The Brands On Brands Podcast

Latest Episodes:

Scale Your Business with Content Marketing with Tyler Basu | Ep. 133 Sep 23, 2020

Show notes

Today we talk about why it's important to build content marketing into your business, how to create it consistently, and how to build it the right way.

Our guest is Tyler Basu. He helps facilitate the creation, repurposing, and promotion of content. He's also built his own company called Influence & Scale where they offer lots of free resources, as well as marketing training and other resources. He also has a podcast called Influence And Scale where you can find a free content strategy assessment.

Highlights:

Learn about the importance of a content strategy
Understand that it is okay to not be perfect
Discover content marketing principles
Strategize ways to convert your audience into customers
Find out how to market your podcast

Quotes:

"I just think you have to accept that creating progress for your business and for your marketing or for your life, in general, is more important to you than getting it perfect. Just accept from the beginning, give yourself permission to be imperfect."

"The biggest mistake is not defining the types of content that it's going to take for you to guide somebody all the way through."

"Rather than tell somebody, "This is the type of funnel that's working right now," I would rather help people think through what type of funnel makes sense for them."

"It's helpful to give people education, but if you're not tapping into why they should even give you their attention in the first place, then they won't stick around long enough to learn the how-to advice that you're giving."

Guest Links:

Website: influenceandscale.com

Podcast: influenceandscale.com/podcast

Social Media: @tyler.basu

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

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How to Create an Online Brand Identity | Ep. 132 Sep 16, 2020

Show notes

Your brand identity didn't just materialize overnight. You had to hone your craft, find your voice, learn from the experts, create content, find a place to house it, and all the rest, right?

It's a lot of work, so you don't want to miss out on opportunities to be found and to convert the people who find you. Today we're going to talk about how to create a brand that shines because you've set up the identities in the right places and in the right ways to let people know what you're all about.

Highlights:

Set up first impressions with great profiles and cover art
Make sure your content matches your brand
Learn what makes a great headline
Discover what works for a thumbnail
Understand keywords, tags and categories
Figure out what platform works best for you

Quotes:

"So, how do you create a brand identity that shines? You build it in a way that follows the guidelines of the channels you're using. That helps you stand out and position yourself, so when people look for you, they find something that really reflects who you are and what you're all about."

"Your first impression for most of your social channels and content will be your biography, your profile, or your cover. That's what's going to define who you are."

"What you want them to see is who you are, who you can help and how you help them. You want that to be apparent right off the bat. A lot of us figure that out in terms of how to introduce ourselves, maybe at a networking event, but we don't follow through by defining that in our online profiles."

LINKS MENTIONED:

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

Grow Your Facebook Group with Dana Malstaff | Ep. 131 Sep 09, 2020

Show notes

Discover why leading a community is so important with Dana Malstaff of Boss Mom, a 50,000+ person Facebook group. Building a community around your business is important not only for revenue but also for your entrepreneurial soul!

How do you build a Facebook group that is alive and being nurtured, where the community is leading the conversation and is active in a good way? If you're building your first community, how do you get started and where do you find people to join your Facebook group? What do you post to keep people engaged? That's what we talk about today.

HIGHLIGHTS FROM THE EPISODE:

Why building a Facebook group is effective
The challenges of groups and community
How to set intentions for the community
Steps to create your Facebook group
Best practices for opt-ins

QUOTES:

"It does take a little bit more mental strength, I think, to be a leader, but I would challenge anybody who wants to be the CEO of a company should try to be able to run a community."

"A community is a way to help us create a business that loves us back and makes us feel all valuable. I think we should not discount how much of our emotions and our brain drives our ability to be productive."

"There is always opportunity for failure and disruption. If we see those as opportunities, then growing a community and growing your business will always feel fruitful because it's like a growing pain that helps you get better and helps you get taller, proverbial, taller, you know?"

"I don't care if you have two thousand or a hundred thousand people on your list. If the two thousand people are the right people, it's always better than a hundred thousand right now."

GUEST LINKS

Dana's website: boss-mom.com

Facebook group: BossMomDana

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

Easy Ways to Refresh Your Content Calendar | Ep. 130 Sep 02, 2020

Show notes

This week, we're talking about super easy ways to fill your content calendar all year.

If you're anything like me, you're always looking for new ways to keep the ideas coming. Creating content is not easy. In fact, creating content can be really hard. One of the hardest things is coming up with ideas. It's easy to lose motivation when you don't have a consistent flow of ideas.

But your audience is counting on you to be consistent. The reason they tune in each week is that they expect you to deliver more new content, so you need to create great habits to keep that content flowing.

Highlights:

What habits you should develop
How to dive deeper into previous content
Find out what people are asking about
Zoom in on your niche
Repost your best content

Quotes:

"Your audience is counting on you to be consistent. The reason they tune in each week is because they expect you to deliver more new content, so you need to create great habits to keep that content flowing."

"Looking backward is a great way to create things forward."

"Niche content is about depth instead of breadth."

"Don't make your audience find the diamond in the rough. Share your diamonds with them right from the start."

