The Direct Selling Accelerator Podcast

Latest Episodes:

EP 161: The worst social media advice you have to stop following now Apr 19, 2023

Show notes

With the rise of the internet, "trainers" seem to be popping up left, right, and centre, bombarding us with an overload of information. But here's the million-dollar question: how do we sift through all this noise and find the right information?

It's beyond frustrating to discover that we've been following bad habits and behaviours based on incorrect foundations. Often, this is a result of receiving bad advice during our journey in the world of Direct Selling businesses.

But fear not, because I'm here to expose five common pieces of advice that are actually holding you back from success.

In this episode, I'm going to explain why these things simply don't work and steer you towards the correct path. The information I'm about to share with you is not only common knowledge, but it's also in line with community standards. So, if you want to avoid going against the grain, sit back, relax, and enjoy this episode!

We’ll be talking about:

➡ [0:00] Introduction

➡ [2:39] Bad advice #1: Post as much as you can, as often as you can on all platforms

➡ [4:25] Every platform is different

➡ [8:34] 1 quality post per day

➡ [8:53] Bad advice #2: Buying followers

➡ [10:14] Snowball effect

➡ [11:37] Expectations or hidden agendas

➡ [12:22] Attract the right group of people

➡ [13:14] Bad advice #3: Churn and burn technique

➡ [17:39] Establish credibility

➡ [18:53] Bad advice #4: There’s a quick fix

➡ [21:45] Spend more time on social media and insert YOU

➡ [25:06] Bad advice #5: Use your personal profile to promote incorrectly

➡ [27:44] Getting caught out

➡ [31:23] Personal profile barriers

➡ [33:14] Curiosity and intrigue are powerful tools

➡ [36:14] Contact us

Resources:

Facebook free group: https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to Youtube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us on: grow@auxano.global

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

EP 160 : Be your own superhero Apr 12, 2023

Show notes

Sometime people in our life can act as an inspiration without us even realising. For me, one of these people, a huge inspiration, is Chris Brogan.

The ripple effect of impacting people's lives without getting the opportunity to even ‘meet’ them is the reason why I work in the Direct Selling industry… and a big part of this podcast. Chris inspired me and other people across the world to take a step into the unknown, to do something that they don’t even know that they are capable of doing.

Chris is the Chief of Staff to the CEO at Appfire. His position serves as a strategic advisor to the executive and senior leadership of the company, with a mandate to drive the company’s major initiatives across the organization.

On top of this, Chris is the New York Times bestselling author of 10 books and is currently working on his 11th! Chris is a professional public speaker with well over 1000 speeches delivered across 14 countries.

I highly encourage you to tune in and listen to our light and fun conversation. I know you are going to enjoy this episode with the inspirational, memorable Chris Brogan.

We’ll be talking about:

➡ [0:00] Introduction

➡ [3:44] About Chris, from Chris

➡ [5:54] I need to send out this message for everyone to hear

➡ [10:12] Inspirations behind writing ‘The Trust Agent’

➡ [13:30] Technology is changing but humans haven’t

➡ [17:50] Tips for building trust

➡ [21:58] People sell poorly because…

➡ [27:17] Be good at Social Media, grow your business and being you - all at the same time

➡ [31:40] Predicting what will happen today years ago

➡ [35:52] Building trust

➡ [39:34] Build influence

➡ [43.52] The story behind Chris’ books

➡ [49:49] 3 books that Chris recommends

➡ [52:06] Chris’s favourite quote

➡ [52:30] Chris’ dream superpower

➡ [52:54] Chris’ advice to his past self

➡ [54:36] Final thoughts

➡ Resources:

Superheros in Basement - https://amzn.to/3LYyPEj

It’s not About the Tights: Owner’s Manual for Bravery - https://amzn.to/3ziRrYk

Trust Agent - https://amzn.to/3Mafccq

The Impact Equation - https://amzn.to/40NALE6

Finding Your Writing Voice - https://bit.ly/3nyhUOY

➡ Book Recommendation:

