelbarrow to bring in the mail things changed (true story!!)

We talk also about the action steps we took to get people ready to shift to virtual parties, the shopping we had to do to answer the current need, the key things to running successful parties, and so much more.

When news about the lockdown orders being implemented got out, it was bad news for direct-sellers who relied on home parties to sell. Face-to-face has been their way of doing business for so long that losing that could mean the end of their business.

In drastic times come opportunities to adapt. My husband Greg and I quickly moved to find out how we could help people.

We’ve entered the new normal, but it’s not too late for you to get into virtual parties. So get into this episode to learn from the insights we picked up.

We’ll be talking about:

Facing an uncertain time [01:50]
Virtual party plans as the way forward [03:22]
Going deep into parties and shopping [07:20]
Lessons from attending 60 parties [10:18]
Elements of good parties [15:02]
Successful virtual party stories [17:20]
3 key things for successful parties: Don’t forget about pre-engagement [22:31]
3 key things for successful parties: Bring your energy to connect [25:39]
3 key things for successful parties: Get a really good starting point [27:51]
Recap of the 3 key things [30:23]

About Our Guest:

Greg Hind is my husband and business partner. He’s from Auxano Marketing, and he loves diving into strategy and working with companies to get into that.

Resources:

Get our free webinar on the “5 Stages to Run a Virtual Party or Event” https://samlees.com.au/virtualpartywebinar

Connect with Direct Selling Accelerator:

Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
Follow us on Instagram: https://www.instagram.com/auxanomarketing/
Follow us on Facebook: https://www.facebook.com/auxanomarketing/

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

Episode 014: The Rollercoaster Ride of Business Building Jun 10, 2020

Show notes

Running a business has its ups and downs. Similar to life, you go through season upon season. Depending on where you are, the important thing is to keep showing up. Oftentimes, this is difficult as it tests your commitment to the long game.

Wherever you are in your life or business today, it always helps to get support from a mentor that could inspire you to keep going. That’s who we have with us here now.

My friend, confidante, and first ever business coach, Celine Egan, is here to share with us her amazing story. We go over how she started in the direct-selling industry and how it has been a roller coaster ride through multiple seasons.

If you’re someone who has felt their dedication get tested, especially at this time, this episode might offer you the motivation to get you fueled up to hit the road again, so to speak.

We’ll be talking about:

Introduction [00:24]
Teaching from an experience perspective [04:31]
Great conflict triggers growth [06:36]
The first season: Growing in confidence and making money [09:26]
The next season: Juggling between being a mom and a merchant banker [13:17]
Another season: Turning her side hustle into a business [15:00]
Get back above the line of responsibility and stop the blame [20:40]
Letting go of shame [24:39]
Switch your justification story to a reason to be successful [25:59]
Always play above the line and with integrity [30:00]
Commit to the long game and go along for the journey [34:22]
Back yourself when it’s hard [37:33]
Everything is a roller coaster [38:41]
Why you should always show up [42:01]

About Our Guest:

Celine Egan is one of the Directors of Juice Plus+ Australia. Celine is passionate about helping people to grow and develop, both personally and professionally. She is also keen to promote the direct selling profession as a way for people to reach their goals.

Connect with Direct Selling Accelerator:

Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
Follow us on Instagram: https://www.instagram.com/auxanomarketing/
Follow us on Facebook: https://www.facebook.com/auxanomarketing/

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

Episode 013: Tips for Finding Balance as a Parent in Direct Selling Jun 03, 2020

Show notes

It’s time to get a little more personal and I sure did it in this episode!

I’ve been getting a lot of questions about how I manage my time as a mum of four and an entrepreneur in a business that requires constant travel. Oftentimes, I even get called “supermom” but to be honest, I hate that label.To me, ‘supermum’ is a dirty word and all of us are just coping as best we can in crazy times.

So what does it really take to be a parent in business? Today, I share with you a few tips I’ve gathered along the way.

If you’re a parent who constantly feels “guilty” because there’s just “too much work” and “not enough time”, go ahead and listen to this podcast. Experiencing parental guilt is normal, but it’s not something you should be suffering from.

I hope you get a lot of takeaways from this episode and enjoy!

We’ll be talking about:

Introduction [00:56]
The story about the changes that Sam and Greg’s business have gone through [02:58]
Tip # 1: How do you maintain a good work-life balance? [05:55]
Tip # 2: Why do you need to have a coach or a mentor? [09:23]
Tip # 3: Why do you need to exercise? [13:43]
Tip # 4: Making time for family dinners and get-togethers [17:26]
Tip # 5: Make a “physical” to-do list [19:44]
Three types of Planners I recommend [21:26]
Tip # 6: For those who are in a relationship: Have a date night [25:08]
Rules you have to follow for date night [27:43]

Useful Resources:

Daily Greatness Planner (http://dailygreatnessau.refr.cc/XZQG24K)
NFP Planner by Grace Mclean (https://www.nfpconnect.com.au/theplanner/)
Full Focus Planner by Michael Hyatt (https://fullfocusplanner.com/)

Connect with Direct Selling Accelerator:

Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
Follow us on Instagram: https://www.instagram.com/auxanomarketing/
Follow us on Facebook: https://www.facebook.com/auxanomarketing/

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

Episode 012: Facebook Updates and Changes (May 2020) May 27, 2020

Show notes

Facebook is in the process of rolling out changes to their platform. There’s always confusion at the start when people don’t see the same changes others are seeing.

Still, it’s important to stay updated so that you can adjust accordingly and make sure you’re reaching your audience.

Keep your head together because today, I am going to explain how you can navigate the latest updates on Facebook. While there is so much stuff happening, I focus on the key ones affecting our students.

Relearning everything can be frustrating, so listen to this episode where I make everything easier for you!

We’ll be talking about: