The Brands On Brands Podcast

Latest Episodes:

YouTube Secrets for Success with Sean Cannell | Ep. 163 Apr 28, 2021

Show notes

Today we get to dive deep again into video content for personal brands. This isn't a new topic for a lot of people, but so many are still afraid of video. So today I am joined by YouTube expert, Sean Cannell, to chat about how to overcome that fear and find success on this platform.

Sean is a best-selling author of YouTube Secrets, a YouTuber, international speaker, and business coach who built a seven-figure media company helping entrepreneurs and creatives build their influence and income with online video.

HIGHLIGHTS:

Learn about the power of YouTube for your business
Be encouraged to start, even before you feel "ready"
Discover some of Sean's recommendations for editing
Find out best practices for releasing content
Understand different business models for YouTube

QUOTES:

"If you just commit to pressing record, punching perfectionism in the face, and getting started, then you just start uploading those videos."

"Stop with all the negative self-talk, man. Here's the deal. You have got to use your season in obscurity to prepare you for popularity."

"I found the shortest path to revenue. Step one is to define what is the shortest path to revenue for you. What is best for your niche or your industry?"

GUEST LINKS:

Websites:

www.seancannell.com

www.thinkmedia.video

Sean's Book:

YouTube Secrets

Instagram: @seancannell

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

Podcast Show Notes and Blogging | Ep. 162 Apr 21, 2021

Show notes

Today we are talking about how to write podcast show notes and how to write your podcast blog. Your podcast show notes provide the description of your episode, and that helps your listeners decide whether they should tune in or skip the episode.

Just by the notes and how you describe the show that you're recording, your listeners are making a decision if this show is for them or not, or this episode is for them or not. Those words are important.

HIGHLIGHTS:

Learn how to use keywords for your show notes
Discover the perfect format to use
Understand what details to include in a summary paragraph
Find out what not to do for your blog

QUOTES:

"I think a lot of us understand keywords at a basic level, but we don't really think about them all the time for every episode we create."

"The way you write those notes will start to translate into how your show gets found, not just in the podcast players."

"Your goal is to get them to listen. At this point, they're just scanning. You want to go from being a scanner to being a listener."

CONNECT WITH BRANDON

BrandsonBrands.com/resources

10 Podcasting Ideas for Beginners!

BrandsonBrands.com/coach

Instagram: @brandonbirkmeyer

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

Content Marketing and Blogging with Ann Handley | Ep. 161 Apr 14, 2021

Show notes

Today's topic is a deep dive into content creation, content marketing, and why it matters. I discuss these topics with the amazing Ann Handley.

We also get into her personal journey going from creating content for her company and other people to also creating content for her personal brand and building a community around her ideas.

Ann is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results.

HIGHLIGHTS:

Discover what true content marketing is
Figure out what platform works best for you
Allow yourself to be comfortable with your content
Understand what it means to own your content

QUOTES:

"I don't even think about content as being separate from marketing necessarily."

"The first thing is just to shift your mindset and think about everything that you do as an opportunity to tell your story, brand yourself, let people know what value you can offer them, and grow your own business. That's the value of content."

"I also wanted secondarily to see what is it like to build an audience? What does it like to connect with people? What is it like to use a vehicle like an email newsletter to extend your personal brand and to build your personal brand?"

"I think the important thing is to launch something that you own and not on a social channel."

GUEST LINKS

Websites:

www.marketingprofs.com

www.annhandley.com

Instagram: @annhandley

Twitter: @annhandley

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

Podcasting Equipment for Beginners | Ep. 160 Apr 07, 2021

Show notes

We're talking about your podcasting equipment, especially for beginners. What are the things you need to record and to get going with your first podcast? There is a lot of content on the web, lists that already tell you what podcast equipment you can buy, what you need to buy, et cetera...

However, I'm going to break down for you today what you need to start versus what you need as you grow and move forward.

HIGHLIGHTS:

Discover the 4 essential pieces of equipment you actually need
Find out what the best software is for podcasters
Learn what you'll need as you grow

QUOTES:

"You need a dynamic microphone so that you are only picking up the sound that is four inches from the microphone."

"If you're doing interviews, record everything in video. Whether you use it or not at the beginning doesn't matter."

"Sometimes your software is just as interesting to know about when you're moving into this field."

brandsonbrands.com/blog

brandsonbrands.com/resources

10 Podcasting Ideas For Beginners

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

Personal Branding on Instagram with Jasmine Star | Ep. 159 Mar 31, 2021

Show notes

Today we talk with Jasmine Star, a business strategist and photographer, who helps entrepreneurs grow their social platforms and personal brands, especially on Instagram. She teaches others how to use social media to connect and engage with followers.

HIGHLIGHTS:

Listen to Jasmine's best tips for finding your passion
Learn what to watch out for as a creative person
Discover important Social Media growth tips
Give yourself permission to be real and authentic

QUOTES:

"When people are excited about a business, they will buy when they want. When people are excited about a person, they will buy to support and support is endless."

"An experience is simply what somebody will say about you when you walk out of the room."

"If people think, 'I don't know what I'm passionate about,' my advice is to make a list of what you like to do, truly, and then start doing."

"Consistency is the only path to growth. I don't care if you have all of the hacks and all of the secrets. I don't care if you have a massive ad budget. True growth, organic growth, conscientious growth, engaging growth, comes on the back of consistency all day, every day, no matter what digital marketing hack there is out there."

