The Brands On Brands Podcast

Latest Episodes:

Relationship Marketing with Jessika Phillips | Ep. 153 Feb 17, 2021

Show notes

My guest today is Jessika Phillips, a social media strategist known for her dedication to relationship marketing. Jessika's personal mission is to inspire people to love more, give more and be more through using authentic relationships every day.

She founded NOW Marketing Group in 2010 with only a laptop and a vision. The company is now a Forbes recognized Agency Partner and a certified inbound partner with Hubspot. NOW Marketing Group works with more than 100 clients across the United States and beyond, choosing to serve – not sell.

Jessika teaches comprehensive relationship marketing, presents in a weekly videocast "Magnet Marketers" and hosts one of the largest social media midwest conferences, Social Media Week Lima. Named as one of the top global rising stars in social media to watch, Jessika is one who leads genuinely, passionately, and by example in all she does.

HIGHLIGHTS:

Learn how to nurture relationships for your business
Get people hyped about you and your products or services
Hear Jessika's C.A.R.E. methodology for building and growing relationships

QUOTES:

"I say relationships are the currency of business today, honestly, because they are powerful."

"I think people get too caught up in the tools and not the technique, how they're showing up."

"I tell our clients to out care the competition, seriously. Truly care. It has to start from the inside out."

GUEST LINKS

Personal website: jessikaphillips.com

NOW Marketing Group: nowmarketinggroup.com

Instagram

Twitter

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

How to Name A Podcast | Ep. 152 Feb 10, 2021

Show notes

Today's topic is how to name your podcast or how to name your show. Your podcast name is one of the most important decisions you can make when getting started because it contributes to your identity. It's what you become known for. Don't take those decisions lightly.

Your podcast name is the first impression your audience is going to get of your show. It's the first thing that they're going to hear and that they're going to see when deciding if this show is for them.

HIGHLIGHTS:

Discover the importance of categories and keywords
Learn how to make your podcast searchable
Figure out what your 'line in the sand' is
Understand the importance of including your audience

QUOTES:

"Most of our shows can be put into multiple buckets, but when someone is actually looking for your content, if they were going to go on a category search, where would they start? Think about that and pick something."

"Think about what you believe in. That determines how you will own your corner, your niche."

"The questions you ask and the guests you bring on will all start to flow from this core premise, this line in the sand you've drawn."

"When I'm going into naming my podcast, I want to figure out what is it that my audience is looking for?"

CONNECT WITH BRANDON

Blog: www.brandsonbrands.com/152

Repurposing Content: www.brandsonbrands.com/resources

Coaching Call: www.brandsonbrands.com/coach

Instagram: @brandonbirkmeyer

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

Podcasting is Branding with Chris Hines | Ep. 151 Feb 03, 2021

Show notes

We have another great interview episode today with Chris Hines (a.k.a. Coach Chris), host of the Personal Branding Playbook podcast. Today we're diving specifically into podcasting and personal branding. We nerd out about podcasting as the catalyst for your personal brand and why a personal brand is important.

We also discuss why podcasting is the easiest, fastest, most powerful way to build your personal brand, especially when you are just starting out.

HIGHLIGHTS:

Learn why branding with podcasting works
Find direction for your personal brand
Discover different personal branding business models
Create opportunities for yourself

QUOTES:

"My personal brand has been able to help me get in a lot of doors, get a lot of opportunities, and build some amazing relationships because people knew more about who I was before we even shook hands."

"I will tell you this, I've been in entrepreneurship my entire life, but I started podcasting and that's what helped me build my personal brand."

"I would say if you're podcasting, the best thing you can do is connect with other experts in your industry. This is why I think everybody who takes their personal brand seriously has a podcast."

"If you're trying to level up your personal brand in a specific market where you're unknown, do interviews."

GUEST LINKS

Chris's website: thecoachchris.com

Podcast: The Personal Branding Playbook

Facebook

Instagram

Twitter

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

10 Podcasting Ideas for Beginners | Ep. 150 Jan 27, 2021

Show notes

Have you ever thought about starting a podcast, but had trouble coming up with podcast ideas? Maybe you have a lot of ideas but haven't been able to choose which one to go with.

Well, today we are talking about how to come up with podcasting ideas, as well as how to narrow down your ideas to create sustainable content for your business, especially if you are just getting started.

HIGHLIGHTS:

Get 10 podcasting ideas you can start today
Learn how you can use your experiences to create content
Find out who to interview
Understand the important questions to ask before you begin

QUOTES:

"Remember, building your brand is a journey. Take your time with it, tackle the little items each day, and move forward. Keep moving forward."

