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    Fitness

    The Best Coach Ever Podcast

    I’m Lynette Marie, a business coach and social media expert who helps women build their online coaching businesses and turn shaky start-ups into thriving empires. As a former online fitness coach who scaled her business to a multiple-six-figure operation, I specialize in giving women the tools, strategies and knowledge they need to make their own business dreams a reality – and that’s exactly what I’m sharing in this podcast. Whether you’re interested in social media marketing, want tips for taking your business to the next level, or need strategies for maximizing your time, energy and productivity as a CEO, you’re in the right place!

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    Copyright: © 2021 Balance & Thrive

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    Latest Episodes:
    How to Map Out Your Sales Plan for 2024 Dec 12, 2023
    Show notes

    Online coaches: If you haven’t already, NOW is the time to create your 2024 sales plan!


    Not sure what that means or how to get started? Good news: I’m spelling it out in this episode and explaining exactly how YOU can map out your entire year of sales (which is a *really* smart idea if you’re interested in staying profitable + hitting your business goals in the new year).


    You’ll learn how sales planning can help you with ALL areas of your online coaching business – content creation, lead generation, launching, etc. – and where to begin when you sit down to create your plan. Plus, I’m sharing what to do if the idea of envisioning your year from start to finish feels WAY too overwhelming.


    This one’s for you if you’re looking for a way to stay on track, hold yourself accountable and make sure your big dreams ACTUALLY come true in 2024.


    In this episode, I cover:


    Sales planning: What you’re going to sell + when you’ll sell it [5:55]


    Examples illustrating why sales planning is important + helpful when it comes to content creation, lead generation, building a marketing runway, launching, etc. [6:50]


    How sales planning can keep you on track to hit your business goals (and stay profitable) throughout the year [10:00]


    What I tell my clients to do when they’re preparing to map out their sales plan and an example of what this looks like in my business [13:00]


    Starting with your most lucrative offer + determining where your launches fit into a yearlong sales plan [16:15]


    How creating a sales plan can hold you accountable, give you direction + stay ahead of cash flow problems [17:45]


    What to do if envisioning your entire year feels too daunting or overwhelming [19:45]


    Why trial and error is part of the process when it comes to creating realistic, achievable sales + income goals [21:00]


    The importance of understanding what it actually takes to make your goals come to fruition (and including those tasks in your sales plan) [22:10]


    Connect with Lynette:


    Instagram: https://www.instagram.com/lynettemarieh

    Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

    Fitness Coaching Business Accelerator: https://fcbaprogram.com


    The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214



    Why Your Last Launch Flopped (And How To Fix It) Dec 05, 2023
    Show notes

    If you’ve had a launch that didn’t perform how you’d hoped it would (or want to make sure your *future* launches are as successful as possible), you’re in the right place.


    I’m sharing what MOST people get wrong in their launches and how to fix those mistakes going forward. You’ll learn why building a marketing runway is critical, how to ensure your offer is desirable + marketable, what consistency REALLY looks like during a launch, and so much more.


    After listening to this episode, you’ll walk away with several tangible takeaways to make your next launch smoother, more profitable and way more fun.


    PS: Looking for additional support as you’re assessing + reviewing your launches? DM me on Instagram @lynettemarieh to get my *FREE* Post-Launch Debrief Guide (this highly valuable resource is normally reserved for my clients, but I’m feeling generous)!


    In this episode, I cover:


    What to examine + consider when you’re trying to determine the REAL reasons your launch flopped [5:25]


    Not having enough audience members OR lacking enough qualified leads [8:05]


    Why you need to build a solid, effective marketing runway BEFORE your launch (and how to create that runway) [10:40]


    What happens when your offer is vague, doesn’t provide a clear-cut solution or doesn’t make sense for your target audience [16:15]


    The importance of consistency in your launch efforts – showing up on social media, connecting with leads, etc. [23:45]


    Creating a sense of urgency or giving people a reason to buy NOW vs. later [28:40]


    How I help my clients evaluate their launches and why the post-launch debrief is so essential to their future success [31:00]


    Why my launches are typically very successful + profitable (hint: it definitely doesn’t happen by chance) [32:40]


    Connect with Lynette:


    Instagram: https://www.instagram.com/lynettemarieh

    Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

    Fitness Coaching Business Accelerator: https://fcbaprogram.com


    The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214


    The Truth About How I Became a 7-Figure Online Business Coach Nov 28, 2023
    Show notes

    To celebrate the *100th episode* of The Best Coach Ever Podcast (!!!), I’m sharing my top takeaways from the past almost DECADE that I’ve been a business owner.


    I’m taking you back to my early days as an entrepreneur and sharing what I’ve learned along the way + the “secret” I live by that has brought me to where I am today – a 32-year-old online business coach with a 7-figure business.


    You’ll learn how I started my online fitness coaching business, why I hired my first business coach (and the results she helped me get), how I’ve navigated hard + scary decisions as a business owner, what I’m most proud of, and SO MUCH MORE.


    Buckle up – this episode is a WILD ride down memory lane, and I can almost guarantee you’ll walk away feeling inspired, motivated and confident that *YOU* have what it takes to make your big dreams come true, too.