"What do your listeners get from a mashup? They get several industry leaders' opinions on one topic all in one place. And they didn't even have to listen to all those episodes to figure it out. You brought it to them. That's the power of a mashup."

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

TikTok Tactics with Collin Castrina | Ep. 129 Aug 26, 2020

Show notes

TikTok is the place to be if you're looking for organic growth. There are more watchers than creators on the platform right now, which means your content can be seen by more people.

Collin was able to quickly jump from zero to over 4 million views and over 350,000 followers. If you want to hear how he did that, keep listening because there are nuances to this. It isn't just getting lucky. You actually have to figure out what the strategy is going to be that you can apply to your business.

Highlights from the episode:

Why you should consider TikTok
What to create
TikTok strategy tips
Collin's personal TikTok journey
How to test what works for you
How to repurpose TikTok content
How to establish your authority on the platform

Quotes:

"Number one, I would definitely find out what you would enjoy posting about every single day. What do you want to be known for? If one of your videos went viral, would you be able to do it again?"

"You need to catch attention because if you don't catch attention, people are scrolling so fast and they want the dopamine hit so much that if you don't get their attention fast enough, they're just going to scroll."

"If you're new, I would post three to five times a day. One a day is fine because if we set huge goals and we don't meet them, we usually just give up. So make sure that you're actually meeting what you want to do."

"For anyone listening, this gives you a reason to get started right now. Your life can change. You can get 10,000 followers in a week if you really push and found something that works."

"It's not like any other platform where you really have to build something up. It takes one video for you to be very successful in the platform and blow up."

"You have to test until you find what is gaining traction for you. Don't give up because one content strategy didn't work."

Guest Links:

Collin's Instagram, TikTok, and Twitter

TikTok Blueprint

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

13 Marketing Tools for Content Creators| Ep. 128 Aug 19, 2020

Show notes

You've got to create content for your business, but why settle for that when you could absolutely crush content with the best content marketing tools around?

This week, we're looking at marketing tools specifically for content creators who are producing podcasts, videos for YouTube, and blogs. These are the tools you'll need to turn that piece of content you create into hundreds of other pieces of content in a way that doesn't drown you and become more than you can handle.

Highlights from the episode:

Find highlight moments in your content.
Systemize the process of creating those moments.
Extract and create them.

Quotes:

"When you deliver an idea in a concise way, it resonates with your audience because it's focused, because it's clear, because they can understand it."

"You're going to get out there, you're going to create, you're going to record something. Then you're going to have to go back and find that golden nugget of information. So the first step in that is figuring out what does an amazing piece of content, in terms of a highlight, what does that mean?"

"The point I want you to take away from this is that you have to look for the easiest, fastest way that you can skim through this content."

"Figuring out where you are and your process is important, but these things are all there for you to help not only extract your highlights, but also to format them in a way that really makes them pop on the media platforms."

"If you can put the effort into those steps, then you have more of a chance of taking this thing that you put all this effort into creating and having people find it, having people actually listen to it and subscribe to it."

MARKETING TOOL LINKS

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

How to Repurpose Video Content with Molly Mahoney | Ep. 127 Aug 12, 2020

Show notes

Learn how you can show up online by taking live videos and repurposing them into a million pieces of content that actually lead to real conversions. Today's guest is Molly Mahoney, also known as The Prepared Performer.

Today we're talking about how to use live video in your business, and then how to take that live video content and turn it into a content marketing engine with. We talk about the tools that you should use and systems for how to do that. These are things that no one explains or talks about.

Highlights from the episode:

Learn how to repurpose and recycle your previously published content
What kind of attitude you should have toward video content and how to feel natural when recording them
Discover various pages and tools for repurposing your videos
Who is in Molly's team and their work roles
How to announce a video, reach people and repurpose it

Quotes:

"One video can turn into fifteen different types of content."

"People will say, 'Ugh, I'm going to do a video every week.' And I say, yes! Now you're building this library that lasts forever because live videos on Facebook don't expire."

"Whether you're a solo or you have a team, you can't wait to create those systems. Since we had those systems, we're able to pass them off to different team members easily as we grow."

"A couple of weeks ago I took my own advice and just did what made me happy. And if they work, they work. If not, at least I'm creating content."

Guest Links:

Molly's website: www.thepreparedperformer.com

Molly's "Map to Millions Starter Kit": molly.live/brandon

Facebook Page: The Prepared Performer

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

Creating Pillar Content You Can Repurpose | Ep. 126 Aug 05, 2020

Show notes

Having pillar content is critical to every content creator. Essentially, it's long-form content that can live in a blog, podcast, or YouTube video. It's your big ideas and the cornerstone piece of everything you want to create.

In this episode, we look at how you can develop pillar content that you can break down over time into smaller pieces of content.

We also deep dive into the roles of various digital platforms and the different kinds of content you can produce for your brand.

Highlights from the episode:

Going in-depth into topics that matter to your audience
Creating a repurposing foundation
Building authority in your niche
Growing your audience with long-form content
The different digital platforms and their roles

Quotes:

"You need something that you can just create once and use 40 times."