Business Stripped Bare by Richard Branson - https://bit.ly/3TRcQ4h

Ender’s Game by - https://bit.ly/3JYhB7C

The Shipping News by Annie Proulx - https://bit.ly/3M2E8Tw

Quote:

➡ “Do not go where the path may lead, go instead where there is no path and leave a trail.” - Ralph Waldo Emerson

About our guest:

Chris Brogan is the Chief of Staff at Appfire and an executive-level strategist and CEO advisor, working with companies at the 100M+ revenue range.The projects he works on with C-level executives involve everything from scouting M&A opportunities in B2B enterprise SaaS, strategic pathing and decision-making, reorg efforts, and more. He is also president of Chris Brogan Media, offering brand and digital content strategy as well as business strategy advisory services. Chris is a sought-after keynote speaker and showrunner of The Backpack Show. He is the New York Times bestselling author of ten books and counting… He’s working on his eleventh now!

Connect with Chris Brogan:

➡ Chris Brogan LinkedIn: https://www.linkedin.com/in/cbrogan/

➡ Chris Brogan YouTube: https://www.youtube.com/user/chrisbrogan

➡ Chris Brogan Facebook: https://www.facebook.com/chrisbroganmedia/

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to Youtube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us at grow@auxanomarketing.com.au

See omnystudio.com/listener for privacy information.

EP 159: How to network like a pro and grow an unstoppable business Mar 30, 2023

Show notes

The Direct Selling Industry and Social Media space are both forever adapting and changing. We continually gain many amazing new tools to use in business, along with those tried and true, trusty techniques that never get old (face to face, I’m looking at you!). BUT, with so much at your fingertips, how do you know which tool you should use to network effectively?

What will best help you to grow your business and where should you focus your efforts?

This episode I am super excited to share one of the most valuable lessons and some of the most powerful tools that I have discovered in starting out my own business. These important pieces of advice apply to every aspect in growing a business and will also impact your life….

Let’s talk the art of networking like a pro!

We’ll equip you with what you need to not only open the door to more opportunities and connections, but could also introduce you to incredible mentors and lifelong friends as it did for me. We’ll talk how to use these tools effectively and some rules before diving in.

Sit back, listen in and enjoy the episode!

We’ll be talking about:

➡ [0:00] Introduction

➡ [2:37] Diving into the process

➡ [4:53] Being confident but…

➡ [5:34] Learning a lesson the hard way

➡ [9:31] Valuable lessons for networking and connecting

➡ [11:02] One conversation that could change your life

➡ [11:37] Expectations or hidden agendas

➡ [14:22] Be yourself

➡ [17:21] Think outside of the box

➡ [18:21] Take note

➡ [19:22] Networking - doing vs being seen

➡ [21:51] Join relevant groups

➡ [24:16] You need to market and promote

➡ [27:19] The dating process

➡ [28:00] Hot tip: Establish commonality quickly by…

➡ [31:10] The A-Z technique

➡ [34:25] Reach out methods

➡ [38:04] In person meetings

➡ [39:42] Final thoughts

Resources:

Dating Formula - How to convert a Social Media fan into a raving customer episode link here: https://www.youtube.com/watch?v=ltizwXlMsqU

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to Youtube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us on: grow@auxano.global

See omnystudio.com/listener for privacy information.

EP 158: How the direct selling industry is changing Mar 29, 2023

Show notes

This episode, I am grateful to be joined by an individual who is incredibly passionate about our industry. This incredible lady started her career in Direct Selling at a young age, continued and stayed in the industry for over 4 decades, helping business owners to grow their business with her wealth of knowledge and experience.

Today’s special guest is Michele McDonough. Michele is a highly respected influencer and thought leader in Direct Selling with a vast community of followers, colleagues and connections. Michele is a longtime member of select industry associations, as well as current and past board positions.

