The Brands On Brands Podcast

Latest Episodes:

The Brand of You (Why it Matters) | Ep. 183 Sep 22, 2021

Show notes

This week we're talking about the brand of you. What does that mean, and how can it work to your advantage? If I had to describe to people personal branding, the brand of you, and branding yourself, what does that mean? Why is that important?

If you are replaceable, you are a commodity. The key is how do you make yourself into something that people want that is irreplaceable? That's when this idea of a brand came about for me.

HIGHLIGHTS:

Discover the 3 key reasons for becoming a personal brand
Recognize why you need a reputation more than a resume
Find out what it takes to succeed with branding

QUOTES:

"I thought to myself, well, what matters is reputation. A resume is great, but reputation is what matters. All I was was a resume. I had no reputation. That was a scary thought."

"What is it that people find when people Google search you? How do you change those results, and how do you become more findable with what you want them to find?"

"When you start on the journey of creating the brand of you, you have to recognize that it is a journey."

MORE ADVICE AND INTERVIEWS

Need A Podcast Coach? CLICK HERE to schedule a chat.

If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview?

Click here to sign up for free tips each week directly to your inbox!

And don't forget to leave a rating and review on iTunes.

Talk soon!

Rebranding Yourself | Ep. 182 Sep 15, 2021

Show notes

This week we're talking about rebranding yourself. Where do you get started? What do you do? What are the things that are going to get you there?

For me, a rebrand doesn't just happen once. It consistently happens. I am consistently finding things that are new about myself and about how I help people that I now have to build into my brand.

HIGHLIGHTS:

Be reassured that rebranding is a natural process
Learn the 3 steps to successful rebranding
Become inspired to be true to your authentic self

QUOTES:

"For me, a rebrand doesn't just happen once. It consistently happens. I am consistently finding things that are new about myself and about how I help people that I now have to build into my brand."

"If you really want to get to know yourself in terms of helping rebrand yourself, one of the first things that you get out there and have to do is speak your truth."

"Having to actually get out there and describe to other people who we are and what we do in multiple environments helps us actually refine our own ideas and perceptions about who we are."

"One of the best ways to get to know yourself is by actually getting out there and doing work with people."

MORE ADVICE AND INTERVIEWS

Need A Podcast Coach? CLICK HERE to schedule a chat.

If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview?

Click here to sign up for free tips each week directly to your inbox!

And don't forget to leave a rating and review on iTunes.

Talk soon!

Before You Start a Personal Brand | Ep. 181 Sep 08, 2021

Show notes

This week we're talking about what to do before you start a personal brand. There are three things that I think you can start doing today that will prepare you down the road of getting this personal brand built.

Before you start to position yourself in your business, in your area of expertise, and in your industry, before you start taking that plunge, there are three things you can start doing today that are less intimidating.

Those three things are very simple. They are Listen, Speak, and Meet.

HIGHLIGHTS:

Discover how to find experts for inspiration
Learn about the benefits of creating secret content
Find out why you should be meeting people in person

QUOTES:

"Listen to the things that are interesting to you."

"Become someone who is immersed in their category. Right now you're at the learning phase. You want to understand what is being said, what is being taught, and be a sponge for all that content."

"I want you to be seeing how other people formulate perspectives, and then you can come up with how you agree or disagree with that and create your own."

"Think of three things you want to say about that idea. Then start talking about that. Get your perspective out of your head."

"The bonus of that is you being in person starts to grow your relationships with people who then could come onto your show and be part of the conversation."

MORE ADVICE AND INTERVIEWS

Need A Podcast Coach? CLICK HERE to schedule a chat.

If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview?

Click here to sign up for free tips each week directly to your inbox!

And don't forget to leave a rating and review on iTunes.

Talk soon!

Introduce Yourself With These 5 Templates | Ep. 180 Sep 01, 2021

Show notes

This week we're talking about 5 templates to help you introduce yourself, both online and in person. The words you use to introduce yourself, your service, and your business to the world are important. That's what we're going to dive into.

I want to give you five templates that you can use today. Brainstorm these ahead of time and practice so that when you are on the spot, especially in person, you know what to say to people.

HIGHLIGHTS:

Discover my 5 perfect templates for introducing yourself
Find out exactly how much detail you should give in each situation
Figure out the best wording to present yourself to future clients
Be confident knowing that you have the perfect way to introduce your brand

QUOTES:

"Sometimes you can be too brief and someone can't tell if you're for them because it's too vague, or you can be way too descriptive."

"Start more simple because sometimes people are genuinely just not ready to hear your full story, especially if it's your first time meeting them."

"Leaning into being an asker and someone who's curious about them and what they do is always going to be your best bet."

"The truth is, you meet lots of different types of people. Sometimes different people are your customer and you would speak to them differently."

MORE ADVICE AND INTERVIEWS

Need A Podcast Coach? CLICK HERE to schedule a chat.

If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview?

Click here to sign up for free tips each week directly to your inbox!

And don't forget to leave a rating and review on iTunes.

Talk soon!

The 4 Stages of Personal Branding - Part 4 of 4 | Ep. 179 Aug 25, 2021

Show notes

Today we're talking about how to build your brand voice and your brand image. Learn how to expand your attention to lots and lots of people.

This is the last part of the four stages of personal branding. This is how you go from zero to one hundred in terms of building your brand. I wanted to make sure you had a roadmap. You had somewhere to start from zero and knew what to do all the way through the end, or at least have a vision of that.

HIGHLIGHTS:

Remember that building your brand is a journey
Learn to illustrate your expertise
Find out how everything leads back to pillar content
Accelerate your brand by creating your own platform

QUOTES:

"Personal branding is not a one-and-done thing. It is actually a continual journey over time."

"What's beautiful is as you start to really get clarity around what you want your identity to be, then you have some acceleration that can happen towards your goals."

"The way we think about this is when you're actually out there building blogs or building content, do you have something that demonstrates (in the deepest way possible) how to solve that problem?"

"Having everything you create filter towards this one topic is helpful."

MORE ADVICE AND INTERVIEWS

Need A Podcast Coach? CLICK HERE to schedule a chat.

If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview?

Click here to sign up for free tips each week directly to your inbox!

And don't forget to leave a rating and review on iTunes.

Talk soon!

The 4 Stages of Personal Branding - Part 3 of 4 | Ep. 178 Aug 18, 2021

Show notes

This week we're talking about making offers to help people. This is how to build your personal brand and the making offers phase.

This is when you go from being the friend or acquaintance of the client or the person you just met to the thought leader, the person who can help them. You're transitioning your positioning.

HIGHLIGHTS:

Understand the difference between offers and selling
Learn about what all you can offer
Discover how to scale the attention for your message

QUOTES:

"Selling anything is a tricky subject. That's why we don't call it selling."

"Once you understand what your most basic offer is and how you really want to help people, you can get into the design part of this."

"As you make that offer, you are bringing them into your world because generally when you offer that free thing, they have to give you an email of some sort to receive it."

MORE ADVICE AND INTERVIEWS

Need A Podcast Coach? CLICK HERE to schedule a chat.

If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview?

Click here to sign up for free tips each week directly to your inbox!

And don't forget to leave a rating and review on iTunes.

Talk soon!

The 4 Stages of Personal Branding - Part 2 of 4 | Ep. 177 Aug 10, 2021

Show notes

This week we're talking about how to introduce your brand, your business, and yourself to other people.

We are diving into the four stages of personal branding, how to go from zero to branded. This is stage number two. We're going to be focusing on that critical piece after you find your brand identity.

Whether it's in-person, online, one-on-one, and beyond, we're going to talk about that. We're framing everything under "your message" and "the attention you get for that message."

HIGHLIGHTS:

Understand the importance of the words you use for yourself
Learn how to avoid being sales-y
Find out where best to introduce yourself

QUOTES:

"The words you use to explain who you are and what you do have an impact. They may make the difference between whether you get a client or don't get a client."

"The importance of today's episode not only has to do with you being confident in how you explain what you do to others. It also has to do with the other people being able to understand what you do in a way that they'd want to take advantage of it."

"When you're only worried about the sale, in-person it feels very sales-y and you don't get the trust along the way. What I want you to worry about is in your introduction and be able to build a very brief intro."

"Networking is the best One-to-One way to build attention when you're getting started when you're in this space of introducing yourself and your personal brand to people."

MORE ADVICE AND INTERVIEWS

Brandsonbrands.com/convertkit

If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

The 4 Stages of Personal Branding - Part 1 of 4 | Ep. 176 Aug 04, 2021

Show notes

This week we're talking about the four stages of personal branding, and today we're specifically talking about finding your identity. This will be part 1 of 4. We are diving into the stages of personal branding, how to get from zero to a hundred in four simple steps.

With each of these, we'll be talking about how you build your message, the things you say at each of these stages for in-person and offline interactions, and how you get attention for your personal brand and your business at each stage.

