The Best Coach Ever Podcast

Latest Episodes:

How to Deal With Unmotivated Clients (or Clients Who Ghost) Jun 13, 2023

Show notes

Wondering what to do when your clients aren’t showing up + doing the work – or if they ARE showing up, they’re only giving about 50% (and, as a result, they’re not getting the results they’d hoped for)? Welcome to showbiz, baby! This episode is for you.

Today, I’m sharing how I handled unmotivated or ghosting clients when I was a fitness coach and providing insight into how you can approach *your* clients who are either falling off the wagon or have completely checked out.

You’ll get my best advice for reconnecting with clients in a kind, nonjudgmental way and supporting them by meeting them where they are – not where you want them to be (hint: trying to force someone into compliance is NOT the vibe).

In this episode, I cover:

Why having unmotivated clients (or clients who ghost) is FAR from uncommon in the coaching world [4:45]

My experience with coaches – which has included periods of low motivation – and why it’s never been their fault [6:00]

How the summertime can impact clients’ motivation and behavior [9:25]

Not taking client behavior personally [11:30]

Understanding that your job as a coach is actually NOT to “make” your clients do anything [13:05]

Where to start when you notice a client is falling off their plan [14:40]

How I handled late/missing client check-ins when I was a fitness coach [16:05]

My approach when it’s clear a client isn’t feeling motivated [17:20]

Shifting the goal from results to remotivation – helping clients regain confidence and feel like winners again [20:30]

What to do as a coach when a client is completely checked out and refusing to engage with you/the program [23:20]

The truth that no matter how great of a coach you are, you WILL have clients who ghost or lose motivation [27:35]

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

The Secret to My Success (+ How You Can Do The Same) May 30, 2023

Show notes

Today I’m sharing what I consider to be the KEY to my success as someone who has built a 7-figure online coaching business from scratch – and no, it’s not simply understanding sales, marketing + business strategy (although that stuff certainly helps).

Listen to this episode to find out what has *really* allowed me to grow into the coach + business owner I am today. You’ll find out how YOU can access my secret sauce, too – that’s right, it’s available to EVERYONE – as well as what you’ll have to leave behind if you choose to move forward on this path.

Do yourself a favor and listen to this one, coach. It could change your entire life.

In this episode, I cover:

What I believe is the secret to my success as a business owner + online coach [5:10]

Putting myself in the least likely position to fail and the mindset shift I made around failure that changed EVERYTHING for me [6:55]

The questions I asked myself that resulted in me taking the HUGE risk that I consider the turning point in my business [10:40]

Deciding that my business WILL work for me and acting on that decision [11:55]

What I know to be true about EVERY successful coach I’ve crossed paths with [13:30]

How my first business coaching investment helped me get where I am today [14:40]

What my personal weight loss journey has taught me about what it REALLY takes to make progress and accomplish your goals [15:30]

The moment at the end of 2022 when I realized why I was winning in my business but losing in my health + wellness journey [20:20]

Why having “skin in the game” + support WORKS [23:00]

The truth about why you’re not getting the results you want in your business [24:50]

How saying “no” to coaching = a major risk [25:45]

The attitude + beliefs I embody every time I make a scary investment/decision in my business [26:50]

Why I’m such a big believer in the life-changing power of coaches [28:45]

My message to YOU if you’re thinking of hiring a coach [30:00]

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

Overcoming Burnout, Bad PMS and Anxiety Through Hormone Balancing with Jess Marshall May 23, 2023

Show notes

Today I’m sitting down with Jess Marshall (@courageous_woman_wellness on Instagram: https://www.instagram.com/courageous_woman_wellness/), a women’s hormone health coach who specializes in helping busy women reach their health + wellness goals in realistic, sustainable ways.

Jess has been through my Fitness Coaching Business Accelerator *and* my Wellness CEO Mastermind (fun fact: she was VERY pregnant during the mastermind!), and to say she’s an inspiration is a MASSIVE understatement.

During this episode, we discuss hormone health – Jess’ specialty – as well as blood sugar regulation, anxiety management, cycle syncing and MUCH more. You’ll walk away with a clear understanding of how you can begin supporting YOUR hormone health and start feeling better + more energized while also avoiding burnout!

