The Exit Five Podcast

Latest Episodes:

#165: Strategy | How to Create Data-Driven Content to Build Trust and Stand Out with Emir Atli of HockeyStack Aug 12, 2024

Show notes

Dave is joined by Emir Atli, the founder and CRO of HockeyStack. Emir shares insights on his strategic content creation on LinkedIn to building a robust attribution platform that helps B2B marketers optimize revenue and understand customer journeys.

Emir and Dave cover:

How Emir and his team built a LinkedIn audience before launching their product and turned engagement into a strategic advantage
Using custom reporting and attribution to make better B2B marketing decisions
Creating data-driven content with HockeyStack Labs to build trust and establish thought leadership

Timestamps

(00:00) - - Intro
(03:43) - - Early Days at HockeyStack: Outreach and Launch
(11:20) - - Scaling Content Distribution and Launching Podcasts
(12:45) - - Transitioning to Event and Field Marketing
(17:52) - - Transitioning from CMO to Media Company CEO
(24:02) - - How to Build Trust at Scale
(27:56) - - Content Marketing Benchmarks and Data
(30:40) - - Sample Sizes, Metrics, and Context in Research Reporting
(39:05) - - How to Actually Use Reporting Tools
(40:22) - - Creating Custom Reports and Templates
(43:02) - - Tracking Traditional Touch Points Digitally

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Brought to you by:

Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.

Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.

Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.

Compound Growth Marketing- A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.

Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more

#166: Content Strategy | Behind the Scenes of Monday.com’s Content Strategy with Eliana Atia and Arielle Gordis Aug 12, 2024

Show notes

Dave is joined by Eliana Atia and Arielle Gordis from Monday.com, who drive the content strategy that powers one of the most recognizable brands in SaaS. Eliana, a seasoned content leader, shares how Monday.com’s content team evolved from a small, reactive unit into a strategic powerhouse. Arielle, who leads the thought leadership initiatives, reveals the secrets behind the wildly successful "Monday Insights" newsletter which has 3.7 million subscribers.

They cover:

How the content team at Monday.com acts as a strategic partner to departments across the business
The unique "guild" structure they use that allows content managers to stay deeply integrated within various teams while maintaining a unified content strategy
How they use audience engagement and feedback to make better content

Timestamps

(00:00) - - Intro
(06:27) - - Content Strategy as a Career
(08:59) - - Monday.com’s Messaging Strategy
(10:46) - - Transitioning to a Multi-Product Brand
(15:34) - - Using Content to Create Trust
(22:59) - - How They Create Sales Enablement Content for Enterprise Accounts
(25:41) - - Monday's Value-Based Thought Leadership Strategy
(29:21) - - Behind the Scenes: Working With a Cartoonist
(35:30) - - How Their Newsletter Has a 30% Open Rate
(37:41) - - Getting Buy-in For Thought Leadership
(39:30) - - Boosting Open Rates with Quality Sender Names
(45:49) - - Transforming Job Stress into Meaningful Leadership
(47:14) - - Successful Idea Testing on a Smaller Scale

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more

#164: Content | Why Better Marketing Starts With Sales with Adam Goyette Aug 05, 2024

Show notes

Dave sits down with Adam Goyette, founder of Growth Union and a former marketing leader at G2 and Help Scout. Adam shares his insights from leading growth at top B2B companies to launching his own agency that helps startups scale by integrating holistic growth strategies.

Adam and Dave cover:

How marketing can drive demos that aren’t qualified and how to fix it
Why MQLs aren’t efficient incentives for marketing teams
How to use feedback from Sales to create better marketing content

Timestamps

(00:00) - - Why Working With B2B Agencies is So Hard
(05:24) - - Marketing in 2024
(09:20) - - How to Actually Test Your Marketing Campaigns
(11:25) - - Organizing Your Marketing Team
(14:20) - - Setting Aside Budget For Experiments
(22:10) - - How to Ask Qualifying Questions
(23:31) - - Balancing Brand Building and Conversion
(26:45) - - Advocating for Marketing Strategy Internally
(31:39) - - Using Feedback from Sales to Create Content
(37:20) - - How to Test and Iterate Quickly
(45:30) - - Adwords Keyword Optimization and Ad Copy
(46:39) - - Marketing Leadership in SaaS at a Scale Up

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more

#163: Product | Behind The Scenes of a Successful B2B Product Launch with Zach Roberts and Natalie Taylor Aug 01, 2024

Show notes

Dave is joined by Zach Roberts, founder of Break into Product Marketing, and Natalie Taylor, Head of Marketing at Capsule to share. their experiences and strategies for successful product launches in B2B.

