The Best Coach Ever Podcast

Latest Episodes:

Are You Showing Up As An Influencer or A Business Owner? Aug 23, 2022

Show notes

There’s a big difference between business owners and influencers, and as a result, the two MUST present themselves online in very different ways. However, many online fitness coaches get stuck in the influencer trap (trying to grow a massive social media audience, creating content that they think will appeal to the masses, etc.)...

And then they wonder why their programs aren’t selling.

Today, I’m sharing exactly what you need to know if you’re a coach who wants to use social media to grow or scale your business. You’ll learn why your follower count isn’t all that important, what it REALLY takes to sell your programs and services, and why accepting brand deals may not be the best idea. I’m also sharing a peek into how I used to run my social media vs. how I operate it today – and why my current approach makes me significantly more money.

In this episode, I cover:

Why online fitness coaches do NOT have to concern themselves with growing a huge social media following (more followers doesn’t necessarily mean more clients!) [3:10]

The pressure that comes when trying to create content that pleases EVERYONE [6:45]

How to approach social media if you want to scale an online coaching business vs. how to approach social media if you want to appeal to the masses as an influencer [8:10]

Positioning yourself as a leader, expert or authority figure in your field vs. trying to be a “friend” to your followers [11:30]

The importance of promoting YOUR offers rather than using your platform to advertise for other brands (yes, even if you’re getting paid) [14:15]

The truth: Influencers’ goals are NOT the same as business owners’ goals, so the two cannot show up online the same way [15:25]

How to establish yourself as a coach with strategies, solutions and expertise [17:05]

Why you need to focus less on increasing your follower count and more on attracting the RIGHT followers (aka: ideal clients) [19:45]

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com

What I Wish I Knew When I Started My Business Aug 16, 2022

Show notes

After a brief hiatus, The Best Coach Ever Podcast is BACK – and it’s better than ever!

I’m kicking off my return by sharing my honest, candid thoughts about the things I *wish* I knew when I launched my online fitness coaching business in June of 2015.

What I’m discussing today isn’t unique to me. I see other coaches (especially newbies) making the same mistakes I did, and that’s why I wanted to record this episode.

Whether you’re just starting out, aspire to be an online coach or have been coaching for a while, you’ll definitely want to give this a listen. You’ll still make mistakes (that’s just part of it!), but this is a valuable opportunity to get advice from someone with the gift of hindsight who’s been there, done that and now has a 7-figure online coaching business.

In this episode, I cover:

My history as an online business owner [3:35]

Lesson 1: You don’t need to be an influencer to make money online (and there’s a BIG difference between influencers and business owners!) [9:25]

Lesson 2: Don’t underchange for your coaching services, and don’t be afraid to raise your rates – especially if you want to be the best coach you can be [16:35]

Lesson 3: There’s no badge of honor for not having boundaries and letting your clients walk all over you (hint: NONE of your clients need 24/7 access to you) [31:20]

Lesson 4: Learn to love sales – and how to successfully make sales – sooner rather than later [36:40]

Lesson 5: Hiring a business coach is one of the best things you can do to help ensure your long-term success [41:35]

How enrolling in my Instagram course, Social Media With Impact Live (which currently includes 28 days of live group coaching with me!), can help you build + grow your online coaching business: https://bit.ly/3JJC6nP [47:00]

Connect with Lynette:

Social Media With Impact Live: https://bit.ly/3JJC6nP

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com

Creating An Abundant Money Mindset Jul 05, 2022

Show notes

In honor of my 50th podcast episode (!!!), I'm covering something super important: Money mindset.

It’s a topic that, in my experience, women tend to struggle with – they often feel guilty for wanting to make lots of money or think they’re not “good enough” to charge fair, reasonable rates for their services. Money can also bring up issues of worthiness and make us question the beliefs our parents handed down, which isn’t always the most pleasant or comfortable thing… and that means many people avoid the topic entirely.

But here’s the deal: We can’t improve what we ignore. So, in this episode, I’m diving in and sharing my honest, candid opinion on why money is NOT inherently bad, why you’re not wrong for wanting to build wealth and how changing your money mindset can change your entire life.

If you’re looking for a “woo-woo” approach to creating an abundant money mindset, this probably isn’t the episode for you (sorry!). However, if you want to hear practical, down-to-earth thoughts on money, wealth and shifting your money mindset from scarcity to abundance, you’re *absolutely* in the right place!