In this episode, Jess and I cover:

Jess’ background + how she helps women as a coach [2:55]

How Jess has worked with me via my programs in the past [5:45]

Jess’ transition to her current role as a women’s hormone health coach and how her personal journey continues to inspire her professionally [7:35]

My theory that ALL women in their 20s + 30s eventually take a serious interest in their hormones and how my own hormone health journey began [11:45]

The work Jess typically does with her clients and the most common areas they need help with (plus: why eating a balanced breakfast matters) [16:25]

Why Jess recommends NOT consuming caffeine without food in your system [21:45]

What an overconsumption of caffeine can result in or lead to in women [25:05]

Cycle syncing – what it is, how you may feel/what you may notice during different parts of your menstrual cycle, and why being aware of your cycle is essential [28:25]

What made me realize I needed to change my lifestyle/habits to better serve me + my overall health and how shifting my approach continues to benefit me [40:50]

How hustle culture can harm us and why it’s important to set your business up to work for + support YOU and allow you to find a healthy balance [44:50]

Where to find Jess online (including her FREE FB community: Courageous Woman Wellness) and how you can work with her [50:55]

Jess’ offers: https://linktr.ee/CourageousWomanWellness

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

The Deal on "Niching Down" (Do You Need to Do It + HOW to Do It) May 16, 2023

Show notes

Online coaches, niching down isn’t just important or a “good idea” – it’s 100% ESSENTIAL for your success.

Today I’m explaining why that is, along with simple, actionable steps you can take to identify *your* niche and attract the people you want to help. You’ll find out why narrowing your focus and speaking to a very specific audience can actually make you MORE visible online than ever before – and make your sales skyrocket.

PS: My Fitness Coaching Business Accelerator (FCBA: https://fcbaprogram.com) is currently open for enrollment… and there’s an incredible bonus available for a VERY limited time that you’ll DEFINITELY want to take advantage of. Questions? DM me on Instagram @lynettemarieh!

In this episode, I cover:

What I mean by “niching down” and how I define *my* specific niche as a business coach [3:40]

Why I believe niching down is a MUST if you want to attract clients + make sales as an online coach [5:40]

How choosing a niche can actually help you be MORE visible online + get MORE attention [8:00]

The problem with being a “general” fitness coach when it comes to marketing + creating content that deeply resonates with people [10:10]

What creating content for a SPECIFIC type of person (and offering a SPECIFIC solution) can do for you + your business [13:10]

How niching down makes content creation much easier [15:00]

Choosing a niche: Narrowing down EXACTLY who you want to serve + the problems you want to solve [16:40]

Questions to ask yourself as you choose your niche + identify ideal clients [20:25]

The ways niching down helps you become irresistible to the RIGHT people [22:45]

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

5 Mistakes New Coaches Make When Starting Out May 09, 2023

Show notes

New or aspiring online health and fitness coaches, this is for YOU!

Today I’m sharing the 5 top mistakes I see new coaches make when they’re getting started – something I have TONS of experience with as a business coach. Fun fact: My Fitness Coaching Business Accelerator (FCBA: https://fcbaprogram.com) is DESIGNED for newbie coaches who want to get their businesses off the ground (and has helped SO MANY women achieve major success after starting from scratch).

If you’re looking to bypass the time-wasting mistakes that will only hold you back from starting + growing YOUR online coaching biz, definitely give this episode a listen.

You’ll find out why niching down is 100% necessary, why I do NOT recommend offering your services for free (or super cheap – yes, even in the beginning), what can happen if you try to launch WITHOUT a sales + marketing strategy, and more!

In this episode, I cover:

Mistake 1: Worrying too much about the legal or backend part of your online coaching business [4:45]

What I recommend you do FIRST rather than filing an LLC or creating a website [7:45]

Mistake 2: Not niching down as an online coach [12:30]

The many reasons niching down is NOT scary and can truly TRANSFORM your business [15:25]

Why I believe niching down DEEPLY is essential in today’s marketplace [17:55]

Mistake 3: Offering free or very cheap coaching in exchange for “social proof” [18:50]

What can happen to YOU as a coach when you offer your services for free or a heavily discounted rate [21:05]

Why a beta launch *may* work for you as a new coach [21:40]

Mistake 4: Building zero marketing runway and having no launch strategy [22:45]

How a solid strategy can absolutely turn a launch around (and make your sales skyrocket) [25:15]

Why I believe ALL health + wellness coaches should hire a business coach [26:25]

Mistake 5: Refusing to learn/apply sales + marketing principles [28:10]

What it REALLY takes to stand out – and get clients – as an online coach [30:30]

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

Why Your Offer Isn’t Selling (And How to Fix That) May 02, 2023

Show notes

This episode is 100% for you if you’re an online coach who’s struggling to sell their programs + services and is looking for simple solutions that WORK (and can be applied right away).