Michele joins us to talk about what Direct Selling was when she started out, what it really is now as an industry and where it is heading in the future. True to her nature, she shares with us her vast expertise and wisdom, not only from a corporate perspective, but as someone who has lived experience and success in Direct Selling herself. We’ll look at everything going on in the Direct Selling field and what’s to come in this space. Tune on in and enjoy!

We’ll be talking about:

➡ [0:00] Introduction

➡ [3:02] Having over 40 years of experience

➡ [5:20] Similar background

➡ [7:48] Biggest challenges

➡ [09:54] Having different dynamics

➡ [10:40] Corporate mirroring

➡ [12:04 What will be your focus for your Direct Selling business?

➡ [13:42] Direct selling in 5 years

➡ [16:38] Our industry is losing what’s makes it special

➡ [18:50] Looking for the right balance

➡ [21:47] Gen Z are coming through and they are a different ball game

➡ [24:50] Branding yourself by tailoring to different age groups with different needs & values

➡ [26:54] Thinking outside of the box

➡ [27:54] A sneak peak from corporate head office

➡ [29:29] News from the sales field

➡ [32:08] Accepting change

➡ [33:20] Tips on building and supporting team creation

➡ [35:46] Getting it right

➡ [36:37] Michele’s recommended book

➡ [37:48 ] Michele’s dream superpower

➡ [39:05] Michele’s favourite quote

➡ [39:47] Michele’s advice to her past self

➡ [42:43] Reach out to Michele on LinkedIn

➡ [43:10] Final thoughts

Resources:

➡ Book Recommendation: Managing from the Heart: Https://bit.ly/3mNNtDM

Quote:

➡ “Breath in faith and breath our fear’”

About our guest:

Michele McDonough is a corporate rainmaker in the areas of Sales, Marketing, Branding, Strategic Initiatives, Training & Business Development with a successful track record in leadership positions with proven results. With 40+ years as a Senior Executive in Direct Selling Michele has brought to success party plan and network marketing companies from concept to launch with Fortune 500 companies, e- commerce ventures and startup companies offering a wide range of consumer products in the U.S. and abroad as a strategic consultant.

Michele has designed and delivered programs and processes from strategy to concept to completion, to drive business performance for long-term growth and maximum ROI. Michele grew up in Direct Selling, starting out as a field sales leader and eventually rising to corporate positions as Senior VP of Sales and Marketing to GM role(s).

Currently, engaged as co-founder of C3 Executive Search, Michele believes in the life-changing potential of Direct Sales as she has experienced it firsthand. With her many years of experience and respected connections, talent acquisition is a passion of hers, as it has been throughout her career. Her ability to match the best of the best talent to a successful Direct Selling organization is her dream. Her intuitive sense of providing that perfect match is what makes C3 Executive Search so successful and highly regarded in the direct selling industry!

Connect with Michele McDonough

➡ Michele McDonough LinkedIn: https://www.linkedin.com/in/michele-mcdonough/

➡ C3 Executive Search website: https://www.c3executivesearch.com/

➡ C3 Executive Search Facebook: https://www.facebook.com/profile.php?id=100069643020781

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to Youtube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us at grow@auxanomarketing.com.au

See omnystudio.com/listener for privacy information.

EP 157: What do animals and a forest have to do with facebook? Mar 22, 2023

Show notes

Do you often find yourself asking ‘why is it that Social Media is not working for me?’

You’re doing everything you’re told to do, posting consistently and it’s still not working. Perhaps you’re even at the point where you feel like giving up!

Don’t.

Don’t give up, hear me out. I get a lot of reaction when I use this (one of my favourite) analogy to help people to keep pushing forward on Social Media. This analogy is one I use a lot whenever we do our training challenges, it helps people to easily understand how to grow their business using Social Media.

This analogy is the ‘Animals in the Forest’ analogy, it gives us the ability to better use Social Media as a tool for growth and to understand its purpose. We’ll explore what animals in the forest have to do with Social Media, address some common nasty happenings we hear about over and over, and look at how to get you those results you’re yearning for.