In this episode, I cover:

The different ways I’ve seen men and women approach their money mindsets [3:25]

How certain upbringings and belief systems can impact thoughts, feelings and opinions about money [4:10]

Why I believe in guiding your mindset in a positive, optimistic, healthy direction [6:55]

Taking a practical approach to improving your money mindset [9:05]

The ways my parents and upbringing shaped the way I viewed money and wealth when I was younger [10:15]

How I know the amount of money we make isn’t tied to how “good” or moral we are as people or how much we “deserve” wealth [18:30]

Feeling “worthy” of financial abundance and how to determine if you struggle with worthiness issues [20:00]

The idea of “taking” money from people who are paying for your services [21:50]

Believing that money is scarce vs. believing that there’s plenty to go around and trusting that you can always make more money [22:50]

Hoarding = scarcity mindset; investing = abundance mindset [25:55]

Challenging the belief that making money has to be hard [30:20]

How shifting to a more positive, abundant money mindset changes the way you move through life [34:35]

What to do if you feel triggered by this episode [35:30]

The truth about money being “the root of all evil” (hint: it doesn’t mean what you probably think it means) [36:15]

Imagining what we want for our children, nieces, nephews, etc. when it comes to money and wealth and how we can apply that to what God wants for us [38:45]

The importance of questioning our beliefs – especially if they aren’t serving us [40:45]

Why money is not good or bad; instead, it’s an amplifier [42:15]

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com

How to Overcome the Fear of Starting Jun 28, 2022

Show notes

Whether you’re starting from scratch or working to ascend to the next level in your business, embarking on something new can elicit feelings of fear and anxiety that seem IMPOSSIBLE to overcome – I know from experience.

But you CAN feel the fear and do it anyway (again, I know from experience!), and that’s what I’m discussing in today’s episode. You’ll find out why you don’t need to worry so much about other people’s opinions, what’s actually *much* scarier than investing in yourself and your business, and why your obsession with achieving perfection is doing WAY more harm than good.

This kick-in-the-pants episode is for you if you’re willing to accept that even though your fears probably aren’t going anywhere, they do NOT have to hold you back – and I hope they don’t.

In this episode, I cover:

Why fear is normal and not necessarily a “bad” emotion, and how I experienced fear when I was starting my business [4:00]

The ways I see fear holding people back from chasing their dreams [7:40]

What comfort zones REALLY are and the lies they tell [9:10]

Why we can’t view fear as a sign not to take action (hint: if you wait until you’re no longer scared, you’ll probably be waiting forever) [11:00]

Fearing the opinions/judgments of other people – and why this isn’t nearly as big of a deal as you think it is [12:25]

The truth about someone else’s negative opinion of you [18:00]

How my fear of what others might think held me back from pivoting from fitness coaching to full-time business coaching [20:10]

Why I’m so passionate about helping women overcome their fears and living their best lives [21:40]

Facing fears around investing in yourself/your business and/or losing money [23:45]

What I consider the first test of entrepreneurship [31:25]

The answer to the overwhelm you may feel if you’re a newbie business owner [33:20]

Reality check: Things don’t have to be perfect to be good (and neither do you!) [35:00]

The importance of managing your expectations and celebrating ALL of your wins along the way [38:00]

Playing the “what if” game and envisioning both the negative AND the positive things that could arise [39:20]

How joining my Fitness Coaching Business Accelerator (FCBA) could change your life forever – https://fcbaprogram.com [42:15]

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com

How Much I’ve Invested in My Coaching Biz Jun 21, 2022

Show notes

If you’ve ever wondered *exactly* how much money I’ve invested in working with business coaches over the years, you’ll DEFINITELY want to listen to this episode!

I’ve already discussed many of the biz investments I make each month – paying my team members and other people who support my business, different platforms I use, etc. – but I’ve NEVER publicly discussed my business coaching investments in such a candid way… until now.

Today I’m sharing why I began working with my first business coach, the results I saw, how it changed my life… and, yes, the money I paid her. I’m also diving into what I learned from a not-so-great biz coaching experience and discussing why I’ve been with my current biz coach for 3 years now – even though the investment STILL feels scary!

In this episode, I cover:

The journey that led me to hire my first business coach [3:40]

Following the woman I would eventually hire to help me save my business – and the mental gymnastics I went through for months to justify NOT hiring her [8:40]

How my husband reacted when I told him about the business coaching program I was interested in and why we decided to make the investment [15:00]

The ways my business (and life) changed after hiring my first biz coach and implementing her strategies and advice [18:15]

Joining another business coach’s mastermind, why it didn’t work for me and the important lessons that experience taught me [20:25]

The business coaching program that helped me create my group fitness coaching program and what I realized about investing in my biz (hint: it was SO worth it) [24:00]

What happened when I took a break from working with business coaches [26:40]

Deciding to begin working with the woman who is still my business coach today – even though the investment was WAY out of my comfort zone [28:45]

Why choosing to work with my current coach was one of the best decisions of my life to date [33:20]

The spiritual and energetic power generated when you invest in yourself and how you show up differently when you put a significant amount of money on the line [35:05]

The dollar amount I’ve invested in business coaching for my online coaching biz and why it’s all been 100% worth it [38:10]

How my experiences with business coaches helped uncover my own passion for biz coaching [40:00]

Why I decided to record this episode and what I hope you take away from what I’ve shared [41:35]

The ways my Fitness Coaching Business Accelerator can help you if you’re a new or aspiring online fitness coach [45:25]

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com

Is It Too Late to Become a SUCCESSFUL Online Coach? Jun 14, 2022

Show notes

I’ve recently been asked if it’s STILL possible to become a successful online coach – or is it too late? Is the market too saturated at this point?

