The Brands On Brands Podcast

Latest Episodes:

Repurposing Video Content with Molly Mahoney | Ep. 173 (Rebroadcast) Jul 07, 2021

Show notes

Learn how you can show up online by taking live videos and repurposing them into a million pieces of content that actually lead to real conversions. Today's guest is Molly Mahoney, also known as The Prepared Performer.

Today we're talking about how to use live video in your business, and then how to take that live video content and turn it into a content marketing engine. We talk about the tools that you should use and systems for how to do that. These are things that no one explains or talks about.

HIGHLIGHTS:

Learn how to repurpose and recycle your previously published content
What kind of attitude you should have toward video content and how to feel natural when recording them
Discover various pages and tools for repurposing your videos
Who is in Molly's team and their work roles
How to announce a video, reach people and repurpose it

QUOTES:

"One video can turn into fifteen different types of content."

"People will say, 'Ugh, I'm going to do a video every week.' And I say, yes! Now you're building this library that lasts forever because live videos on Facebook don't expire."

"Whether you're a solo or you have a team, you can't wait to create those systems. Since we had those systems, we're able to pass them off to different team members easily as we grow."

"A couple of weeks ago I took my own advice and just did what made me happy. And if they work, they work. If not, at least I'm creating content."

Guest Links:

Molly's website: www.thepreparedperformer.com

Molly's "Map to Millions Starter Kit": molly.live/brandon

Facebook Page: The Prepared Performer

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

Personal Branding with Video Content with XayLi Barclay | Ep. 172 (Rebroadcast) Jun 30, 2021

Show notes

XayLi Barclay is a visual content creation coach who specializes in helping entrepreneurs effectively stand out and make a genuine impact in the digital space. She's the founder of the Start, Shoot, Grow Video Academy, teaching you how to create a visually engaging online presence through video content. In this episode, XayLi discusses what it takes to make videos from start to finish. We also chat about making a genuine impact in the digital space, and how to develop a personal brand.

HIGHLIGHTS:

How XayLi got into creating video for the first time by sharing beauty and hair advice and solutions.
Why she started teaching courses about creating video content.
What the value is of creating video content.
How to use live video to nurture your audience.
What got XayLi started on teaching course creation.
Some core lessons on getting started with creating video content.

QUOTES:

"I just didn't want to leave my baseline in the hands of someone else."

"If you create video in your business, you create trust in your business so much faster... and you get a much more loyal audience that is committed to you."

"Your personal brand is a journey. It's whatever you are going through and how you are reaching back and pulling people forward."

"I want to help more people. That kept me going."

Guest Links:

For XayLi's video lessons - www.startshootgrow.com

For XayLi's content - www.xaylibarclay.com

For XayLi's free course - www.camfidence.com

CONNECT WITH BRANDON

BrandsonBrands.com/coach Instagram: @brandonbirkmeyer

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

Personal Branding Mindset | Ep. 171 Jun 23, 2021

Show notes

This week we are diving deep on how to develop a personal branding mindset. Find the motivation you need to get moving on that big dream.

HIGHLIGHTS:

Find motivation to take action
Learn to re-order the steps to success
Embrace momentum in your business

QUOTES:

"There are times where action, having a push to make a decision, and moving in a direction are going to be the best course for an individual."

"It was really getting my thoughts out of my head and onto a podcast, onto a blog, or onto a video that helped me start to really understand what my perspectives were, what the things were that I like to talk about, coach, and mentor on."

CONNECT WITH BRANDON

BrandsonBrands.com/coach Instagram: @brandonbirkmeyer

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

Building a Personal Brand | Ep. 170 Jun 16, 2021

Show notes

Today we're talking about how to build a personal brand. These are my steps straight to you. This is our ultimate guide to personal branding. That's what we're talking about today, how to start a personal brand.

For me, personal branding is really all about reputation. Your reputation defines how people see you, approach you, and eventually want to do business with you. Your personal brand is how you represent yourself to the world.

HIGHLIGHTS:

Discover where to start your personal brand journey
Define what it takes for you to create an impact
Learn the importance of community, and what it actually is
Find out the perfect time to start creating content

QUOTES:

"You're going to want to make sure that you are positioned in the market. In other words, that people know what you do, how you do it, and if you're good at it or not."

"If nothing else, seek out people that have the energy of connecting you to other people."

"Design your content to serve in reality-based instead of fictional content."

CONNECT WITH BRANDON

Free Resource: BrandsonBrands.com/resources Instagram: @brandonbirkmeyer

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

Podcasting Trends 2021 | Ep. 169 Jun 09, 2021

Show notes

We're talking about podcasting trends for 2021 and how to set yourself up for a great year of podcasting. For all my podcasters out there, content creators, and anyone thinking about starting a podcast, this is the show for you. Pay attention to what's happening in the world around you.

The best way to judge a trend is to see what is happening right now in the world. That is what you can expect to continue happening and to grow at scale. We get into the three things I predict will do just that.

HIGHLIGHTS:

Video podcasting, why it's here to stay.
How important repurposing your content is.
The tactics to become a branded podcast.

QUOTES:

"When you can add video to your show, you now open yourself up to getting a little more creative with the types of content you're creating."

"Google search and YouTube search are the number one ways you could be found. Video is going to help you get there."

"Repurposing I'd say is the secret skill that everyone can be developing."

Part 1: Why Video Podcasting

Part 2: Video Podcasting Setup

Part 3: Video Podcasting Best Practices

CONNECT WITH BRANDON

BrandsonBrands.com/toolkit

Instagram: @brandonbirkmeyer

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

Video Podcasting Best Practices - Part 3 of 3 | Ep. 168 Jun 02, 2021

Show notes

This week we are talking about video podcasting best practices. What are the best practices for podcasters out there who are trying to start including video with their show?

