The Exit Five Podcast

Latest Episodes:

#146: Strategy | Community Building with Greg Isenberg Jun 03, 2024

Show notes

Dave is joined by Greg Isenberg. Greg is the CEO & Co-Founder of Late Checkout. Greg has started and sold 3 companies in the community space and has now invested in 50+ community-based businesses.

They discuss

Why you need to build an engaged community before a paid membership
The importance of niching down
The difference between audience and community
The tribe framework
Personal brand and community performance

Timestamps

(00:00) - - Intro
(03:38) - - Building a Community on Patreon
(07:09) - - The Power of Niche Communities
(10:12) - - From Facebook Group to Profitable Membership
(13:34) - - The Impact of Exclusive Communities on Social Media
(17:02) - - The Illusion of Social Media Engagement
(21:52) - - Building a Personal Brand for Business
(25:03) - - Nurturing a Successful Community Within a Company
(25:51) - - Community Monetization: Pricing and Value in B2B Memberships
(29:31) - - The Dangers of Free Services
(34:57) - - Transformation of Twitter
(38:49) - - Navigating Social Media Engagement
(40:06) - - Exploring New Frameworks and Community Engagement

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.

Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.

Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.

Compound Growth Marketing- A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.

Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more

#145: Content | What It Means to Be a Media Company, Building an Audience, and Community with Anthony Kennada May 30, 2024

Show notes

Anthony Kennada is is co-founder & CEO of AudiencePlus, a company building software, content, and community to help businesses become media companies. Prior to founding AudiencePlus, Anthony served as the CMO of Hopin, Front, and Gainsight.

In this episode, they discuss

What it means to be a media company
Building an audience from scratch
Why building community is important in B2B marketing

Timestamps

(00:00) - - Introduction and context from Anthony Kennada.
(05:00) - - Definition and evolution of becoming a media company.
(10:00) - - The importance of building an audience and brand-oriented marketing.
(15:00) - - Discussion on content production and budget constraints.
(20:00) - - Community building and its significance in B2B marketing.
(25:00) - - The relationship between audience and community in marketing strategies.
(30:00) - - Efficient growth strategies and the role of organic growth.
(35:00) - - Building an audience from scratch and effective distribution strategies.
(40:00) - - Overcoming challenges in the current economic climate.
(45:00) - - Reflection on past marketing mistakes and learning from them.
(50:00) - - Discussion on category creation and its impact.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more

#144: Strategy | Measuring The Effectiveness of Marketing and Predicting Revenue with Pranav Piyush May 27, 2024

Show notes

Dave is joined by Pranav Piyush, CEO and Co-Founder of Paramark. With 15 years of growth and marketing experience at companies like PayPal, Dropbox, Adobe, and BILL, Pranav is convinced that CMOs deserve better measurement solutions. That’s why he started Paramark, a tool to help Marketing leaders become more confident about how to invest their budget for maximum returns across all types of marketing—brand and performance, online and offline, paid and owned.

They discuss things like

Why marketing attribution is hard
The essential elements of predicting marketing results
Which leading indicators to follow and how to tie them to revenue
Correlation between reach metrics (like community members and subscriptions) and output metrics
How to use and measure LinkedIn in B2B

Timestamps

(00:00) - - Intro to Pranav and Paramark
(03:28) - - Identifying Market Needs through Research
(08:34) - - Broken Measurement in Marketing
(13:30) - - Importance of Email Audience Engagement
(17:08) - - Audience Tracking
(17:52) - - Technology's role in analyzing marketing metrics
(23:26) - - Experimentation and Failure
(24:50) - - Marrying Ideas and Measurement in Marketing
(29:37) - - Connections for Startup Growth
(32:39) - - Executing Ideas in Marketing Leadership
(39:29) - - Focusing on Profitability and Product

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more

#143: Inside Exit Five | How to Get More Reviews, Structuring a Marketing Team and Our In-Person Event May 23, 2024

Show notes

Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They cover

Selling out our in-person event tickets
Strategies for getting more online reviews
How to think through structuring your marketing team
Live chat on websites

PS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a voicenote at hi@exitfive.com, and we will feature you on the show. Emails are fine too, but a voice note might get you on the pod :)

Timestamps

(00:00) - Intro and in-person event craziness
(05:02) - Review Management Strategies
(08:29) - Integrating Reviews into Marketing
(10:49) - Team Composition and Hiring Strategies
(15:52) - Leadership and Feedback Dynamics
(19:16) - Balancing Depth and Oversight
(20:46) - Chatbots and AI in Customer Interaction
(24:59) - Evaluating Marketing Tools and Strategies
(27:44) - Future Opportunities and Reflections

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more

#142: Strategy | Jason Lemkin on What Makes a Great VP Marketing in SaaS, Working with the CEO, and Lessons from SaaStr May 20, 2024

Show notes

Dave is joined by Jason Lemkin. Jason is the founder of SaaStr, the world’s largest community of SaaS executives, founders, and entrepreneurs. Before SaaStr, Jason founded EchoSign, which was sold to Adobe in 2011.

