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    Marketing

    The Brands On Brands Podcast

    The Brands On Brands podcast with Brandon Birkmeyer brings you personal branding, career, and leadership tips every week! Brands On Brands is a top 10 personal branding podcast for executives, consultants, coaches, content creators & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world’s top personal branding and content marketing experts.

    Want more? Get our personal branding and creator economy newsletter, Brands On Brands Weekly at:

    Home

    Your host, Brandon Birkmeyer, spent 18 years crafting the marketing and brand strategy for Forbes Top 100 Brands at the largest ad agencies in the U.S. Today, he is a personal branding coach working with speakers, authors, coaches, consultants, executives, and other creators.

    Learn more about Brandon and his bestselling book, Front & Center Leadership at:
    https://www.brandonbirkmeyer.com

    Advertise
    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Answer the Public - Marketing Tools Review | Ep. 213 Mar 31, 2022
    Show notes

    Answer the Public - Marketing Tools Review

    https://www.answerthepublic.com

    JOIN THE PODCAST BRANDING ACADEMY

    Get your free podcasting 101 starter kit and more!

    https://www.podcastbrandingacademy.com

    CONVERT 1 HOUR INTO 1 MONTH OF CONTENT

    Get my Ultimate Guide to Repurposing Content, which includes 3 Content Creation Tips, 11 Content Creator Tools, 30 Repurposed Post Examples, 28 Content Calendar Prompts, & 30 Bonus Post Ideas

    https://www.brandsonbrands.com/toolkit

    GET THE WEEKLY NEWSLETTER

    This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources.

    https://www.brandsonbrands.com/bteam

    SUBSCRIBE TO MY CHANNEL

    Watch each week as we interview the top minds in marketing and share tips to build brands that matter.

    https://www.brandsonbrands.com/youtube

    CONNECT WITH ME

    Connect with me on social media:

    https://www.brandsonbrands.com/hotlinks


    Study the Tools of Your Trade - Tip of the Week | Ep. 212 Mar 30, 2022
    Show notes

    Study the Tools of Your Trade - Tip of the Week

    JOIN THE PODCAST BRANDING ACADEMY

    Get your free podcasting 101 starter kit and more!

    https://www.podcastbrandingacademy.com

    CONVERT 1 HOUR INTO 1 MONTH OF CONTENT

    Get my Ultimate Guide to Repurposing Content, which includes 3 Content Creation Tips, 11 Content Creator Tools, 30 Repurposed Post Examples, 28 Content Calendar Prompts, & 30 Bonus Post Ideas

    https://www.brandsonbrands.com/toolkit

    GET THE WEEKLY NEWSLETTER

    This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources.

    https://www.brandsonbrands.com/bteam

    SUBSCRIBE TO MY CHANNEL

    Watch each week as we interview the top minds in marketing and share tips to build brands that matter.

    https://www.brandsonbrands.com/youtube

    CONNECT WITH ME

    Connect with me on social media:

    https://www.brandsonbrands.com/hotlinks


    Curiosity Creates Expertise | Ep. 211 Mar 29, 2022
    Show notes

    How do you become an expert in your industry? Curiosity is the answer. Curiosity creates expertise. Learn more in today's episode.

    JOIN THE PODCAST BRANDING ACADEMY

    Get your free podcasting 101 starter kit and more!

    https://www.podcastbrandingacademy.com

    CONVERT 1 HOUR INTO 1 MONTH OF CONTENT

    Get my Ultimate Guide to Repurposing Content, which includes 3 Content Creation Tips, 11 Content Creator Tools, 30 Repurposed Post Examples, 28 Content Calendar Prompts, & 30 Bonus Post Ideas

    https://www.brandsonbrands.com/toolkit

    GET THE WEEKLY NEWSLETTER

    This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources.

    https://www.brandsonbrands.com/bteam

    SUBSCRIBE TO MY CHANNEL

    Watch each week as we interview the top minds in marketing and share tips to build brands that matter.

    https://www.brandsonbrands.com/youtube

    CONNECT WITH ME

    Connect with me on social media:

    https://www.brandsonbrands.com/hotlinks


    Neil Degrasse Tyson - Personal Branding Case Study | Ep. 210 Mar 28, 2022
    Show notes

    How do you become an expert in your industry? The answer is curiosity. Today we look at the Neil Degrasse Tyson story to understand how curiosity helped him discover his passion.

    JOIN THE PODCAST BRANDING ACADEMY

    Get your free podcasting 101 starter kit and more!

    https://www.podcastbrandingacademy.com

    CONVERT 1 HOUR INTO 1 MONTH OF CONTENT

    Get my Ultimate Guide to Repurposing Content, which includes 3 Content Creation Tips, 11 Content Creator Tools, 30 Repurposed Post Examples, 28 Content Calendar Prompts, & 30 Bonus Post Ideas

    https://www.brandsonbrands.com/toolkit

    GET THE WEEKLY NEWSLETTER

    This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources.

    https://www.brandsonbrands.com/bteam

    SUBSCRIBE TO MY CHANNEL

    Watch each week as we interview the top minds in marketing and share tips to build brands that matter.

    https://www.brandsonbrands.com/youtube

    CONNECT WITH ME

    Connect with me on social media:

    https://www.brandsonbrands.com/hotlinks


    Building a Story Brand by Donald Miller - Book Review | Ep. 209 Mar 25, 2022
    Show notes

    Today we're reviewing the book, Building a Story Brand by Donald Miller.

    Listen now!

    JOIN THE PODCAST BRANDING ACADEMY

    Get your free podcasting 101 starter kit and more!

    https://www.podcastbrandingacademy.com

    CONVERT 1 HOUR INTO 1 MONTH OF CONTENT

    Get my Ultimate Guide to Repurposing Content, which includes 3 Content Creation Tips, 11 Content Creator Tools, 30 Repurposed Post Examples, 28 Content Calendar Prompts, & 30 Bonus Post Ideas

    https://www.brandsonbrands.com/toolkit

    GET THE WEEKLY NEWSLETTER

    This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources.

    https://www.brandsonbrands.com/bteam

    SUBSCRIBE TO MY CHANNEL

    Watch each week as we interview the top minds in marketing and share tips to build brands that matter.

    https://www.brandsonbrands.com/youtube

    CONNECT WITH ME

    Connect with me on social media:

    https://www.brandsonbrands.com/hotlinks


    Canva - Marketing Tools Review | Ep. 208 Mar 24, 2022
    Show notes

    Canva - Marketing Tools Review

    JOIN THE PODCAST BRANDING ACADEMY

    Get your free podcasting 101 starter kit and more!

    https://www.podcastbrandingacademy.com

    CONVERT 1 HOUR INTO 1 MONTH OF CONTENT

    Get my Ultimate Guide to Repurposing Content, which includes 3 Content Creation Tips, 11 Content Creator Tools, 30 Repurposed Post Examples, 28 Content Calendar Prompts, & 30 Bonus Post Ideas

    https://www.brandsonbrands.com/toolkit

    GET THE WEEKLY NEWSLETTER

    This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources.

    https://www.brandsonbrands.com/bteam

    SUBSCRIBE TO MY CHANNEL

    Watch each week as we interview the top minds in marketing and share tips to build brands that matter.

    https://www.brandsonbrands.com/youtube

    CONNECT WITH ME

    Connect with me on social media:

    https://www.brandsonbrands.com/hotlinks


    Self Expression - Tip of the Week | Ep. 207 Mar 24, 2022
    Show notes

    The tip of the week is all about self-expression. Listen now for some quick action next steps!

    JOIN THE PODCAST BRANDING ACADEMY

    Get your free podcasting 101 starter kit and more!

    https://www.podcastbrandingacademy.com

    CONVERT 1 HOUR INTO 1 MONTH OF CONTENT

    Get my Ultimate Guide to Repurposing Content, which includes 3 Content Creation Tips, 11 Content Creator Tools, 30 Repurposed Post Examples, 28 Content Calendar Prompts, & 30 Bonus Post Ideas

    https://www.brandsonbrands.com/toolkit

    GET THE WEEKLY NEWSLETTER

    This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources.

    https://www.brandsonbrands.com/bteam

    SUBSCRIBE TO MY CHANNEL

    Watch each week as we interview the top minds in marketing and share tips to build brands that matter.

    https://www.brandsonbrands.com/youtube

    CONNECT WITH ME

    Connect with me on social media:

    https://www.brandsonbrands.com/hotlinks


    Bruce Lee - Personal Branding Case Study | Ep. 206 Mar 23, 2022
    Show notes

    How do you develop brand identity? The answer is self-expression. Today we look at the Bruce Lee story to understand how self-expression helped him create his brand identity in the martial arts industry and beyond.

    JOIN THE PODCAST BRANDING ACADEMY

    Get your free podcasting 101 starter kit and more!

    https://www.podcastbrandingacademy.com

    CONVERT 1 HOUR INTO 1 MONTH OF CONTENT

    Get my Ultimate Guide to Repurposing Content, which includes 3 Content Creation Tips, 11 Content Creator Tools, 30 Repurposed Post Examples, 28 Content Calendar Prompts, & 30 Bonus Post Ideas

    https://www.brandsonbrands.com/toolkit

    GET THE WEEKLY NEWSLETTER

    This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources.

    https://www.brandsonbrands.com/bteam

    SUBSCRIBE TO MY CHANNEL

    Watch each week as we interview the top minds in marketing and share tips to build brands that matter.

    https://www.brandsonbrands.com/youtube

    CONNECT WITH ME

    Connect with me on social media:

    https://www.brandsonbrands.com/hotlinks


    Self Expression | Ep. 205 Mar 16, 2022
    Show notes

    This week we're talking about self-expression. Expressing yourself, finding your voice, getting those ideas out of your head and into the world is our topic for today. HIGHLIGHTS:

    • Discover the importance of self-expression
    • Explore pros and cons
    • Be challenged to take the first step for your own self-expression

    QUOTES:

    "Sharing with other people is what makes it interesting. Otherwise, it is just self-reflection, not self-expression."

    "You draw people to you that are like-minded and you repel people that have dissenting points of view or whatever it might be. Finding the people that you connect with in this world is important."

    "That back and forth exchange of ideas creates usually new and better ideas or better perspective and understanding on both sides of things that you had not thought about but the other people introduce into the conversation."

    MORE ADVICE AND INTERVIEWS

    If you'd like my full plan for how to build your personal brand, check out the podcast branding academy at:

    www.podcastbrandingacademy.com

    And here are some more of my most popular thought leader interviews!

    • What Business to Start with John Lee Dumas
    • Personal Branding Masterclass with Chris Ducker
    • Built to Serve with Evan Carmichael

    Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

    Talk soon!


    LinkedIn Live with Goldie Chan | Ep. 204 (Rebroadcast) Feb 16, 2022
    Show notes

    Goldie Chan is #1 creator on LinkedIn, a regular contributor to Forbes and the founder of social media strategy agency Warm Robots. Known as the "green-haired Oprah of LinkedIn," she was one of the first people on LinkedIn Live and currently has the longest-running daily channel on LinkedIn with fully original content. Goldie believes everybody has the capacity to make engaging content—the trick is just figuring out which kind is best suited to your talents.

    In this episode, Goldie recalls the resistance she faced when she decided to make video content on LinkedIn before any other platform, explains why innovation is a driving force in her work, and helps you figure out what style of content creation you're best suited for.

    The Finer Details of This Episode:

    • Goldie discusses her "LinkedIn-first" streaming platform and some of the other content creators she's involved with.
    • The reason Goldie went all in on committing to a LinkedIn platform, and what was the moment she realized how much potential it had?
    • How she dealt with other people's concerns that going exclusive with LinkedIn was a bad idea.
    • Why the idea of "social media with purpose" fuels much of Goldie's work.
    • What Goldie does to keep her work fun and what she believes is the great irony of content creation.
    • The reason innovation motivates Goldie more effectively than simply desiring success.
    • Why how you played around as a kid can give you a good indication of what type of content creation you're best suited for.
    • One memorable moment on the job that brought self-described introvert Goldie out of her shell.

    Quotes:

    "It was just such a fun time to be an early creator on a platform."

    "You can create really thoughtful, meaningful, helpful content on LinkedIn."

    "I think the most fun thing to do is to help people understand better their brand, or the brand that they're part of and trying to build."

    "I really wanted new creators to feel welcome."

    "I am still trying to understand fully how the last two years have radically changed my life."

    Guest Links:Goldie's website - https://www.goldiechan.com/

    Goldie on LinkedIn - https://www.linkedin.com/in/goldie/

    Goldie on Twitter - https://twitter.com/GoldieChan

    Goldie on Instagram - https://www.instagram.com/goldiecylon

    MORE ADVICE AND INTERVIEWS

    If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

    And here are some more of my most popular thought leader interviews!

    • What Business to Start with John Lee Dumas
    • Personal Branding Masterclass with Chris Ducker
    • Built to Serve with Evan Carmichael

    Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes.

    Talk soon!


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