Zach and Natalie cover:

How to build a buyer-focused product launch by understanding and addressing your buyer’s key challenges
The power of video content in creating engaging and effective product launch campaigns
Best practices for collaborating with sales teams to develop impactful sales enablement materials

Timestamps

(00:00) - - Intros
(04:42) - - How to Launch Without the Product
(07:17) - - Refining Insights for Successful Product Launches
(13:35) - - Content and Privacy Regulations
(14:49) - - Crafting a Buyer-Centric Positioning Strategy
(19:01) - - Strategic Startup Audio Feature Launch Approach
(24:26) - - Working with B2B Influencers
(29:43) - - How to Approach Sponsored Content in B2B
(33:41) - - Measuring Engagement on LinkedIn
(40:26) - - Communicating with Sales
(48:44) - - Improving Buy-In and Time Management for Launch Success

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more

#162: Events | Using VIP Dinners to Drive Pipeline with Natalie Taylor Jul 29, 2024

Show notes

Dave is joined by Natalie Taylor, Head of Marketing at Capsule. Natalie shares her journey from getting laid off to finding her dream job through LinkedIn, and how she’s now building meaningful customer relationships through intimate in-person events at Capsule.

Natalie and Dave cover:

The “intimate dinner strategy” Natalie is running and how it drives growth for Capsule
Challenges to measuring influencer campaigns in B2B and her approach to choosing who to work with
Her step-by-step process to a successful product launch

Timestamps

(00:00) - - Intro
(04:34) - - Natalie’s Marketing Career Path
(08:41) - - Loving the Product Makes You A Better Marketer
(11:35) - - Product Launches and Growth
(13:34) - - Keys to a Successful Video Strategy
(16:37) - - Coordinating Launch Projects with Marketing and Product
(22:21) - - B2B Influencer Outreach
(26:12) - - Influencer Measurement Challenges
(31:17) - - Curated Dinner Strategy
(34:52) - - Lead Generation and Outreach with Apollo
(44:51) - - Transitioning to Product-Led Growth
(50:11) - - Working with the CEO

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more

#161: Strategy | How to Enter New International Markets, Hiring Locally, and the Content Approval Trap with Max Van Den Ingh Jul 25, 2024

Show notes

Dave sits down with Max Van Den Ingh, founder and CEO of Unmuted, a B2B SaaS marketing agency based in Amsterdam. Max shares his insights from his background in Sales, sharing how his approach of building relationships has translated to a successful marketing agency.

Max and Dave Cover:

His high-touch approach to entering new markets by focusing on understanding the landscape and building relationships
Challenges and advice for hiring in international markets
The shift towards scrappier, more authentic content in B2B Marketing and the case against multiple layers of content approval

Timestamps

(00:00) - - Intro
(04:39) - - The US Approach to Marketing
(07:27) - - Max’s Initial Agency Skepticism
(10:38) - - B2B Marketing Strategies for Dutch Tech Companies
(12:37) - - Challenges of Expanding SaaS in EU Markets
(16:53) - - How to Effectively Use Local Expertise
(19:35) - - Building Your First Customer Playbook
(23:19) - - Creating a Long-Term Strategy for New Markets
(25:59) - - Branding and International Expansion
(32:16) - - Challenges of Hierarchy in Large Organizations
(33:42) - - Multiple Layers of Approval and In-authentic Content

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more

#160: Career | Remote Work Loneliness, Embracing Change, and Giving & Receiving Feedback with Kara Hardin Jul 22, 2024

Show notes

Dave is joined by Kara Hardin, a Registered Psychotherapist and Lead Executive Officer at The Practice Lab. Kara specializes in the complicated ways that mental health drives performance and how it shows up at work. Drawing from her extensive experience, Kara provides actionable advice for B2B marketers to enhance their professional lives.

Kara and Dave cover:

How adapting to your team’s preferences can lead to better collaboration, higher productivity, and a more harmonious work environment
How to view change as a natural and positive part of business strategy, rather than something to fear
Practical advice on how to maintain meaningful connection and effective communication in remote work environments

Timestamps

(00:00) - - Intro
(05:21) - - Learning to Embrace Change
(08:08) - - Connection at Work
(11:31) - - The Loneliness of Remote Work
(14:52) - - Balancing Remote Work and Relationships
(19:29) - - Aligning Work with Values
(21:25) - - Creating Your Own Career Path
(25:05) - - How Self-Awareness Helps Make Better Decisions
(26:42) - - Discovering Your Personal Work Preferences
(35:40) - - Recognizing Self-worth in Between Jobs
(37:23) - - Self-Awareness in Communication
(40:23) - - The Work of Work: Understanding Yourself and Others
(45:17) - - Kara’s Framework for Self-Reflection and Interaction
(47:08) - - Creating Emotional Guardrails
(50:06) - - Combatting the Urgency Impulse at Work
(54:45) - - Improve Work by Slowing Down

