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    Technology

    The Blogger Genius Podcast

    I’m Jillian Leslie, host of Blogger Genius and founder of MiloTree (https://milotree.com/) —the simple, all-in-one platform that helps bloggers and creators SELL digital products, GROW their email lists, and BUILD their social media followings. I’m also an online business strategist and Stanford MBA.

    🚀 Start for FREE: Sell a digital product, offer a freebie or lead magnet, and grow your social media followers today—FREE! No credit card required. 👉 Sign up here: https://milotree.com/join/free

    Each week on Blogger Genius, I interview successful bloggers, entrepreneurs, and industry experts to uncover what’s working right now in the digital space—so you can monetize smarter, grow faster, and build a sustainable online business.

    💡 If you’re a blogger or online entrepreneur looking to turn your audience into income, this podcast is for you! I dive deep into real-world strategies, ask tough questions, and leave you with actionable takeaways in every episode.

    Let’s grow your business together! Got questions or feedback? I’d love to hear from you—email me at jillian@milotree.com.

    🎧 Listen now and start building your online business today!

    Advertise

    Copyright: © MiloTree 2024

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    #144: How to Win Selling on Shopify Oct 21, 2020
    Show notes

    Ready to learn how to win selling on Shopify?

    If you are a blogger, you know I recommend finding something to sell to your audience, and Shopify might be the perfect platform for you to do it on.

    This is why I'm excited to share my interview with Shopify expert, Elle McCann.

    In this episode, we delve into lots of important Shopify strategies and tactics including:

    • Selling on Shopify vs. Etsy
    • What to consider when opening a Shopify store
    • The importance of doing B- work to get your store open fast
    • Common mistakes people make when selling on Shopify
    • How to drive traffic to your shop
    • How to use social media to sell
    • The importance of using email marketing in ecommerce
    • And so much more!

    I think every blogger should listen to this episode because even if you are not ready to open a Shopify store yet—notice I said "yet"—this episode might get the wheels turning for you on what you can sell to your audience.

    Snag My 4 Takeaways Weekly Cheatsheet

    Hello friends. It is me, Jillian, serial entrepreneur, founder of Catch My Party and MiloTree. I take what's working now in online entrepreneurship and I break it down. So, you can take these techniques into your business.

    If you'd like to get an email from me once a week where I send you my four biggest takeaways from every podcast episode, please head to bloggergenius.com and sign up.

    It's like a cheat sheet every week. So, you can stay on top of what is happening now in online business.

    Again, head to bloggergenius.com and sign up, I would love you to be part of my community. For today's episode, I have Elle McCann on the show and she is a Shopify expert.

    Imagine a world where growing your social media followers and email list was easy…

    If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

    Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week.

    Sign up for MiloTree now and get your first 30 DAYS FREE!


    #143: How to Easily Design Pinterest Pins to Get More Traffic Oct 14, 2020
    Show notes

    In today's episode of The Blogger Genius Podcast, we're digging into how to easily design Pinterest pins to get more traffic.

    Face it, there's no better way to get traffic to your blog than Pinterest.

    And now that Pinterest has come out and said it wants "new content," it behooves you to create lots of new pins for the platform.

    But how do you do that without burning out?

    I've got my friend and graphic designer, Clara Gerlach from 5tips.co, on the podcast to share her strategies for creating effective pins easily and quickly using Pinterest templates.

    Clara also shares her five tips for effective pin design, and the five photo types she recommends you capture to use in your Pinterest pins.

    If you are not a designer, you can still create eye-catching pins that "stop the scroll."

    You need to know a few design rules that Clara outlines, and have a plan in place before you start creating your next pins. It's totally doable!