Today, I’m shining a light on the 5 main reasons your offer isn’t selling and debunking the myth that a bigger audience = more sales.

You’ll find out why niching down + showing up as a true expert is more essential than ever, how to create a clear marketing argument, why you MUST prove the true value of your offer if you want to sell, and MUCH more.

Ready to find out what it *really* takes to stand out + SELL in today’s marketplace? Let’s dive in.

In this episode, I cover:

Why MOST people are struggling to sell (hint: it’s NOT because your audience is too small) [5:20]

The importance of promoting and pitching your offer OFTEN + CLEARLY on social media if you want to make sales [8:05]

How to determine if *you* are promoting your services in a way that will help you get clients [10:10]

Why you need the RIGHT people in your audience (and how to attract them) [11:50]

The reality that sales will suffer – or be nonexistent – if your audience doesn’t view you as a trusted authority figure [15:40]

What can happen when your messaging or marketing argument aren’t clear, cohesive or enticing enough [20:10]

Why niching down and showcasing/demonstrating your expertise is ESSENTIAL for success as an online coach [22:40]

Delivering your marketing argument with confidence [25:00]

Portraying the VALUE of your offer – or showing why it’s worth the $$$ [30:20]

Why selling in today’s marketplace requires coaches to paint a picture for potential clients [35:05]

Another example of why social media audience size really does NOT matter when it comes to sales [37:15]

The deep-dive approach I take as a business coach to help my clients level up their sales + marketing [38:30]

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

Building + Scaling an Online Coaching Biz During Busy Seasons (Or When You’re Short on Time) Apr 25, 2023

Show notes

Even if you only have 5-10 hours a week to dedicate to your online coaching business, you CAN move the needle and get incredible results – but only if you’re using that time VERY wisely.

Today, I’m sharing exactly what you need to know to build or scale your business when you have limited time available. You’ll learn where to put the majority of your focus and attention, where you’re wasting time (possibly without even realizing it), why even busy + goal-oriented people NEED time off, and much more.

I’m also sharing insight into how I structure my weekly schedule + workload when life gets busy – what stays, what gets put on the back burner, and what gets scrapped completely.

Oh, by the way: You’ll definitely want to listen to the ENTIRE episode because there just *might* be a free training you can get your hands on to help you build a schedule that keeps your business moving in the right direction!

In this episode, I cover:

Prioritizing what’s *actually* important in business [4:45]

My top 2 priorities in business (and what falls to the wayside during busy times) [7:25]

How to determine YOUR top priorities as an online coach – even if you only have a handful of hours to focus on your business each week [9:30]

The importance of eliminating time wasters [14:50]

What to ask yourself when deciding where to spend your time – and what you may be doing that you don’t realize is a MASSIVE time waster [19:50]

Managing + planning your schedule weekly (a peek at how I plan my workweek via Instagram: https://bit.ly/3UI33hb) [23:15]

What to do if you want a FREE Google Calendar training that I typically only share with clients [28:00]

Recognizing the signs of burnout and reacting QUICKLY [28:35]

A personal example of how I recently reacted when I realized I was burning out [30:20]

How setting (and enforcing) boundaries comes into play when trying to build + scale your online coaching business [35:05]

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

Selling WELL Without Being "Sales-Y," Pushy or Manipulative Apr 04, 2023

Show notes

If promoting, pitching and selling gives you the ick or makes you cringe, this episode is 100% for YOU.

Here’s the truth: Selling does NOT have to be gross, pushy or uncomfortable for *anyone* involved – and if you’re selling in an ethical, direct, transparent way, it can truly be an ENJOYABLE experience.

Today, I’m sharing my honest (and fired up) thoughts on what selling + marketing TRULY is, why sales should NEVER be manipulative, the reasons you may feel scared or nervous to promote + pitch your offer, and much more.

Like it or not, anyone who wants to be a successful online coach MUST be able to sell – why not learn how to enjoy it… and do it well?

