The Brands On Brands Podcast

Latest Episodes:

The Benefits of Livestreaming with Ross Brand | Ep. 203 (Rebroadcast) Feb 09, 2022

Show notes

Ross Brand is a former radio broadcaster and a "pioneer" in the field of internet livestreaming. Klout ranked him as the number #1 livestreaming expert to follow on social media and Switcher Studio considers him an expert in live video production. Through his business Livestream Universe, he helps other brands and entrepreneurs get their own livestreams off the ground while impressing how the medium is an unparalleled networking tool.

In this episode, Ross discusses how he made the transition from traditional radio broadcasting to web livestreaming, gives you the low-down on how you can get a livestream setup of your own going, and makes the case for why entrepreneurs should go all in on it.

The Finer Details of This Episode:

What it was like going live the first time for Ross and how he gradually became less camera-shy over time.
Ross' advice for getting your audio to sound crisp and clean—and why you should invest in a good set of headphones.
The differences between condenser and dynamic microphones and what each means for your recording setup.
- Some microphones to consider: Audio-Technica ATR2100-USB Dynamic, Samson Q2U Handheld Dynamic USB
How Ross got into broadcasting to begin with and why he views it as a way to build new relationships.
Ross pitches the value of livestreaming to entrepreneurs and marketers who may be listening to this episode.
What you can do to engender relationships and networking via livestreaming.
Why Ross prefers livestreaming to more traditional radio broadcasting work—and why it takes more work than you may think.
The reason Ross believes branding plays a more instrumental role in getting your small business off the ground than selling.

Quotes:

"The heart of the content is really in the conversation."

"It's not as important how many people show up as can it help you convert more leads."

"There are all these different ways you can use livestreaming that can give you a competitive advantage versus those who aren't using it yet."

Guest Links:Livestream Universe - http://livestreamuniverse.com/

Livestream Deals - https://livestreamdeals.com/

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

Facebook Groups with Dana Malstaff | Ep. 202 (Rebroadcast) Feb 02, 2022

Show notes

Discover why leading a community is so important with Dana Malstaff of Boss Mom, a 50,000+ person Facebook group. Building a community around your business is important not only for revenue but also for your entrepreneurial soul!

How do you build a Facebook group that is alive and being nurtured, where the community is leading the conversation and is active in a good way? If you're building your first community, how do you get started and where do you find people to join your Facebook group? What do you post to keep people engaged? That's what we talk about today.

HIGHLIGHTS FROM THE EPISODE:

Why building a Facebook group is effective
The challenges of groups and community
How to set intentions for the community
Steps to create your Facebook group
Best practices for opt-ins

QUOTES:

"It does take a little bit more mental strength, I think, to be a leader, but I would challenge anybody who wants to be the CEO of a company should try to be able to run a community."

"A community is a way to help us create a business that loves us back and makes us feel all valuable. I think we should not discount how much of our emotions and our brain drives our ability to be productive."

"There is always opportunity for failure and disruption. If we see those as opportunities, then growing a community and growing your business will always feel fruitful because it's like a growing pain that helps you get better and helps you get taller, proverbial, taller, you know?"

"I don't care if you have two thousand or a hundred thousand people on your list. If the two thousand people are the right people, it's always better than a hundred thousand right now."

GUEST LINKS

Dana's website: boss-mom.com

Facebook group: BossMomDana

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

Talk soon!

Fanocracy with David Meerman Scott | Ep. 201 (Rebroadcast) Jan 26, 2022

Show notes

Today's guest is someone I have really wanted to talk to for a while, and we're going to be talking about fandom together. His name is David Meerman Scott, and he's got a book that recently came out called Fanocracy.

David is internationally acclaimed marketing and sales strategist, author, and keynote speaker. Now he's here talking about how fandoms can be built into the community, into the fabric of your business so that you can figure out how to connect better with your customers, build your stronger brands and businesses, and move them forward.

HIGHLIGHTS:

Discover why people want to connect with your brand
Learn how to create a human connection
Find out how your passions support your fans

QUOTES:

"I believe that the pendulum has swung too far in the direction of superficial online communications at a time when we're just so eager for true human connection."

"We all have ways that we relate to the things that we're a fan of. As fans, we feel ownership over the things that we're a fan of."

"The idea of breaking down barriers is how can you let people into your inner sanctum? How can you give them a peek at something that they're not normally able to see?"

CONNECT WITH DAVID

www.davidmeermanscott.com

Twitter

Instagram

RESOURCES

Podcast Branding Academy

Free Guide: Convert 1 Hour into 1 Month of Content

MORE ADVICE AND INTERVIEWS

Need A Podcast Coach? CLICK HERE to schedule a chat.