"Tap into those topics that you literally could talk about, based on your personal experience, on and on and on, because what's going to take your podcast to the next level is a level of experience."

"Podcasting is one of the easiest ways, bar none, to build your personal brand."

CONNECT WITH BRANDON

Blog: www.brandsonbrands.com/150

Repurposing Content: www.brandsonbrands.com/resources

Coaching Call: www.brandsonbrands.com/coach

Instagram: @brandonbirkmeyer

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

Find Your Purpose with Evan Carmichael | Ep. 149 (Rebroadcast) Jan 13, 2021

Show notes

Today we speak to Evan Carmichael about how to better serve others and find your purpose with his new book, Built to Serve.

Evan is an entrepreneurial expert who built and then sold a biotech software company at the age of 19. He now runs a YouTube channel for entrepreneurs with over 2 million subscribers and 300 million views. He also wrote 4 books, speaks globally and wants to solve the world's biggest problem.

Today we dive deeper into how to truly serve others and find your purpose (and what that even means), how to have more impact in your life, and how this relates to building a personal brand.

Evan is one of my new favorite channels on Youtube and I'd recommend you immediately search him out and subscribe! And there are some links at the end here to where you can connect and find his book.

HIGHLIGHTS:

Why is it so important to find your purpose
How to develop your skill set in order to help people
How constant practice and personal growth leads to a sustainable business
How to find your one word to help you find your purpose in all that you do

QUOTES:

"Serving others, helping others hits the same part in your brain as having food and having sex."

"I'm trying to find different ways and different angles to help people believe more in themselves because I think it's the world's biggest problem."

"It's not about me, it's about the mission."

GUEST LINKS

Website: EvanCarmichael.com

Book: Built to Serve

Instagram: EvanCarmichael

YouTube: Modeling The Masters

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

Understanding Personal Branding with Chris Ducker | Ep. 148 (Rebroadcast) Jan 06, 2021

Show notes

Chris Ducker is an internationally acclaimed business mentor who helps entrepreneurs become the go-to leaders in their industries. He coined the term ''Youpreneur'' to describe the rise of the personal brand entrepreneur, a new business model that very few people saw coming.

He is a keynote speaker and the author of the books ''Rise of the Youpreneur''and ''Virtual Freedom''. He has been featured in Entrepreneur magazine, Forbes, Success, Inc., and more!

Today we talk about personal branding and everything it takes to build a profitable, sustainable business around you.

HIGHLIGHTS:

Why personal branding is so important
What holds people back from building a brand
How to start your own brand and stand out from the competition
What role your personal reputation plays in branding you
Some advice on using your voice to attract the audience around your brand

QUOTES:

"The big issue is not fear, it's change."

"Defining who you are and what you want to be known for, is without a doubt the key component to growing a successful personal brand business."

"We are here to solve people's problems, that's it."

GUEST LINKS

Episode Links:

Chris's personal site: https://www.chrisducker.com/

Chris's business site: https://youpreneur.com/

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

Creating Marketing Systems with Brooke Sellas | Ep. 147 (Rebroadcast) Dec 30, 2020

Show notes

Brooke Sellas is the founder and CEO of digital marketing agency B Squared Media. If you find you're running into a brick wall with your company's social media or advertising strategy, B Squared is happy to take the wheel with their team of experts.

In this episode, Brooke discusses the marketing systems she and her team uses to help their clients, as well as how to carve out your niche on the web.

HIGHLIGHTS:

How Brooke sought out and went about collaborating with Mark Schaefer.
What exactly are marketing systems, and why does Brooke think you should try implementing them into your own business.
When in doubt, document everything! You have no idea how much content you can wring out of answering all of the questions people might want to ask about your product.
Why templates are key to streamlining your work as a marketer and getting the most bang for your buck.
Some of the tools and content management systems Brooke uses in her marketing work.
What factors you should consider when seeking out a branding specialist for your own company.
Who is Brooke and B Squared Media's ideal client?
Why Brooke and her colleagues offer "customer care" as opposed to "customer service."
The reason Brooke went from thinking selling was more important than branding to the other way around.

QUOTES:

"You want to work smarter, not harder with your content."

"As an entrepreneur, anytime you can save time and save money, that's a golden ticket for a win."

"You need to be the Goldilocks of social media tools… go find out which is just right for you."

"No one can be your brand the way you can."

"How are you going to tie those efforts to actual business outcomes?"

"Really smart branding also sells without selling."

