The Exit Five Podcast

Latest Episodes:

#127: LinkedIn | Video, Ads, and Slicing Fruit (with Tim Davidson) Mar 25, 2024

Show notes

Dave is joined by Tim Davidson, Founder of B2B Rizz. Tim has 10+ years of digital marketing experience in SaaS organizations, driving pipeline and revenue through ABM and LinkedIn ads, which he now does for others with his own company.

They talk all things LinkedIn like

Why getting started is better than perfect
What's working on LinkedIn today
Why Tim chose to grow his following through funny and unique videos
How to use LinkedIn ads for ABM

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Brought to you by:

Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.

Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.

Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.

Compound Growth Marketing- A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.

Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more

#126: Career | How to Navigate Early-Stage Marketing and Your Compensation Package (with Emily Kramer and Kathleen Estreich from MKT1) Mar 21, 2024

Show notes

Kathleen Estreich and Emily Kramer are the co-founders of MKT1. They advise founders, recruit and advise marketers, and invest in SaaS startups, and join Dave on this episode of the Exit Five podcast to talk about early-stage marketing strategy and hiring (Kathleen and Emily have held roles at Facebook, Box, Intercom, Scalr, Asana, Carta). They also have strong opinions about marketing compensation and how to understand your comp and equity package if you're a Seed or Series A marketing leader.

Timestamps

(00:00) - Intro
(06:07) - Guest Intro: Kathleen Estrich and Emily Kramer, co-founders of MKT1
(11:07) - Early Stage Marketing Compensation and Benchmark Insights
(16:07) - Hiring First Marketers: Traits and Skills to Look For
(21:07) - Building a Marketing Team: From Hiring to Scaling
(26:57) - Equity Compensation: Understanding and Negotiating Your Stake
(31:57) - The Role of a Marketing Leader: Hiring, Building a Brand, and Setting Strategy
(36:57) - MKT1's Mission: Supporting Marketers in the Startup Ecosystem
(41:57) - The Future of Startup Marketing and Compensation Trends
(46:57) - Advice on Career Growth and Navigating Startup Challenges

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more

#125: Career | How Chili Piper's New VP of Marketing Landed His Job (with Brandon Redlinger) Mar 18, 2024

Show notes

Dave is joined by Brandon Redlinger, VP of Marketing at Chili Piper. Brandon takes us through how he landed his new role at Chili Piper against hundreds of applicants and

How to think through and negotiate compensation
When to leave your job and how to break up with your employer
Tips for nailing interviews for competitive positions
Determining company culture and values in the interview process

Timestamps

(00:00) - - Intro
(03:09) - - Navigating high-growth companies
(06:30) - - The challenging nature of founders
(13:50) - - The Importance of Knowing Your Market Value
(17:00) - - Overcoming Communication Challenges in the Job Search
(23:47) - - Importance of financial knowledge in business
(30:07) - - Understanding Company Culture: Asking the Right Questions
(32:12) - - Building and Maintaining Relationships with Recruiters

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more

#124: Events | How to Create Memorable Events that Drive Pipeline (with Kera Wright, Founder of Planner Pal) Mar 14, 2024

Show notes

Dave is joined by Kera Wright, Founder of Planner Pal. Kera ran Event Marketing at companies like Microdesk and Aircall, where she managed planning and execution at high-profile trade shows like Dreamforce and INBOUND. She has now founded her own company to help marketing teams host better events.

Kera shares her approach to organizing events, covering everything from project management to cost control. Learn how to host memorable events with your customers at a fraction of the cost and why focusing on a few key moments can make all the difference in the success of your event. Plus, Dave bounces his ideas off Kera for a potential Exit Five in-person event in September.

