The Best Coach Ever Podcast

Latest Episodes:

How to Create a Group Coaching Offer That SELLS (and Scales Your Biz) Feb 21, 2023

Show notes

The majority of my coaching offers are GROUP programs for one simple reason…

Group coaching programs (when structured and marketed correctly) are INCREDIBLE – and can actually help clients achieve better results than 1:1 coaching. Plus, they allow coaches to scale their businesses in a way that 1:1 services could NEVER.

Today, I’m sharing the *many* reasons you should consider creating a group coaching program if you’re an online health and fitness coach, the problems coaches often encounter when trying to develop a group offer (and why they may fail), the best time to launch and sell group coaching, and much more.

I’m also sharing a brand new, one-time offer that you’ll DEFINITELY want to hear all about if you’re interested in creating a group coaching program that sells and provides amazing client transformations. Be sure to listen all the way to the end for the big reveal (and DM me on Instagram @lynettemarieh to get on the waitlist)!

In this episode, I cover:

How many hours I typically work each week and why my group coaching programs help make this possible [5:05]

Why I think group coaching programs often get a bad rap and why they CAN be incredibly successful and help facilitate amazing transformations [7:35]

The power of group coaching – including why it can actually be MORE beneficial than 1:1 coaching [11:00]

Turning my beginner business coaching program into a group coaching program and how I saw my clients’ results skyrocket [13:30]

The MANY benefits of the communities created in group coaching containers [14:50]

Why group coaching doesn’t lack customization and support and why these containers serve both the clients AND the coach [17:25]

Where coaches go WRONG when creating group offers [20:05]

The right time to develop and sell a group coaching program [21:55]

What to do if you NEVER want to offer 1:1 coaching [26:25]

The fact that group coaching is the ONLY way to scale your online coaching business without continuing to raise your 1:1 rates [27:20]

Why passive courses and monthly memberships typically won’t sell as well as actual COACHING in the online fitness space [29:00]

Making a major impact through group coaching [30:55]

The importance of marketing and structuring a group coaching offer in a way that doesn’t compete with your 1:1 services [32:40]

My BRAND NEW OFFER: The Launch Your Group Offer Academy! [34:05]

Get on The Launch Your Group Offer Academy waitlist NOW by DMing me on Instagram @lynettemarieh!

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

The 3 Most Important Moves I Ever Made In my Business Feb 14, 2023

Show notes

A few pivotal decisions over the past ~8 years have helped me build the 7-figure online coaching business I have today – and in this episode, I’m doing a deep dive into each of them.

You’ll find out what led me to hire my first business coach and why I resisted getting help for so long, how creating a group coaching program helped me scale my former online fitness coaching business beyond my wildest dreams, why I believe going all in (and STAYING all in) is crucial for success, and more.

Be sure to stay until the end of the episode for an honorable mention that you probably need to hear if you’re on your own entrepreneurial journey.

Trust me: If you’re struggling, hitting roadblock after roadblock, wondering if you should just quit… *definitely* listen to this one all the way through.

In this episode, I cover:

Move No.1: Deciding to start an online coaching business and going ALL IN [4:45]

Why you have to move WITH your fear if you want to make big, scary moves [10:05]

Move No. 2: Hiring a business coach (and why I regret not doing this sooner) [12:20]

The reason that ONLY consuming free content from an online coach won’t get you the results you want [21:30]

My goal in my first business coaching program and how the *very* scary decision to trust my coach changed the trajectory of my life and business FOREVER [26:05]

The importance of being willing to pivot and change course when things aren’t working out for you [29:50]

Move No. 3: Starting my first group coaching program, Balance & Thrive [32:25]

Why I continue to offer group coaching programs as a business coach – and why they work so well for me AND my clients [37:00]

Honorable Mention/Move No. 4: Refusing to give up, even when things looked incredibly bleak and hopeless [40:35]

How my staying power and ability to follow through and stay committed to the process have helped me get where I am today [41:25]

Why you HAVE TO keep going if you want to make your dreams come true [43:05]

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

A LIVE 1:1 Coaching Session With a Client on Building + Selling a New Offer Jan 24, 2023

Show notes

Hi, I’m Jessica (Lynette’s copywriter), and in this episode of The Best Coach Ever Podcast, I’m Lynette’s client!

In this 1:1 coaching session, Lynette helps me map out a new offer for my yoga business (https://www.patreon.com/yogawithjessica) – and you get to hear ALL of it!

You’ll find out why pricing an offer as low as possible isn’t the best long-term strategy, how to overcome fears of what others may think of you when you post about your offer (*spoiler alert* I’m not scared anymore! peep my Insta @doyogawithjessica), and so much more! Plus, you’ll get to experience Lynette as a coach and see how she helps clients create programs and services that align with their wants, needs and goals.

