The Direct Selling Accelerator Podcast

Latest Episodes:

Episode 011: Are you invisible on Facebook? Let's talk post frequency and strategy May 20, 2020

Show notes

You’re either posting too much or you’re not posting enough. Most people simply don’t understand the reasons why posting needs to be done a certain way.

Finding the right frequency though can be tricky. However, having a good understanding of the platform you’re using is the starting point.

Today, I will explain how Facebook and Instagram works, and help you build a strategy for what you post, when you post it, and why you are posting it.

Connect and engage with your customers online through your posts. Learn how to do it well by tuning in now!

We’ll be talking about:

How often should you post? [01:13]
Focus on the platform where your customers are [03:36]
Will you annoy people? [05:11]
Three things that happen when you post 15-20 times a week [06:33]
Leverage the strategic and creative sides of your brain [09:02]
Why you should have a list of ideas that is 10 or more post types [16:04]
Make creative questions for engagement [17:52]
Strategically schedule posts with a posting calendar [18:37]
Check your Facebook Insights [20:11]
Recap of the posting tips [24:26]

Resource Links:

Join our Accelerator Program (https://samlees.com.au/accelerator2)
Download our free Avatar Worksheet to identify your target customer (https://samlees.com.au/avatarworksheet/)
Episode 001: (http://www.auxano-marketing.com/why-facebook-isnt-working-episode-001/)
Download our free Posting Calendar (https://samlees.com.au/socialmediacalendardownload/)

Connect with Direct Selling Accelerator:

Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
Follow us on Instagram: https://www.instagram.com/auxanomarketing/
Follow us on Facebook: https://www.facebook.com/auxanomarketing/

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

Episode 010: Productivity and Relationship Marketing May 13, 2020

Show notes

Meaningful conversations are the cornerstones to every direct seller. You want people to want to approach you and to come out of your interactions feeling good and valued.

But how do you approach people without sounding, well, too salesy? Here we look into relationship marketing, which is becoming a buzzword right now.

Today, Eric Johnson from Teamzy comes in and gives us tips on starting conversations with family and friends that leaves them feeling positive about your business.

Get ready to structure the way you manage your business and have meaningful conversations. Tune in to the episode now.

We’ll be talking about:

Marrying business and relationship building [05:14]
How to tastefully approach family and friends [10:12]
Planting the seeds [14:06]
How to build trust through social media [19:03]
Structuring relationship marketing to increase productivity [24:45]
What Teamzy provides [29:31]
The main motivators for productivity [31:55]
How Teamzy supports party planning [35:30]

About Our Guest:

Eric Johnson is the founder and CEO of Teamzy — an incredible software program designed for helping direct sellers manage their business.

Resource Links:

Join our Accelerator Program (https://samlees.com.au/accelerator2)
Download our free Avatar Worksheet to identify your target customer (https://samlees.com.au/avatarworksheet/)
Get a 30-day free trial at Teamzy (https://teamzy.com/)

Connect with Direct Selling Accelerator:

Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
Follow us on Instagram: https://www.instagram.com/auxanomarketing/
Follow us on Facebook: https://www.facebook.com/auxanomarketing/

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

Episode 009: Getting creative for the non-creative! 5 tips to up your game May 06, 2020

Show notes

As you start to build your social media, you need to spend some time making things look good. But when you’re used to doing the business side of things, getting creative can be daunting. However, coming up with uncreative posts or copying what others do can lead to your perfect customer bypassing you. You want your brand to show people who you are uniquely and genuinely. So it’s time to level up your creative game by utilizing some cool hacks.

In this episode, Sam Hind gives 5 useful tips to get creative and create content you can be proud of. She shares the tools she uses to create posts and the special features each one has. If you’re a business owner struggling to inject creativity into your posts, then tune in to this episode now.

We’ll be talking about:

Cool App For Creating Social Media Posts [03:12]
Turn Images Into Video [06:39]
My Favorite Stock Image Site [08:35]
Creating Stories With Loop Videos [11:30]
Putting Text and Background In Pictures [12:45]

Creativity can be learned. All it takes is to put in the time and effort to learn and apply these tips.