Timestamps

(00:00) - - Intro and Exit Five's in-person event
(03:07) - - Importance of real-life connections
(06:50) - - Importance of event programming
(10:38) - - Blending marketer and planner roles in events
(15:29) - - Identifying Ideal Partnerships for Events
(17:50) - - Event ideas centered around impactful offers
(22:06) - - Avoiding overwhelming yourself
(23:05) - - Goals of an event
(28:53) - - Challenges of being a full-time event marketer
(30:32) - - Importance of Project Management Tools
(34:50) - - The significance of small breakouts for event networking
(36:14) - - Intention and goal-setting for event success
(40:24) - - The event calendar algorithm & outro

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more

#123: Marketing Leadership | How To Run Marketing, Creating Categories, and the Role of Marketing in Revenue Growth (with Kyle Coleman from Copy.ai) Mar 11, 2024

Show notes

Dave is joined by Kyle Coleman, CMO at Copy.ai. Kyle went from Individual Contributor to Senior Director at Looker and Director to CMO at Clari. During his time there, he helped both companies 10x their revenue.

In this episode, they chat about

The importance of leadership team alignment and why the CRO & CFO should be your best friend
How marketing can impact pipeline and the standard it should be held to
Why you should build a marketing calendar around the product roadmap

Timestamps

(00:00) - Kyle's exposure to B2B marketing and strategy
(03:41) - Gaining expertise in marketing metrics and standards
(08:19) - Balancing Efficiency and Creativity in Sales Outreach
(11:58) - Importance of an Internal Partnership with the Sales Team
(14:38) - Aligning marketing goals with revenue generation
(16:21) - Co-creating Qualified Opportunities with ICP
(21:26) - Importance of Sales and Marketing Collaboration
(23:26) - How CROs and CMOs can balance long-term vision and short-term outcomes
(28:36) - The lightning strike strategy
(29:29) - ""Marketing Moments"": Calendaring significant events to drive business goals and team performance
(32:45) - Using Shield analytics to identify and repost popular content
(40:21) - How to simplify complex questions to extract key insights
(43:48) - Building a networking resource for professional growth
(46:51) - Closing thoughts

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more

#122: Product Marketing | Improve the B2B Buying Experience with Interactive Product Demos (with Natalie Marcotullio from Navattic) Mar 04, 2024

Show notes

This week, we're sharing a recording from an Exit Five Live Session with Natalie Marcotullio, Head of Growth and Operations at Navattic. She has a background in SEO and digital marketing for B2B sales and marketing SaaS. Over the years, her focus has shifted to full-funnel marketing, GTM strategy, and improving the digital buyer experience.

In this episode, we cover

Why buyers are switching to a more "self-service" model of buying
How interactive demos stack up against traditional marketing education like videos or ads
Tips to create a product story with your interactive demo that gets you a 30% CTR
The most common questions marketers have about interactive demos

Timestamps

(00:00) - Introduction
(07:49) - Statistics on Product Demos
(11:52) - Gating vs. not gating product demos
(14:11) - Emails and personalized follow-ups post-demo
(15:07) - Where to place the interactive demo on the website
(22:42) - Interactive demos with complex products
(25:02) - How to budget for interactive product demos
(27:54) - Implementing interactive product demos in LinkedIn ads
(29:32) - Platform recommendations for interactive product demos
(33:26) - Use of interactive demos in the sales cycle
(35:02) - Tracking activity and attribution in interactive demos
(36:41) - Personalized demos for each prospect
(39:40) - Post interactive demo conversion best practice
(44:22) - Closing thoughts

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more

#121: Content | B2B Content Strategy, Distribution Tactics, and Organic Social (with Ross Simmonds) Feb 29, 2024

Show notes

This week, Dave is joined by Ross Simmonds. Ross is the Founder & CEO of Foundation, a content marketing agency that strategizes, distributes, and optimizes content for some of the most successful SaaS companies in the world and works as partners for multiple publicly traded cloud companies that have redefined entire industries.

