The Blogger Genius Podcast

Latest Episodes:

#203: Social Media Trends for 2022 Dec 08, 2021

Show notes

Today, I have social media strategist, Neal Schaffer, back on the show to talk about social media trends for 2022.

Neal writes books on social media and consults with large companies on their strategies. But what we talk about in this episode, is the advantage individual entrepreneurs have when it comes to promoting themselves.

Individual creators get to show up as real people and interact person to person on social media, something larger brands can't do.

In this episode, we talk about the value of MiloTree Easy Payments to test ideas quickly, thank you, Neal, for the kind words. :)

We talk about the real value of social media, which is relationship building and how social media is top of your funnel, but is not your entire business. It's one important piece of many, including SEO.

We talk about showing up live in short form video and how that's only going to be more important in 2022. We talk about using social media to celebrate other people's wins and how it's no longer about blasting out your content.

Interaction is key and will only become more important as a way to rise above the noise.

Before we launch into the episode, please come to my new live training on December. 13th at 12:00pm CT on How to Pick a Topic for Your Paid Workshop and Set Up a Sale Page in Under 60 Minutes!

It's only $10 and it might transform your business in 2022!

You'll see how you can to test your ideas quickly using our free MiloTree Easy Payments sales pages.

This way, you only build out what your audience wants from you. No wasted time creating courses or memberships people don't want to buy.

If you want to get creative and make money in 2022, definitely come to the workshop!!

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And I'm segueing into the fact that I am hosting this paid training on December 13th, at noon, if you can't be there live, no problem I'm going to send you a recording.

But I think this is fitting with what Neal and I are talking about this is a new way to build your business put yourself out there in front of your audience to see what they want. To test stuff to not build until you are validated.

You know people want this from you. It's a little bit like coming off of our perches, coming down and really interacting and really connecting.

So please, to sign up either email me at jillian@milotree.com to get a link, connect with me on Instagram @milotree. Just DM me or go to here's the URL workshop2.milotreecart.com.

And I don't know let's start 2022 with a whole different mindset of build fast test and put it out there. And I will see you. I'll see some of you hopefully at the workshop, and I will see you here again next week.

Other Blogger Genius Podcast episodes to listen to:

Imagine a world where growing your social media followers and email list was easy…

If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week.

#202: How to Build a Seven-Figure Membership Dec 01, 2021

Show notes

Today, I have Tamara Bennett from Southern Adoornments Decor back on the show to share how to build a seven figure membership.

The reason David and I built MiloTree Easy Payments, was to help creators start memberships the fasted and easiest way possible. We think there is no better way to serve your audience and make serious money than with a membership.

And in fact, it was Tamara who opened my eyes to this whole thing.

Tamara and I discuss how she got started painting live on Facebook, how she was able to build a membership off of that teaching people how to paint door hangers. We also talk about the importance of community when building a membership and how to show up for your people.

Tamara shares her TikTok strategy, her favorite new platform, and how she's been able to grow her following to over 60k.

If you are interested in creating recurring revenue, money that you can count on each month, a membership is a great way to do it, so definitely listen to this episode.

And to start putting the pieces in place for a membership, I recommend you test your idea with a paid workshop.

Please come to my new live training on December. 13th at 12:00pm CT on How to Pick a Topic for Your Paid Workshop and Set Up a Sale Page in Under 60 Minutes! It's only $10 and it might transform your business!

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#201: Thanksgiving Gratitude Mediation Nov 24, 2021

Show notes

To take a break from the stresses of life this Thanksgiving, and to focus on what really matters, and those we love, I thought I'd rebroadcast the guided meditation I recorded last year on gratitude.

When I re-listened to it this week, I saw how much calm and peace it gave me focusing on what I'm truly grateful for.

I hope it does the same for you.

If you're interested. In the spirit of Thanksgiving, this meditation is on gratitude.

Find a comfortable place where you can sit down or lie down and close your eyes. And let's start breathing. Breathe in and out. And in and out. On this breath, picture, a giant wave crashing over you.

So, ready, breathe in. A giant wave crashes over you. And as you exhale, the water retreats, and so does a little bit of the tension you're holding in your body.

So, let's try that again.

Breathe in, let the wave crash over you. And as it retreats, exhale feel a little more tension, leave your body. Let's do that one more time, breathe in. Feel this wave crash over you. And as the water retreats, a little more tension leaves your body.

And now, let's scan our bodies because there are usually some extra places where we hold tension.

When I mentioned a place, see if you can relax it just a little bit more. Let's first focus on our eye sockets. Can you feel them relax just by focusing on them?

And now let's move down to our jaws. We tend to hold a lot of tension in our jaws. Oh, feel it relax. And now, let's move down to our throats and to our shoulders.

#200: How to Make More Money Online Nov 16, 2021

Show notes

Who doesn't want to grow their online income? You're in luck. In this episode, I'm interviewing business coachKim Garst, on how to make more money online. This is her specialty.

Her strategy is all about clear messaging, showing up on video so people get to know, like, and trust you, and using your email list to drive sales and repeat sales.

Also, as the online world becomes more crowded, it's even more important to dial in all of these pieces.

Also, as a way to grow your income, come to my live training on Nov. 17th at 12:00pm CT on How to Set Up a Paid Workshop in 60 Minutes. It's only $10 and it might transform your business!

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Other Blogger Genius Podcast episodes to listen to:

Imagine a world where growing your social media followers and email list was easy…

#199: Sell Products? Steal This Strategy! Nov 10, 2021

Show notes

Do you sell products? Steal this strategy from Susan Bradley, ecommerce marketing expert.

In this episode, we talk all about what goes into building a successful ecommerce strategy.

We talk about product validation (which goes beyond asking your mom), finding your audience, how to talk to your customers in an authentic way, how to build excitement around your product, and what your metrics and conversion rates should really look like.

We also talk about imposter syndrome, how building a company is hard work, and how the answer is always consistency.

If you sell products or are thinking of starting (and you know I think this is a pillar of every successful online business today), don't miss this episode.

Stop Giving Your Content Away for Free! Come to My Live Training!

Jillian Leslie 0:11 Hello, friends. Welcome back to the Blogger Genius Podcast. I am your host, Jillian Leslie. And I'm so happy you are here. I don't know if you can tell, but I have a smile on my face.

And it's because David, my husband and partner and I have been so busy rolling out our new product called MiloTree Easy Payments. What I wanted to share was my why, why did we create this.

And it's really because of you, because of my audience because of the creators that I interact with on a daily basis. So, I'm always so blown away by what people build and create and the content that they share.

And there are two pain points that I continually hear creators struggle with, and one is how to monetize. They're giving so much away for free. And they're feeding the algorithms, but they don't have as much to show for it as they would like.

And the second is that they have to deal with all these platforms. And that technology is tricky and difficult and frustrating. So, David and I said could we find a way to help creators monetize their audiences and what they know, by creating memberships.

Teaching workshops, selling their services. And make it so easy for them to get paid to sell their offerings to manage their back-end businesses and make the technology lean and simple.

On November 17th, Alisa Meredith and I are hosting a training for $10 to teach people how to set up paid workshops in under 60 minutes. And in order to set up a paid workshop, let's assume it's going to be an hour long teaching session.

The only technology you need is Zoom, an email service provider like Mailchimp, or ConvertKit, or MailerLite and three, MiloTree Easy Payments. I would love it if you came to this workshop. In order to sign up, all you do is you go to workshop.milotreecart.com.

Take a look at our sales page. This took me about 10 minutes to set up. And with your easy payments account, you will get one just like this and we'll host it for you. Just briefly how can a workshop move the needle for your business?

One, you are monetizing your audience monetizing what you know instead of putting out so much free content.

Two, you get to show up live for your community and hear what they're struggling with. So, you know what direction to move your business.

Three, because the platform is so easy to use, you can experiment with memberships or coaching. And the best part again with you in mind is there's no monthly fee to use MiloTree Easy Payments.

We charge a small transaction fee so we don't make money until you make money. This way we are 100% aligned.

Other Blogger Genius Podcast episodes to listen to:

Imagine a world where growing your social media followers and email list was easy…

#198: How to Explode Your Email List with an Easy, Fun Email Challenge Nov 03, 2021

Show notes

Learn how to explode your email list with an easy, fun email challenge. It's easier than you think.

In this episode, I'm interviewing Haeley Giambalvo. Haeley is an old time blogger, but she started a new gardening blog called Native Backyards about a year ago.

At first Haeley's email list was growing slowly. Then she created her 4-week simple email challenge, and it helped her grow her list by over 700 subscribers in two months.

Topics Haeley and I discuss in this episode:

How to come up with your email challenge idea
How to set up and run your challenge just using email and a Facebook group
How to keep your audience excited during the challenge
How to create products to support your business
What to do when the challenge is over!

What you will see, after listening to this episode, is that an email challenge doesn't have to be complicated. Just use Haeley's straight-forward strategy and you'll be amazed how quickly you can grow your list.

Show Notes:

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#197: How to 10x Your Traffic Using Facebook Groups Oct 27, 2021

Show notes

In this episode, with Emily Eggers from the food blog, Legally Healthy Blonde, we're talking about how to 10x your traffic using Facebook Groups.

Over the last year, Emily grew her blog traffic from 1,000 sessions to 100,000 sessions by strategically targeting Facebook groups on niche food topics with millions of members.

She figured out how to share her recipes in these groups, and optimize them for maximum engagement. And she's done this by only targeting 3-4 groups!

Topics Emily and I discuss in this episode:

How to target the right Facebook groups
How to structure your posts for maximum engagement
How often to post and when
How to convert your Facebook traffic into email subscribers and affiliate sales
How to work on SEO at the same time

Ready to 10x your traffic? Don't miss this episode!

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Join our Nov. 17th Workshop to Learn How to Get Paid for What You Know

Jillian Leslie 0:11 Hello, my friends. Welcome back to the show. I'm your host, Jillian Leslie. And I want to invite you to a special workshop I'm hosting with my friend, Alisa Meredith, she's a marketing expert.

And we are hosting a workshop to teach you how to set up a paid workshop in under two hours, using MiloTree Easy Payments.

I've been asking in my Become A Blogger Genius Facebook group. By the way, if you are not a member, please go to Facebook and join.

I've been asking people, if you could set up a paid workshop easily would you do it? And the answer I'm getting is a resounding yes. So Alisa and I decided to host this $10 workshop.

So, we're doing a paid workshop to teach you how to run a paid workshop. We're going to go step-by-step it is much easier than you think it is. And I'll show you how to use MiloTree Easy Payments as the best and easiest way to get paid for it.

What are the advantages? One, you start monetizing your audience. Two, you start learning from your audience. Three, you start to build out other products like other workshops or a membership just by doing it up.

And four, this is going to give you the drive to get out there and just start. So, head to milotree.com/paidworkshop to get on my email list. And I will email you all of the details.

It's going to be November 17th, at noon Central Time, but you're going to get a recording of the Zoom call afterwards. I'd love you to show up live but you do not have to.

We're also going to give you a PDF that steps you through setting up your paid workshop. I think this is going to be super cool. I would love to see you there. So, head to Milotree.com/paidworkshop and you will get all of the details.

Other Blogger Genius Podcast episodes to listen to:

Imagine a world where growing your social media followers and email list was easy…

#196: The Truth About Courses Vs. Memberships Oct 20, 2021

Show notes

In this episode, with my friend and marketing expert, Alisa Meredith, we're talking the truth about courses vs. memberships. If you've thought of creating one or both, you don't want to miss the episode.

I think you'll be surprised by some of our conclusions.

Topics we discuss in this episode:

Yes, there is a group of people willing to pay your for your expertise, call these your raving fans
Setting up a membership or workshop is easier than you think
Course are tricky and get outdated
People join memberships for the content, but stay for the community
People are more forgiving if you show up live
We all want connection!
Less is more!

Please join the workshop ($10) on Nov. 17th Alisa and I are hosting, showing you how to set up a paid membership in under two hours. It's going to be fun!

If you're looking for new ways to monetize your blog and online business, I think you'll find this episode very interesting!

Show Notes:

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Other Blogger Genius Podcast episodes to listen to:

Imagine a world where growing your social media followers and email list was easy…

#195: How to Make Easy Affiliate Money Now! Oct 13, 2021

Show notes

Want to find out how to make easy affiliate money now as the holidays approach? Wait until you hear this episode of The Blogger Genius Podcast.

I've invited my friend, Jeannine Crooks, from affiliate network Awin, back on the show, to share her tips and tricks for monetizing on Black Friday, the holidays, and beyond.

In this episode, we talk about:

How Black Friday sales are coming earlier this year and how to prepare
How to create easy niche holiday shopping guides
How when in doubt, to feature products from Etsy
How to pick the right affiliates to promote
How to incorporate live selling this year
What types of gifts are trending this year
And why any noun in a blog post could be an affiliate link!

Your job as a blogger is to solve problems for your readers. I always say, affiliate marketing is the easiest way to do that. Especially during the holidays, lean into your area of expertise and start making suggestions your audience will thank you for!

This episode will get you ready to kill it during the holidays, so don't miss it! And don't leave money on the table!

Show Notes:

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#194: How to Start a Membership to Inspire Others Oct 06, 2021

Show notes

If you've been wondering how to start a membership to inspire others, wait until you hear this episode of The Blogger Genius Podcast.

This week, I'm talking with Roland Denzel, from EatMoveLive52. He is a life and wellness coach, and hosts a membership program to inspire others to get healthy.

In this episode, we talk about Roland's journey from overweight kid to healthy adult, how he turned his experience into a book, and how that book launched his online business helping others loss weight and lean into health.

Roland and his wife lead their membership together.

To Roland, this is more than a business (although he shares the business lessons he's learned along the way). This is a calling.

If you have something on your heart you want to share in a membership, definitely listen to this episode. And remember, we can help you get started with MiloTree Easy Payments!

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