Resource Links:

Join our Accelerator Program (https://samlees.com.au/accelerator2)
Download our free Avatar Worksheet to identify your target customer (https://samlees.com.au/avatarworksheet/)

Connect with Direct Selling Accelerator:

Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
Follow Us on Facebook: https://www.facebook.com/auxanomarketing/

Other Resources Mentioned:

Grab the free one-month offer to try out Animoto (http://bit.ly/animotofreeweek)
Take advantage of the special offer from Stock Unlimited (https://bit.ly/stockunlimitedtrial)
Try out Canva (https://www.canva.com/)
Try out the Boomerang App
(https://play.google.com/store/apps/details?id=com.instagram.boomerang&hl=en)(https://apps.apple.com/us/app/boomerang-from-instagram/id1041596399)
Try out Typorama (http://www.apperto.com/typorama/)
Try out Word Swag (http://wordswag.co/)

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

Episode 008: Mastering your mindset with Beverley Unitt Apr 29, 2020

Show notes

You are your worst critic. There’s a little voice in your head that constantly tells you that you’re not good enough or you can’t do something. It’s easy to believe that voice, especially when it’s difficult to shut it up.

Listening to that inner critic is bad for business though. It can lead to wrong decisions or worse, missed opportunities. As business owners, mindset plays a huge role in the way you run your business.

Having the wrong mindset can lead to self-sabotage. In this episode, my guest, Bev talks about taking control of your business by reprogramming the way your mind works. She also shares some awesome tools to help you manage that self-talk.

Time to quiet that critic and finally take control of your business. Tune in to this episode now.

We’ll be talking about:

The biggest driver of success [04:53]
How to combat self-sabotage [07:13]
A tool for looking at life in the world of seasons [08:56]
How your brain reacts to self-talk [12:19]
The need to put a stop to your brain bully [15:39]
The problem with using the word “don’t” [19:10]
The importance of taking ownership over how you speak to yourself [24:18]

About Our Guest:

Beverly Unitt got started in direct selling in 2001 when she was introduced to it by a good friend. Coming from the world of retail and call center, she had to unlearn some things and make changes. She’s had extensive experience in the industry since then and had rewritten the training for success. Since 2013 onwards, she’s been running her own business as a mindset coach for leaders.

Resource Links:

Join our Accelerator Program (https://samlees.com.au/accelerator2)
Download our free Avatar Worksheet to identify your target customer (https://samlees.com.au/avatarworksheet/)
Free resources at Be You Success Coaching (https://beyousuccesscoaching.com.au/bonus-training-2/)

Connect with Direct Selling Accelerator:

Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
Follow us on Instagram: https://www.instagram.com/auxanomarketing/
Follow us on Facebook: https://www.facebook.com/auxanomarketing/

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

Episode 007: The 5 key stages to running a virtual party or event Apr 22, 2020

Show notes

If the idea of taking your business online is such a scary prospect, then you are not alone. As direct sellers, we thrive on human to human interactions that’s personal and allows us to build rapport.

But as we’re all confined to our homes, there is a need for change. Social media can be a powerful tool to prioritize your business and keep moving forward. It presents you with an amazing opportunity to take your business to new levels.

In today’s episode, I’m going to talk about taking your direct selling business online. You need to be adapting and learning new skills to make new connections. One way to do that is through virtual parties.

If you want to reach new customers that will bring you more joy and income, then tune in to this episode now.

We’ll be talking about:

The importance of storytelling for virtual parties [02:37]
What’s holding people back from doing virtual parties [05:03]
Running successful virtual parties [10:01]
Stage 1 of running virtual parties: set up and host training [10:55]
Stage 2 of running virtual parties: inviting guests and pre-engagement process [13:30]
Stage 3 of running virtual parties: going live process [17:49]
Stage 4 of running virtual parties: closing the sale [23:22]
Stage 5 of running virtual parties: following up [28:38]
Recap of the 5 stages of running successful virtual parties [30:44]

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Resource Links:

Join our Accelerator Program (https://samlees.com.au/accelerator2)
Download our free Avatar Worksheet to identify your target customer (https://samlees.com.au/avatarworksheet/)
Checklist for the 5 Stages of Running a Successful virtual party (https://samlees.com.au/virtualpartychecklistdownload/)

Connect with Direct Selling Accelerator:

Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
Follow us on Instagram: https://www.instagram.com/auxanomarketing/
Follow us on Facebook: https://www.facebook.com/auxanomarketing/

See omnystudio.com/listener for privacy information.