Keep an open mind, sit back, grab your favourite drink and enjoy the episode!

We’ll be talking about:

➡ [0:00] Introduction

➡ [2:06] What has a forest and animals got to do with your Social Media?

➡ [3:48] We’re hearing this over and over

➡ [6:16] Finally, some results

➡ [7:57] ‘Forest, animals and the clearing’ analogy

➡ [9:31] Rules to abide by

➡ [10:18] Pause and reflect

➡ [11:34] They are watching even though they are not interacting

➡ [12:48] An unexpected visitor

➡ [13:42] My ‘AHA’ moment

➡ [14:27] Reason for this analogy

➡ [15:06] Show people that we are safe

➡ [16:00] Get specific, know the customers you want to attract

➡ [16:30] Create curiosity and intrigue

➡ [18:08] Don’t send unsolicited messages

➡ [18:12] Building long term, sustainable relationships

➡ [19:37] 3 things to remember

Resources:

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to Youtube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us on: grow@auxano.global

See omnystudio.com/listener for privacy information.

EP 156: Why Testimonials are a game changer and how to get them Mar 15, 2023

Show notes

When was the last time that you actually asked for a testimonial? How often do you use them in your business?

Getting effective testimonials is one of the most powerful strategies that we can implement in our businesses. It is practically free, will use up little of your time, is proven to be effective and is such an underutilized tool that can gain you outstanding results!

Today we’re going to talk all things testimonials with the fantastic John Hubbard. John joins us to share his extensive expertise and experience with businesses who successfully employ testimonials as part of their strategy. John is a business consultant, mentor and strategic adviser who specializes in customer-led marketing. He is the creator of the mind blowing ‘Get Better Testimonial’ course.

John has over 20 years of experience in marketing and strategy; his clients include well known brands and companies such as Nike, Ford, Honda, Suzuki, and BHP - just to name a few! John has helped BIG companies like these to use his powerful strategy to get better testimonials and greater business results. John joins us today to share some of his secrets.

For our Accelerator members, take note, on 29th of March 2023 (Sydney time) John will be with us to do a LIVE deep dive training to create scripts and processes in your business to get better testimonials. Not an Accelerator? Don’t miss this, check out the link below for our 14 day Love It Or Leave It deal!

Tune in and take notes, John shares with us tips, tricks and strategies that you can use in your business right now to get better testimonials that may even close that sale for you.

We’ll be talking about:

➡ [0:00] Introduction

➡ [3:16] Getting to know John Hubbard

➡ [4:50] Being passionate about testimonials

➡ [9:00] How testimonials relate to our industry

➡ [14:30] Effective testimonials

➡ [17:32] The fear factor

➡ [19:42] Common mistakes in asking for testimonials

➡ [24:23] Reaching out is the part most people struggle with

➡ [24:59] Use R.E.A.L. frame work

➡ [25:09] R for relationship

➡ [28:43] E for easy and fast - 2023 is the year of community

➡ [29:58] A for A reason why

➡ [35:01] L is for Largely contribution

➡ [36:49] Utilising your testimonials

➡ [37:05] It all comes down to trust

➡ [40:31] Golden rule of a great testimonial

➡ [42:01] Check out John’s online course

➡ [44:22] Connect with John + freebies

➡ [45:20] John recommends this book

➡ [47:00] John’s dream superpower

➡ [47:32] John’s favourite quote

➡ [48:14] John’s advice to his past self

➡ [52:50] Final thoughts

Resources:

Podcast Giveaway:

➡ Free book: How To Ask for a Testimonial: TestimonialScript.com

➡ Book Recommendation: Predictably Irrational by Dan Ariely: https://bit.ly/3ZbJIGM

➡ Book Recommendation: Over Subscribed by Daniel Priestley: https://amzn.to/3Ixtcty

Course:

https://www.getbettertestimonials.com

Onepager

https://www.getbettertestimionials.com/podcast-guest

Join Auxano Accelerator:
https://go.auxano.global/auxano-accel-lioli

Quote:

➡ “People don’t buy from you because they understand your product, they buy from you because they feel understood’”

About our guest:

John Hubbard is the CEO and Founder at Online Video Trainers. With over 20 years experience in video marketing, video production, digital marketing, B2B marketing, and online video marketing - just to name a few!