And don't forget to leave a rating and review on Apple Podcasts.

Talk soon!

Community and Event Marketing with Chris Krimitsos | Ep. 200 Jan 19, 2022

Show notes

Today I get to talk with Chris Krimitsos about event marketing and how to build great communities. Chris holds the Guinness World Records™ title for the largest attendance for a virtual podcasting conference in one week, and is a leading expert on podcasting and on-demand audio. His best-selling book, Start Ugly, is the go-to guide for those who are beginning their creative journey.

When the experts need to understand how the on-demand audio space will continue to evolve, they contact Chris.

HIGHLIGHTS:

Find out how to start building a great community
Learn how to find speakers for your events
Discover how Chris build a network from scratch

QUOTES:

"Excitement is probably the number one ingredient outside of all the fundamentals."

"You can't just create a group and say, 'Show up to see how great I am.'"

"The mark of a great presentation is that people don't leave right away."

CONNECT WITH CHRIS

RESOURCES

Podcast Branding Academy

Free Guide: Convert 1 Hour into 1 Month of Content

MORE ADVICE AND INTERVIEWS

Need A Podcast Coach? CLICK HERE to schedule a chat.

And don't forget to leave a rating and review on Apple Podcasts.

Talk soon!

The ROI of a Personal Brand with Andrew Cordle | Ep. 199 Jan 12, 2022

Show notes

Today we talk about ROI with Andrew Cordle and about how he built his personal brand, the power of perception and brand experiences, and the value of investing in yourself.

Andrew is a great teacher and speaker and is an accomplished entrepreneur and investor. His company, Money Is, dedicates itself to bringing financial and investing literacy to everyone. He invested so much into his personal brand and shares with us today about where he started seeing his ROI.

HIGHLIGHTS:

Find out how to see ROI for personal branding
Understand the importance of creating a feeling
Learn Andrew's secret to his success

QUOTES:

"What they can never understand is it wasn't what I was saying. It was the emotional feeling that I had created in my rooms."

"I was spending my money on my brand. They were building this massive company. What they didn't have was a brand and they needed it. They needed that piece. They didn't understand it. I was able to partner with a billion-dollar empire with no money in my pocket because I had invested in a brand."

"As an entrepreneur understanding the long play, invest in the brand. That has always paid off for me."

CONNECT WITH ANDREW

RESOURCES

Podcast Branding Academy

Free Guide: Convert 1 Hour into 1 Month of Content

MORE ADVICE AND INTERVIEWS

Need A Podcast Coach? CLICK HERE to schedule a chat.

And don't forget to leave a rating and review on Apple Podcasts.

Talk soon!

Lifestyle Freedom with Vincent Pugliese | Ep. 198 Jan 05, 2022

Show notes

Today I talk with Vincent Pugliese about lifestyle freedom. Vincent has been a professional photographer for more than twenty-three years and an international award-winning sports and documentary photographer.

When he's not with his family or shooting, Vincent also coaches freelancers on how to live a life of financial, time, and life freedom. He teaches those looking for time and money freedom through mastermind groups, The Freelance Tribe membership community, and through one-on-one coaching.

HIGHLIGHTS:

Discover Vincent's personal journey
Understand the importance of lifestyle freedom
Find out some secrets to generosity

QUOTES:

"What are you interested in? And what do people ask you about? You hear this a lot, what is something you would do for free?"

"If there's anything that I would have wished I would have learned earlier, it would have been if I can develop and maintain and cultivate a network of people around me, doors open up from that."

"The best advice I've ever gotten was tough, generous advice."

CONNECT WITH VINCENT

totallifefreedom.com

Podcast

Facebook

RESOURCES

Podcast Branding Academy

Free Guide: Convert 1 Hour into 1 Month of Content

MORE ADVICE AND INTERVIEWS

Need A Podcast Coach? CLICK HERE to schedule a chat.

And don't forget to leave a rating and review on Apple Podcasts.

Talk soon!

2022 Personal Branding Trends | Ep. 197 Dec 29, 2021

Show notes

This week we're talking about your personal branding trends for 2022, the year of remote work. What should you expect in the personal branding space? What I'd like to say is we should expect more people. Let's welcome more people into this personal branding universe. I'm calling it the year of remote work.

Why is that? Given our past trajectory in the past two years, what we are seeing is more and more people working remotely.

HIGHLIGHTS:

Discover why remote work has continued to expand
Find out how this trend affects your lifestyle
Understand the importance of personal branding and remote work

QUOTES:

"There are more people now that have realized that remote work will unlock the opportunity for more mobility."

"You've seen companies that are having more and more trouble finding the staff they need to complete their work. What they have to do is be more flexible. They have to give people opportunities to work remotely."

"People are still looking for connection, but they're finding it virtually."

RESOURCES

Podcast Branding Academy

Free Guide: Convert 1 Hour into 1 Month of Content

MORE ADVICE AND INTERVIEWS

Need A Podcast Coach? CLICK HERE to schedule a chat.

And don't forget to leave a rating and review on Apple Podcasts.

Talk soon!

Build Your Business through PR with Gloria Chou | Ep. 196 Dec 22, 2021

Show notes

Today I'm excited to welcome our guest Gloria Chou to the show. We get to talk about getting started with PR, how to reach out and get noticed, and we'll dive into personal branding as well.

Gloria Chou is a US diplomat turned PR guru who helps early-stage thought leaders get recognized by earning them press placements. Her mission is to make PR more accessible so that everybody can learn how to gain traction and build credibility for their businesses without hiring an agency to do all of that pitching for them.

HIGHLIGHTS:

Find out why PR is important for your personal brand
Discover the best method for cold calls or emails
Learn why follow-up is so critical for success

QUOTES:

"In the saturated market, we need more than just eyeballs."

"I think for us as consumers, we're more discerning than ever. We don't just buy something because of its value proposition. We want to know about the founder's story. We want to know if we're aligned in our mission and values."

"Throughout years of cold calling and cold emailing, I started to pick up on patterns on when the pitch would be actually opened or actually responded to."

CONNECT WITH GLORIA

www.gloriachoupr.com

Gloria's Free Resource

Podcast: Small Business PR

Instagram: @gloriachoupr

www.gloriachoupr.com/masterclass

RESOURCES

Podcast Branding Academy

Free Guide: Convert 1 Hour into 1 Month of Content

MORE ADVICE AND INTERVIEWS

Need A Podcast Coach? CLICK HERE to schedule a chat.

And don't forget to leave a rating and review on Apple Podcasts.

Talk soon!

Find Creative Independence with Jay Clouse | Ep. 195 Dec 15, 2021

Show notes

In this week's episode, I get to talk about creative independence with Jay Clouse.

Jay is the creator of Freelancing School, which provides the training and community to help people make a living freelancing. With three courses, coaching, and community support, Freelancing School has the tools to help creatives thrive as business owners. He is also the founder of Unreal Collective, a community for founders, freelancers, and creators.

HIGHLIGHTS:

Understand the difference between creative and financial independence
Learn why Jay is so consistent with deadlines
Find out how to avoid frustration in your progress

QUOTES:

"It's easy for us to conclude some of the things that we need to do to get there. While it seems intuitive, it can also feel overwhelming. Where I see a lot of people struggle is they just don't get started."

"If you tell yourself or other people that you're going to do a thing, and then you don't do it, you begin to build distrust with yourself, like your word doesn't mean anything to you."

"Having these routines and rituals...removes so much existential questioning of, 'What should I do?' "

CONNECT WITH JAY

www.jayclouse.com

https://freelancing.school/

www.Tweet100.com

RESOURCES

Podcast Branding Academy

Free Guide: Convert 1 Hour into 1 Month of Content

MORE ADVICE AND INTERVIEWS

Need A Podcast Coach? CLICK HERE to schedule a chat.

And don't forget to leave a rating and review on Apple Podcasts.

Talk soon!

The Future of Time Management with Joe Sanok | Ep. 194 Dec 08, 2021

Show notes

Today I have a captivating discussion with Joe Sanok about a new time management philosophy. Joe just released a new book in October called "Thursday Is The New Friday", which examines a four-day workweek and its benefits.

His podcast is one of the top 50 podcasts worldwide. He's been featured in Forbes, Good magazine, and Smart Passive Income podcast. Joe also hosts the Practice Of The Practice Podcast.

HIGHLIGHTS:

Understand why the 40-hour workweek was important at the time
Learn how Joe used the 4-day work week for his own time management
Be inspired to evolve beyond the status quo!

QUOTES:

"We have an opening right now for a handful of years to say, 'How do we want to reinvent society? How do we help ourselves to be the most creative, the most productive to address these future challenges?'"
"The average person thinks that the more they work, the more they're going to get done. Unfortunately, the research just doesn't support that. There's a diminishing return at a certain point."
"Why would we spend that extra time at work instead of investing in our communities, investing in our children, doing fun things, and having a higher economic return for all of that?"

CONNECT WITH JOE

joesanok.com

practiceofthepractice.com

Twitter

RESOURCES

Podcast Branding Academy

Free Guide: Convert 1 Hour into 1 Month of Content

MORE ADVICE AND INTERVIEWS

Need A Podcast Coach? CLICK HERE to schedule a chat.

And don't forget to leave a rating and review on Apple Podcasts.

Talk soon!