They share lessons they both learned on their content journeys and discuss things like

Prioritizing search as a distribution channel
Why social followers are not a vanity metric
Using and enabling the sales team for content distribution
How to repurpose your most popular content

Timestamps

(00:00) - Intro
(03:05) - An Easy Content Distribution Tactic
(08:45) - Adjusting Your Tone with the Times
(12:30) - Search as a Distribution Channel
(13:50) - Why Followers Aren't a Vanity Metric
(17:25) - SERP and Mindshare Domination
(20:10) - Underrated Content Strategy for B2B
(27:39) - Why We're Doubling Down on X
(36:00) - How to Repurpose Popular Organic Social Content
(40:15) - The Sales Team as a Distribution Channel
(44:34) - ChatGPT and Closing Thoughts

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more

#120: Design - How To Drive More Pipeline by Taking Risks with Design and Brand (with Eli Rubel) Feb 26, 2024

Show notes

In this episode, Dave is joined by Eli Rubel. Eli is the CEO of Matter Made and NoBoringDesign and a Marketing Advisor for companies like Dropbox and Loom.

Eli discusses how companies that take risks with their design and go outside the brand guidelines will stand out in the sea of sameness and drive more pipeline. He also discusses

His framework for focusing on 'micro surfaces' that lead to bigger wins
The importance of timing in email marketing
How to properly analyze the efficiency of your marketing spend

Timestamps

(00:00) - Design and brand as competitive differentiators
(03:59) - Navigating Early-Stage Companies
(06:43) - Performance Marketing
(12:30) - How to determine 'Demand Efficiency'
(16:22) - A new way to think about design
(20:05) - Maximizing Micro Opportunities
(26:58) - Diversifying Channels
(28:01) - Elevating Brand Aesthetics
(31:17) - Design Differentiation
(37:29) - Standing Out with Design and Branding
(42:55) - Free Tools and Design Investments
(44:22) - Closing Thoughts

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more

#119: Strategy | B2B Positioning, Understanding How People Buy and Building Wynter (with Peep Laja) Feb 22, 2024

Show notes

In this episode, Dave sits down with Peep Laja. Peep is an entrepreneur; he founded a portfolio of companies, including CXL, Speero, and Wynter. He's the active CEO for Wynter, a B2B target customer insights platform. Peep also hosts the How to Win podcast.

Peep takes us through the founding story of Wynter, effective strategies for messaging and its impact on conversion rates. You'll also learn how to take customer feedback and use it to create marketing messages that resonate.

Timestamps

(00:00) - - Introduction
(05:00) - - Peep's background and journey into marketing and conversion optimization
(10:00) - - The inception of Wynter and the importance of messaging in B2B marketing
(15:00) - - Strategies for effective messaging and the role of feedback
(20:00) - - The significance of specialization in marketing
(25:00) - - Building a brand and audience before launching a new product
(30:00) - - Conversion optimization and copywriting
(35:00) - - How to approach messaging for technical products and enterprise sales
(40:00) - - Utilizing customer feedback to refine messaging strategies
(45:00) - - Closing thoughts on the future of marketing and final advice for marketers

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more

#118: Marketing Leadership | How to align sales and marketing, why messaging matters over everything, and a new way to compensate marketing leaders (with Brian Kotlyar, VP of Marketing and Growth at Hightouch) Feb 19, 2024

Show notes

This week, Dave is joined by Brian Kotlyar. Brian leads Marketing and Growth at Hightouch and previously led teams at Sprinklr, Intercom, and New Relic. He shares his perspective on

Aligning revenue teams toward common goals
The importance of an effective messaging strategy
Prioritizing numerous ideas from CEOs
A high-reward compensation approach

Timestamps

(00:00) - - Performance metrics and career motivation
(05:17) - - Understanding customer needs
(08:41) - - Personal growth and getting recognition
(10:59) - - Aligning goals and compensation
(14:41) - - Higher earnings through higher risk
(16:24) - - Aligning compensation to reality
(19:36) - - The supply chain stages and revenue generation
(27:06) - - Product marketing and brand management
(29:07) - - Creative messaging
(35:10) - - Understanding the managers’ mindset in crisis
(38:30) - - Challenges of managing a startup
(40:23) - - Managing content effectively
(43:36) - - Sales enablement
(46:01) - - Becoming a valued expert and resource in a business
(49:10) - - The unpredictability of creative inspiration

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more

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