John has directed filmed and edited thousands of hours of high-end commercial video content including product videos for Ford and Nike, television commercials for Honda and Suzuki, annual promotional material for Circus Oz and global recruitment videos for BHP.

John also produced a video series for the Beijing Games featuring Australian athletes Raylene Boyle and Jane Flemming leading up to 2008 Olympics.

Connect with John Hubbard

➡ John Hubbard’s LinkedIn: https://www.linkedin.com/in/johnkhubbard/

➡ website: www.getbettertestimonials.com

➡ email: john@getbettertestimonials.com

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to Youtube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us at grow@auxanomarketing.com.au

See omnystudio.com/listener for privacy information.

EP 155: What is a social media influencer (really) and how can anyone be one Mar 08, 2023

Show notes

‘Social Media Influencer’. These three words can be super intimidating and are so commonly misunderstood.
So what is a true ‘influencer’? We are super fortunate to have the Vice President of Digital Marketing for 4Life, Dana Fortune join us to explore this common question, or should we say regular misconception!

The truth is, anyone in the Direct Selling industry can be an influencer to their authentic followers; regardless of technical skills, experience or ability. The key word there though - authentic. ‘Authentic’ is something we’re going to focus a lot on this episode.

Dana is an experienced marketer with a demonstrated history of working in higher education as well as the Multi Level Marketing (MLM) industry. Dana is skilled in Social Media, Email Marketing, Communications, Digital Marketing, SEO, Customer Relations, Event Planning, Athletic Training, Sports, Athletics, and Editing. She has a unique passion for empowering salespeople on digital platforms.

Dana joins us to talk the truth behind being an influencer on Social Media, the power of that influence, the importance of keeping on showing up, the exciting explosion of Community Marketing in 2023 and essential authenticity.

Get ready to take notes, be prepared to be motivated and get excited to take on Social Media with a new perspective and capacity! Tune in and enjoy.

We’ll be talking about:

➡ [0:00] Introduction

➡ [2:29] Knowing Dana Fortune

➡ [5:20] Power of influencers in 2023

➡ [7:48] What is an influencer

➡ [11:08] Your influence amongst your followers

➡ [16:13] Be more genuine

➡ [22:38 You don’t need to be tech savvy

➡ [25:35] You can keep your profile private

➡ [29:40] 2023 is the year of community

➡ [31:23] Top 3 tips for being a natural influencer on Social Media

➡ [35:01] Going back to what Instagram does best

➡ [36:49] Being authentic is powerful

➡ [40:41] Generate curiosity

➡ [45:06] Tips on how to up your Social Media game

➡ [48:33] Dana recommends this book

➡ [50:36] Dana’s dream superpower

➡ [51:09] Dana’s favourite quote

➡ [52:02] Dana’s advice to her past self

Resources:

➡ Book Recommendation: Building a Story Brand by Donald Miller: https://bit.ly/3kuZ5uN

Quote:

➡ “I’d rather say ‘Oh, well’…’than what if?’”

About our guest:

Dana Fortune is the Vice President of Marketing and Sales Initiatives at 4Life Research. Dana leads a team of nine digital marketers and oversees 4Life’s Social Media platforms, Search Engine Optimization (SEO), email marketing, Learning Management Systems (LMS), web maintenance, and blog and app content.

Originally from Branchburg, New Jersey, Dana graduated from The University of Tampa with a Bachelor of Science degree in Marketing and Communications. She has a unique passion for empowering salespeople on digital platforms.

In her free time, Dana enjoys spending time with her husband, Luke, and their 2 year old son, Lennon.