GUEST LINKS

Personal Website: jasminestar.com

Social Curator: socialcurator.com

Instagram: @jasminestar

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

Podcast Cover Art Tips | Ep. 158 Mar 24, 2021

Show notes

This week we talk about the cover art for your podcast. We're talking about your podcast artwork, how to make it, what to think about when designing it, and all the things you need to know to make the one that is going to be best for your show.

Your podcast cover art is the first thing your potential audience will see when choosing your show. This is how they go about deciding between your show and someone else's show.

HIGHLIGHTS:

Discover why you need great cover art
Find out the importance of a professional vs. amateur look
Learn what to include in your cover art
Understand the best practices for branding your show

"Make sure you have clarity of message in the images you use as well as the words you use in your title. It is important. You have to be able to convey what your show is about."

"Though the content might be applicable to everybody, the people that you're hoping to have as customers know that you are specifically talking to them."

"Anytime someone searches for a show, you're going to be compared to other people and to other shows."

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

Video Marketing School with Owen Video | Ep. 157 Mar 17, 2021

Show notes

We have a fast-paced interview today with none other than Owen Video from Video Marketing School. Owen provides high-level YouTube channel strategies for brands & industry thought-leaders.

His techniques are proprietary, proven, and highly effective for raising brand awareness & driving online sales.

Owen has a unique process for creating and scaling success on YouTube with videos that leverage the YouTube algorithm to get hundreds of thousands of minutes of watch-time from targeted audiences.

HIGHLIGHTS:

Learn why video is great content to repurpose
Discover the 4 points of the Video Pro System
Understand the differences between Biztubers and YouTubers
Find out how to leverage video for your personal brand

QUOTES:

"You have to have a name for your channel and a value statement for your channel."

"If you can just crank out video while all of your competitors are in la-la-land, then you're going to find yourself the number one person in your field, and it will be apparent in your revenue."

"I think in today's business, there's really no difference between your company brand and your personal brand."

GUEST LINKS

Website: TheVideoMarketingSchool.com

YouTube: Simple Business Video

Instagram: @owenvideo

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

10 Reasons to Start Repurposing Content | Ep. 156 Mar 10, 2021

Show notes

The secret to marketing has always been messaging and attention. This combination is how you share the truth that's inside of you, and how you get in front of all those people.

This week we're talking about why you should create less and repurpose more, the secrets of content marketing. I'll be listing my top ten reasons why content marketing should include repurposing content and why it's probably more important than the content creation itself.

HIGHLIGHTS:

Discover statistics behind content discovery
Choose your comfort zone for the creation process and then use repurposing to get your content where others find it
Find out how to amplify your message
Learn to have the algorithm work for you

QUOTES:

"Creating content for your brand is one of the best ways to help people discover you, get them to like you, and ultimately convince them to purchase from you."

"Today's the day to start creating content to help you find your voice, develop your message and speak to your customers through your content. There are so many choices today for content creators. There are no excuses anymore."

"Most of the content creators I've met (or see what they put out there) are doing a great job creating, but are not fully amplifying their message."

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

Productivity for Entrepreneurs with Kate Erickson | Ep. 155 Mar 03, 2021

Show notes

Today we talk about productivity for entrepreneurs and how to find more efficiency within your business.

My guest today is Kate Erickson. She is the host of the podcast Ditch Busy and co-author of The Podcast Journal: Idea to Launch in 50 Days. Her goal is to help entrepreneurs ditch busy and achieve financial and lifestyle freedom.

This podcast will inspire, encourage, and teach you how to start embracing time management in a way that makes you feel free.

HIGHLIGHTS:

Understand what it means to be productive, not busy
Learn how to "take inventory" of your tasks
Find out what commitments are important to you
Start focusing on tasks you love

QUOTES:

"If you think about it from an ROI perspective, (return on investment) think of the investment as your time. Usually, people talk about ROI in terms of, "Okay, I spent this much money. How much should I get back?"

"Taking inventory is just having a sheet of paper or online note-taking system and recording every single thing that you work on, that you spend your time on in a given week."

"As entrepreneurs, as brand creators, we're constantly coming up with ideas. We might think, oh, that sounds awesome. Brain dump it, put it on a list. You won't forget it."

GUEST LINKS

Website: ditchbusy.com and eofire.com

Instagram: @katelerickson

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

Choosing the Right Podcast Format | Ep. 154 Feb 24, 2021

Show notes

Today we're talking about how to format your podcast. There are a lot of questions that people ask when they're getting started. I have the top nine questions all categorized for you today and answered so that you can get moving and start building your show.

These choices give your show the structure it needs to deliver a consistent experience for your audience. You have to give your show an identity that people understand when they are searching for you.

HIGHLIGHTS:

Understand the importance of having a structured format for your podcast
Determine the parameters of your episodes
Learn different hosting and writing styles
Discover different production methods

QUOTES:

"The reason that most people ask these questions is that they think, 'Well, I've seen so many different examples of what shows are out there. I don't know which one to pick and what would be the best one that would suit me.' "

"I love weekly shows. If you can do it daily, good for you. The more frequency you have, the better your show is going to do. However, most people can't keep up with that pace."

"People are looking for consistency and will be looking for you every week to drop new content. If it takes you a month to have a new show, they're going to forget about you. It's just the way people think and work."

"I encourage you to do visuals whenever you can. It doesn't mean you have to publish it as that, but you have those assets in the future in case you want to turn them into a YouTube show or something like that."

CONNECT WITH BRANDON

Blog: www.brandsonbrands.com/154

Episode Mentioned: www.brandsonbrands.com/150

Repurposing Content: www.brandsonbrands.com/resources

Coaching Call: www.brandsonbrands.com/coach

Instagram: @brandonbirkmeyer

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

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