The Exit Five Podcast

Latest Episodes:

#156: LinkedIn | How to Build a LinkedIn Founder Brand that Drives Revenue with Kait Stephens and Brad Zomick Jul 08, 2024

Show notes

Dave sits down with Kait Stephens, co-founder and CEO of Brij, and Brad Zomick, Brij’s former Head of Marketing turned LinkedIn consultant. Dave named Kait the “Queen of Omni-Channel” for good reason — she turned LinkedIn into a powerhouse for her brand to drive leads and revenue for her company, growing to over 15k followers.

Kait, Brad, and Dave cover:

Turning LinkedIn into a lead generation machine and building a strong founder brand.
The nitty-gritty of creating authentic, engaging content that resonates with your audience.
Crafting a content flywheel that keeps your audience hooked and continuously brings in new leads.

Timestamps

(00:00) - - Intro
(05:10) - - Why LinkedIn is a Goldmine for B2B
(09:48) - - Getting Familiar with Your Audience
(12:03) - - Challenges of Getting Started
(13:54) - - Most Common Mistakes Made with LinkedIn
(19:26) - - Founder's Content Creation: Behind the Scenes
(21:47) - - Content Scheduling on LinkedIn
(25:12) - - How Founders Should Manage LinkedIn Engagement
(28:56) - - Metrics Behind the Founder Brand on LinkedIn
(31:26) - - Inside Look at the Real Business Impacts
(35:12) - - Why You Should Overcome Your Reluctance to LinkedIn
(38:23) - - Maximize Content Impact with an Evergreen Strategy

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Brought to you by:

Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.

Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.

Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.

Compound Growth Marketing- A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.

Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more

#155: Inside Exit Five | Creating Webinars People Actually Want to Attend (Behind the Playbook We’re Building) Jul 04, 2024

Show notes

Dave and Matt (Marketing Manager at Exit Five) go behind the scenes of our best live session (don’t call it a webinar!) yet. Matt also shares his insights on targeting multiple personas and generating compelling content ideas.

Matt and Dave cover:

Creating content for multiple personas without losing your brand’s voice
Secrets to engaging webinars that people actually want to attend
Top tools and strategies for generating content ideas that resonate

Timestamps

(00:00) - - Intro
(06:05) - - Creating Content that Gets Engagement
(07:08) - - Making Webinar Content Relevant
(10:03) - - Webinar Content Feedback Loops
(13:47) - - Using Incentive to Drive Registration
(16:28) - - When to Use Niche Formats: Understanding Your Audience
(22:35) - - How to Use Reddit for Content Ideas
(24:07) - - Using Popular Community Posts for Onboarding
(26:21) - - How We Do Audience Research

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more

#154: Content | B2B Landing Pages that Convert to Pipeline (and How You Should Actually Be Using Attribution) with Tas Bober Jul 01, 2024

Show notes

Dave is joined by Tas Bober, a B2B digital marketing strategist and top voice on LinkedIn. Tas shares her experience of growing to over 10k followers on LinkedIn, starting by just posting for fun — and how it grew into a thriving niche consulting business.

Tas is an expert on landing pages and websites, and she helps marketing teams at companies like Calendly drive more pipeline.

Tas and Dave cover:

How she built her audience on LinkedIn and turned it into a niche consulting business
Creating problem-aware landing pages that convert and drive pipeline
Evaluating overall marketing metrics rather than just channel-specific ROI

Timestamps

(00:00) - - Intro
(06:04) - Getting Started Publishing on LinkedIn
(09:27) - - Niching Down on LinkedIn to Grow Faster
(11:13) - - Getting Laid Off and Going All In On Consulting
(14:45) - - The Power of Networking Calls
(17:28) - - Attracting More Targeted Clients by Niching Down
(20:43) - - Tailoring Landing Page Tactics for B2B and B2C Marketing
(25:28) - - Optimizing Landing Pages and Creative for Search Ads
(26:36) - - Utilizing Paid Traffic for B2B
(31:25) - - Measuring Success Beyond Just Conversions
(34:44) - - Making Landing Pages Customer Centric
(36:32) - - Why Founders Need to Be On Social Media
(39:03) - - Navigating Long Sales Cycles and Marketing Impact
(43:23) - - Attribution Should Align With How Buyers Buy
(45:31) - - Digital Ads and Landing Page Success

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more

#153: Inside Exit Five | How to Actually Pull Off a Rebrand with Eli Rubel of No Boring Design Jun 27, 2024

Show notes

Dave and Dan (COO at Exit Five) go behind the scenes of the recent rebrand of Exit Five with Eli Rubel, Founder and CEO of No Boring Design. Eli shares his candid feedback on where partnerships with agencies and marketing teams often go wrong and the challenges of creative work.

