The Blogger Genius Podcast

Latest Episodes:

#134: How to Optimize Sales Funnels for More Sales Aug 19, 2020

Show notes

I've interviewed Monica Froese from Redefining Mom three times on the podcast. She is an expert at teaching people how to optimize sales funnels for more sales by focusing on their customer journey.

This episode is a continuation of a conversation we started in Episode #122 about sales strategies. In that episode we talked about the high-level strategy.

In this episode we get into the meaty sales tactics like: how to set up a sales landing page, how to price your tripwires, how to talk to your cold audience vs, your warm audience, how to solve people's problems and sell them the solutions in stages.

If you want to understand the art of selling on the internet, this is the episode for you!

Also, if you want to learn the ins and out of WordPress and become a WordPress Pro, please buy a ticket and come to our MiloTree WordPress Workshop on Wednesday, August 26th from 2:00pm - 3:30pm on Zoom.

If you can't make it live, you'll still get the Zoom recording.

No questions will go unanswered!

Show Notes:

Subscribe to The Blogger Genius Podcast:

Imagine a world where growing your social media followers and email list was easy…

If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week.

#133: How to Find a Creative Membership Business Model (Rebroadcast) Aug 12, 2020

Show notes

If you are looking to find a creative membership business model, you'll find this episode very inspiring. This is a rebroadcast of one of my most popular episodes from the last year.

Selling a membership program to your audience is a great way to monetize your online business, because it brings in returning revenue month after month.

My guest, Tamara Bennett, from Southern A-Door-nments Decor, has built a successful membership business, teaching people how to paint door hangers.

I didn't even know what a door hanger was until I met Tamara, which shows that a membership program can be successful in tiny niches on the internet.

As an online entrepreneur, you job is to figure out what your niche wants and will pay for, and then provide it to them.

For Tamara, her audience wanted to paint creative home decor, and do it in a community setting on Zoom.

Who would have known that was a successful business?

And guess what, it was!

If you want to learn more about setting up a successful subscription business, check out episode #127 and episode #129 with Sarah Williams.

Read the transcript for "How to Find a Creative Membership Business Model (Rebroadcast)" Top 4 Takeaways from Episode #133

Going live on Facebook is a great way to build an audience of enthusiasts.
If you've built an audience on Facebook, you can start monetizing before starting a blog, but then we recommend you start one.
Find your own lane and try not to compare yourself to others.
Focus on your community and serve them.

Imagine a world where growing your social media followers and email list was easy…

#132: Advanced Email Marketing Strategies You Want to Know (Rebroadcast) Aug 05, 2020

Show notes

This episode, about advanced email marketing strategies you want to know, is one of the most popular Blogger Genius Podcast episodes of 2019, which is why I'm rebroadcasting it here.

My guest on the show is Matt Molen from Email Crush.

In this episode we talk about advanced email marketing strategies.

We talk about why you want to use your own traffic to grow your email list, and why if you can offer something of real value, people will join.

And by the way, this offer can be something you've already created, just repackaged for email subscribers.

I continue to see the power of our email lists to sell products and services to our subscribers at both Catch My Party and MiloTree.

I think this podcast will inspire you to dig deeper into email marketing in your business.

Read the podcast transcript here

TOP 4 EPISODE TAKEAWAYS

To be successful at email marketing, you must become an aggressive email acquirer.
Set up a "forever series"—a 10-post email series around one evergreen topic.
Segment your list to build a loyal audience.
Spend time writing attention-grabbing subject lines and editing your emails to be as short as possible.
Prune your list every 3-4 months.

Imagine a world where growing your social media followers and email list was easy…

#131: How To Figure Out What To Sell Jul 29, 2020

Show notes

Today, Jillian Leslie, from The Blogger Genius Podcast, is interviewing Kaycee Geeding from Roost and Restore.

Kaycee never thought she'd build a successful business using her wood saw, but that's what her audience wanted from her—her scrap wood products—and that's what she starting sell them.

Listen to Kaycee share about her lightbulb moment when she figured this out, how her Facebook page is a critical part of her business, how she's managed burnout by reducing the number of products she sells, and what she learned in our Six-Week Coaching Group.

Kaycee demonstrates that by staying open and flexible, and committed to your audience, you can build a successful business that you couldn't even imagine at the beginning of your journey.

Show Notes:

#130: How to Take Photos Like a Pro Jul 22, 2020

Show notes

Intro for Episode #130

Photography is such a big part of being a blogger or online entrepreneur, that learning how to take photos like a pro is worth your time.

The quality of your photos can make or break your content, especially when it comes to Pinterest and Google image search.

Today I have Cheryl Norris from Bakes by Brown Sugar on the podcast to talk about how she learned to take stunning photos as a dessert blogger.

When I first saw Cheryl's photos I could have sworn she was a professional photographer, so to learn that she was self-taught, was fascinating.

What she proves is that if you work at something and practice, you too can get good!

Cheryl also shares how she puts her engineering mind to work on recipe development as well.

And Cheryl shares what it has been like for her to be in our Six-Week MiloTree Coaching Group. I think she really enjoyed growing her business in real time, in a systematic way, while being coached by David and me.

I think you'll find Cheryl's story inspiring, so please don't miss this episode.

Show Notes:

MiloTree Entrepreneur Coaching Group Starts August 4th - Join Us!

Hello, everyone. Before I get started, I wanted to announce that our next Coaching Group is starting August 4th.

If you want to take your blog or online business to the next level, or you're just getting started and you really need some coaching and some direction please go look at MiloTree.com/group and you can read all about it. It's a six-week program.

We show up live on Zoom as a group. David and I lead workshops where we go through step by step how to build an online business. We give you homework assignments, we look at your homework and give you feedback.

There's a lot of personal attention and I think it gives you the fundamentals, you need to build a business and you build it in real time. So, these six weeks you're building your business. Also, if you're interested, please come get on a call with me.

if you go to MiloTree.com/meet, we can meet each other and we can just chat for a little bit and I can hear about your business, give you some pointers and some tips and see if it's a good fit. I'd love to meet you again. MiloTree.com/meet.

Imagine a world where growing your social media followers and email list was easy…

#129: How Your Email List Is Like an ATM and Makes You Money Jul 15, 2020

Show notes

Today, we're talking about email marketing, and how your email list is like an ATM and makes you money if you know how to use it for sales.

I've got Sarah Williams from Framed By Sarah back on the show for a Part 2 Interview. If you haven't listened to our Part 1, you can do so here.

Sarah has built a successful subscription box business, and in this episode we dig deeper into how she thinks about putting a box together to sell to her customers—how do you deal with managing subscribers, inventory, planning for the future, the experience for her customers, etc.

We also dig deep into Sarah's email strategy. By combining different parts of her business into her emails, like her weekly Facebook Lives, and promoting different items every week, she's figured out how to use email directly for sales.

She's gotten so good at targeting her customers using sophisticated email automations, she's able to serve up the right email to the right customer at the right time.

If you're looking for new strategies for making money online, especially ways to build recurring revenue, please don't miss this episode.

Before I get started, I wanted to let you know that our next Six-Week MiloTree Coaching Group is starting August 4th. This is the coaching group that David and I teach live on Zoom.

It meets for six weeks. And we show up with you twice a week. We do a teaching workshop session and we do a Q&A session. And the great thing about it is we get to know you. So while we're teaching general stuff, we are also teaching specific stuff for you.

It's that we show up live with you, we hold you accountable. And you are growing your business in real time.

If this sounds interesting to you, I'd love you to sign up for a time to get on the phone with me so that you could tell me about your business.

I will look at your blog or your website and give you some feedback. I'll talk about what we could do for you what this group could do for you.

And I'd love to meet you. Please sign up at milotree.com/meet.

#128: What's Working on Pinterest NOW! Jul 08, 2020

Show notes

I've got my friend and Pinterest expert, Kate Ahl from Simple Pin Media, back on the show for her third appearance.

If you want to know what is working on Pinterest now, you will want to listen to this episode.

Some of the topics we discuss in this episode:

The power of "Fresh Pins"
How to schedule out your new pins
Why relevancy matters
Why you want to add your call-to-action directly to your pin
Why you might want to experiment with Video Pins
What Story Pins are and how you might use them

If Pinterest is important to your business, don't miss this episode!

Show Notes:

Host 0:04 Welcome to the Blogger Genius Podcast brought to you by MiloTree. Here's your host, Jillian Leslie.

Jillian Leslie 0:11 Hello, everyone. Welcome back to the show. I wanted to start by saying that building a business on the internet is a journey.

So for example, David, my husband and I started our first business Catch My Party in 2009. And we grew it—and it's still growing—into the largest party ideas site on the web.

And then, because we needed to grow our own social media followers, David built MiloTree, the pop up that grows your followers on Pinterest, and Instagram, and YouTube and Facebook and your email list, and all of that. We built it for ourselves.

And then we rolled it out as a separate business because we thought other bloggers and online entrepreneurs could get value out of it. So boom, there we started our second business, and then to put a human face on MiloTree which looked like a cold app.

I started The Blogger Genius Podcast where I interview the best experts, online experts, successful entrepreneurs to really figure out what's working now in online business. And from this, David and I, given all of our experience, started coaching.

And so we have a Six Week Coaching Group, and we have a Membership. So once you finish the six weeks, you can join our Monthly Membership. And in the six week program, we get to know you so well, and we help you build your business in real time.

So we do live Zoom calls every week. We give homework every week and hold you accountable. Not only that, but we know all about your business. We know all about your website. We are constantly giving you personalized attention.

If that feels interesting or something you'd like to participate in. Please head to milotree.com/group and you can read all about it. Our new group is starting August 4, and I'd love to actually get on a call with you to talk to you about it. Just a free call to give you some insight.

I want you to send me your website so I can take a look, give you some pointers and see if it's a good fit. That's interesting to you. Please reach out to me at Jillian@milotree.com.

I've got one of my favorite guests on the show today. It is my friend Kate Ahl from Simple Pin Media. I've known Kate now for years.

This is her third appearance on the podcast. And what I love to do is to check in with Kate to talk about what is working on Pinterest right now. Pinterest is a huge traffic driver for all of us so this episode is a must-listen for anyone trying to drive traffic to their site.

Imagine a world where growing your social media followers and email list was easy…

#127: How to Set Up a Successful Subscription Business with Recurring Revenue Jul 01, 2020

Show notes

Ever wondered how to set up a successful subscription business?

My guest today is Sarah from Framed by Sarah. She started her subscription business selling mystery boxes to her local customers.

When that proved successful, she started selling personalized subscription boxes and subscription tees online. And you wouldn't believe the success she's made of that!

Sarah shares how she started her subscription business, how she grew it using Facebook lives and Facebook ads.

She also shares how she personalizes her boxes, how she interacts with her customers, and how she uses email and social media for her business.

We get into the nitty gritty, and Sarah is so open and forthcoming in what she shares.

If you've ever wondered how to sell subscriptions to your customers, this is the episode for you!

Show Notes:

Imagine a world where growing your social media followers and email list was easy…

#126: How To Show Up Authentically And Sell To Your List Jun 24, 2020

Show notes

Email is such a powerful piece of your online business. It is where you'll get the biggest ROI (return on investment).

But how do you use it to maximize your list's potential?

I've got my friend, Kate Doster from KateDoster.com, back on the show to break down why email is so powerful, why it's different from social media, why it's the best way to build a close relationship with your audience, and how to create an easy email sales funnel to sell to your subscribers.

Kate's email philosophy is to show up as a real person. I love that! And you'll love this episode. Plus, Kate is an absolute hoot!

Show Notes:

Subscribe to The Blogger Genius Podcast:

Host 0:04 Welcome to the Blogger Genius Podcast brought to you by MiloTree. Here's your host, Jillian Leslie.

What Do I Get in the MiloTree 6-Week Coaching Group?

Jillian Leslie 0:11 Hello, everyone. Welcome back to the show. Before I start, I wanted to let everybody know that right now David and I are in the midst of our current six-week Blogger Coaching Group. And we are going to start our next one at the beginning of August.

So I want you to pencil that in. I'll be telling you more about it as it gets closer, but I want you to just put that in your mind. Because if you are a blogger, or an online entrepreneur and you feel like you are stuck, or you feel like you don't know which way to go, you definitely want to join our next group because we as I say we roll up our sleeves.

We not only dig into your site and optimizing your site because, of course, David is a technologist, but we teach you strategies and we hold you accountable.

So during those six weeks, you're not just learning. You're building your business with constant feedback from us.

There are weekly assignments to move you forward and you develop the skills as you're building. It's really awesome. So again, just remember beginning of August, this could really be a game changer for you.

For today's episode, I have my friend Kate Doster back on the show; she was one of my early guests. She is an email marketing expert and she is a hoot. I just love her on the show. And we are talking about what is working in email marketing today. You know, things are always changing.

They're always new trends, and she is so up to date. I really think you are going to get a lot out of this episode. So without further delay, here is my interview with Kate Doster.

#125: Want Interesting Ways to Target Your Email List? Jun 17, 2020

Show notes

Did you know there's power in your email list beyond sending them emails?

Listen to this episode with Adam Reimer, email expert, about interesting ways to target your email list through ads on Google, Facebook, and Pinterest, to grow your business without ever sending an email.

That right. You can target your list by sending them ads using the data they've already provided you.

We talk about targeting potential customers with specific opt-ins, dealing with a cold email list, setting up sales funnels based on your customers' needs, and so much more.

Listen to this episode to understand how to grow your business by using your email list in a whole new way! This definitely opened my eyes.

Show Notes:

Subscribe to The Blogger Genius Podcast:

Read the episode transcript here!

Start a WordPress Blog Easily with MiloTree BlogStart

As what I like to call the "hub" of their business so that they can build the spokes off of it. Now David and I talk about this all the time, technology is tricky, and having somebody help you who understands it is a really good thing.

Therefore we would love to help you set up your WordPress blog. And not only will we set it up, we will optimize it. We will install the plugins that you need and we will explain everything to you and we'll be there for any technical questions you have.

Honestly, I really highly recommend this to anybody who's ready to get started. To learn more, head to milotree.com/blogstart. And again, that's milotree.com/blogstart. If you have any questions about this, please reach out to me at jillian@milotree.com.

Our goal is to put more online entrepreneurs out there in the world. This is a perfect time to take your fate into your own hands and we really want to support you.

So for today's episode, I have Adam Riemer on the show and he is an email marketing expert.

As you'll learn I was at a conference, I met him and he had some really interesting strategies around email marketing and when I heard him, I said, "Oh my God, please come on the show." I think you are going to think about your list very differently after listening to this episode.

So without further delay, here is my interview with Adam Riemer.

Imagine a world where growing your social media followers and email list was easy… It can be with MiloTree!

Try the MiloTree pop-up app on your blog for 30 days risk-free!

Let your MiloTree pop-ups help you get to that next level by turning your visitors into email subscribers and social media followers on Instagram, Pinterest, Facebook, and YouTube.

Install your MiloTree pop-ups on your site in under two minutes.

Our TOPPODCAST Picks

Follow Us

Stay Connected

The Blogger Genius Podcast

Related Podcasts

Links

Stay Connected