In this episode, I cover:

Why you may feel icky about sales + marketing [3:00]

How I used to show up online when I HATED sales and why my approach was actually MORE manipulative than straight-up, direct selling [5:20]

Common fears: Being seen as someone who *IS* selling something + wants to make money, rejection, feeling as though people are avoiding you/don’t like you [7:45]

What happened when I refused to sell my coaching programs online – and how everything changed when I dropped the “cool girl” act and started selling [9:25]

The reality that you NEED to learn how to sell + market yourself/your offers if you want to build a successful online coaching business [11:25]

Why selling directly + honestly is NOT manipulative, and why you’re not taking anything away from someone when they buy your offer [13:15]

Breaking down what sales + marketing truly is [17:20]

The importance of pitching your offer and asking people to BUY (and why it’s perfectly fine if this puts some people off) [19:30]

How your insecurity, self-doubt and lack of confidence may impact your ability to successfully promote and sell your programs [21:20]

Pain/empathy points, pleasure points and overcoming objections [22:25]

Being a “people pleaser” and making sales in an ethical, transparent way without ever concealing my mission [29:50]

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

How I Made an Extra $20k in 2 Weeks With a $700 Offer Mar 28, 2023

Show notes

I’m pulling back the curtain and revealing the *EXACT* reasons my recent launch of The Launch Your Group Offer Academy went so well – and by “well,” I mean it generated an additional $20k in my business in just two weeks.

In this episode, you’ll find out why building a marketing “runway” is 100% essential, how to ensure the messaging around your offer is crystal clear, why your sales page copy and design matter more than you may realize, and so much more.

This is MUST-HAVE information for coaches and service providers who plan to launch in the future because successful launches that bring in $$$ do NOT happen by accident – especially when you’re unveiling a brand new offer.

In this episode, I cover:

Why I created a “micro offer” (The Launch Your Group Offer Academy), how many people joined, the financial details behind the launch, and where I focused my sales and marketing efforts [5:15]

The importance of creating a SPECIFIC offer with a SPECIFIC solution [8:25]

Why you should ALWAYS build a marketing “runway” before you announce your offer is available to purchase [12:55]

The power of CLEAR marketing and messaging – and how to make sure YOU are being clear with your audience [16:50]

Why a clear, well-crafted sales page (in terms of both copy and design) is ESSENTIAL to a successful launch [18:55]

The magic that happens when you sell well, hard and consistently [22:05]

How my willingness to put myself and my offers into the world and SELL with passion and confidence has helped me build a highly profitable business [24:45]

A recap of the top reasons my recent launch was so successful and what I hope you take away from this episode [26:00]

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

When Social Media Feels Discouraging + Pointless Feb 28, 2023

Show notes

Do you ever feel like you’re shouting into the abyss on social media because it seems like NO ONE cares about your content (or what you’re trying to sell)? And you’re feeling SO incredibly hopeless that you’re tempted to just give up on your business altogether?

Wait – before you do that, listen to this episode.

I’ve been where you are, and today I’m sharing my best advice for navigating the inevitable challenges that come with social media – especially if you’re selling a product or service. You’ll learn why patience is KEY, how a social media journey mirrors a fitness journey, why people probably *won’t* be interested in working with you right away (and why this is perfectly fine), and so much more.

This episode is for anyone who needs a pick-me-up AND a little tough love. Brick by brick, you CAN build the business you want – as long as you don’t quit.

PS: If you’re listening to this before the end of the day on March 3, 2023, you can STILL enroll in The Launch Your Group Offer Academy! Sign up NOW: https://bit.ly/3XPcZFQ

In this episode, I cover:

The MANY reasons promoting yourself and your offers can be so challenging, intimidating and vulnerable [3:25]

How social media can feel like CONSTANT rejection, especially if you’re a sensitive person [7:50]

The truth: Just because people are not buying or responding to you *right now* does NOT mean they aren’t paying attention or aren’t considering hiring you [10:30]

Comparing social media “progress” to a health and fitness journey (hint: just like you ask your clients to be patient, YOU have to be patient!) [13:50]

What you SEE vs. reality – the behind-the-scenes struggles, work and TIME spent building what appears to have come easily [15:40]

Why it often takes a while (like, months or even YEARS) to get people interested in working with you [16:50]

The importance of showing up + selling on social media consistently if you truly want to build a successful business [19:20]

Why we have to get used to feeling ignored online [20:35]

What to tell yourself the next time you post or share something that doesn’t SEEM to perform well [22:15]

The fact that there is always SOMEONE listening to you when you post – your job is to keep going, even when you’re hearing crickets [24:45]

The Launch Your Group Offer Academy: https://bit.ly/3XPcZFQ

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

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