This is part three of our three-part series, and it is all about video podcasting best practices. We talked about the equipment you need to get set up. We talked about why you should be using video podcasting to begin with.

HIGHLIGHTS:

Learn how to move from preparing to completing video
Navigate away from boring content
Find out how to increase video content output
Discover a key step to ranking on YouTube

QUOTES:

"It is my belief that anyone podcasting should have a camera running at the same time. You should have those assets being created that you can use to grow your show in the future."

"I think the first thing we've all got to commit to is creating content that makes sense for the channel."

"I don't think any of you should be your own editors, especially if you're trying to do this consistently."

"What you're going to want to do is figure out the keywords that represent your brand, that you want to be known for, that people type in when looking for something like you or looking for content like yours."

CONNECT WITH BRANDON

Part 1: Why You Should Have a Video Podcast

Part 2: Video Podcasting Setup

BrandsonBrands.com/coach

Instagram: @brandonbirkmeyer

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

Video Podcasting Setup - Part 2 of 3 | Ep. 167 May 26, 2021

Show notes

Today, we're talking about video podcasting. This is part two of three, specifically how to actually set up video podcasting, the things you need to convert it from a podcast to an actual video podcast.

I hope with today's lesson, how to get set up, you realize how easy it can be for every podcaster to be recording their show. Not to become a YouTuber tomorrow, but at least to have the assets for you to use in the future for when you are ready. There's no better time like the present to start.

HIGHLIGHTS:

Find out the best starter camera
Discover what tool dramatically increases your video quality
Get encouraged to start and motivated to build on your foundation
Find out how to work your personality into your videos

QUOTES:

"The cameras that we're talking about here don't have to be fancy. I know a lot of people have DSLRs and things they set up. That's advanced."

"Get the camera that works for you, hopefully a webcam that's USB-based that has HD 1080P."

"What people don't realize is a simple webcam can create very crisp footage, especially if it's 1080P. The difference between a good-looking video and a bad-looking video (most of the time) is the lighting, not the camera."

"I don't want you to have to set everything up again, take it out of the closet, and put it where it needs to be. That's going to slow you down."

CONNECT WITH BRANDON

Part 1: Why You Should Have a Video Podcast

BrandsonBrands.com/coach

Instagram: @brandonbirkmeyer

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

Why Video Podcasting - Part 1 of 3 | Ep. 166 May 19, 2021

Show notes

This week we're talking about video podcasting specifically and why you should incorporate video into your podcasting strategy. We don't talk about video enough in the podcast space, so I actually have a three-part series. This is part one.

Today is going to be about why we should be using video in podcasting, and why video podcasting is important.

HIGHLIGHTS:

Learn the "Why" behind video in podcasting
Find out what things you might have to change
Understand how to compare video with audio
Discover the secret to having endless content

QUOTES:

"The reason this is close to my heart is that for a lot of us, video could be the goal. It could be the final destination, but many of us didn't start there because it's intimidating."

"I don't mean that you should be switching to be a YouTuber. I mean that you should always have a camera right in front of you turned on ready to go."

"If you have a place in your house where you can get comfortable consistently, you might want to start figuring out where can you place the camera that's a little further back."

CONNECT WITH BRANDON

BrandsonBrands.com/resources

BrandsonBrands.com/150

BrandsonBrands.com/coach

Instagram: @brandonbirkmeyer

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

Why You Should Start A Podcast | Ep. 165 May 12, 2021

Show notes

Today we talk about why you should start a podcast. This whole season, I've been talking about podcasting and all the different ways to get your podcast going. Today I'm going to answer the question of why you should actually even be considering starting one if you haven't already.

For my podcaster friends, you might need this too if you're wondering why you should keep going with a podcast and if you're not seeing the success you're looking for.

HIGHLIGHTS:

Learn the difference between a reputation and a resume
Discover how podcasting can help you grow personally
Find out the benefits and challenges of podcasting
Overcome the fear of starting

QUOTES:

"It does sound fun to a podcast, but you have to understand the real benefits of podcasting if you want to commit to this long-term."

"A reputation lets people know what your perspective is and why you are good at something beyond the execution part of it."

"By using our voice, talking about the things that we have learned, what we're feeling, and expressing the ideas that we have with communication, we develop as humans."

"A podcast could be the easiest way for you to create a massive amount of content. It is an engine for content creation. That engine can be used for you to establish your brand footprint."

CONNECT WITH BRANDON

BrandsonBrands.com/resources

BrandsonBrands.com/150

BrandsonBrands.com/coach

Instagram: @brandonbirkmeyer

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

How to Find Podcast Guests | Ep. 164 May 06, 2021

Show notes

This week we're talking about how to get amazing podcast guests to come on your show. How do you find those great guests that are going to bring your show to the next level? Your podcast guests tell people what kind of information you're going to be talking about. They let people know what kind of network you have.

The three things we're going to dive into today are how to build your Dream 100 Guest List, how to perform guests research, and then how to do guest outreach.

HIGHLIGHTS:

Learn about the importance of having guests on your show
Challenge yourself to dream big for your Dream Guest List
Discover the secrets to get on people's radar
Find out how to successfully reach out to your dream guests

QUOTES:

"Write every name down. You have to set those goals upfront. This list is so important because most of us don't challenge ourselves to really get great guests on the show."

"Building that ideal guestlist actually allows you to map out those goals and set up a plan to reach those goals."

"If you're only doing this research online and you're never going out of your way offline, you are slowing yourself down."

CONNECT WITH BRANDON

BrandsonBrands.com/resources

BrandsonBrands.com/150

BrandsonBrands.com/coach

Instagram: @brandonbirkmeyer

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

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