    Show Notes:
    • MiloTree Pop-Up App
    • Blogger Genius 4 Biggest Takeaways Email
    • MiloTree Six-Week Entrepreneur Group
    • 5Tips.co
    • Clara's Pinterest Templates
    • Canva
    • Catch My Party
    Subscribe to The Blogger Genius Podcast:
    • iTunes
    • Google Play
    • Stitcher
    • YouTube
    • Amazon Music

    Sign Up to Get My 4 Favorite Takeaways Email

    Hello friends. It's me, Jillian, serial entrepreneur, founder of Catch My Party, founder of MiloTree, business coach and really, business translator. I take what is working right now in online entrepreneurship.

    And I break it down so that you have tactics that you can go and take into your own business. If you would like to get a weekly newsletter from me, where I take my most recent podcast episode.

    And I share my four biggest take aways with you kind of like Cliff Notes, please head to bloggergenius.com and sign up. I would love you to be part of my community so that I can get to know you.

    Imagine a world where growing your social media followers and email list was easy…

    If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

    Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week.

    Sign up for MiloTree now and get your first 30 DAYS FREE!


    #142: How to Increase Your End of the Year Blog Income Oct 07, 2020
    Show notes

    If you want to know how to use analytics to increase your end of the year blog income, this is the episode for you! Who doesn't need more money over the holidays?

    As we approach the end of the year, I always recommend bloggers dust off their holiday content and give it a refresh.

    But a good question to ask is what posts should you update, and how do you do it successfully during this unusual holiday season?

    I've got my friend and SEO expert, Paula Rollo, back on the show to share how to use analytics to guide you, whether that be Google Trends, Google Search Console, or Google Analytics.

    The goal is to create content that you are confident will do well for you—that will help drive traffic to your site and help you sell during the holidays.

    We also talk about how to strategically go after high traffic keywords in your niche, so you can continue to build your traffic from now into 2021.

    With this strategy, it's all about the long game, creating individual pieces of content that support the larger keywords you're targeting.

    With a little forethought and patience, this is definitely achievable. Listen to the episode to learn how step-by-step.

    Then please reach out and let me know which strategy from the episode resonates with you the most, and how you're upping your game in Q4.

    Join My Newsletter and Get My 4 Takeaways From Each Episode

    I'm a big believer in doing B-minus work, so you can actually get stuff done, embracing the mess and getting used to being uncomfortable.

    If that sounds interesting to you, please join my newsletter, head to bloggergenius.com and sign up.

    And once a week, you'll get an email from me, where I'm sharing my four biggest takeaways from each episode. And you can also become part of my community, I'd really love to get to know you. So please bloggergenius.com.


    #141: 5 Secrets Successful Bloggers Know to Grow Their Blogs Sep 30, 2020
    Show notes

    Here are the 5 secrets successful bloggers know to grow their blogs.

    Given that I work closely with bloggers in our MiloTree Coaching Group, and I interview successful bloggers on my podcast, I get to see consistent patterns.

    In this podcast, I share what I see works for many bloggers and online entrepreneurs today.

    The word I use over and over again is "intentionality." The more intentional you can be about the choices you make, the better.

    Listen to the episode to see how many of these secrets you can incorporate into your own blog.


    #140: Why Etsy Is a Great Platform to Be Selling on Now Sep 23, 2020
    Show notes

    In this episode, Lauren Myers from the Etsy shop, Ohh How Charming, and I talk about why Etsy is a great platform to be selling on now.

    Not only does Etsy handle much of the hassle of running an online store, but they have a built-in audience of millions wanting to buy from you.

    With Etsy, you don't have to worry as much about driving traffic to your shop. You get to focus on product creation, photos, optimizing your titles and listings with keywords, and creating content to drive awareness of your products and brand.

    Lauren has made over 55,000 party supply sales on Etsy over the last five years, and she says that during the pandemic, her business is booming!

    The most successful online entrepreneurs and bloggers I know all have products to sell.

    Maybe this is the right moment for you to open your Etsy shop and experiment with selling your own goods.

    If you're considering it, this episode will inspire you to do it!