PS: If a 60-minute 1:1 intensive like this would be of interest to you, shoot Lynette a DM on Instagram @lynettemarieh! She has a few available for purchase!

In this episode, we cover:

Jessica’s issue with her yoga membership and why she feels stuck [6:45]

Why Lynette does *NOT* recommend under-pricing [8:10]

Jessica’s challenges with the idea of raising her prices and/or changing her offer [9:30]

Charging what you’re worth and for the unique experience you will provide, and the importance of proving and expressing that to buyers [11:25]

How Lynette perceives Jessica and her yoga brand [14:30]

Why Jessica has struggled to create social media content to promote her offer [16:30]

Lynette’s views on strategy vs. heart on social media [17:25]

Identifying Jessica’s ideal clients – what they want and don’t want to experience [18:30]

What Jessica’s ideal clients enjoy about her offer [20:35]

Lynette’s ideas for Jessica’s new offer that build upon what she already has (and what her ideal clients already enjoy) [22:00]

The stigma around making money teaching yoga and Lynette’s reminder that it’s actually NOT greedy to be paid for offering a service [26:55]

Determining how to price Jessica’s new offer to attract and retain ideal clients [30:10]

Creating intentional social media content based on Jessica’s brand pillars to grow her community and make sales [34:05]

What Jessica wants to be known and recognized for, both as a yoga instructor/community leader and a person, and who she wants to serve [38:45]

Making content that reflects Jessica’s brand and highlighting topics that are likely to connect with her ideal clients [44:45]

Overcoming Jessica’s fear of being called out online [48:20]

Getting clear on Jessica’s offer and what it can provide clients in the long- and short-term [49:50]

Working through ways to relay Jessica’s message on social media [55:25]

Capturing attention on IG Stories – and not letting haters kill your confidence [58:00]

Using social media to relaunch Jessica’s offer and planning for the future [1:07:00]

FREE YOGA CLASS FROM JESSICA: https://bit.ly/3HewySH

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

My Predictions for the Online Coaching Industry in 2023 Jan 10, 2023

Show notes

Don’t panic, but… the strategies and tactics that helped you connect with ideal clients on social media and make sales in your online coaching business last year probably won’t work so well in 2023.

That’s not necessarily a bad thing, though – especially if you’re ahead of the game and are proactive in transforming your content and offers to align with what current potential buyers DO want to see.

Listen to this episode to find out why you should focus on relationship-based sales and marketing (hint: this includes non-icky prospecting), why you should *not* create more low-ticket offers (even during a recession), how you can use futurecasting to boost your sales, and SO MUCH MORE!

In this episode, I cover:

My blanket hut: https://ibb.co/mCpSS36

The fact that the online space is ALWAYS evolving, which means our digital marketing efforts must also continue to evolve [3:50]

What makes me qualified to offer these predictions – and why I’m confident that my predictions are accurate [5:10]

Why I predict that relationship-based sales and marketing (and prospecting) will be key for connecting with new clients in 2023 [8:30]

The reasons I believe niching down further into your industry and becoming more of a specialist will help you grow your business [14:35]

NOT creating more low-ticket offers and instead offering more extended payment plans for your more expensive offers [16:30]

Using futurecasting to boost sales in 2023 [23:20]

Why you don’t have to worry about trending sounds anymore and can turn your focus back to creating ORIGINAL video content [26:05]

TikTok and why I believe it’s much easier to grow there than on Instagram (but still – do NOT abandon Instagram!) [30:00]

Why focusing more on creating educational content/infographics vs. personal photos will serve you well in 2023 [33:10]

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

How to Make $100k in 2023 Working LESS Jan 03, 2023

Show notes

Happy New Year! In our first episode of 2023, I’m sharing how to make six figures in your online coaching business *THIS YEAR* while working 25 hours a week or less.

Yep – you read that correctly. It IS possible, and today, I’m showing you how you can make it happen in YOUR business.

It’s time to move your dream out of “hope” mode and into “how do I make this happen?” mode – but WITHOUT hustling yourself into the ground. In 2023, we’re working smarter, not harder… and we’re getting exactly what we want (or something even better).

If that sounds like something you’re ready for, this episode is for you. LET’S GO!