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more

#159: Growth | Personalized Gifting, Direct Mail, and AI Driven Outbound with Kris Rudeegraap, CEO and Founder of Sendoso Jul 18, 2024

Show notes

In this episode, Dave is joined by Kris Rudeegraap, CEO of Sendoso, a leading platform for direct mail and gifting in B2B marketing. Kris is an expert in using creative direct mail tactics and AI to create profitable marketing campaigns. He has helped numerous companies enhance their engagement and conversion rates through thoughtful and personalized gifting strategies.

Dave and Kris cover:

The differences between Growth Ops and Revenue Ops (and where each is most effective)
Must-try direct mail strategies that go above and beyond to create memorable customer experiences
How companies have created automated programmatic outbound strategies using AI, including tools and techniques that enhance efficiency and personalization

Timestamps

(00:00) - - Intro
(05:21) - - Navigating the SaaS Market: CEO Perspective & New Media Ventures
(08:05) - - Rethinking Outbound in 2024
(11:42) - - How to Actually Use AI in Outbound
(15:09) - - Early Adoption of AI
(15:58) - - Direct Mail Gifting and AI
(19:58) - - Avoiding Unwanted Gifts
(22:31) - - Outsourcing with Automation
(27:13) - - Sales Team as Consultants for Prospects
(30:42) - - Tools and Data We’re Using
(33:14) - - Effective Prospecting with Personalization and AI
(35:34) - - Using AI to Stand Out

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more

#158: Career | High-Pressure CMO Roles, Avoiding Burnout, and Growing your Personal Brand with Amanda Goetz Jul 15, 2024

Show notes

Dave is joined by Amanda Goetz, a 2x founder, 3x CMO, and the author behind the popular weekly newsletter Life's A Game. Amanda shares her expertise in personal and professional growth, brand building, and content creation.

Amanda and Dave cover:

How Amanda transformed her LinkedIn strategy to grow her following and engagement
The impact of personal branding on social media and its role in business growth
Creating a feedback loop to refine and improve content strategy

Timestamps

(00:00) - - Intro
(05:59) - - How to Use LinkedIn Video
(09:27) - - Shifting from Twitter to LinkedIn
(13:13) - - Developing a Clearer Target Market and Products
(13:56) - - Building Sustainable Momentum Amid Burnout: A CMO's Perspective
(18:17) - - Why Your Content Strategy Must Be Focused
(22:39) - - The Brand Pyramid
(23:34) - - The Emotion Behind Branding
(27:04) - - People Are What Matter In Branding Success
(32:42) - - The Growing Creator Economy vs. Traditional Corporations
(34:00) - - Creating Emotional Brand Connections for Growth Marketing
(38:32) - - How Amanda Became a Fractional CMO
(41:06) - - Why Amanda Looks to Alex Lieberman for Inspiration

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more

#157: Brand | Creating Irresistible LinkedIn Posts, Creating Real-Time Feedback Loops, and What It Means To Be Authentic with Adam Robinson, CEO of Retention.com Jul 11, 2024

Show notes

Dave sits down with Adam Robinson, CEO of Retention.com, to go behind the scenes on how he creates so much killer content on LinkedIn and has used his platform to scale not one, but two start ups to over $1m in ARR.

Adam and Dave cover:

Adam’s focus on creating engaging content that’s authentic
Using LinkedIn’s quick feedback loops to refine your marketing strategy
The patience required to achieve successful content market fit

Timestamps

(00:00) - - Intro
(05:49) - - The Four Steps to the Epiphany
(09:28) - - Inbound-Led Outbound
(10:16) - - Getting your Podcast and LinkedIn Content in Sync
(14:22) - - How Adam Manages Being CEO of Two Startups
(16:51) - - What Happens When You Build a Dedicated Audience
(20:35) - - Handling the Pressure of Having a Big Audience
(23:54) - - Achieving Content Market Fit with a Ghostwriter
(29:15) - - Using LinkedIn Templates
(30:29) - - Benefits and Drawbacks of Using a Ghostwriter
(35:04) - - Why Engagement is the Most Important Part Of Your Content Strategy
(37:25) - - Getting Creative to Grow
(40:11) - - Behind the Scenes of How Adam Handles Posting on LinkedIn
(42:39) - - The Relationship Between Business and Personal Growth

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more

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