The short answer: It’s absolutely NOT too late, and it’s *very* possible to make a lot of money online… yep, even now, and even if you’re brand new to online coaching.

The long answer: You’ve gotta listen to the episode to find out! I’m diving into many of the reasons you CAN still launch, grow and scale a highly profitable, majorly impactful online coaching business, particularly in the health and fitness space – and I’ve got the evidence to back it up.

In this episode, I cover:

Why even though it may SEEM like the online fitness/wellness coaching industry is super saturated… it’s definitely not (it’s actually still in its infancy) [6:20]

The reasons I’m certain that some of the most successful online coaches haven’t even started yet [7:45]

A quote that inspires me when I get discouraged because it brings me back to reality [9:45]

Why you probably think the online coaching industry is so packed – and why you’re wrong [11:15]

The undeniable fact that everything is moving online, and there are TONS of people who will be looking for an online coach or service provider in the future [13:20]

How I’ve seen the online coaching space and clientele change since 2015-2016 (hint: LOTS of positive changes!) [15:45]

The reality that many of today’s online coaches will not stand the test of time [17:15]

Why NOW is the best time for you to get started as an online coach [19:45]

Why it’s not as hard as you think to make lots of money online – even without a massive social media presence or loads of clients [21:00]

How implementing the right content strategy and understanding how to draw and connect with your ideal clients changes your earning potential in a BIG way [24:55]

The joy I feel when I see my clients reach goals and milestones in their businesses that they never dreamed they could achieve [26:50]

What can happen when you have a skillset + a passion for helping others *and* understand how to maximize your impact on social media [28:00]

The bottom line: You CAN still be successful as an online coach – and you’re going to get there even faster if you work with a business coach [29:25]

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com

What to Do When It Feels Like Nothing Is Working May 31, 2022

Show notes

No matter where you are in your business journey, chances are you’ve felt like nothing is working for you at some point – maybe you’re there right now, or maybe you’re feeling as if things that worked for you before are no longer panning out. I’ve been there, too, and I know how hard it is.

If you’ve ever felt like you’re doing everything you can to succeed and things just aren’t going your way, this episode is for you. I’m sharing questions to ask yourself to identify what’s *actually* going wrong as well as mindset shifts you NEED to make if you want to avoid throwing in the towel. You’ll also get some tough love and a pep talk that I hope encourages you to KEEP GOING!

Whatever your situation is, know that you CAN figure it out – and I’m rooting for you.

In this episode, I cover:

My experiences with tough/uncertain times and dry spells as a business owner and how they’ve made me feel [3:20]

Why it’s NORMAL to have low points in business and to struggle [8:10]

TIP 1: Ask yourself if things are ACTUALLY not working – or are you making up a story? [9:25]

TIP 2: Take a step back and identify what’s not working rather than assuming absolutely *everything* is falling apart [11:30]

TIP 3: Answer this question: Would the work you’ve been avoiding likely solve your problem (or at least some of it)? [14:05]

TIP 4: Remember that tough and/or slow times in business are inevitable – even if you have support [19:40]

TIP 5: Everything in business is figureoutable (shoutout to Marie Forleo for the phrase “everything is figureoutable”) [23:30]

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com

How To Increase Your Engagement on Social Media May 24, 2022

Show notes

Are you working hard to create awesome social media content… but it’s STILL not landing with your audience? Are you tired of blaming the algorithm for your lack of engagement? If you said “YES” to either of those questions, this episode is definitely for you – if you can handle a little tough love, that is.

I’m sharing the truth about comments, likes and saves (spoiler alert: they’re nice, but they’re not what REALLY matters) and discussing changes you can make to increase your visibility and reach on social media. You’ll get realistic tips for connecting with your audience in an authentic way, building a brand that people WANT to engage with, and creating can’t-miss content that draws your ideal clients in.

PS: If you need extra support, find me on Instagram @lynettemarieh and send me a DM that says “Instagram course” – I’ll point you in the right direction!