    Show Notes:
    • MiloTree Pop-Up App
    • Blogger Genius 4 Biggest Takeaways Email
    • MiloTree BlogStart Service
    • MiloTree 6 Week Coaching Group
    • Ohh How Charming Shop
    • Ohh How Charming Blog
    • Catch My Party
    Subscribe to The Blogger Genius Podcast:
    • iTunes
    • Google Play
    • Stitcher
    • YouTube
    • Amazon Music

    Hello friends. Welcome back to the show. I want to ask you, if you would like to get a weekly email from me on Sundays, where I talk about my most recent podcast episode and I share my four biggest takeaways from that episode.

    That way, it's like a cheat sheet. It'll save you time. You can see what we're talking about what is happening in the world of blogging and online business. I'll also put the podcast in the email so if you want to listen to it, you can right then and there.

    If this sounds interesting to you, please head to bloggergenius.com and sign up.

    It's really easy, again easy to remember, bloggergenius.com and I would love you to be part of my community.


    #139: How To Use Google Analytics to Know What to Blog About Sep 16, 2020
    Show notes

    n this episode with my friend and SEO expert, Paula Rollo, we talk about how to use Google Analytics to know what to blog about.

    How many time have you asked yourself, what kind of content should I invest my time in to grow my business? How do I get the biggest bang for my buck?

    We're discussing ways to use your analytics to figure out, not only what your audience wants from you, but also what Google thinks you're an expert in.

    Paula and I talk about how all that information is in your Google Analytics and Google Search Console if you know what you're looking for.

    We talk about targeting keywords in your niche to grow your traffic, how to find hidden opportunities to get your content found, how to piggyback off of what's working for you on social media, and how to think about riding cultural waves to get your posts to show up in search.

    After listening to this episode, you'll never wonder again what kind of content to create to be successful in your business.

    I think you're going to find this episode super helpful!

    Show Notes:
    • Blogger Genius 4 Biggest Takeaways Email
    • MiloTree App
    • MiloTree BlogStart Service
    • MiloTree Mastermind Facebook Group
    • MiloTree Google Analytics Cheat Sheet
    • Paula Rollo/SEO
    • Catch My Party
    Subscribe to The Blogger Genius Podcast:
    • iTunes
    • Google Play
    • Stitcher
    • YouTube

    Hello friends. Welcome back to The Blogger Genius Podcast.

    Before I get started, I wanted to ask you if you wanted to receive an email from me on Sundays, where I talk about my most recent episode, and I share my four biggest takeaways from that episode.

    So, think of it as a cheat sheet, or like Cliff Notes. It will save you a ton of time because you can decide whether it's an episode you want to listen to.

    But if not, you will stay up to date on what is really working in online business and blogging today.

    It's easy to remember, bloggergenius.com and just add your email address.


    #138: How To Build A Profitable Business That Grows Organically Sep 09, 2020
    Show notes

    Today I'm talking with Damon Oates from DecoExchange about how to build a profitable business by following your audience's lead.

    What is an emergent business?

    An emergent business is one that "emerges" out of your audience's wants and needs.

    You come up with a hypothesis of what you think your customers will buy from you.

    You launch your offering, and test the response.Then you listen closely to what your customers tell you about your product.

    You continue to iterate based on their suggestions.Then you discover what other "adjacent" problems your customers are having, and solve them, too, by selling them solutions.

    The exciting part about building an "emergent" business is that you don't know the direction your business is going to take, but you follow your customers wants and needs and continual feedback to keep building.

    Damon's business is such a great example of what this looks like. I also think you're going to love what a caring, sweet person he is.Definitely listen to this episode and reach out and tell me what your biggest insights are.

    Sign Up and Receive My 4 Biggest Takeaways From Each Episode

    If you are enjoying the Blogger Genius Podcast, and you want to receive a weekly newsletter from me, where I talk about my most recent episode and share my four biggest takeaways from that episode.

