The Best Coach Ever Podcast

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What To Do When You Have NO Content Ideas Aug 29, 2023

Show notes

Can’t figure out what to post on social media? Struggling with writer’s block? Tired of feeling overwhelmed + scattered when you sit down to create content? Good news, friend: This episode is for YOU.

Today, I’m sharing EXACTLY how I generate content ideas as well as a few [potentially controversial] tips that will help ensure you’re posting regularly + staying at the forefront of your ideal clients’ minds.

If you’ve ever wondered how I stay so consistent on social media, you definitely don’t want to miss this one. You’ll discover how + where I find inspiration, what I do when I’m feeling stuck creatively, my trick for getting started + building forward momentum when writing isn’t going well, and so much more.

In this episode, I cover:

Content strategy vs. sourcing content ideas [5:20]

The importance of batching content rather than trying to create new posts daily [6:45]

Scaling back on Instagram Feed posts to stay consistent [8:30]

Why I recommend creating a running list of your ideal clients’ attributes and pain + pleasure points [10:40]

How you can use client check-ins + applications and conversations with leads to generate content ideas [13:30]

Beating writer’s block by talking out your ideas out loud – either with someone you trust or yourself [16:15]

A prompt for generating content ideas: “At this point in the day, what has my ideal client already struggled with?” [19:15]

Why it’s perfectly fine to reuse or repurpose content you’ve already posted [22:15]

Taking the pressure OFF and being willing to create (and post) C+ content [26:25]

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

Overcoming the Limiting Beliefs That Are Killing Your Business Dreams Aug 22, 2023

Show notes

Without a doubt, this is one of THE MOST IMPORTANT episodes I’ve ever recorded.

That’s because what I’m sharing will help you recognize what has *REALLY* been holding you back from reaching your business goals (hint: the call is coming from inside the house, my friend).

This is for you if you’re ready for a reality check and a little tough love. Chances are you already know what you NEED to do to make your dreams come true, but you’re not taking the appropriate actions due to your limiting beliefs + the stories you keep telling yourself – and only YOU can change that.

Tune in to learn how to identify + dismantle your limiting beliefs, why mindset work is absolutely not “woo-woo” (and why it’s 100% ESSENTIAL for getting the results you want), and the many reasons you should start assuming your success in business is inevitable.

In this episode, I cover:

Limiting beliefs – what they are + how they can impact us [5:05]

How I saw limiting beliefs show up in my fitness coaching clients + how it impacted their results [6:05]

A personal example that illustrates how the stories we tell ourselves can hold us back + lead to self-sabotage [7:45]

How I shifted my mindset to get the results I’d always wanted on my health + wellness journey [12:20]

The ways my limiting beliefs hindered me professionally + financially [13:50]

What happened when I started to change my mindset around money + my ability to make a lot of it [17:30]

Why changing your beliefs is essential if you want to change your ACTIONS [18:10]

Dismantling the “evidence” that your limiting beliefs are true [19:20]

The MASSIVE role your beliefs (including subconscious beliefs) play in determining your outcomes [23:00]

What to do if you’re struggling to believe success is possible for you [24:05]

How I’m “brainwashing” myself to create the life + business I want – and how YOU can do the same [25:50]

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

Are You Qualified to Be An Online Fitness Coach? Aug 15, 2023

Show notes

Heads up: This episode is probably going to ruffle some feathers, but that’s okay because I KNOW there are people out there who need to hear this.

Today I’m answering a question I get asked A LOT: “Do I need to get a certification or a degree to become an online health + fitness coach?” – and what I have to say might surprise you.

You’ll learn what I discovered when I became a certified personal trainer, why it’s NEVER mattered that I don’t have a marketing or business degree as a business coach, what I’ve noticed about most aspiring health + wellness coaches, and what I truly believe is necessary for those who want to coach + help others.

Listen with an open mind (please + thank you), and if you needed this message, don’t hesitate to reach out to me on Instagram @lynettemarieh!

