The Brands On Brands Podcast

Latest Episodes:

How to Use LinkedIn for Business with Michaela Alexis | Ep. 143 Dec 02, 2020

Show notes

LinkedIn is the often overlooked social platform that can really help you achieve your goals. We have an amazing speaker for you today, Michaela Alexis. We discuss how to customize your profiles, how to stand out from the crowd, how to create content, and how to generate sales. She helps businesses and audiences shine on LinkedIn.

When you think about a social platform, your thoughts probably don't automatically jump to LinkedIn. But you might need to reconsider how important it can be for you.

Highlights:

Discover how to use LinkedIn for business
Learn how this platform has evolved
Be inspired to create on LinkedIn
Find ways for your profile to stand out

Quotes:

"I like to think of LinkedIn as the world's largest networking. It has almost 700 million users."

"I do hope that there are more people that feel the courage to get out there and create. The business world is lacking so many perspectives."

"Number one, the reality is that we buy from people that we know, like, and trust. We know that, right? We are all emotional buyers. We cannot make decisions without emotions involved in it."

"For us, everything has changed. We're not competing with one or two other people. We're competing with a stack of resumes. Who does that strategy work for? It works for the people that are potentially hiring us."

"What I'm noticing is that community is not dead. It just looks a little bit different than it used to."

WHERE TO FIND MICHAELA

Website: mickalexis.com

LinkedIn: michaelaalexis

Twitter: mickalexis

Instagram: mickalexis

Email: michaela@michaelalinked.in

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

Paid, Owned, and Earned Media - Part 3 of 3 | Ep. 142 Nov 25, 2020

Show notes

Welcome to part three of our series on using media for content discovery. Today we're talking about paid media. If you've hit a plateau with your organic content, it's time to pay for ads and exposure to your audiences.

You can use different types of media to drive content discovery. This is something a lot of us forget about, but it's important because once you go through the trouble of creating it, you want people to listen to it.

HIGHLIGHTS:

Discover exactly what paid media is
Learn when you should invest in it
Understand how paid exposure will work for you
Find out the first steps you should take

QUOTES:

"At some point, you will hit a plateau in what you can do organically. At that point, the only way to reach more people quickly is to pay for it: to pay for ads and pay for exposure to those audiences."

"The hardest thing is to finally have something that works and to wait for people to show up. What you need is to put as many people in front of you as possible."

"More exposure might mean more people, but it might also mean more frequency of message."

"Fast growth isn't going to happen organically, because organic growth by definition has to happen in a natural way over time. The only way to speed up that process is to invest."

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

The Art of Online Marketing with Rick Mulready | Ep. 141 Nov 18, 2020

Show notes

We're diving again into Facebook ads, paid traffic, and online marketing with one of the best in the business. His name is Rick Mulready.

The lifeblood, the lifeline of your business is customers. You need to build systems to bring those customers to you, to nurture them, and to convert them.

I couldn't think of a better person to talk about it than Rick. Rick shares his knowledge with tons of content, whether it's free or his resources and courses. He brings incredible value to our discussion today.

Highlights:

Online marketing is critical to generate leads
Entrepreneurs are needed as thought leaders especially in challenging times
Learn about different obstacles to online marketing
Setting specific objects helps with targeting
Discover the differences between lead ads and conversion ads

Quotes:

"Leads in sales are the lifeblood of your business. If you're not creating revenue, you don't have a business. You've got to get a consistent flow of new leads coming in."

"The beauty of using platforms like Facebook and Instagram is targeting. You can get super specific with your targeting now."

"I say lean in and serve your target audience right now more than ever because they're looking for help. They're looking for support. They're looking for ideas. They're looking for inspiration."

"That's what I'm talking about from a mindset perspective. You've got to be patient. You have to do the upfront work and the upfront work is not necessarily fun. It's going to take you a while to do that, frankly, if you do it right."