They also cover:

How to create a killer creative brief
How well-crafted design can significantly drive conversion rates
The step-by-step process we followed for a successful rebrand

Timestamps

(00:00) - - Intro to No Boring Design and Eli
(06:22) - - Where Agency Partnerships Go Wrong
(09:03) - - Why You Need to Be Blunt About Your Needs
(12:41) - - Using Chat GPT and AI to Create an Effective Brief
(14:44) - - The True Impact of Design
(20:21) - - How to Use Organic Social Media for Advertising
(21:57) - - Why Visual Identity Matters to Brand
(26:31) - - Nailing your Branding Guidelines
(29:11) - - Why You Need to Experiment with Creative
(33:06) - - How to Use Design Resources to Create Leverage
(33:54) - - Getting Work Done: How to Delegate

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more

#152: Growth | LinkedIn Ads & Strategy for B2B with Anthony Blatner Jun 24, 2024

Show notes

Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.

He and Dave discuss

LinkedIn Ad Creative & Consistent Branding
Thought Leader Ads & Organic Reach
Niche Audiences & Custom Content
Nurture Campaigns
Expert LinkedIn Ads Tips

Timestamps

(00:00) - Intro to Anthony Blatner
(06:01) - Focusing on LinkedIn and Future Expansion
(09:26) - Effective Social Media Advertising and Organic Content
(12:50) - The Overlooked Importance of Creative Content in Advertising
(14:58) - Targeting Personas with Top-of-Funnel Ads
(18:52) - Creating Unique and Targeted Content: Pros and Cons
(20:08) - Lead Generation Strategies for Small Budgets
(24:21) - Effective Funnel Strategies for Small Budgets
(27:50) - Using Paid Advertising and Lead Magnets to Grow Your Newsletter
(32:43) - Building Long-Term Memory with Consistent Branding in Marketing
(35:04) - The Power of Narrow Focus for Audience Growth
(38:11) - Content Planning Based on Sales Cycle Length
(40:00) - Connecting with Anthony Blattner on LinkedIn

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more

#151: Brand Marketing | How To Build A Brand with Bill Macaitis (former Slack CMO & Zendesk CMO) Jun 20, 2024

Show notes

This episode is from a fireside chat Dave did with Bill Macaitis, former CMO at Slack and Zendeskduring G2's 2023 "Reach" event on how to build a brand in an economic downturn. We cover what is a brand, what is brand marketing, 8 ways to fit a brand into a marketing strategy, creating a brand centric product, and examples from Bill's work over the years.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more

#150: ABM | What ABM Isn’t – Some Huge Misconceptions of ABM, and What Works in 2024 (with Christopher Rack) Jun 17, 2024

Show notes

Dave is joined by Christopher Rack, CEO of pharosIQ. Chris is a seasoned leader with a track record of driving remarkable growth. With experience spanning individual contributions to executive leadership, he's led four sales organizations to achieve 10x growth in just 2-3 years. His leadership ethos prioritizes building robust processes and fostering winning cultures rooted in a human-first approach.

They discuss

Why alignment between marketing and sales is critical for ABM success
How to prove the ROI of our ABM efforts
Executing ABM with minimal resources

Plus, they take burning questions live from hundreds of B2B marketers and answer them for you.