"The power of being able to create that quickly is the power of podcasting."

"Make the content move freely from one platform to the next."

★ RECOMMENDED EPISODES FOR YOU ★

★ GET THE CONTENT MARKETING STARTER GUIDE ★

A powerful downloadable tutorial on how to leverage content for your brand and business.

https://www.brandsonbrands.com/121

✉ JOIN MY BTEAM NEWSLETTER ✉

This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources. https://www.brandsonbrands.com/bteam

⚑ SUBSCRIBE TO MY CHANNEL ⚑

Listen each week as we interview the top minds in marketing and share tips to build brands that matter.

https://podcasts.apple.com/us/podcast/brands-on-brands-on-brands/id1462394344

Post a picture of this episode on social media tagging me and it'll get a response. Or you can connect with me directly on the social platforms too:

Instagram: https://www.instagram.com/brandonbirkmeyer
Twitter: https://twitter.com/bbirkmeyer
Facebook: https://www.facebook.com/bbirkmeyer
Website: https://www.brandsonbrands.com/

Assistagram and Instagram Influence with Zach Benson | Ep. 125 Jul 29, 2020

Show notes

Learn how to create instant Instagram influence and start to grow your personal brand with today's expert interview with Zach Benson. Also, learn how Zach uses Instagram to travel the world for free.

Our guest is Zach Benson, a full-time entrepreneur, keynote speaker, world traveler, dancer, personal brand expert, and owner of Assistagram, an Instagram marketing agency.

I am excited because Zach Benson is a personal friend of mine. Someone I know who's been in the game, and who has done amazing things with his business.

Zach handles the accounts of some amazing influencers and top internet marketers in the world, such as Russell Brunson and Robert Kiyosaki. He's been featured on Forbes, Inc. Magazine, and Entrepreneur because of what he's been able to accomplish using his personal brand and these tools.

Highlights from the episode:

How Zach became one of the best dance instructors
How to make your way through the competition
Why you don't have to be the best to succeed
Link with other influencers and grow your page
Why are connections important
How to get everything for free
Art of making deals that help everybody

Quotes:

"When you have a personal brand... you can do anything. It's just going to 100x your business."

"You don't have to be world-class to work with world-class clients and people. It's just really about the personal brand and reputation."

"It's amazing when you can just simply 1) give freely, but then 2) think of a strategic way for all sides to win and benefit rather than just simply paying for something."

EPISODE LINKS:

Zach's Website: www.Assistagram.com

Zach's Instagram: @ZachVacay

★ RECOMMENDED EPISODES FOR YOU ★

• What is Content Marketing Strategy - Ep. 121

• Generate Unlimited Story Ideas with Melanie Deziel - Ep. 110

• Personal Branding Masterclass with Chris Ducker - Ep. 112

• Built to Serve with Evan Carmichael - Ep. 114

★ GET THE CONTENT MARKETING STARTER GUIDE★

A powerful downloadable tutorial on how to leverage content for your brand and business.

https://www.brandsonbrands.com/121

✉ JOIN MY BTEAM NEWSLETTER ✉

This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources. https://www.brandsonbrands.com/bteam

⚑ SUBSCRIBE TO MY CHANNEL ⚑

Listen each week as we interview the top minds in marketing and share tips to build brands that matter.

https://podcasts.apple.com/us/podcast/brands-on-brands-on-brands/id1462394344

Post a picture of this episode on social media tagging me and it'll get a response. Or you can connect with me directly on the social platforms too:

• Instagram: https://www.instagram.com/brandonbirkmeyer

• Twitter: https://twitter.com/bbirkmeyer

• Facebook: https://www.facebook.com/bbirkmeyer

• Website: https://www.brandsonbrands.com/

Social Media Graphics and Quotes | Ep.124 Jul 22, 2020

Show notes

Learn how you can create eye-catching social media graphics and quotes from your pillar content.

We look at how to find snackable moments within your content and how to design them from the start. And we talk about leveraging content highlights or moments in connecting with your audience and driving curiosity.

Highlights from the episode:

How to build moments into content
Leveraging stories to create highlights
Creating quick wins for your audience
How to come up with a quotable for every piece of content

Quotes:

"Moments are important because most of the time we don't remember every piece of something we hear, learn, or see."

"There are moments that stand out to you because they were something that you needed at that point in time."

"Don't just create content that they can consume, create breadcrumbs. "

★ RECOMMENDED EPISODES FOR YOU ★

★ GET THE CONTENT MARKETING STARTER GUIDE ★

A powerful downloadable tutorial on how to leverage content for your brand and business.

https://www.brandsonbrands.com/121

✉ JOIN MY BTEAM NEWSLETTER ✉

This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources. https://www.brandsonbrands.com/bteam

⚑ SUBSCRIBE TO MY CHANNEL ⚑

Listen each week as we interview the top minds in marketing and share tips to build brands that matter.

https://podcasts.apple.com/us/podcast/brands-on-brands-on-brands/id1462394344

Post a picture of this episode on social media tagging me and it'll get a response. Or you can connect with me directly on the social platforms too: