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    Technology

    The Blogger Genius Podcast

    I’m Jillian Leslie, host of Blogger Genius and founder of MiloTree (https://milotree.com/) —the simple, all-in-one platform that helps bloggers and creators SELL digital products, GROW their email lists, and BUILD their social media followings. I’m also an online business strategist and Stanford MBA.

    🚀 Start for FREE: Sell a digital product, offer a freebie or lead magnet, and grow your social media followers today—FREE! No credit card required. 👉 Sign up here: https://milotree.com/join/free

    Each week on Blogger Genius, I interview successful bloggers, entrepreneurs, and industry experts to uncover what’s working right now in the digital space—so you can monetize smarter, grow faster, and build a sustainable online business.

    💡 If you’re a blogger or online entrepreneur looking to turn your audience into income, this podcast is for you! I dive deep into real-world strategies, ask tough questions, and leave you with actionable takeaways in every episode.

    Let’s grow your business together! Got questions or feedback? I’d love to hear from you—email me at jillian@milotree.com.

    🎧 Listen now and start building your online business today!

    Advertise

    Copyright: © MiloTree 2024

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    #154: How to Easily Monetize a Niche Blog (Rebroadcast) Dec 30, 2020
    Show notes

    I want to announce that if you are ready to grow your blog in 2021, join our MiloTree Entrepreneur Coaching Group, which is starting January 12.

    This might be the only time we host the Coaching Group in 2021, so don't miss this chance!

    It's for six weeks. We meet twice a week, live on Zoom.

    There is a private Facebook group for connection and questions. This group is all about personal attention. David and I roll up our sleeves and get to know you and your business.

    If you want to learn more about it head to MiloTree.com/group. Please read the testimonials.

    If you want to get on a call with me, to see if the group is right for you, I am home this week and next.

    Head to Milotree.com/meet and you can schedule a time to chat with me so I can hear about your business -- your goals and struggles -- and I can share how we can help you grow your blog.

    Hear what one of our past members had to say:

    "Oh my goodness. Everything in this course is GOLDEN for entrepreneurs wanting to take their blog and/or business to the next level.

    I have never been coached the way Jillian and David do. Not only are they super encouraging, but their actionable strategies WORK. I changed the entire course of my business within the 6 weeks, doubling my revenue in that time frame.

    This course helped me discover my "special sauce," and pairing that with the perfect audience has caused dramatic changes in the way I view myself and my business!"

    Kaycee Geeding ROOST AND RESTORE

    Now for the episode!

    It's true! The riches are in the niches!

    Today's guest on the podcast will show you how to easily monetize a niche blog.

    Cassidy Tuttle is the founder of Succulents and Sunshine, a blog solely devoted to the care and propagation of succulents.

    Sounds too niche, doesn't it?

    I think you might be shocked at all that Cassidy has been able to make money with her blog: products, courses, and more.

    To read the entire transcript head here.

    #153: How to Turn Your Blogging Disappointment into a Big Success (Rebroadcast) Dec 23, 2020
    Show notes

    This episode is one of my most popular from 2020.

    It explores how Lauren McManus went from a blogging failure to massive success.

    I find Lauren's story interesting, especially the part where she and her business partner started a blog that didn't go anywhere. Not everybody hits it big with that first try.

    After the failure, they started another blog that was a huge success by all standards.

    This time they listened to their audience and built content and products that they knew people wanted.

    They followed that success with a business teaching others how to grow online businesses.

    Before the pandemic, Lauren lived as a digital nomad. She traveled the world while running her businesses. In fact, she joined me for this conversation from Chile.


    #152: 9 Ways To Get Your Blog Off on the Right Foot in 2021 Dec 16, 2020
    Show notes

    Here are my 9 ways to get your blog off on the right foot in 2021.

    After a crummy year, I'm starting to feel much more optimistic about the New Year.

    So, I recommend you take this time during the holidays to get yourself prepared to jump in in a new way come January.

    Some of the ideas I present relate to mindset shifts, like believing in abundance and focusing on your audience's needs over your own.

    While, some of the ideas I propose are strategic, like figuring out what you can sell to your audience, getting comfortable showing your face on video, and joining our next six-week MiloTree Entrepreneur Coaching Group to grow your business in real time with our help.

    If you want to jump on a call with me to discuss your goals for 2021, and how I might be able to help you, please click this calendar link and schedule a time.

    I'd love to connect with you and help get your ready for what's to come!

    Show Notes:
    • MiloTree
    • Catch My Party
    • MiloTree Six-Week Coaching Group
    • Blogger Genius Facebook Group
    Subscribe to The Blogger Genius Podcast:
    • iTunes
    • Stitcher
    • YouTube
    • Amazon Music
    Imagine a world where growing your social media followers and email list was easy…

    If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

    Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week.

    Sign up for MiloTree now and get your first 30 DAYS FREE!


    #151: What is Pinterest Saying Now to Be Successful? Dec 09, 2020
    Show notes

    What is Pinterest saying now to be successful on the platform?

    I've got Alisa Meredith from Tailwind back on the show for her fourth visit. She is a dear friend and alway willing to share the most cutting edge news about Pinterest.

    As we all know, Pinterest wants "new content" on the platform. But what is new content? Back in February this was a new pin.

    Now they've now come out and said that a new pin connected to a new URL (a new blog post) counts as "new content."

    So does this mean you need to blog every day to be pushing out new URLs? Or that your old content won't work on Pinterest anymore? Absolutely not.

    Listen to the episode now, to understand how you can still have a lot of success driving traffic from Pinterest.

    Show Notes:

    • MiloTree App
    • Catch My Party
    • The Blogger Genius Share & Grow Your Blog Facebook Group
    • Tailwind
    • Tailwind Facebook Page
    • Pinterest Creative Agency Advertising Guide
    • Tailwind "How to Create New Content for Pinterest"
    • Tailwind Create
    Subscribe to The Blogger Genius Podcast:
    • iTunes
    • Stitcher
    • YouTube
    • Amazon Music
    Imagine a world where growing your social media followers and email list was easy…

    If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

    Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week.

    Sign up for MiloTree now and get your first 30 DAYS FREE!


    #150: How to Write Content That Attracts Your Ideal Audience Dec 02, 2020
    Show notes

    If you listen to this podcast, you know I talk a lot about how to write content that attracts your ideal audience.

    If you listen to this podcast, you know I talk a lot about how to write content that attracts your ideal audience.

    I think of my content as the top of my purchasing funnel. If I can get it right, I've set myself up for success—whether that be selling MiloTree subscriptions, selling coaching or workshops, collecting an email address, or getting someone to join my Facebook group.

    But the question is how does I come up with the right content on the first try, without feeling like I'm throwing spaghetti and the wall and seeing what sticks?

    My guest, Shondell Varcianna, a professional content creator for the banking industry, shares her tips for figuring out what type of content your audience is looking for.

    She shares about the importance of keyword research, spending time in Facebook groups in your niche, making yourself easy to find online, and interacting with your ideal customers one-on-one.

    Shondell demystifies content creation so you can spend more time creating, less time guessing, and have much more success growing your blog or business.

    Show Notes:
    • MiloTree App
    • Catch My Party
    • The Blogger Genius Share & Grow Your Blog Facebook Group
    • Shondell Varcianna
    Subscribe to The Blogger Genius Podcast:
    • iTunes
    • Stitcher
    • YouTube
    • Amazon Music
    Imagine a world where growing your social media followers and email list was easy…

    If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

    Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week.

    Sign up for MiloTree now and get your first 30 DAYS FREE!


    #149: SPECIAL EPISODE: A Guided Meditation on Gratitude Nov 23, 2020
    Show notes

    Just in time for Thanksgiving, I'm releasing a guided meditation on gratitude.

    Given how strange and unsettling this year is, I thought intentionally focusing on something positive in our lives—all things we're grateful for—could help make this time a little easier to stomach.

    My hope is that this will offer a few minutes of peace and calm. Just recording it, offered that to me.

    It's so easy to feel overwhelmed right now, and for those celebrating Thanksgiving without family, this can be a deeply lonely time.

    I feel it myself. I miss my parents and my normal life desperately.

    May this meditation help us all remember and cherish the blessings in our lives, as we invite them to our Thanksgiving table.

    If you enjoyed this meditation, please reach out to me at jillian@milotree.com. I'd love to hear your thoughts.

    Show Notes:
    • #136: SPECIAL EPISODE: A Guided Meditation on Perfection
    Subscribe to The Blogger Genius Podcast:
    • iTunes
    • Stitcher
    • YouTube
    • Amazon Music
    Guided Meditation on Gratitude

    Given that it's Thanksgiving week, and this year is a little unusual.

    Instead of talking about business and blogging, I wanted to offer up something a little different to help with maybe some of the unsettled feelings we're all having.

    This is my second guided meditation. I did my first meditation on perfection a few months ago, and I'll link to it in the show notes.

    If you're interested. In the spirit of Thanksgiving, this meditation is on gratitude.

    Find a comfortable place where you can sit down or lie down and close your eyes. And let's start breathing. Breathe in and out. And in and out. On this breath, picture, a giant wave crashing over you.

    So, ready, breathe in. A giant wave crashes over you. And as you exhale, the water retreats, and so does a little bit of the tension you're holding in your body.

    So, let's try that again.

    Breathe in, let the wave crash over you. And as it retreats, exhale feel a little more tension, leave your body. Let's do that one more time, breathe in. Feel this wave crash over you. And as the water retreats, a little more tension leaves your body.

    And now, let's scan our bodies because there are usually some extra places where we hold tension.

    When I mentioned a place, see if you can relax it just a little bit more. Let's first focus on our eye sockets. Can you feel them relax just by focusing on them?

    And now let's move down to our jaws. We tend to hold a lot of tension in our jaws. Oh, feel it relax. And now, let's move down to our throats and to our shoulders.

    And to our solar plexus which is the spot right under your ribs. Like if you got punched in the stomach. That's where your solar plexus is and just put a little softness there.

    Let's move down to our bellies. We tend to hold a lot of tension in our bellies. So, see if you can soften it so, that you have soft belly. Ah.

    Let's move down to our hips and to our thighs and to our calves.

    And now focus on your feet and see if you can flex them really hard. And then point them really hard. Oh, and then let it go. Let them just melt.

    So, now, as we start talking about gratitude, I want to invite you to open yourself up to receive guidance, wisdom, almost like you're an empty vessel.

    Let's start with the breath. Breathe in. Breathe out. And now please repeat these words in your head.

    And I want you to see what shows up. Ready. I am grateful for, what materialized? What popped into your mind?

    So, give it a second. Visualize it. Is it a certain person, pet, thing, event experience, maybe a circumstance?

    Who or whatever it is, please welcome that into your heart. Surround it or them with love. And give thanks for playing such an important role in your life. Then invite it or them to your Thanksgiving table.

    Let's do it again. Please repeat the words, I am grateful for in your head and see what materializes. Was it another person? Again, a pet, experience? Whatever it was, welcome this person or this thing into your heart.

    And invite it to take it or them to take a seat at your Thanksgiving table. And let's do it one more time. Please repeat these words I am grateful for and whatever pops into your mind, hold it or them in your heart. And again, invite them or it to join you at your table.

    Now think of a challenge in your life that you have overcome. It could be an illness, a circumstance or relationship. Feel your bravery. Build your inner strength for getting to the other side. And welcome that challenge into your heart.

    Thank the challenge, thank your strength. This has helped transform you, helped you evolve. So, invite this experience to your table. Now, think of someone in your life. Who could use a little grace, a touch of kindness.

    A little bit of love and warmth right now. Who in your life is struggling? And in your mind, hold them tight. Send lots of love their way and invite them to your table.

    Are there other people who might need that little touch of grace? If so, invite each one to your table, surround them with love.

    And now as our final act of gratitude. Please welcome yourself into your heart with all your strengths, and all your weaknesses. Your fears, your loves your foibles, your best qualities, your worst qualities, the whole package of who you are without judgment.

    Please thank yourself for being uniquely you. Nobody else is like you. And thank yourself for hanging in there in this unusual time. Thank yourself for showing up in whatever way you've been able to.

    Please, place your hand on your heart. And feel the lifeforce inside you as you breathe in and out. And in and out. Feel how alive you are in this mysterious incarnation.

    Now, sit yourself at the head of your Thanksgiving table and look around at all that you are grateful for. And those that you love. And please take this in. So, let's breathe together. Let's breathe in and out. And in and out.

    Notice the abundance people experiences, challenges. Know that this is life and it isn't always easy. And a lot of times, it's messy. And it's also a deep and beautiful mystery. And we keep showing up. For that, let's give thanks and let's celebrate.

    When you're ready, wiggle your fingers and your toes. Feel yourself coming back into your body. And when it feels comfortable, open your eyes and notice the subtle shift that has taken place.

    I wish you and your family a very Happy Thanksgiving, and I'll see you again next week.


    #148: How to Drive Enormous Traffic to Your Blog Nov 18, 2020
    Show notes

    Want to learn how to drive enormous traffic to your blog?

    Today I'm talking with Melanie Ferguson from Southern Crush at Home for a Part 2 interview.

    Melanie starting focusing on her blog about a year ago, and since then has grown it large enough to be accepted into the ad network, MediaVine, which has a minimum of 50k sessions per month.

    You will learn the strategies Melanie used to leverage her large Facebook page to grow her blog.

    I was impressed with how strategic she was at directing her traffic from social media to her blog.

    Because building a business on Facebook is like building a business on rented land, we talk about the value of making your blog the hub of your business, and treating all the other areas as spokes.

    We also talk about the importance of showing your face on video to build your community of fans.

    Melanie share all her best tips for going live. And even she admits that it still feels weird, but gives her reasons for doing it and why you should consider it, too.

    If you are looking for concrete strategies for driving traffic and engaging with your audience, this is the episode for you!

    Show Notes:
    • MiloTree App
    • Catch My Party
    • The Blogger Genius Share & Grow Your Blog Facebook Group
    • MiloTree BlogStart
    • Southern Crush at Home
    • Southerncrushathome.com/sixfigurefollowing
    • Mediavine
    Subscribe to The Blogger Genius Podcast:
    • iTunes
    • Stitcher
    • YouTube
    • Amazon
    Imagine a world where growing your social media followers and email list was easy…

    If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

    Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week.

    Sign up for MiloTree now and get your first 30 DAYS FREE!


    #147: The Perfection of B- Work and How to Get Stuff Done Nov 11, 2020
    Show notes

    In this episode I share my thoughts on the perfection of B- work and how to get stuff done in your business.

    This is a personal solo episode I recorded about my deep and conflicted relationship with perfectionism.

    I call myself a "recovering perfectionist" and believe I will be dealing with its affects for the rest of my life.

    There have been times my perfectionism has served me well, but in my life as an entrepreneur, I think it have held me back.

    In this episode I talk about why I recommend bloggers shoot for B- work and what that looks like in practice.

    I talk about how B- work helps you move quickly and test new ideas.

    I also share how putting B- work out there can be uncomfortable and even embarrassing.

    At the end of the day, I have learned that "Perfection isn't profitable. So I have a Post-It on my desk that says, "B- work every day!" I recommend you put one on your desk too.

    Show Notes:
    • MiloTree App
    • Catch My Party
    • The Blogger Genius Share & Grow Your Blog Facebook Group
    • MiloTree Six-Week Blogger Coaching Group
    • #136: SPECIAL EPISODE: A Guided Meditation on Perfection with Jillian Leslie
    Subscribe to The Blogger Genius Podcast:
    • iTunes
    • Stitcher
    • YouTube
    • Amazon Music
    Grow your social media followers and email list on autopilot…

    If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

    Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week.

    Sign up for MiloTree now and get your first 30 DAYS FREE!


    #146: How to Be Effective on Pinterest Today Nov 04, 2020
    Show notes

    Today I'm talking with my friend and Pinterest expert, Jennifer Priest, from Smart Creative Social, about how to be effective on Pinterest today.

    Pinterest is getting a bad rap these days because people are seeing their traffic from the platform plummet.

    Jennifer and I debunk some of the myths swirling around Pinterest, and talk about how there is no one way to have success on the platform.

    Understanding what your specific goals are for being there (traffic, sales, email signup, etc.) and what the algorithm is looking for (compelling images, specific headlines, keyword-heavy descriptions, etc), will set you up for success.

    Creating a ton of new pins without a clear strategy, following techniques and trick you read about in a Facebook group, or throwing spaghetti against the wall to see if anything sticks is guaranteed to lead to frustration.

    Your business is different from everybody else's. So, you've got to think really critically about what you're trying to accomplish, then test and learn, test and learn to fine-tune your strategy.

    Pinterest is a numbers game in that your analytics can teach you a lot, but it isn't a numbers game, in that if you put out 1,000 pins, one of them is guaranteed to hit.

    My advice is slow down, and take the time to see what works uniquely for you, then build off of it.

    If you are frustrated right now with Pinterest, I think you'll find this episode very helpful and reassuring!

    Show Notes:
      • MiloTree App
      • The Blogger Genius Share & Grow Your Blog Facebook Group
      • Blogger Genius 4 Biggest Takeaways Email
    Subscribe to The Blogger Genius Podcast:
    • iTunes
    • Stitcher
    • YouTube
    • Amazon Music
    Other Blogger Genius Podcast Episodes about Pinterest You Might Like

    #143: How to Easily Design Pinterest Pins to Get More Traffic with Clarita Gerlach

    #135: How to Be Successful on Pinterest and Instagram Today with Jeff Sieh

    #128: What's Working on Pinterest NOW! with Kate Ahl

    #109: How to Get Ahead of the Changes at Pinterest to Win on the Platform with Alisa Meredith

    #072: How to Make Promoted Pins Work for You With Monica Froese

    #053: Powerful and Easy Pinterest Tips from Pinterest Insider, Tori Tait

    Growing Social Media Followers and Email Subscribers Doesn't Have to Be Hard

    If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

    Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week.

    Sign up for MiloTree now and get your first 30 DAYS FREE!


    #145: Why It's Worth Growing an Engaged Facebook Audience Right Now Oct 28, 2020
    Show notes

    Today we're talking about why it's worth growing an engaged Facebook audience and how this could be a game-changer for your business.

    I'm interviewing Melanie Ferguson from Southern Crush at Home. Melanie has a Facebook page with over 100k followers.

    We talk about how valuable followers are when growing your online business because they show up for you.

    And Facebook is one of the best ways to get quick and easy feedback from your fans.

    Many people are underestimating the power of Facebook right now. They believe it's hard to get organic reach.

    But if you are willing to go live on Facebook regularly, and engage with your audience, Facebook will reward you.

    Melanie shares strategies she uses to grow her page, how she's built different businesses by leveraging her audience, and tips you can use for going live on Facebook.

    After listening to this episode, I think you might want to reevaluate your relationship with Facebook. It might not be as cold and unloving as you think.

    Show Notes:
    • MiloTree App
    • MiloTree BlogStart
    • Southern Crush at Home
    • Southern Crush at Home Facebook Page
    • Southern Crush at Home Christmas Craftathon
    • Episode #017: How To Use Facebook to Go Viral with Rachel Miller
    • MiloTree WordPress Workshop
    • Blogger Genius 4 Biggest Takeaways Email
    Subscribe to The Blogger Genius Podcast:
    • iTunes
    • Google Play
    • Stitcher
    • YouTube
    • Amazon Music
    Imagine a world where growing your social media followers and email list was easy…

    If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

    Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week.

    Sign up for MiloTree now and get your first 30 DAYS FREE!


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