In this episode, I cover:

Why you need a PLAN first – what strategic moves are you making to build or scale your business? [5:40]

Figuring out what tasks need to be completed in your business daily, weekly and monthly (and what you need to prioritize) [10:00]

The importance of scheduling your tasks on your calendar [12:10]

Instagram post detailing my 25-ish hour work week and how I batch my tasks: https://bit.ly/3hTw2jo

Staying accountable to your schedule and being CONSISTENT [16:15]

NOT allowing yourself to stay stuck for months on end – and if/when you do get stuck, hiring someone to help you [22:55]

What can happen when you reach out for help instead of going the DIY route [24:20]

Tough love: If you want this year to go differently than last year, you have to actually DO something different [28:15]

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

My Unexpected Lessons of 2022 (the good AND the bad) Dec 27, 2022

Show notes

Wanna know what made me ugly cry on my office floor *AND* what made me feel immeasurable peace, joy and fulfillment in 2022? I’m spilling it ALL in this episode.

To some of you, my unexpected lessons of 2022 may seem like things I should have already learned (and maybe these are lessons YOU have already learned), but I had some of my toughest and best moments this year – both personally and professionally – and I want to share them with you.

You’ll find out why I FINALLY understand that owning a business won’t always be smooth sailing – even when you have an incredible coach and team and a thorough understanding of sales and marketing – and how I’m learning to trust myself while also coming to terms with the fact that I’ll always be the villain in someone’s story.

Plus, I’m sharing how I’m feeling going into the new year… and it might surprise you.

In this episode, I cover:

Why it’s felt challenging and uncomfortable to share my struggles in the past, what I was afraid of, and why I want to be transparent with you today [4:00]

Unexpected lesson No. 1: Business is supposed to be hard sometimes [6:15]

Unexpected lesson No. 2: Hard times don’t last forever [14:45]

A book that helped me alleviate pain and anxiety in 2022 – Badass Ways to End Anxiety & Stop Panic Attacks! by Geert Verschaeve [21:20]

My core wound and how this year’s lessons helped me begin to heal it [23:30]

Unexpected lesson No. 3: No “perfect” person or thing holds all of the answers or solutions I’m looking for – I can trust myself [26:00]

Unexpected lesson No. 4: You will always be the villain in someone’s story no matter how hard you try to do the right thing by them [32:35]

The importance of standing by your values vs. trying to control how people perceive you (which is a losing battle anyway) [42:05]

Extending grace and kindness to others and remembering that everyone is doing the best they can [43:40]

How I’m feeling at the end of 2022 going into 2023 [45:05]

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

My Biggest Business Mistakes Dec 20, 2022

Show notes

Today, in what is easily one of my most vulnerable podcast episodes, I’m discussing mistakes I’ve made over the past several years as a business owner… including some I NEVER talk about (the embarrassment is SO REAL).

I’m pulling back the curtain and spilling the tea on my most expensive mistake to date, launches that were a total flop, what happened when I shopped around for a “budget” coaching program, and so much more. Trust me: This episode gets JUICY!

I’m also sharing the MANY valuable lessons I’ve learned along the way and why I 100% believe in failing forward, especially in entrepreneurship.

Important reminder in case you have a history of beating yourself up over your mistakes: No one makes it through their biz ownership journey unscathed – even the most successful people stumble from time to time. As cheesy as it might sound, the “secret” is to be resilient, learn from your missteps and KEEP GOING! (how’s that for a pep talk?)

In this episode, I cover:

Why I don’t think of anything in my business as a failure at this point – even when something doesn’t go well or according to plan [7:00]

How the ability to be resilient and positive in the midst of negative or not-so-ideal circumstances ALWAYS results in success [9:40]

Mistakes I made during my first few Balance & Thrive group program launches when I was an online fitness coach and what I learned in the process [13:30]

Social Media With Impact and its lackluster launches – why I didn’t retire the course and how I FINALLY got it to sell [23:00]

Why the $19/month fitness membership I launched in 2019 totally flopped [28:55]

The MAJOR flub I made during a masterclass where I pitched Social Media With Impact (hint: always triple-check your slides) [41:00]

What took me FOREVER to realize when I hosted free group challenges as an online fitness coach [42:30]

Why my first hire (a virtual assistant) didn’t work out so well, the mistakes I made as her boss and how the experience helped me create a win later on [45:20]

The mastermind I joined when I was looking for a “budget” coaching program [49:30]

How dabbling in ads cost me $20K in early 2021 and my takeaways from that VERY expensive experience [55:20]

What I’ve discovered through all of my mistakes in business and why I focus on failing forward rather than dwelling on my missteps [1:07:10]

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

Email Marketing 101: Do I Need to Email People? Dec 13, 2022

Show notes

I LOVE LOVE LOVE email marketing – but it’s not necessarily for every coach or business owner.

If you want to find out if it’s something YOU should be doing… you’ve gotta listen to this episode!

You’ll learn my favorite things about email marketing (and why and how I use it), who I think could benefit from building an email list, and who should probably focus their time and energy elsewhere.

Plus, you’ll get my recommendations on the best email platforms to use, tips for starting or growing your email list, ways to make your emails more effective, and much more!

In this episode, I cover:

Why I don’t recommend brand new online coaches focus on email marketing [3:35]

What I mean by “email marketing” and how it’s used to generate sales [5:30]

A few of the BEST things about email marketing and why I’m very thankful I have an email list [6:45]

The importance of crafting creative, interesting, entertaining emails that people actually want to read [11:00]

Email platforms to use (hint: we don’t want to send emails straight from gmail) [12:55]

How to grow your email list, whether you’re just starting out or have been in business for a while [14:45]

Tips and recommendations for making email marketing EFFECTIVE [18:40]

The importance of monitoring your email analytics so you can consistently make sales via your email list (and problem-solving when things don’t go according to plan) [24:25]

Using a welcome sequence to build relationships with new email subscribers [27:00]

An example of an email list I opted into and really enjoyed as a consumer because it added value to my life [28:30]

When to start an email list – and when to focus your energy elsewhere [29:25]

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

Is Instagram Dead? Nov 29, 2022

Show notes

Instagram definitely isn’t what it used to be… but does that mean it’s dead?

The short answer: No, Instagram is NOT dead.

The long answer: You’ve gotta listen to this episode (you knew that was coming, right?!).

You’ll find out why I think Instagram is actually an INCREDIBLE app with tons of potential for online coaches and service providers, how I’ve changed my social media expectations recently, the reasons likes and comments aren’t *really* all that important, and so much more.

PS: If you need more help with sales + marketing on Instagram, send me a DM @lynettemarieh. The Black Friday sale on my value-packed Instagram course, Social Media With Impact, JUST ended… but if you ask nicely, I miiiight still give you the 60% discount!

In this episode, I cover:

How the “highlight reel” aspect of Instagram and the rise of cancel culture/mass shaming have impacted the ways we create and interact with content [5:15]

Comparisonitis, how it can affect business owners on Instagram and how I protect myself (you can do this, too!) [9:10]

Trending sounds, dances, etc. and how frustrating it can feel that Instagram is prioritizing video content [13:10]

Why I believe Instagram is NOT dead (and why it’s not going anywhere) [15:10]

Low engagement on Instagram – the reasons we’re seeing this across the board and why it’s not necessarily something to worry about [16:25]

Why you should focus on the number of views your posts get rather than likes and comments [20:55]

Changing your perspective on Instagram, content creation and engagement [22:25]

Feeling like everyone is doing the same things on Instagram or saying what YOU want to say and how that can be discouraging [23:55]

Struggling to get people to see your content if you don’t play the “game” [26:25]

Making social media marketing fun, exciting, enjoyable *AND* effective [28:30]

The reality: Social media is FREE advertising – it’s up to us to take advantage of the opportunities available [30:40]

Focusing on improving vs. wondering why everyone is better than you are [32:00]

Reframing your content strategy and questions to ask yourself before you create content to get yourself out of a rut [33:30]

What to do if you need extra help maximizing your impact on Instagram (hint: this is DEFINITELY for you if you’re a coach or service provider looking to boost sales!) [35:45]

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

How Much Is Too Much to Give on Social Media? Nov 22, 2022

Show notes

Anyone who’s a coach or service provider using social media to market their services has probably asked themselves something to the effect of: “Should I make [insert piece of content] free, or should I put it behind a paywall?”

In other words, how much is TOO MUCH to give away for free online? And will sharing too much make people decide NOT to hire you because they think they don’t need your services anymore?

Today, I’m sharing why general education and advice – which you’re likely sharing in your free content – will NEVER replace the specific, personalized solutions your ideal clients are looking for.

You’ll find out why creating incredibly valuable, next-level content is ALWAYS the right move (if you want to increase the odds that your followers become clients, of course) – while, at the same time, honoring your existing clients by keeping certain things under wraps publicly.

In this episode, I cover:

A common question I get from clients: How do you determine what to post on social media for free vs. what you reserve for paying clients? [4:00]

Why you don’t have to worry that you’re giving too much away (hint: consuming free content will NEVER replace the experience of actually working WITH someone) [5:15]

My belief that sharing highly valuable content makes you stand out in the best way – and that’s going to bring you more clients [8:30]

How I’ve pushed the “freebie” envelope as an online coach (and why you might want to try something like this, too!) [11:15]

The reasons I’m happy to give away just about EVERYTHING other than what’s inside of my programs [15:00]

Drawing the line: Sharing the what but not the how [15:50]

Why you shouldn’t overthink free vs. paid content [17:30]

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

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