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    Technology

    The Blogger Genius Podcast

    I’m Jillian Leslie, host of Blogger Genius and founder of MiloTree (https://milotree.com/) —the simple, all-in-one platform that helps bloggers and creators SELL digital products, GROW their email lists, and BUILD their social media followings. I’m also an online business strategist and Stanford MBA.

    🚀 Start for FREE: Sell a digital product, offer a freebie or lead magnet, and grow your social media followers today—FREE! No credit card required. 👉 Sign up here: https://milotree.com/join/free

    Each week on Blogger Genius, I interview successful bloggers, entrepreneurs, and industry experts to uncover what’s working right now in the digital space—so you can monetize smarter, grow faster, and build a sustainable online business.

    💡 If you’re a blogger or online entrepreneur looking to turn your audience into income, this podcast is for you! I dive deep into real-world strategies, ask tough questions, and leave you with actionable takeaways in every episode.

    Let’s grow your business together! Got questions or feedback? I’d love to hear from you—email me at jillian@milotree.com.

    🎧 Listen now and start building your online business today!

    Advertise

    Copyright: © MiloTree 2024

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    #174: What I Wish Someone Had Told Me About Motherhood and Blogging May 19, 2021
    Show notes

    I recorded this solo episode because I wanted to share what I wish someone had told me about motherhood and blogging before I became both a mother and a blogger.

    Are they compatible? You bet. Are they in conflict? You bet. I call it a big soup of emotions, challenges, and successes.

    Everything about motherhood is contradictory, and being a mother and entrepreneur has lots of those contradictions built in.

    But being a blogger and entrepreneur has been important for my metal health and has even made me a better mother.

    In this episode, I share my journey, the lessons I've learned along the way, and the things I would do differently if I could. Enjoy. And please reach out with any thoughts or comments you have!

    Show Notes

    • The Beginner's Guide to WordPress Course
    • MiloTree
    • Become a Blogger Genius Facebook Group
    • Join my Newsletter
    Subscribe to the Blogger Genius Podcast:
    • iTunes
    • Stitcher
    • YouTube
    • Spotify
    • Amazon Music

    Intro 0:04 Welcome to the Blogger Genius Podcast brought to you by MiloTree. Here's your host, Jillian Leslie.

    Jillian Leslie 0:11 Hello, my friends. Welcome back to the Blogger Genius Podcast. I'm your host, Jillian Leslie, I am a serial entrepreneur, with my husband, we founded Catch My Party, the MiloTree pop-up app. I'm a business coach, and a business translator.

    So, I take what is working in online business, I break it down. So, you can use these strategies yourself to grow your blogs, your online businesses, and make more money.

    Before I get started, I am really excited to announce this. I have just launched my first course called the "Beginner's Guide to WordPress: How to Write Killer Blog Posts with Ease."

    It is not just for beginners, it is for anybody who has a WordPress blog, but does not feel 100% comfortable using it or who needs some overall strategy on blogging.

    I start with the real big picture stuff of how to make money with your blog, how to think about content.

    And I get all the way down to how to use the Gutenberg editor what all those crazy dashboards are for in WordPress, and I have to read you what one of my beta testers said about the course this is Sarah from Beyond the Playroom.

    And she wrote, "This course is fantastic. This will save people literally countless hours. Jillian is really intuitive and seems to know exactly the questions and struggles people face with WordPress and blogging. I've done quite a few courses. And honestly, this one is my favorite."

    And I have to thank Sarah for that. But I so, believe in this course. I of course, offer a 100% money back guarantee, I am rolling it out now at a special price of $169.

    And in two weeks, that price is going up. Also, there are some bonuses that I've included.

    Like I personally will review your first blog post that you write in this course. So, please, to learn more and sign-up head to milotree.com/wordpress. Super easy to remember you've got a WordPress blog milotree.com/wordpress.

    Imagine a world where growing your social media followers and email list was easy…

    If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

    Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week.

    Sign up for MiloTree now and get your first 30 DAYS FREE!


    #173: What's working on Pinterest in 2021? May 12, 2021
    Show notes

    What's working on Pinterest in 2021? Isn't that the question we are all asking ourselves?

    I've got Alisa Meredith from Tailwind back on the show (her fifth appearance), to share what their internal data crunchers have discovered, based on their Tailwind user base.

    Given how Pinterest is constantly changing, Alisa's insights are extremely helpful as we all fine tune our own Pinterest strategies.

    Today we discuss:

    • What type of content Pinterest creators are adding to the platform
    • Whether Pinterest followers really matter (yes, they do!)
    • How you should be thinking about story pins today
    • How you should be divvying up your time creating content for Pinterest
    • And whether repinning is still a thing!

    If you want the most up-to-date info on Pinterest this is your episode!

    Show Notes:

    • MiloTree
    • Become a Blogger Genius Facebook Group
    • My 4 Biggest Takeaways Newsletter
    • The Blogger Genius Podcast Episodes
    • Catch My Party
    • Tailwind
    • Tailwind Create
    • Tailwind PDF
    • Pinterest Creator Festival
    Imagine a world where growing your social media followers and email list was easy…

    If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

    Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week.

    Sign up for MiloTree now and get your first 30 DAYS FREE!


    #172: How to Grow Your Blog and Business While Raising Kids May 05, 2021
    Show notes

    Are you wondering how to grow your blog and business while raising kids?

    Do you know blogging is a great career for someone wanting the flexibility to be a parent and a business owner?

    Today, I have Micaela Preston on the podcast. She's the founder of Mindful Momma.

    Her blog helps people make lifestyle and product choices that are better for their health and for the planet. She started her blog to solve her own problem when her kids were little, and in the process, starting helping others families live better lives.

    Plus, she's been able continually reinvent and grow her business as her family has grown.

    Today we discuss:

    • How she was able to turn a hobby into a real business
    • How she's grown her revenue streamsHow she drives traffic to her blog
    • How she thinks about providing value to her audience
    • How she's been able to stay flexible all these years and continue to reinvent her business

    If you are a busy mom raising a family, and interested to see why blogging can be a fantastic way to start your own business while staying flexible, I recommend you listen to this episode.

    Show Notes:

    • MiloTree
    • Become a Blogger Genius Facebook Group

    #171: How to Grow Your Traffic with the New Google Update Apr 28, 2021
    Show notes

    Want to know how to grow your traffic with the new Google Update coming this summer?

    I'm interviewing my husband. partner, and tech guru, David Leslie, about what you need to know to get your site ready for the update, and even how to use it to your advantage to grow your traffic!

    This interview is for non-technical bloggers. David breaks everything down so it's easy to understand and his tips are easy to implement.

    Whenever there is a Google update, some people lose traffic and some gain. Many f these tips will help you be on the winning side of this change.

    In the interview we discuss:

    • What Google is looking for in the new update
    • What core web vitals are and how you should evaluate yours
    • Why you want to track your top five posts before and after the update
    • When you want to use PNGs vs. JPGs
    • How you can compete on page speed and increase your rank in Google search results

    I recommend all you bloggers and online entrepreneurs listen to this episode. David is so good at explaining complex technical concepts to non-technical people (like me!!). I think you're going to really enjoy this episode!

    Show Notes
    • MiloTree
    • Become a Blogger Genius Facebook Group
    • MiloTree Membership Group
    • 4 Favorite Takeaways Newsletter
    • The Blogger Genius Podcast episodes
    • Catch My Party
    Subscribe to The Blogger Genius Podcast:
    • iTunes
    • Stitcher
    • YouTube
    • Spotify
    • Amazon Music
    Imagine a world where growing your social media followers and email list was easy…

    If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

    Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week.

    Sign up for MiloTree now and get your first 30 DAYS FREE!


    #170: How a Facebook Group Can Catapult Your Business Apr 21, 2021
    Show notes

    Want to see how a Facebook group can catapult your business?

    Check out this new Blogger Genius Podcast episode with business growth strategist, Christina Jandali, as she shares how to set up a complete Facebook group marketing strategy.

    We dive into:

    • Why you want to invest in a Facebook group and not your page for your business
    • How much time you'll need to dedicate to your Facebook group
    • How to measure engagement
    • Why you need a business strategy for your Facebook group
    • The different roles people play in your group
    • And how to move people from engagers to buyers of your own products and services

    I found this episode filled with Facebook group marketing tips I'd never thought of before! I think you'll find this episode eye-opening too as a way to market successfully to your ideal audience!

    • MiloTree
    • My 4 Biggest Takeways newsletter
    • MiloTree Membership Group
    • The Blogger Genius Podcast episodes
    • Christina Jandali
    Subscribe to The Blogger Genius Podcast:
    • iTunes
    • Stitcher
    • YouTube
    • Spotify
    • Amazon Music
    Imagine a world where growing your social media followers and email list was easy…

    If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

    Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week.

    Sign up for MiloTree now and get your first 30 DAYS FREE!


    #169: How to Set Up a Paid Membership Program with Ease Apr 14, 2021
    Show notes

    Have you ever thought about how to set up a paid membership program for your business? It's a lot easier than you think.

    And what's great about paid memberships is they lead to recurring revenue. Could you imagine not having to work for every sale, but setting something up once, and having it pay off month after month?

    Today, I'm talking with Melissa Lanz, membership expert, about how to set up a membership or subscription program in the easiest possible way.

    We have our MiloTree Membership Group, and I love it! We coach passionate bloggers and online entrepreneurs every month in our group.

    In this episode, Melissa and I talk about how to figure out what your membership should be about, how to easily set it up with no fancy tech, and how to go about selling it!

    We dive into:

    • How Melissa created her membership meal planning program
    • How to figure out what you're an expert in
    • How to think about pricing
    • How to set up the technology to get paid and deliver your content
    • How to sell it to your audience
    • How to test it and tweak it

    If you've wondering how hard it would be to add a membership program to your business (it's honestly, not hard!), definitely listen to this episode!

    Other related Blogger Genius Podcast episodes to check out:
    • Proven Strategies for Selling to Your Audience with Confidence with Nikki Rausch
    • How to Launch a Successful Course Through Trial and Error with HollyAnne Knight (Part 2)
    • Why the Blogging Riches are in the Niches with HollyAnne Knight (Part 1)
    • How to Optimize Sales Funnels for More Sales with Monica Froese
    Imagine a world where growing your social media followers and email list was easy…

    If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

    Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week.

    Sign up for MiloTree now and get your first 30 DAYS FREE!


    #168: What's the Big Deal with Email and Monetization? Apr 07, 2021
    Show notes

    Ever wonder, what's the big deal with email and monetization?

    Why does everyone say to grow your list? And, how are you supposed to use it once you have one?

    All these questions and more will be answered in this podcast episode with Liz Wilcox, email expert.

    In this episode, we dive into:

    • How to turn your followers into friends, and then customers
    • What should be in your welcome series
    • How to sell to your audience without seeming salesy
    • How to get people on your list
    • How to work with others in your niche to help grow each other's lists
    • How to write good subject lines to get people to click

    If you already send emails, or are just dipping your toe into email, you will get so many real takeaways in this episode. I highly recommend you listen!

    Show Notes
    • MiloTree
    • The Blogger Genius Podcast episodes
    • Catch My Party
    • The Blogger Genius Podcast on iTunes
    • Become a Blogger Genius Facebook Group
    • Liz Wilcox
    • Ecamm Live
    • Streamyard
    • Loom
    Subscribe to The Blogger Genius Podcast:
    • iTunes
    • Stitcher
    • YouTube
    • Spotify
    • Amazon Music
    Imagine a world where growing your social media followers and email list was easy…

    If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

    Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week.

    Sign up for MiloTree now and get your first 30 DAYS FREE!


    #167: When and How to Run Ads on Facebook and Instagram Mar 31, 2021
    Show notes

    If you've ever wondered when and how to run ads on Facebook and Instagram, don't miss my episode of The Blogger Genius Podcast where I interview Shelby Fowler, Facebook and Instagram ads expert.

    In the episode, they discuss:

    • What's going on with Facebook and Instagram ads today
    • Are Facebook and Instagram ads creepy?
    • Which types of ads are working best
    • How to know what your objective is when running ads
    • How to get started by yourself or by hiring someone
    • How much you should be spending to get results
    • What do real results look like?
    • And much more!

    This is a great episode if you want to explore running ads in 2021!

    Show Notes
    • MiloTree
    • Catch My Party
    • The Blogger Genius Podcast on iTunes
    • Become a Blogger Genius Facebook Group
    • Fempire Media with Shelby Fowler
    • Fempire Ads Academy
    • Group Leads
    • ClipScribe
    Subscribe to The Blogger Genius Podcast:
    • iTunes
    • Stitcher
    • YouTube
    • Spotify
    • Amazon Music

    The main takeaways are: know your objective and work off of what's already working in your business!

    Other Blogger Genius Podcast episodes on email marketing to check out:
    • #126: How To Show Up Authentically And Sell To Your List
    • #088: Advanced Email Marketing Strategies You Need to Know
    • #116: How to Get Started Selling Successful Products Online
    • #070: How to Crush Email Marketing and Grow Sales with Matt Molen
    Imagine a world where growing your social media followers and email list was easy…

    If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

    Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week.

    Sign up for MiloTree now and get your first 30 DAYS FREE!


    #166: Get More Traffic in 2021 with these SEO Tips Mar 24, 2021
    Show notes

    Check out to this new episode of The Blogger Genius Podcast to find out how to get more traffic in 2021 with these SEO tips.

    Jillian is interviewing SEO expert, Jeff Hawley this week. In the episode, they discuss:

    • How to do SEO today with purpose
    • What Google is looking for
    • The new Google User Experience update coming in May
    • How to add structured data to your blog posts
    • Why you want to republish old content
    • And more!

    This is a great episode if you want to dig deeper into SEO in 2021 to explode your traffic and your business!

    Show Notes
    • MiloTree
    • Catch My Party
    • HashtagJeff
    • The Blogger Genius Podcast on iTunes
    • Become a Blogger Genius Facebook Group
    Subscribe to The Blogger Genius Podcast:
    • iTunes
    • Stitcher
    • YouTube
    • Spotify
    • Amazon Music
    Imagine a world where growing your social media followers and email list was easy…

    If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

    Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week.

    Sign up for MiloTree now and get your first 30 DAYS FREE!


    #165: Proven Strategies for Selling to Your Audience with Confidence Mar 17, 2021
    Show notes

    Today's Blogger Genius podcast episode is all about proven strategies for selling to your audience with confidence.

    When I posed in my Facebook group the question: "Who hates selling and why?" these were some of my top answers:

    • "I just stink at it... "
    • "Fear of annoying people"
    • "I hate it. HATE IT."
    • "Lack of confidence"
    • "I'm not crazy about it. I'm guessing it is because of all the negative things I heard growing up about 'salespeople.'"
    • "I hate selling just because I seem to be so BAD at it!"

    Do any of these answer resonate with you?

    Today I'm interviewing Nikki Rausch from Your Sales Maven about the art of selling and how to do it with authenticity.

    In this interview, we discuss:

    • Why as a blogger, you want to sell products
    • How to create the know, like, and trust factor with your audience
    • Why you need to continually test your offers
    • How to not take it personally when someone doesn't buy from you
    • CASE STUDY: How I can improve my own sales strategy when it comes to offering our MiloTree coaching groups

    You will find in this interview, that there is a way to make sales without being "salesy." For anyone shying away from selling or for anyone wanting to get better at sales, this episode is a must!

    Show Notes
    • MiloTree
    • Catch My Party
    • Nikki Rausch Your Sales Maven
    • "Closing the Sale" book
    • The Blogger Genius Podcast on iTunes
    • Become a Blogger Genius Facebook Group
    Subscribe to The Blogger Genius Podcast:
    • iTunes
    • Stitcher
    • YouTube
    • Spotify
    • Amazon Music
    Imagine a world where growing your social media followers and email list was easy…

    If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

    Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week.

    Sign up for MiloTree now and get your first 30 DAYS FREE!


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