Episode 006: Pivoting your message with Sandy Cantin Apr 15, 2020

Show notes

Everyone is going through a lot right now. Business disruptions, school closings, and loss of jobs have led to upheaval of the everyday life people have gotten used to. There is so much pain and hardship being experienced, and people are vulnerable.

They say that a crisis like this makes it ripe for some businesses to make money. But people at this time don’t need someone trying to force products or services onto them. What do they need?

We’re facing a time when change is necessary. Today, Sandy Cantin teaches us how we can pivot and adjust the conversations we have with people during this time to stay relevant. It’s important that we avoid taking advantage of people at this time, so Sandy tells us how to leave people with an impression of our business that gives them joy.

This is your chance to connect and minimize the pain people are facing. If you’re a direct-seller wanting to know the best approach to reach people during this crisis, then tune in now.

We’ll be talking about:

Growing your business in the middle of the crisis [07:15]
Examples of reframed messages [13:20]
The power of a like-minded community [19:22]
The importance of adding value and improving other’s lives [21:54]
Examples of conversations that feel good and add value [24:40]
Prioritising personal interaction vs cut and paste messages [33:52]
Her Facebook page and Facebook group [38:10]

About Our Guest:

Sandy Cantin has a passion for redefining the direct-selling industry. She’s the owner of a Facebook group called Redefining Network Marketing. She’s also all about providing people in this industry the knowledge, skills, motivation, and inspiration needed for them to have the business of their dreams.

Having been in business on both sides of the world and having worked in corporate and on the field, Sandy has a 360 degree view of direct selling. She works not only with direct sellers, but also with corporate offices as she helps them grow their business.

You can visit Sandy’s Facebook Page or join her women-only Facebook Group.

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Resource Links:

Join our Accelerator Program (https://samlees.com.au/accelerator2)
Download our free Avatar Worksheet to identify your target customer (https://samlees.com.au/avatarworksheet/)

Connect with Direct Selling Accelerator:

Subscribe on YouTube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
Follow us on Instagram: https://www.instagram.com/auxanomarketing/
Follow us on Facebook: https://www.facebook.com/auxanomarketing/

See omnystudio.com/listener for privacy information.

Episode 005: Building relationships on social media with Kristine Drummond Apr 08, 2020

Show notes

Business can become too businessy that you forget to resonate with your clients. It may be a business relationship, but at the end of the day, it is still a relationship. If you want your business to grow and be fruitful then being able to connect with your clients is key.

Most distributors focus on selling the products, but have you thought about putting yourself out there for your clients to get to know you and appreciate what you can give?

In this episode, Kristine Drummond tells us about growing her business primarily through relationship building and how she uses social media to love on people. We also got to talking about personal development and working on yourself, valuing yourself, and her super cool new hobby!

If you’re ready to stop copying other people and stop overthinking social media, then this episode is right for you!

We’ll be talking about:

Kristine’s growth journey
How personal development affected her social media
Leveraging social media and loving on people
Building relationships to grow her business
Being a maniac and connecting through rollerblading
Getting rid of the mummy guilt of earning money
How Kristine uses her personal profile and business page

About Our Guest:

Kristine Drummond is a proud and dedicated Network Marketer who believes that this profession can unlock people’s true potential and empower them to live a more inspired life.

Since starting her MLM journey in 2012, Kristine has reached the top position in her company, is a six figure earner and has been recognised as a company leader in Australia and internationally. Her commitment to changing lives and inspiring her team to be out loud and proud about this career choice whilst bringing fun and energy to everything she does is what makes her unique.

It is Kristine’s mission in life to leave a legacy for her children by demonstrating the importance of following your dreams so it gives them permission to do the same.

You can connect with Kristine on Facebook or LinkedIn.

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Resource Links:

Join our Accelerator Program (https://samlees.com.au/accelerator2)
Download our free Avatar Worksheet to identify your target customer (https://samlees.com.au/avatarworksheet/)

Connect with Direct Selling Accelerator:

Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
Follow Us on Facebook: https://www.facebook.com/auxanomarketing/
Follow us on Instagram: https://www.instagram.com/auxanomarketing/

See omnystudio.com/listener for privacy information.