Timestamps

(00:00) - - Audience Interaction and Topic Relevance
(05:17) - - The Unpredictability of ABM Revenue
(08:45) - - The Nature of ABM: Strategy over Product
(10:14) - - ABM Misconceptions: Display Advertising vs. Targeting
(15:32) - - The Importance of Identifying the Right Target Account List
(19:45) - - One-to-One and One-to-Few Strategy
(21:35) - - Automation Tools and Direct Outreach for Revenue Generation
(24:01) - - Balancing ROI Expectations in Marketing Strategy
(29:27) - - Critical Questions for Evaluating Intent Data and Proving ABM Success
(33:20) - - Transitioning to ABM as Startup Sales and Marketing Teams Grow
(34:33) - - Aligning Sales and Marketing Efforts
(39:58) - - Re-engaging Churned Customers with Product Updates and Honest Feedback
(40:55) - - Effective Strategies for Re-engaging Churned Customers
(44:09) - - Evaluating Account-Based Marketing (ABM) Success"

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more

#149: Marketing Leadership | 16 Lessons I Wish I Knew As First Time B2B Marketing Leader Jun 13, 2024

Show notes

Dave shares the 16 lessons he wishes he knew as a first-time marketing leader, going from marketing manager to CMO in four years. This is a recording from Metadata's DEMAND 2022 virtual event in October 2022. The lessons include:

1. Forget acronyms
2. The story is the strategy
3. Think hard about “offers”
4. Push your team past incremental thinking
5. Get on the same page as sales
6. Don’t “be” finance and ops...partner with them
7. Master internal communication
8. Articulate the strategy
9. Think short-and-long-term
10. Understand what the CEO cares about
11. Make hiring your job, not a side project
12. Create your own momentum
13. Your job is to get the job done
14. But do the job first, before hiring externally
15. Get comfortable making bets without perfect data
16. Spend the budget (all of it)

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more

#148: Strategy | Will AI Impact SEO, Are Sales and Marketing Converging, The Timeless Principles of Marketing (With John Short) Jun 10, 2024

Show notes

Dave is joined by John Short, Founder & CEO of Compound Growth Marketing. John spent a decade as a B2B SaaS marketer at LogMeIn, Yesware, and Workable before starting his own full-funnel marketing agency in 2018. John is focused on helping companies find the right strategy in order to grow, as opposed to just blindly picking from a menu of marketing tactics. His company helps B2B marketers with everything from infrastructure (marketing ops and analytics) to customer acquisition, funnel optimization, and scaling growth.

They discuss

Growth by acquisitions
Timeless marketing principles
Evolving dynamic between sales and marketing
The impact of AI on SEO
Building a strong company narrative

Timestamps

(00:00) - - Intro and disclaimers
(04:12) - - Seeking Strategic Guidance
(08:05) - - Embracing Ten X Growth Mindset
(12:58) - - Overcoming Hurdles in Business
(13:56) - - Balancing Work and Family Commitments
(18:54) - - Evolving Search Results and AI Generative Models
(22:47) - - Understanding Golf Physics and AI Research
(26:03) - - Search Engine Trust and Accuracy
(27:03) - - Shifting Landscapes: SEO, Cookies, and Timeless Principles
(33:02) - - Strategic Approach to Social Media Advertising
(34:55) - - Predictive User Scores and Behavior Analysis
(38:28) - - Navigating Growth and Expansion
(41:24) - - Aligning Sales and Marketing for Success
(44:36) - - The Power of Company Vision: Lessons from Drift
(47:48) - - Strategic Alignment

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more

#147: Inside Exit Five | Behind The Scenes Launching Our First Event and Exit Five's Recent Growth Jun 06, 2024

Show notes

Dave and Dan (COO at Exit Five) share the behind the scenes on Exit Five's growth. They cover

How we sold out Drive in 24 hours
Why we used a waitlist strategy
How much Exit Five has grown
How much we're investing into the business this year
Solopreneurship

PS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a voicenote at hi@exitfive.com, and we will feature you on the show. Emails are fine too, but a voice note might get you on the pod :)

Timestamps

(00:00) - - Intro
(05:50) - - The Power of Collaboration
(08:38) - - The Exit Five Journey
(11:51) - - The Drive Event
(12:44) - - Launching Our Event
(17:40) - - The Success Behind Our Event
(19:18) - - Brand Connection and Storytelling
(23:45) - - The Power of Building an Audience
(25:50) - - Content and Audience Strategy

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more

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