They discuss

Why Jason started SaaStr
What makes a great VP of Marketing in SaaS and how to hire one
How tech and SaaS have changed since 2020
CROs vs CMOs
Importance of alignment between the CEO and marketing team

Timestamps

(00:00) - - Intro
(04:00) - - Understanding the Importance of Revenue Goals
(07:24) - - Evolving Motivations and Changing Perspectives
(11:30) - - From Solopreneur to Founder: The Journey of Exit Five
(15:26) - - The Challenge of Transitioning from Solopreneurship
(17:25) - - Insights into Jason's Content Creation Process
(20:09) - - Efficiency in writing: a five-minute rule
(25:17) - - LinkedIn: A Haven for Text-Based Writers
(26:43) - - LinkedIn's Good Community and Marketing Potential
(29:28) - - Importance of Building Relationships in Business
(34:13) - - Marketing Essentials: Brand, Field, Demand, Growth
(36:50) - - Finding the Right Fit: Aligning Marketing Roles with Company Vision
(39:55) - - Finding Alignment: The Role of Marketing in Company Leadership
(44:07) - - CROs and Marketing
(46:56) - - Balancing Heads: Sales, Marketing, and Post-Sales in SaaS Leadership
(50:16) - - Event Planning
(52:11) - - SaaStr: Connecting Founders and Revenue Professionals

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more

We're Hiring for Content Marketing at Exit Five (Details Here) May 18, 2024

Show notes

We're growing our team at Exit Five voice. This is a quick message from Dave about a new Content Marketing role we just opened up.

You can read more about this role and apply here on our job board.

Maybe our next great teammate is already listening to the Exit Five podcast...

#141: Inside Exit Five | Nurturing Web Visitors, Dark Social and Reactions To Our Rebrand May 16, 2024

Show notes

Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They cover

Reactions to our rebrand
How to nurture the 99% of website visitors that don't convert
Advice for shipping a new website
Dark social and why you need to make it part of your strategy

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more

#140: Marketing Strategy | Intent Data, Back to Basics with ABM, and B2B Non SaaS (with Christopher Rack) May 13, 2024

Show notes

Dave is joined by Christopher Rack, CEO of pharosIQ. Chris is a seasoned leader with a track record of driving remarkable growth. With experience spanning individual contributions to executive leadership, he's led four sales organizations to achieve 10x growth in just 2-3 years. His leadership ethos prioritizes building robust processes and fostering winning cultures rooted in a human-first approach.

They discuss

The future of intent data
ABM in 2024
The importance of unique positioning
Marketing in industries like packaging and logistics
How to stand out in a crowded market

Timestamps

(00:00) - - Intro
(05:34) - - Embracing Timeless Marketing Principles
(07:33) - - The Impact of Positioning on Marketing
(12:30) - - Adapting to Remote Work
(15:20) - - Identifying early-stage problems and solutions
(18:27) - - Decoding Intent Data in B2B Marketing
(22:08) - - Regulation and Data Privacy in Advertising Platforms
(27:10) - - Strategies for Meaningful Outreach Using Intent Data
(27:58) - - Redefining ABM: Back to Basics
(34:11) - - Focused Sales Strategy: Quality Over Quantity
(35:03) - - ABM: Leveraging Your Network
(39:05) - - The Naming Challenge in Branding
(43:06) - - The Power of Execution Over Strategy

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more

#139: Strategy | Building Community in B2B, LinkedIn Organic, and Influencer Partnerships (with Chris Walker) May 09, 2024

Show notes

Dave joins Chris Walker for a Refine Labs Expert Series event. Chris is the Founder & Executive Chairman of Refine Labs and Founder & CEO of Passetto. They discuss

The principles of building a community
LinkedIn personal vs. company page engagement
The role of executives in thought leadership content
How companies are leveraging influencer partnerships
How to approach LinkedIn organic and grow your audience

Timestamps

(00:00) - - Intro
(05:45) - - Importance of Community Engagement
(10:02) - - Tailoring Marketing Strategies to Target Audiences
(12:34) - - Depth Over Width in Influencer Strategy
(14:56) - - Leveraging Influencer Networks for Product Promotion
(18:06) - - Importance of Laser Focus in Content
(23:33) - - Organic vs. Paid Content Amplification
(24:36) - - Leveraging Content for Successful Advertising
(30:14) - - The 1% Mindset in Achieving Success
(33:15) - - Creation Strategies: Leveraging Existing Comfort Zones
(37:15) - - Utilizing Content Variation for Effective Marketing
(40:08) - - Investing in Employee Long-term Value
(42:43) - - Validating and Refining Effective Communication Strategies
(46:06) - Identifying Trending Topics on LinkedIn for Content Creation

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more

#138: Marketing Leadership | Proven Management Tactics to Lead High Impact Marketing Teams (with Dave Kline) May 06, 2024

Show notes

Dave is joined by Dave Kline. Dave is currently the owner of SkillScouter and Co-Founder of MGMT Accelerator. He spent 20 years leading teams sized 2 to 200 at Moody's and Bridgewater before starting his own management accelerator.

They talk about leadership and management for people who want to grow their careers and take on a leadership role. This is a useful episode for anyone in B2B marketing who is or wants to be a team leader.

Timestamps

(00:00) - - Intro
(04:37) - - The Secret to Success on LinkedIn
(06:47) - - Building the Right Audience
(11:40) - - Intentional Engagement for Network Building
(14:02) - - The Essentials of Effective Leadership
(16:00) - - The Power of Hiring Right
(20:07) - - Crafting Clear Objectives and Cultural Fit
(23:12) - - Strategic Interview Techniques and Networking
(29:12) - - Simplify Email Campaign Planning
(31:00) - - Revisiting and Setting Work Expectations
(34:36) - - Taking Action to Navigate Ambiguity
(37:58) - - Assessing Resources for Improvement
(40:05) - - The Skill and Will Framework for Effective Recruitment
(42:55) - - Tools and Techniques for Effective Leadership Growth
(47:28) - - Motivating and Developing People in Business

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more

Our TOPPODCAST Picks

Follow Us

Stay Connected

Related Podcasts

Links

Stay Connected