WHERE TO FIND RICK

Website: rickmulready.com

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

Paid, Owned, and Earned Media - Part 2 of 3 | Ep. 140 Nov 11, 2020

Show notes

We're jumping into part two of our three-part series, Paid, Owned, and Earned Media. We already talked about owned media on Episode 138. Today's topic is all about earned media: what it is and how it can help you.

A lot of content creators out there are still asking how they can get people to find what they are creating. Earned media is a critical step in getting your message to the audience you are trying to reach.

HIGHLIGHTS:

Learn what earned media is
Discover why it is critical for your business
Understand how your audience can help you
Find out ways to gain earned media

QUOTES:

"Your job is not to convince your audience to consume media. Your job is to expose them to your content and your message."

"The best way to think of earned media is as word-of-mouth and exposure on other people's channels. These are the things other people say about you."

"Earned media builds trust through association."

"Instead of you having to find audiences that have never heard of you, which we call cold audiences, someone else has warmed up the audience for you."

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

Audience Targeting Using Facebook with Paul Ramondo | Ep. 139 Nov 04, 2020

Show notes

Today we learn how to go deep into audience targeting with Facebook. Discover how to get the most out of an ad campaign, drive your costs down, and drive your conversions up. Understanding these campaigns will give you a marketing flywheel that will continue to drive revenue into your business.

We learn from an expert in this field, Paul Ramondo. He spent the last decade of his life executing digital and social marketing strategies for national and global brands that operate within Australia.

HIGHLIGHTS:

Figure out how to determine your ad campaign type
Discover how to layer your interests when targeting
Learn how to use research for targeting
Understand the way to test your ads
Know the balance between organic vs paid traffic

QUOTES:

"There are so many variables that go into a successful Facebook ad campaign."

"On the other side of all that overwhelm and all of that stuff that you need to learn are some incredible results."

"The first thing you need to do is give yourself permission to take the time to really sit down and figure out who your target audience is."

"The data is going to point you in the right direction."

GUEST LINKS:

Websites: Ramondo Media paulramondo.com

Social Media: Twitter Instagram Facebook

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

Paid, Owned, and Earned Media - Part 1 of 3 | Ep. 138 Oct 28, 2020

Show notes

A lot of you are out there making content, and you're wondering, "How can I get people to find what I create?" Because if no one finds what you're making, that's obviously a huge waste of time.

When you're putting all this work into your content, you want people to listen to it. It's your job to figure out how to help people find the content you've created and to do that, you need to understand how media channels can help create content discovery.

Highlights:

Learn what owned media is
Understand how owned media helps lead to discovery
Master how to optimize your content
Find out different tactics for discovery

Quotes:

"Your content discovery plan really should be built on the foundation of owned media, so that's why I wanted to start with this."

"The most ownable medium is your website because you actually pay for the hosting of that. You build it, you control it, and it features the content you create."

"Why is that owned media important? Because it tells your story. It shares your message and positions you as the authority or as a prominent player in your industry."

"It's great to create things, but what you want is a place where you can take what you've created and connect it to the people who are going to listen to it."

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

Generate Leads with Facebook Ads with Tony Christensen | Ep. 137 Oct 21, 2020

Show notes

Some of the biggest lead generators for your business are ads on social media platforms like Facebook and Instagram. But the steps to create ads that reach your audience and make the impact you want can be challenging.

This week is an interview with Tony Christensen, a.k.a. Tony Does Ads. He's created optimized advertising campaigns for keynote speakers, for conferences, and for eCommerce businesses around the world with budgets as high as millions a month in advertising. He's here to share some tips!

Highlights:

Learn why Facebook is still a vital part of advertising
Find out when you're ready to create ads
Understand what to do with data from your audience surveys
Discover a critical piece of setup for your ad setup
Figure out your goals

Quotes:

"Facebook, compared to other advertising platforms, has so much data."

"Why are you doing business? Who are you actually trying to help? How are you going to help them? You're taking a lot of steps back and trying to figure out how can you actually be of service to people and help people out, providing whatever solutions you might provide."

"Just start to talk to who you think your ideal customer is and ask them the questions."