In this episode, I cover:

The reality that there’s a LOT of confusion regarding what a “qualified” health + fitness coach actually is [2:35]

What *many* people in the health + wellness space say someone needs to become a coach – and why I don’t necessarily agree [4:20]

What I’ve frequently noticed about aspiring health + fitness coaches vs. those with degrees + certifications [8:45]

Why you don’t have to know EVERYTHING about a particular subject to help people and be a good (or even a great) coach [10:00]

How I handle client requests/questions that I am not qualified to answer or assist with as they are beyond my scope [12:05]

What I believe you truly NEED in order to become a health + fitness coach (particularly if you want to work with beginner-level clients) [13:25]

Why it’s never mattered that I didn’t go to college for business, marketing, etc. and have zero degrees or certifications [16:20]

Why I will NEVER discourage someone from furthering their education [17:15]

My answer to the question, “Do I need to be certified to be an online coach?” [18:25]

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

How To *Not* Hate Social Media (Or Have It Destroy Your Mental Health) Aug 08, 2023

Show notes

If you think social media is toxic or you feel like it’s detrimental to your mental health, you NEED to listen to this episode – especially if you’re an online coach.

Because here’s the undeniable truth: Social media is THE BEST, most effective way to market your programs and services… and if you’re not creating content + posting regularly, you’re definitely missing out on sales.

Fortunately, even if you currently have a negative or unhealthy relationship with social media, you *CAN* turn it around – and that’s what today’s episode is all about. You’ll learn how to set boundaries that protect you from endless scrolling + comparing yourself to others, along with essential mindset shifts to help you overcome your fears, doubts + insecurities so social media becomes fun (and stress-free) again.

Plus, I’m sharing how my feelings regarding social media have evolved over time, why I FULLY support being completely delusional on Instagram, and the many reasons I don’t care about engagement anymore (hint: it truly doesn’t matter).

In this episode, I cover:

Why you NEED to listen to this episode if you’re an online coach (or want to become one) who struggles with social media [4:00]

My formerly unhealthy relationship with social media and how it’s evolved [5:05]

Why it’s essential to understand + believe that your relationship with social media CAN change [8:10]

Setting time boundaries with your social media use/consumption and intentionally increasing mindfulness [11:40]

The benefits of turning OFF all social media notifications on your phone [17:30]

Limiting scrolling and how I’ve curated my personal Instagram + TikTok accounts to include only fun, feel-good content [20:35]

What happened when I constantly compared myself to other coaches + creators on social media in the past [22:05]

Why hate-following is actually VERY harmful to your mental health [25:15]

Ruthlessly clearing out the people I follow on Instagram [27:00]

Changing my perception of other people’s behavior on social media [29:45]

How cancel culture + the desire for privacy is impacting social media engagement and why we need to adjust our expectations [32:40]

Why a lack of comments, likes, etc. doesn’t necessarily mean your content isn’t landing or that no one cares [34:55]

Getting delusional on Instagram, why it works so well for me and how it can 100% work for *YOU* [37:50]

Why I no longer care about engagement on Instagram and how that has helped my business grow [40:45]

The bottom line: If you want a better, healthier relationship with social media, you have to do the work [42:55]

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

How a 1:1 Coaching Offer Will Make You The Most Money, The Fastest Aug 01, 2023

Show notes

1:1 coaching should be the FIRST offer you sell as an online health + wellness coach, and in this episode, I’m explaining why that’s 100% true – signed, a 7-figure online coach who’s been in the industry for 8+ years.

In this short + sweet episode, you’ll learn why high-ticket private coaching offers are ideal if you want to make the most money in the fastest, most efficient way (think: $3-5k in just a few months) – WITHOUT paying significant up-front costs or having a massive social media following.

Be sure to listen all the way to the end because I’m giving you a sneak peek into my brand new offer that’s launching VERY soon. Hint: It’s *exactly* what you need if you’re looking to develop an irresistible, high-ticket 1:1 coaching program that yields incredible transformations + you’re PROUD to sell.

In this episode, I cover:

Why low-ticket offers like e-books and workout guides should NOT be the first thing you try to sell as an online coach [6:50]

How selling high-ticket 1:1 coaching spots results in $$$ QUICKLY (and requires FAR fewer people to buy in) [12:45]

What I teach my clients inside my Fitness Coaching Business Accelerator and the results they get after building + selling an amazing 1:1 program [15:20]

How I scaled my online health + fitness coaching business to 6 figures by *only* selling 1:1 coaching [16:25]

The many reasons why selling a low-ticket offer can actually be MORE challenging than selling a high-ticket offer [16:55]

Why developing an incredible 1:1 coaching offer is the best way to go full-time (making ~3-5k/month or more) as an online coach [18:05]

My new offer that will teach you EXACTLY how to build a high-ticket, highly transformative 1:1 coaching program [19:25]

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

How to Strategically Scale Your Biz [with my Business Manager, Katelyn Hamilton!] Jul 25, 2023

Show notes

Today I’m sitting down with my business manager, Katelyn Hamilton (on Instagram @katelynehamilton: https://www.instagram.com/katelynehamilton/), an online business manager + high-level strategy coach who manages MY business!

During this episode, Katelyn and I discuss the importance of creating clarity in your business, streamlining tasks + building out processes, and doing the “unsexy” work that REALLY moves your business forward. Plus, we dive into the many ways she has helped my business grow + thrive (and why these strategic changes have made a MASSIVE difference in my sales!).

Katelyn also shares how business owners at ANY level can become more organized and take aligned action to reach their goals. You’ll walk away feeling empowered to take YOUR biz to the next level – and you’ll know exactly where to start.

In this episode, Katelyn and I cover:

Katelyn’s role in my business and how she has helped it grow + thrive by adding structure + systems [2:25]

How Katelyn strategically deconstructed my business in order to make it more successful [6:40]

Why having an online business manager (OBM) allows me to do what I *really* want to do as a coach + biz owner [10:00]

How a task management system can help biz owners reduce overwhelm, stay accountable + consistent and accomplish their goals [12:30]

The importance of creating a streamlined business that aligns with future plans and aspirations – especially if you want to scale [18:40]

Why becoming a successful, profitable online service provider or coach requires you to do the “unsexy” or behind-the-scenes work [21:40]

Katelyn’s perspective on what new coaches (or coaches looking to hit 6 figures) should focus on + implement [26:25]

How your clients’ experiences improve when you have standard operating procedures, automations and streamlined processes [31:05]

The ways an organized, optimized project management system like Asana can help coaches maximize their time [32:30]

How new or less-experienced coaches can work toward hiring an OBM or team members, like a virtual assistant [39:15]

My first hires and how my team has expanded as my business has grown [42:30]

Why slow, sustainable growth is KEY to long-term success + building a biz that works FOR you (and doesn’t burn you out) [44:00]

What the typical day-to-day experience is inside my business now and the positive impact long-term team members can have [49:40]

Katelyn’s No.1 piece of advice for someone looking to scale their business – and why I absolutely love it [55:15]

What Katelyn is available for at the moment and how to get in touch with her [1:01:10]

Katelyn’s Instagram: https://www.instagram.com/katelynehamilton/

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

Building a Brand That Gets You Clients in 2023 Jul 18, 2023

Show notes

A strong, robust brand is ESSENTIAL for getting clients in the online coaching space – without one, you’re setting yourself up for failure (in other words: you WILL lose out on clients to other coaches who *have* built their brands).

If you’re thinking, “OMG, I’m a coach and I’ve never even thought about my brand,” don’t panic – after you listen to this episode, you’ll know EXACTLY what to do to cultivate + grow a brand that accurately reflects who you are + what you stand for.

Along with sharing a peek behind the curtain into how I’ve created MY brand over the past several years, I’m also helping you avoid common mistakes that many coaches make as they work to establish and refine their brands.

Looking for additional assistance with leveling up your brand (and your income)? A few seats are open in The Wellness CEO Mastermind, my 6-month program for established online health, fitness + wellness coaches ready to scale to $10k+ months. Scroll down to the end of the show notes for the link, or DM me on Instagram @lynettemarieh if you’re interested – I’d LOVE to tell you more about it!

In this episode, I cover:

The difference between your business and your brand [4:10]

Why building a strong, deliberate brand will help you grow your lead pool and get more clients as an online coach [6:00]

Your brand’s function as the personality of your business [9:15]

What holds people back from creating or growing their brand on social media [10:45]

The advice I gave a former client to help her strengthen her brand (and how I applied this advice in the past) [13:50]

Why the elements that make up your brand don’t have to be cool or unique [18:00]

Feedback from my clients regarding why they chose me as a coach and why it reinforced what I know to be true about branding [19:25]

The danger of trying to create a more user-friendly version of yourself as you develop a brand personality [22:05]

Creating a brand that embraces who you are + your values so it can reflect back upon your business and attract the RIGHT people [24:25]

Why I believe developing an authentic, powerful brand is THE way to edge out your competition in the online coaching space [26:30]

What to do if *you* are ready to strategically grow your brand + scale your coaching biz to $10k+ months [29:55]

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

5 Steps to $10K Months Jul 11, 2023

Show notes

Wanna hit $10k months in your online coaching business? You’re in the right place.

Today, I’m sharing 5 of the steps I teach inside my Wellness CEO Mastermind that help my clients CONSISTENTLY hit $10k months – and no, it has NOTHING to do with the size of your Instagram following.

You’ll find out why elevating your brand, positioning + visibility is crucial for boosting your income, the MANY benefits of creating a second scalable offer, the importance of solidifying + optimizing your sales process + sales plan, and so much more.

If any of what you hear in this episode resonates and you’re ready to expedite your results (and say hello to $10k months), send me a DM on Instagram @lynettemarieh – I may have something PERFECT for you.

In this episode, I cover:

Leveling up your brand, positioning + visibility (and what this REALLY means) [5:10]

Why it’s essential to understand that you have a brand *AND* a business [8:10]

How your positioning can help you make more money as an online coach [9:30]

Ways to increase your visibility online so you can get more attention + clients [14:35]

Raising your rates for your online coaching services (including my opinion on the range in which your rates should fall) [15:30]

Creating a second scalable offer once your FIRST offer is optimized + selling [19:30]

The importance of having a product suite in your online coaching business [22:40]

How a strategically-structured product suite can result in repeat customers [25:35]

Why you should solidify + optimize your sales process + sales plan instead of running your business in a sporadic, random way [27:20]

What to do if you KNOW you need to do some – or ALL – of the things I outlined in this episode [30:50]

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

Overcoming the Feast + Famine Cycles in Your Sales Jun 27, 2023

Show notes

Many online coaches get stuck in a feast + famine cycle – aka experiencing major peaks + valleys in sales (and monthly income) – but it IS possible to get out of this trap and build consistency, predictability + security in your business.

Today, I’m explaining why you may be in this cycle and what it takes to escape it. You’ll learn why consistency with social media + sales efforts is non-negotiable, how you might be getting in your own way, and why strategic sales processes or systems are ESSENTIAL for my higher-level clients and me.

Interested in chatting more about sales and how YOU can break free of the feast + famine cycle? Send me a DM on Instagram @lynettemarieh – I’d love to hear from you!

In this episode, I cover:

How the feast + famine cycle can play out in business [3:50]

Why peaks and valleys in your sales are normal, to an extent (and how this shows up in the health + fitness coaching space) [6:10]

What you may be doing on social media that’s leading to an inconsistency in sales or seasons of feast + famine in your business [8:30]

How to use Instagram to keep leads + clients coming into your world consistently [11:15]

Why you should still prioritize creating + posting social media content if you’re in the feast part of the cycle [13:50]

How being inconsistent with your sales efforts can lead to a season of famine [15:20]

Strategic sales processes or systems and how they can help you get OUT of the feast + famine cycle [18:40]

Why I put a major focus on helping my clients with their sales processes + plans inside The Wellness CEO Mastermind [22:55]

What you can do right now to create more consistency, predictability + security in your business + income [25:00]

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

What Kinds of Content Are “Working” To Stand Out + Get Clients Online NOW Jun 20, 2023

Show notes

Today, I’m diving into the exact types of social media content that are “working” for me + my clients – what’s helping us get attention online, the content that’s converting well, and what today’s consumers REALLY want to see when they’re scrolling through their feeds.

You’ll find out why authenticity is more important than ever before (and is basically required at this point), what to do to help ensure your ideal clients don’t scroll right past you, and what NOT to do in your marketing if you want to be successful in the online space.

Plus, I’m sharing what MY clients say has helped them choose to work with me vs. other coaches they’ve seen on Instagram – you might be surprised by their responses!

In this episode, I cover:

Why getting attention online is different now vs. 2-3 years ago [4:45]

Your first job [on social media] as a coach looking to get clients online [6:15]

The content you should create to get YOUR ideal clients to notice you [7:40]

What to ask yourself about the content you’ve been creating lately [9:05]

How to adjust the language in your content to be more impactful + resonate more deeply with your target audience [10:35]

Social media content currently performing + converting *especially* well [13:40]

Why I’m NOT afraid to give “too much” value away for free [15:50]

The magic that happens when you show your audience who you truly are [17:25]

What my clients say about why they chose to work with ME vs. other coaches (and what this can teach YOU as you’re marketing your programs) [19:15]

How to show up more authentically + show your REAL self online [21:00]

Overcoming the fear of putting yourself FULLY out there on social media [23:05]

Why you don’t need to worry about being “cool” or interesting [24:35]

Protecting your privacy while also showing the heart of who you are online [25:45]

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

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