HIGHLIGHTS:

Find out the exact first step for your personal brand journey
Learn about the importance of identity and long term goals
Understand the different levels of messaging
Discover the 2 things you need to create first

QUOTES:

"If you do not know who you are, who you serve, why you serve them, and what the value of that is, then you don't have anything to sell."

"What is your mission, understanding what you want to accomplish long-term not just short-term? Understanding what your long-term goals are versus short-term is important."

"When someone finally is suddenly curious about the thing you told them about, they need to go somewhere to learn more and your website is going to be step one."

"What I would recommend is that you invest in a simple email marketing system."

MORE ADVICE AND INTERVIEWS

Brandsonbrands.com/convertkit

If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

Telling Your Authentic Story with Brian Fanzo | Ep. 175 (Rebroadcast) Jul 21, 2021

Show notes

Brian Fanzo of iSocialFanz is a social media marketing expert, keynote speaker, evangelist for technology, and podcast host who travels across the United States, urging people to get out there, embrace social media, and show the world what they have to offer. He's also the host of the FOMOFanz Podcast and co-host of the Just Try This podcast with Amy Landino.

In this episode, Brian reveals what opened his eyes to video's potential, explains why he stresses authenticity in every avenue of your work.

HIGHLIGHTS:

Why "Press the damn button" became Brian's rallying cry for his brand and how it reflects his skepticism toward perfectionism.
How live streaming pushed Brian to embrace the medium of video for his work.
Why you need to get over your fear of putting out an unpolished rough draft of your work as quickly as possible.
The short- and long-term importance of authenticity in every possible interaction and presentation you're a part of.
Brian's advice for listeners who are committed to a niche, and also why you shouldn't be afraid to keep your options open.
Why Brian doesn't think social media is the real cause of many ills in modern society.

Quotes:

"I like connecting great people with great people to do great things."

"I believe every person has a story to tell."

"We have to stop thinking as a marketer and start thinking as a storyteller."

"I can't say that I was passionate about every job that I've ever had, but I found a way to be passionate about the work I was doing."

"If you aren't real with who you are at your core, I truly don't believe building a community is possible."

"If we want the world to be more empathetic, we have to do it ourselves."

Mentions:

Fiverr

Guest Links:iSocialFanz - https://www.isocialfanz.com/

FOMOFanz Podcast - https://www.isocialfanz.com/fomofanz/

Just Try This Podcast - https://anchor.fm/just-try-this

MORE ADVICE AND INTERVIEWS

If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

Pivot Your Personal Brand with Kelly Roach | Ep. 174 (Rebroadcast) Jul 14, 2021

Show notes

Kelly Roach is a professional coach known throughout the industry as "The Business Catalyst." Previously a Fortune 500 sales expert, she helps business owners change the game in their respective fields and generate breakthroughs of over a million dollars. In addition to her coaching work, she hosts the Unstoppable Entrepreneur Show podcast where she and other marketing experts tell you how you can leave a lasting impression in digital media.

In this episode, Kelly discusses the unique arc her career has taken, explains why you need to figure out which of your tasks are productive, and impresses the importance of service in establishing a positive brand reputation.

HIGHLIGHTS:

How Kelly went from Fortune 500 to business coaching, and why business owners should consider seeking out her services.
Kelly's advice for those looking to make a significant shift in their career and overcoming the fear that holds them back.
The difference between productive and non-productive tasks and understanding the "80/20 rule" that will get you ahead.
What business owners need to understand about using social media effectively.
Kelly's path from football cheerleading to Fortune 500 sales management, and why she thinks having a corporate background can be very important for entrepreneurs.
The reason Kelly believes it is absolutely imperative to take total responsibility for your life if you hope to achieve your goals.
Why consistent service was essential to Kelly building her brand and reputation as a coach.
How to successfully scale up your business by building and curating a healthy community around it.

QUOTES:

"If you're stuck at a certain plateau in your business for any period of time, there's something you're not seeing."

"I never had anything handed to me and I think that's the best thing that ever happened to me."

"You were given the dreams that you were given because you were intended to achieve them."

Guest Links:Kelly's homepage - https://kellyroachcoaching.com/

The Unstoppable Entrepreneur Show podcast - https://kellyroachcoaching.com/unstoppablesuccessradio/

The Tribe of Unstoppables Facebook group - https://www.facebook.com/groups/2080754075505322/

MORE ADVICE AND INTERVIEWS

If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

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