"You can start to dive into these pain points and give feedback to a creative team to create videos based on that."

Guest Links:

Tony's Website: tonydoesads.com

Twitter: @tonydoesads

Instagram: @tonydoesads

Youtube: Tony Does Ads

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

How to Create a Content Distribution Process | Ep. 136 Oct 14, 2020

Show notes

A content distribution process might not be something you've ever thought about. As a solo content creator, you need systems, tools, and sometimes other people, to help you put your content out there in more places. How nice would it be to save some time and money?

The only way to make it work is to build the infrastructure to handle that work.

Today we're talking about three important tips to create your successful distribution process.

Highlights:

Learn how to create systems for your business
Discover new resources
Find out when you need to bring in help
Figure out what your strategic operating procedures are
Optimize your processes
Understand that there are different tools for different seasons

Quotes:

"Think about what things you're doing over and over and over again, and write them down. A lot of people call these SOPs, or strategic operating procedures. All the big businesses have them."

"You, as a content creator, can design those as well. And when you design something like that, you can pass those rules on to other people to execute."

"You can start to optimize your process to get better and better at doing it. Then, as you introduce other people into the system, they can add their thoughts and feedback to continue to make your processes better."

"Tools help us get work done. They make us faster, better, stronger, smarter, whatever that thing is. More efficient. "

"Instead of being intimidated by something, talk to the people who know how to do it, so you can figure out where to start and how to make it work for your business. Don't just sit there on Google all day. Find the people who have done it, and learn from them."

Show Links:

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

Outsourcing Your Business with Nathan Hirsch | Ep. 135 Oct 07, 2020

Show notes

When building our business, how do we start outsourcing those things that are not part of our core expertise? One solution is to hire a virtual assistant. Start outsourcing that work to someone that can do it at a fee that makes sense for your business and will do it better than you can.

Today we talk all through the processes of how you build outsourcing into your business, how to get through those initial barriers, and why outsourcing certain tasks is so important.

Highlights:

Learn all the ways your business will benefit
Understand the three different outsourcing levels
Find out what to look for when hiring
Become familiar with common outsourcing pitfalls and how to avoid them
Get tips for business growth

Quotes:

"A lot of people don't realize how powerful that is when you can focus your time on what you're really good at, the high-level parts of your business. You can quickly delegate a lot of the smaller stuff or the things that are outside your core competency."

"I try to encourage people to not focus on things you can't control. Focus on the things you can control, which is your system for interviewing, onboarding, training, and managing virtual assistants or hires in general."

"Understanding what different levels you need is the first step of hiring. Then you can get creative on exactly what you want to

"We didn't just wake up one day and hire thirty-five VAs, cross our fingers, and hope it worked out. We had real systems, real processes that we put into place. Everything from bonuses and raises to how we ran meetings, how we reduce turnover, to how we fired someone if it didn't work out."

Guest Links:

Website: outsourceschool.com

Social Media: @realnathanhirsch

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

Best Practices for Your Content Distribution Plan | Ep. 134 Sep 30, 2020

Show notes

The one thing most great companies have in common is a strong content distribution model. If you want a successful personal brand, you need a smart distribution model to ensure your content ends up in all the right places to reach your potential audience.

That's right. I'm saying you need a distribution plan and a distribution model for your content. If you are a content hub, you have got to be thinking about these things.

Highlights:

Create infrastructure for your distribution plan
Become the best content supplier for yourself
Develop strategic assets
Seek out partnerships

Quotes:

"What I learned working on the business for so long was that the secret to Coca-Cola's success as a brand is actually their distribution. They have an amazing distribution model."

"Now, from a media standpoint, from a personal brand standpoint, you are your No. 1 supplier. You're the one who's creating all this content. You're the one creating all this knowledge and perspective, so your skills and your experiences are going to be the input to you being a good supplier."

"All it takes is one good influencer to get you to be known to a lot more people."

"Strategic assets are things you can call your own that you can point to. It's something that continues to support you over time."

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

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