Episode 004: Why your Avatar is the key to bringing you joy in business Apr 01, 2020

Show notes

When you serve everyone, you serve no one. That’s a difficult lesson that most businesses need to learn. As much as we want to cater to every customer that walks through our doors, we only have limited time and resources. If you spread yourself too thin, you’ll only get exhausted. At some point, you start to ask yourself why you’re doing this, and whether you’re still providing value. If you truly want to build a rewarding business, then it is absolutely necessary for you to identify your avatar or ideal client. Luckily, we are going to do just that.

In this episode, Sam Hind explains the importance of identifying your ideal client or avatar. She talks about how work becomes more joyful and rewarding when working with people you resonate with. Sam goes over how you can identify your perfect customer, the things you should know about them, and how you can get to know them better. As a direct seller, your perfect customer is a key part of being successful in social media and in your business, so find out who they are now by tuning in to this episode.

We’ll be talking about:

Why Not Every Client Is the Right Client [01:20]
Applying The 80/20 Rule to Direct Selling [05:35]
Identifying What Makes Your Ideal Client Tick [5:59]
Answering the Two Questions About Your Ideal Client [14:12]
Finding Information About Your Perfect Customer [16:11]
What About Having More Than One Ideal Customer [18:21]

When you know who your avatar is, managing your social media and creating your content gets so much easier. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Resource Links:

Join our Accelerator Program (https://samlees.com.au/accelerator2)
Download our free Avatar Worksheet to identify your target customer (https://samlees.com.au/avatarworksheet/)

Connect with Direct Selling Accelerator:

Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
Follow Us on Facebook: https://www.facebook.com/auxanomarketing/
Follow us on Instagram: https://www.instagram.com/auxanomarketing/

See omnystudio.com/listener for privacy information.

Episode 003: Facebook and the Coronavirus – Thriving in uncertain times Mar 25, 2020

Show notes

The coronavirus has dramatically affected businesses all over the world. We’re seeing the closure of schools and businesses, and fear and panic surrounding all of us. We’re all sick and tired of hearing about it, but this is the current situation we’re in. But as direct sellers, we have the unique opportunity to bring joy and give people what they really need at this time.

In this episode, Sam Hind talks about the opportunities we can grab hold of to serve our customers better. While there are difficulties, there are many ways we can adjust and deliver value to our communities.

We can turn things around for many people during this unhappy time. If you’re a direct seller wondering how to navigate and rise up during this crisis, then tune in to this episode now!

We’ll be talking about:

The opportunity to give people what they need [00:36]
Providing delivery to your door with unmatched service [02:52]
Embracing social media or online marketing [03:57]
Presenting direct selling as supplementary income [06:31]
Building relationships and connecting through social media [10:59]

Promote joy and positive thinking. Think of this as an opportunity not for profiteering but for providing undeniable value and service.

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Resource Links:

Auxano Marketing Website (http://www.auxano-marketing.com/)
Contact Sam via email (sam@auxanomarketing.com.au)
Get weekly training including how to run a Facebook party, join our Accelerator Membership for $29/month (https://samlees.com.au/accelerator2)
Join our free webinars and learn how to run social media effectively for your business (https://bit.ly/2WwhngM /)

Connect with Direct Selling Accelerator:

Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
Follow us on Facebook: https://www.facebook.com/auxanomarketing/
Follow us on Instagram: https://www.instagram.com/auxanomarketing/

See omnystudio.com/listener for privacy information.

Episode 002: Facebook vs Instagram - Which one should you be using? Mar 18, 2020

Show notes

Facebook or Instagram. They’re both owned by the same company, but that doesn’t mean you should make posts that are exactly the same for each platform. It’s important to know how each one differs from the other so that an effective social media strategy can be implemented.

In this episode, Sam Hind talks about the differences between Facebook and Instagram, how each of them operates differently including the little idiosyncrasies that come up because of that and the strategies you need to implement when creating posts for each platform.

As a direct-selling business owner, you'd want to use social media effectively to reach your customer in the best way possible. If you’re someone struggling to promote your company on Facebook or Instagram, then this episode is perfect for you!

We’ll be talking about:

How Are Facebook and Instagram Different From Each Other [02:46]
Age and usage differences across Facebook and Instagram [07:49]
How To Use Each Platform Well [11:25]
Tips When Using Both Platforms Simultaneously [15:23]
Question To Ask Yourself Before Choosing A Platform [20:32]

Choosing the right platform and knowing how to use it well can be beneficial to any business. Just remember to always come back to one thing and that is to provide value.

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Resource Links: