The Blogger Genius Podcast

Latest Episodes:

#184: How To Keep Your Blog Safe Legally Jul 28, 2021

Show notes

Wondering how to keep your blog safe legally?

For example, how should you disclose affiliate links on your blog and on social media? What does ADA compliance mean? What is copyright, and how can you protect your work? Do you really need an LLC? How do you stay GDPR compliant?

These are just some of the topics I cover today with Maria Spear Ollis, a lawyer serving online content creators and bloggers.

Just reading that list above shows how complicated and overwhelming the whole thing can feel. That's why I recommend you listen to this episode. Maria talks in easy-to-understand language so you can make sure to protect yoursel without having to hire a lawyer, and without pulling your hair out!

Show Notes:

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Thinking of Building a Membership?

If you are planning to build a membership, I want to talk to you. This week has been incredibly fun for me, we are working with our beta testers for our new product called MiloTree Easy Payments.

This is the easiest way to collect payments from your members. And it's also a very inexpensive way to do it. And I've been working one on one with our beta testers. And I think it's really cool.

So, if you want to use our product, be one of our beta testers. Be in on the ground floor, I would be so psyched. Please head to milotree.com/betatester, and I will reach out to you and get you started and set up. This is the easiest way to start a membership.

Other Blogger Genius Podcast episodes to listen to:

Imagine a world where growing your social media followers and email list was easy…

If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week.

#183: Make Real Money Teaching Online Classes Jul 21, 2021

Show notes

Ever wonder if you could make real money teaching online classes? Do you feel like you've got something to share but don't know where to start?

I'm interviewing Cynthia Samanian from Hidden Rhythm. Cynthia teaches culinary professionals how to teach online cooking classes, but her strategies work for any niche.

She breaks down her framework into four key components -- how to zero in on your expertise, how to engage with your target audience, how to sell to them, and ultimately how to teach them.

If you've ever thought teaching online classes could be a new and lucrative income stream for you, don't miss this episode!

Show Notes:

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Imagine a world where growing your social media followers and email list was easy…

#182: How to Write a Killer Blog Post with Ease Jul 14, 2021

Show notes

Ever wonder how to write a killer blog post with ease? What do you need to do to grow your blog?

This is why i recorded this solo episode. I wanted to go through creating a blog post step-by-step.

And I even have a free blog post checklist PDF I recommend you download and use as your guide when you are writing posts.

In this episode, I talk about what to think about before writing a word of your post. What problem are you solving with the post and what keywords do you plan to target?

I also talk about how to write to your two audience — your visitors and Google. I talk about how to make your content easy to digest for both.

I also discuss how to make your posts stand out from the competition. Can you beat the posts ranking in the first three spots on Google?

I hope this post gives you the confidence and know-how to write posts that get you noticed.

If you like this post, and want to deeper with me, sign up for my Beginner's Guide to WordPress course. I help demystify the platform. WordPress is robust, but not always intuitive.

I share what about WordPress you should pay attention to, and what you don't need to. I also go in more depth about writing blog posts beyond this podcast.

If you want to explode your blog, I recommend you check ou the course. It will get you off on the right foot.

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Imagine a world where growing your social media followers and email list was easy…

#181: Know Exactly What to Blog About by Using Your Google Analytics (Rebroadcast) Jul 07, 2021

Show notes

In this episode with my friend and SEO expert, Paula Rollo, we talk about how to know exactly what to blog about by using your Google Analytics.

Before you listen to the episode, grab my Google Analytics Cheat Sheet. Google Analytics can be confusing. But with this cheat sheet, you will know exactly how to find the 4 most important pieces of info.

How many time have you asked yourself, what should I blog about? How do I know what type of content to spend my time on.

Paula and I also discuss ways to use your analytics to figure it out, not only what your audience wants from you, but also what Google thinks you're an expert in.

We talk about how all that information is in your Google Analytics and Google Search Console, if you know what you're looking for.

We talk about targeting keywords in your niche to grow your traffic, how to find hidden opportunities to get your content found, how to piggyback off of what's already working for you on social media, and how to think about riding cultural waves to get your posts to show up in search.

After listening to this episode, you'll never wonder again what kind of content to create to be successful in your business.

This episode will give you all the shortcuts you need to grow your traffic with the right content!

#180: Smart SEO Strategies Can Get You More Traffic (Rebroadcast) Jun 30, 2021

Show notes

Yes, smart SEO strategies can get you more traffic. This is a rebroadcast of one of my most popular Blogger Genius Podcast episodes. I'm interviewing SEO strategist, Casey Markee, all about how to optimize your blog and posts for more organic search traffic.

In this interview, we cover:

The best long tail keyword strategy for creating posts
How to optimize the "tech" side of your blog
How to build external links to show your authority
What is the Google User Experience Update Google is rolling out now
Do you need to focus on word count?

If you want to get your blog into the best shape ever, definitely listen to this episode and reach out at jillian@milotree.com if you need any blog technical help. We'd love to help you!

For the full transcript, click here: Get More Traffic with These Cutting Edge SEO Strategies + New Google Update.

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Imagine a world where growing your social media followers and email list was easy…

#179: How Best to Do Live Video and Why You Must Jun 23, 2021

Show notes

I'm talking with Heather Sager about how best to do live video and why you must!

This is advice for doing Facebook Lives, Instagram Lives, and any other place you could show your face on video.

If you want to stand out from other bloggers, I can't think of a better way. Live video helps you build deeper relationships with your audience. It's a the best way to fast-track the know, like, and trust factor we're all trying to build.

But it does feel awkward. So if you feel like it's difficult to show up on camera, you're not alone.

Heather shares all her tips and tricks for helping people get over there fear and help them show up!

In this episode, we discuss:

The best ways to communicate with your audience
Understand our fear of showing up live on video
Strategies for overcoming our trepidation
The basic technology you need for video
Differences between showing up live on Facebook vs. Instagram
How to practice showing up
Why people are more forgiving of live video

Heather has so many great takeaways. If you even considered going live and putting your face out there, hopefully this episode will give you the courage to do it!

Show Notes:

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#178: Ready for a Fresh Start with Your Online Business? Jun 16, 2021

Show notes

If you are ready for a fresh start with your online business, the best thing you can do is test your new idea to make sure your audience is interested.

The question to ask is: Does your new offering connect with your community?

In Part 2 of my interview with Laura Fuentes, she shares how she was able to test her new idea of teaching wellness by hosting webinars and asking her audience for feedback.

You can listen to Part 1 here: "Find New Solutions for Your Audience Now!"

Laura is pivoting her business from selling meal plans to moms to helping them live healthier lives by focusing on themselves.

Health is something Laura is deeply committed to. If you follow her on Instagram you see that in everything she posts. And she wants to share this with other women who are struggling to feel better about themselves and their wellness.

In this episode, we discuss:

Using the webinar software Demio to test her idea
Showing up live and engaging with your audience to understand their needs
How our businesses evolve as we evolve
How you need to be willing to fail to grow
Why you should start with a free group to help you learn

Laura has such a refreshing take on life, motherhood, and business. Don't miss this Part 2 and the lessons Laura has learned.

Show Notes:

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Imagine a world where growing your social media followers and email list was easy…

#177: Find New Solutions for Your Audience's Problems Now! Jun 09, 2021

Show notes

Many of you are wondering how to find new solutions for your audience now!

Things are changing. We're feeling it as the world opens up. So how do we stay fresh and help our audiences in new ways?

I've got my good friend, Laura Fuentes on the show to talk about how she's expanding her business from focusing on meal planning and recipes, to wellness for women and mothers.

In this episode, we discuss:

How to listen to what your audience is saying to you
Why you need to keep growing as a blogger and online entrepreneur
How to pivot your business by going deeper into how to serve your community
How to test your new concept quickly and cheaply doing B- work

If you are thinking about finding new opportunities to monetize solutions for your community, definitely listen to this episode.

Grab Your Free "5 Secrets Successful Bloggers Already Know" Cheat Sheet

I put together a cheat sheet that I think would be really useful. And I call it The Five Secrets Successful Bloggers Already Know Cheat Sheet. Now we work with a lot of successful bloggers, we are successful bloggers, and I took some time to really dissect what is it?

What are the commonalities, I see that all of these bloggers do? And so, I want you to grab this at milotree.com/secrets. And you can have this and download it and use it as a guide.

Because as bloggers we have so much on our plates, it's nice to know that these are the directions you want to focus on because these are the ones that are really going to pay off. So, again, head to milotree.com/secrets, and get it today.

Show Notes:

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Imagine a world where growing your social media followers and email list was easy…

#176: Can You Be a Successful Lifestyle Blogger? Jun 02, 2021

Show notes

Today, I'm asking the age-old question. Can you be a successful lifestyle blogger in a world where we are all experts in one thing? I always preach the concept of niching down, staying in your lane, and focus.

So today I'm talking to Jessica Burgess from the blog, Fantabulosity. She is the quintessential lifestyle blogger, blogging about food, organization, and anything related to family life.

And she has found tremendous success. She monetizes with display ads (she's with MediaVine), sponsored content, affiliate sales, and digital products.

Even though Jessica blogs about a variety of topics, she is still very specific in the content she creates, and knows exactly what her audience wants from her.

So if you can't narrow it down in terms of niche, listen to this episode to learn Jessica's secrets.

Show Notes:

MiloTree

MiloTree Speed Test

Inspired Budget

Become a Blogger Genius Facebook Group

MiloTree Newsletter

The Blogger Genius Podcast

Imagine a world where growing your social media followers and email list was easy…

#175: Talking About Money and Blogging May 26, 2021

Show notes

Today, I'm interviewing Allison Baggerly from Inspired Budget, and we're talking about money and blogging! Yep, we're going there.

Money is one of the most uncomfortable topics to discuss, which is why I think it's so important.

Allison shares how she pulled herself out of over $100,000 in debt, which led to her creating her blog to help others do the same.

We talk about how as a blogger, you should think about budgeting (even if you have debt), so you can grow your online business successfully.

You do need to spend money to make money, but how do you know how much to spend? How long should you give yourself to build a blog? And what about all those expensive courses? Are they worth it?

These are just a few of the topics we cover in today's conversation. If money is something you think about and worry about (and who doesn't?), this is the episode for you. Listen now!

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Imagine a world where growing your social media followers and email list was easy…

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