Guest Links:

B Squared Media - https://bsquared.media/

Marketing Companion podcast - https://businessesgrow.com/podcast-the-marketing-companion-2/

Brooke on Twitter - https://twitter.com/BrookeSellas

Brooke on LinkedIn - https://www.linkedin.com/in/brookebsellas

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

Create Unlimited Story Ideas with Melanie Deziel | Ep. 146 (Rebroadcast) Dec 23, 2020

Show notes

Our guest today, Melanie Deziel, is the founder of StoryFuel, the author of "The Content Fuel Framework: How to Generate Unlimited Story ideas" and an international keynote speaker recognized as one of the world's leading experts in native advertising and branded content.

In this episode, we talk about the power of storytelling, content creation, and strategies that you should implement in building a better brand.

HIGHLIGHTS

What's the value of good content and good storytelling and how it helps you connect with your audience
How to develop your creativity and do things more efficiently
Some ideas on how to create content more consistently
How to strategically repurpose your content
Some new approaches to connect with your audience through storytelling
Advice on how to make more engaging content

QUOTES

"Content is a tool for building a relationship."

"Putting our audience's needs at the center, I think is absolutely key."

"I think if we can explore all those different options and find out which one is going to work for us, it makes it a lot easier."

"You could sit down thinking, I'm not a creative person and all you've got to do is mix and match different combinations and see what works."

Guest Links:

Melanie's site: https://www.storyfuel.co/

Get Melanie's book at: http://iwantmelaniesbook.com/

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

How Blogging Strengthens Your Business with Mike Allton | Ep. 145 (Rebroadcast) Dec 16, 2020

Show notes

Our special guest today is Mike Allton. He's a brand evangelist for Agorapulse, a founder of The Social Media Hat, (a blog and social media agency,) and the Blogging Brute, where you will learn all you need to write for your business.

When entrepreneurs think about creating content, they may avoid blogging because it can be very challenging. In today's episode, I brought in an expert to help us navigate the ins and outs of writing for your business. Blogging can become second nature!

HIGHLIGHTS:

How the 360 Marketing Squad got together and what Mike in particular contributes to it.
Mike explains why blogging is such a valuable asset to building your brand, as well as where his "Blogging Brute" moniker came from.
His technique for getting people who are normally averse to writing to more easily express themselves through blog posts.
What benefits do blog posts have over Twitter, Facebook and other social media posts?
Should you consider a contributor model for your blog?
The subjects Mike is most interested in blogging about these days.
How Mike was able to optimize the amount of traffic coming to his site.
Mike's tips for cultivating and organizing blog post ideas and how you can make the most of your own knowledge base.
Publishing more content earlier on so you can publish fewer but higher-quality pieces in the long run.

QUOTES:

"If we want to make money, that content has to drive people to a website, and once they're on the website people need to read—they HAVE to read."

"I strongly recommend that you at least entertain the idea of allowing some contributors to participate in the creation of content on your site."

"Those one hundred articles that were getting approximately fifty views a month now get closer to about THREE HUNDRED views a day."

"You've got a lot of information in your head and that's what I want you to pour out in your blog posts."

"There are no shortcuts to any aspect of marketing."

GUEST LINKS:

The Social Media Hat - https://www.thesocialmediahat.com/

Agorapulse - https://www.agorapulse.com/

Blogging Brute - https://bloggingbrute.com/

360 Marketing Squad - https://360marketingsquad.com/

Mike on Facebook - https://www.facebook.com/allton

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

2021 Personal Branding Trends| Ep. 144 Dec 09, 2020

Show notes

As we close out 2020, virtual connection has become the new norm and an absolute necessity in personal branding trends.

So when Ross Brand, a friend who I've had on the show, asked me to come up with some personal branding trend predictions for 2021, it was obvious where to start.

I wanted to share some of the things I came up with for you guys, too. The year 2020 sets the stage for 2021, and obviously, there was a lot of change happening. All of that drives the trends of the future.

HIGHLIGHTS:

When there is so much change, you need to learn where to prioritize your time.
Figure out why it is important to jump on the virtual bandwagon.
Discover the best tools for virtual connection.
Understand the difference between in-person introductions and virtual connections.

QUOTES:

"The best way to predict upcoming personal branding trends is to look at what's happening now. The year 2020 sets the stage for 2021, and obviously, a lot happened in 2020."

"In the world of personal branding, 2021 will be the year of virtual connection top to bottom."

"When you can't figure out how to connect to people in real life, you connect with them virtually. They are seeking out these opportunities."

"The places we were already going aren't going to sound new, but they are now of larger importance than they've ever been. So, if you haven't done it already, figure out how you can step into these spaces."

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

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