Connect with Dana Fortune

➡ Dana Fortune Facebook: https://www.facebook.com/dana.fortune.186/

➡ Dana Fortune LinkedIn: https://www.linkedin.com/in/dana-fortune/

➡ 4Life website: https://www.4life.com

➡ 4Life Facebook: https://www.facebook.com/4life

➡ 4Life Instagram: https://www.instagram.com/4life/?hl=en

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to Youtube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us at grow@auxanomarketing.com.au

See omnystudio.com/listener for privacy information.

EP 154: The dating formula - How to convert a social media fan into a raving customer Mar 01, 2023

Show notes

Want to know how to date your ideal customer?
I’m not talking romantic dinners, sending flowers or a trip to the cinema… I’m talking about one of my absolute favourite analogies and methods to build relationships with your ideal customers, and I’m excited to share it with you today!
Imagine if on a first date someone asked “will you marry me?”

… Going into a relationship, you don’t ask for a marriage or a commitment the very first time. You haven’t earned it yet. Selling is no different, you can’t ask for a commitment straight up.

The catch is, this is how many people show up on Social Media. They dive straight into the sell, asking for a commitment, before even taking their dream customer on one simple date. Here’s the thing though; people buy from people they like, know and trust.

So how do we build that trust, how do we ‘date’ our customers and earn their commitment that we’re chasing? Tune in as I share with you a simple formula that does exactly that, one that anybody can use easily and that actually WORKS.

I’m going to arm you with tips and scripts that you can implement simply to help build your strategy, increase your performance and create better, longer lasting, relationships that grow a sustainable business.

We’ll be talking about:

➡ [0:00] Introduction

➡ [3:12] Date, date, date, light commitment

➡ [3:32] Come up with a piece of value

➡ [5:18] Examples that might help

➡ [7:06] Date # 1: Send a personalised message, one on one

➡ [7:41] Sample scripts

➡ [8:44] Use language you would use

➡ [9:21] Date: #2: Use a different piece of value

➡ [9:49] Hot tip! Need some creative ideas?

➡ [10:12 Date # 3: Flick them another piece of value

➡ [10:41] Enter with light commitment

➡ [12:17] Opportunity to connect personally

➡ [13:18] Create some demands - how to do it

➡ [16:10] Reap what you sow

➡ [17:10] Your numbers are critical

➡ [18:12] Building long term, sustainable relationships

Resources:

➡ Grab Sam’s How to ‘Date’ Your Customers guide: https://go.auxano.global/how-to-date

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to Youtube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us at grow@auxanomarketing.com.au

See omnystudio.com/listener for privacy information.

EP 153: Why using social media for research is your new secret weapon Feb 22, 2023

Show notes

Over the last few years we’ve seen significant changes in marketing and Social Media. This week’s guest has first hand experience with change and growth in the marketing and communications space; spending more than 20 years in public relations, marketing, communications, and advertising.

Let me introduce to you Ashely Collins, Executive Vice President of Marketing at Usana. Ashley is incredibly passionate about the Direct Selling industry and what we can learn from the incredible shift in the way we market and sell our businesses and products.
A successful, experienced business woman with a devotion to excellence and recognition as a person of influence in business, Ashley joins us to discuss untapped opportunities in utilising Social Media to its fullest potential to grow your business. We’ll look at where the industry is heading, talk marketing through Social Media, uncover research opportunities and explore how to make the most of Social Media for your business.

We’ll be talking about:

➡ [0:00] Introduction

➡ [2:54] A bit of background on Ashley Collins

➡ [5:33] The way we market to people through Social Media

➡ [8:39] Where is the industry heading

➡ [11:08] A new version of us

➡ [12:45] Things that haven’t changed for for past 2 decades

➡ [15:11] Longing for inspiration

➡ [19:16] Untapped opportunities

➡ [21:30] Using Social Media for research

➡ [24:00] Using hashtags to find content that appeals to your ideal customer

➡ [27:55] Tips on how to stay productive

➡ [30:30] What to do with all the data from your Social Media research

➡ [33:56] Maximise the full potential of 2 way communication in marketing

➡ [38:02] First impressions

➡ [41:04] Ashley recommends this book

➡ [42:10] Ashley’s dream superpower

➡ [45:30] Ashley’s favourite quote

➡ [47:50] Ashley’s advice to her past self

➡ [50:25] #Stopmomguilt

Resources:

➡ Book Recommendation: The 5 Second Rule by Mel Robbins: https://amzn.to/3JMXz1s

Quote:

➡ ‘Life moves pretty fast, if you don’t stop and look around once in a while you could miss it’ from the movie ‘Ferris Bueller's Day Off’

➡ ‘Every now and again, instead of looking at the finish line where you’re going, turn around and see how far you’ve come’

About our guest:

Ashley Collins has more than 20 years experience in public relations, marketing, communications, and advertising. As Executive Vice President of Marketing, she oversees all of USANA’s global product marketing, digital marketing, branding, and social media efforts.

Named one of Utah Business Magazine’s 30 Women to Watch and PRNews’ 2019 Top Women in PR, Ashley’s leadership is not just confined to USANA, she is also on the board of the Legal Aid Society — a nonprofit that promotes safety, stability, and self-sufficiency for low-income families and individuals, as well as victims of domestic violence, through effective, efficient legal advocacy and assistance.

Connect with Ashley Collins

➡ Ashley Collins Website: https://whatsupusana.com

➡ Ashley Collins LinkedIn: https://www.linkedin.com/in/ashley-collins-4552067/

➡ Usana Instagram: https://www.instagram.com/usanainc/

➡ Usana Facebook: https://www.facebook.com/usanahealthsciences/

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to Youtube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us at grow@auxanomarketing.com.au

See omnystudio.com/listener for privacy information.

EP 152: Creating a social media strategy that gets results - Part 2 Feb 15, 2023

Show notes

Welcome back for the second part of the ‘Creating a Social Media Strategy That Gets Results’ podcast. Missed part one? I highly recommend you watch that first - you’ll find the link in the resources below.
Over these two episodes we are exploring what goes into a strategy with purpose - one that helps you to reach goals, rather than just further filling your precious time. In Part One we looked at the pre work… This week we’re talking about the plan and putting those ideas into action!
Let me share with you pivotal information to help you build an effective planning process. We’ll cover the final three steps in my ‘five step Social Media process’, and I’ll even give you downloadable cheat sheets to help you stick to your plans.
It’s so very easy on Social Media to jump straight into the creative content, get distracted and waste time with posts that could be great ideas IF planned ahead with a clear idea of what they aim to achieve. So, let’s get back in that driver’s seat and in control of your business on Social Media by building a planning process behind your Social Media strategy.

We’ll be talking about:

➡ [0:00] Introduction

➡ [2:00] Step 3: Social Media brainstorm

➡ [3:32] Getting into your creative zone

➡ [6:06] How to fill and use the Social Media strategy worksheet

➡ [10:29] The stop-start problem

➡ [11:19] Pulling from your brainstorm

➡ [12:40] Step 4: Content creation space: create, schedule, test and repeat

➡ [13:26] Accelerator members utilise Auxano Social

➡ [15:07] Scheduling your content with a Social Media content calendar

➡ [17:31] Plan and strategise first

➡ [20:11] The trouble with creating content on the fly

➡ [20:11] Step 5: Reflect, Assess and Rework

➡ [22:14] Looking back

➡ [23:45] Don’t reinvent the wheel

➡ [24:33] Benefits of doing the pre-work

➡ [25:09] Recap

➡ [27:12] Check out our Accelerator membership

Resources:

➡ Social media strategy worksheet

➡ Creating a social media strategy that gets results - Part 1: https://www.youtube.com/watch?v=doFaJd0Mnro

➡ Join the Auxano Family! Find out more about our Accelerator Membership, email us at grow@auxano.global and we’ll make time to work with you to find the right membership fit for you.

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to Youtube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

See omnystudio.com/listener for privacy information.