    Please head to bloggergenius.com and sign up. It's almost like a cheat sheet and this way you will stay up to date on what is really happening in online business and blogging today.

    Show Notes:

    Blogger Genius

    4 Biggest Takeaways Email

    MiloTree App

    MiloTree Mastermind Facebook Group

    DecoExchange

    How to Make Wreaths

    Makers Mean Business Podcast


    #137: How to Think About Branding in a New Way Sep 02, 2020
    Show notes

    Branding is important for all of our businesses. It's one of the main way we communicate the story of what we do.

    In this episode of The Blogger Genius Podcast, I'm interviewing brand strategist, Phil Pallen, to talk about new ways of thinking about branding.

    We talk about the value of showing up authentically, being an expert in your niche (and the value of picking a clear niche), providing value to your audience, and giving your audience a behind the scenes look at what you do.

    We also talk about the importance of showing up, even when it's tough, iterating on what you offer, and most importantly... being something to someone, rather than everything to everyone.

    Phil is a fun guest. If you need new ideas.

    If you like this episode please subscribe to get all my future episodes.

    Show Notes:
    • MiloTree App
    • MiloTree BlogStart Service
    • MiloTree WordPress Workshop
    • The Blogger Genius Podcast
    • MiloTree Mastermind Facebook Group
    • Phil Pallen
    • Brand Therapy Podcast
    Imagine a world where growing your social media followers and email list was easy…

    If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

    Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week.

    Sign up for MiloTree now and get your first 30 DAYS FREE!


    #136: SPECIAL EPISODE -- A Guided Meditation on Perfection Aug 30, 2020
    Show notes

    For those of you who struggle with perfection (me included), here's a guided meditation I recorded to help you let go of these limiting beliefs.

    Personally, I believe perfection is the path to unhappiness

    My hope is that this mediation helps you see your true potential and helps you find a place of peace within yourself.

    Please reach out to me at jillian@milotree.com, and let me know what you think of this special episode.

    I'd love to hear from you!


    #135: How to Be Successful on Pinterest and Instagram Today Aug 26, 2020
    Show notes

    If you want to learn how to be successful on Pinterest and Instagram today, my guest today, Jeff Sieh, from Manly Pinterest Tips, will show you how.

    Jeff is a visual marketer, and he has his finger on the pulse of what's working on these platforms (and yes, we even touch on TikTok too).

    One of the questions is how do you create images and video that get you noticed, if you are not a designer.

    Jeff shares his favorite design tools. He also shares his favorite strategies. And he shares other platforms he's having success on, including his new texting platform.

    If social media is important to your business, this is a must-listen-to episode.

    Show Notes:

    MiloTree App

    MiloTree BlogStart Service

    MiloTree WordPress Workshop

    The Blogger Genius Podcast

    MiloTree Mastermind Facebook Group

    Manly Pinterest Tips

    Social Media Examiner

    Easil

    Canva

    Photofox

    Community App

    Whiskered Woodcarver

    Intro 0:04 Welcome to the Blogger Genius Podcast brought to you by MiloTree. Here's your host, Jillian Leslie.

    Jillian Leslie 0:11 Hello friends. Welcome back to the Blogger Genius Podcast. Today I am interviewing Jeff Sieh from Manly Pinterest Tips, and Jeff Sieh is a visual marketer who teaches marketing for non-designers.

    We're going to get into all of his tips, and how he thinks about creating images and video.

    Before we do that if Pinterest and Instagram which is really where we focus in this episode, if those platforms are important to you, please pause the episode right now head to milotree.com and sign up for the MiloTree pop-up app to add to your website.

    It is the best and easiest way to grow your followers on Pinterest and Instagram. Plus, you can your first 30 days free. What's great about MiloTree is it grows authentic followers, people who've been to your site, seen your content, liked what they've seen, and then go on to follow you.

    Even if you're not a designer, he goes through his whole list of favorite tools and his favorite strategies. So without further delay, here is my interview with Jeff Sieh.


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