In this episode, I cover:

Why you’ll always have less engagement than you think you deserve [4:25]

Content creation today vs content creation in ~2015-2017 [6:00]

The reality that low engagement is normal for most people on social media [10:00]

Proof that low engagement doesn’t necessarily mean people aren’t consuming and enjoying your content or that they don’t want to work with you [11:50]

Remembering our *actual* goal when it comes to content creation (hint: it’s NOT likes, saves and comments!) [13:40]

The real reason we want to increase engagement with our content [14:45]

Why your problem with engagement may be the quality or the type of content you’re sharing… not the algorithm [15:45]

How Social Media With Impact can help you level up your Instagram content and boost engagement – and how to get your hands on this course [22:40]

Adding a call to action at the end of your posts [23:45]

Using Instagram Stories to engage with your audience [27:25]

What people are REALLY looking for online (and what’s going to repel them) [28:20]

How to increase exposure and views on Instagram Stories [30:30]

The No. 1 question you need to ask yourself when it comes to your social media content and its effectiveness [32:45]

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/

The Secret to Healing (and Avoiding) Business Burnout May 17, 2022

Show notes

Spoiler alert: This episode is ALL about the importance of creating and upholding boundaries – because *that* is the secret to keeping burnout at bay.

I’m discussing physical and emotional boundaries and sharing the successes I’ve seen both personally and professionally since prioritizing and maintaining my own boundaries. You’ll hear real-life examples of how I run my business and serve my clients while protecting my peace (and get a peek at what my life was like pre-boundaries), and you’ll learn what I teach my clients to do in their businesses so they can avoid burnout, too!

Even if you’re not a coach or business owner, this episode will help you see how boundaries (or a lack thereof) can impact your life and mental health, and you’ll walk away better prepared to stand up for yourself WITHOUT guilt!

In this episode, I cover:

What I’ve learned about burnout after working closely with coaches in various stages of their businesses [2:50]

Defining what it means to set boundaries and why I think people (especially women) tend to struggle with them [5:20]

Why health and fitness coaches often have a harder time than others when setting and sticking to boundaries [7:30]

My personal experience with burnout as a coach and why I denied how I felt for a long time [8:30]

Examples of boundaries I have in place now that actually make me a BETTER coach (and person) than I used to be [13:05]

The importance of setting and abiding by work hours as an online business owner/online coach [16:35]

Why you should NEVER give your clients your personal cell phone number [21:35]

Turning off client message notifications and designating specific times of day to check in on the apps your clients use to communicate with you [24:25]

The truth that coaches often forget: NO ONE can/should be available 24/7 [25:50]

Setting time boundaries around social media [30:15]

Mentally and emotionally disconnecting from work [33:30]

Not taking on the emotional responsibility of clients’ results, actions and choices – and not allowing clients to blame you for things that are NOT your fault [35:00]

Releasing guilt for having and upholding boundaries [44:00]

Why I work so hard to teach my clients the necessity of strong, airtight boundaries (hint: it’s because I want the best for them and their businesses!) [48:45]

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/

The 411 on Cold DMing on Social Media… Does It Actually Work? May 10, 2022

Show notes

You probably already know what cold calling is – the process of calling someone (unsolicited) and trying to make a quick sale without forming a connection – and that’s essentially what cold direct messaging is, too.

If the idea of this kind of sales approach makes you cringe, you’re in the right place because…

I do NOT like or support cold DMing, and in this episode, I’m going into detail about why that is. You’ll also learn more about my relationship-based approach to sales, why it feels good to me and why it’s so effective in the long run.

You’ll definitely want to give this episode a listen if you’re a coach or service provider who struggles to reach out to prospective clients – it CAN be done in a respectful, non-sleazy way, and I’m going to show you how!

In this episode, I cover:

What “cold direct messaging” is and why it works… sometimes [4:00]

Why cold DMing often comes across as disingenuous and insincere [7:10]

The low success rate of cold DMing and how that can impact your mental state [8:35]

The danger of ending up with people who aren’t a good fit for your programs and services when you primarily sell through cold DMs [10:15]

Why I require sales calls for my programs that are above a particular price point [11:30]

What someone who believes in selling through cold DMs might say to criticize my sales methods – and my rebuttal [12:15]

Using direct messaging to connect with prospective clients and build authentic, meaningful relationships through genuine conversations [15:00]

How the ease and success of my recent Wellness CEO Mastermind launch demonstrates the effectiveness of my sales practices [16:20]

Why it doesn’t have to feel weird when you reach out to someone you don’t know via DM – assuming you want to get to know them and aren’t just trying to make a quick sale [19:00]

Examples of why selling truly is a service when done with integrity [20:50]

Challenging your fears and insecurities about selling via directly communicating with potential clients – what’s *really* holding you back? [23:35]

Attraction marketing and why it can be a good alternative to reaching out to prospective clients [24:50]

Why I believe in combining prospecting with attraction marketing to achieve the best results in your business [26:40]

An important question to ask before joining a business coaching program [28:30]

Why FCBA (fcbaprogram.com) might be a good fit for you if you’re a new or aspiring wellness or fitness coach [29:25]

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com

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