    In this episode, I cover:


    What my life looked like in 2012-2013 [4:50]


    Getting into health + fitness, posting my journey on Instagram and getting curious about becoming a personal trainer [8:50]


    Deciding to pursue my fitness coaching dreams in 2014 [14:15]


    Prepping for + competing in a bodybuilding competition in 2015 and how this experience impacted me/my life [17:20]


    Hiring an online fitness coach to help me prepare for my bodybuilding show [20:30]


    Starting my online fitness coaching business in June 2015 [22:20]


    What happened when Instagram stopped showing all of my content to my followers + how this changed my business in 2017 [27:10]


    Struggling to make sales, fearing the end of my business and making the TERRIFYING decision to work with a business coach in early 2018 [33:15]


    The results I saw after just 60 days in my first business coach’s program [39:25]


    What happened after I hired the cheaper alternative to the business coach I *actually* wanted to work with (plus, what I learned in the process) [42:10]


    Creating, marketing + launching Balance & Thrive, my FIRST group coaching offer that became what I was known for [45:05]


    Becoming obsessed with launch + sales strategy and online marketing [49:10]


    Applying to work with a new business coach to help me scale my business – and realizing the investment was $50k [52:30]


    What I am most proud of + grateful for when I reflect on my business journey [57:30]


    How hiring the $50k business coach in July 2019 changed everything for me [1:01:25]


    Running ads, hiring an ads manager in the spring of 2022 and how this has paid off for me [1:02:50]


    Why making scary, uncomfortable decisions (like hiring my current business coach) is a HUGE reason I’m where I am today [1:04:05]


    Leaving fitness coaching behind + going ALL IN on business coaching in 2021 [1:07:15]


    Connect with Lynette:


    Instagram: https://www.instagram.com/lynettemarieh

    Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

    Fitness Coaching Business Accelerator: https://fcbaprogram.com


    The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214



    Your Step-by-Step Plan for a Six-Figure 2024 Nov 21, 2023
    Show notes

    Want to make six figures in 2024 as an online health + wellness coach? Here’s *EXACTLY* how you’re gonna do it – seriously.


    Yep, that’s right. In this episode, I’m giving you a no-brainer game plan that you can start implementing RIGHT AWAY to hit – or exceed – the six-figure mark (remember: if you want to make sales in 2-3 months, you’ve gotta start putting in the work NOW).


    You’ll learn what I recommend you spend the rest of this year and the early part of 2024 focusing on, the best time to launch your 1:1 coaching offer and what to do when you’ve filled those seats, and how the math for a six-figure year breaks down per month.


    And before you say it – YES, this is easier said than done, but it is SO doable… especially if you follow my advice.


    In this episode, I cover:


    A quick recap of my Black Friday offers: http://blackfridaywithlynette.com [4:35]


    What I recommend you do in December of this year as an online health + wellness coach (other than celebrating the holidays, obviously!) [7:35]


    Growing + nurturing your social media audience in December as well as throughout January + February 2024 [11:20]


    The reasons January isn’t necessarily the best time to launch a coaching program, particularly in the health + wellness space [12:25]


    Why it’s ESSENTIAL to know your ideal clients, make content for them, and build a deep level of trust with them [14:30]


    What I recommend new online coaches focus on creating + selling in early 2024 (and how to actually make it happen) [15:50]


    Putting ALL of your effort into booking out your 1:1 coaching offer [19:45]


    Your next move after filling your 1:1 coaching roster for the foreseeable future [22:10]


    How to ensure your group coaching offer doesn’t cannibalize your 1:1 program [24:25]


    The math behind your six-figure 2024 [26:40]


    Connect with Lynette:


    Instagram: https://www.instagram.com/lynettemarieh

    Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

    Fitness Coaching Business Accelerator: https://fcbaprogram.com


    The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214



    The 411 on Making Passive Income as a Health & Fitness Coach Nov 14, 2023
    Show notes

    Lots of online health + wellness coaches aspire to generate passive income – but what does that REALLY require? And is it the best option for newbie coaches?


    I’m answering those questions (and more) today and sharing my recommendations for coaches who have their sights set on adding passive products to their offer suite now or in the future.


    You’ll find out what I suggest coaches focus on when creating passive offers, the best way to boost sales on social media when selling digital products, what I encourage NEW coaches to do when building their businesses, and much more.


    In this episode, I cover:


    Examples of passive (and semi-passive) income sources in the online health + wellness space [5:40]


    Why general courses without live coaching, customization or accountability may not sell very well [7:35]


    The problem with selling low-ticket workout plans, meal plans, recipe guides, etc [10:40]


    The risks you take when you offer a low-cost health + wellness membership [15:00]


    What to do if you want a passive income source to generate more money (hint: you’ll have to SPEND some money here) [19:10]


    Why I recommend selling + growing organically and offering 1:1 coaching when starting your online coaching biz [23:45]


    Connect with Lynette:


    Instagram: https://www.instagram.com/lynettemarieh

    Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

    Fitness Coaching Business Accelerator: https://fcbaprogram.com


    The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214



    Black Friday Selling 101 (and What I'm Selling for Black Friday) Nov 07, 2023
    Show notes

    Black Friday is almost here – are you ready, coach? If not, no worries. I’ve got you.


    This episode is all about how to approach Black Friday from a sales + marketing perspective (spoiler alert: it’s VERY different from what I typically recommend!).


    Plus, I’m giving you an early sneak peek into what *I* am selling for Black Friday, plus the prices for each offer – you’re finding out before ANYONE else!


    In this episode, I cover:


    What to expect from buyers on Black Friday + what they’re looking for [5:45]


    Why I recommend online coaches take a VERY different approach to Black Friday than they do during other times of the year [7:00]


    What online health + wellness coaches should – and should NOT – sell for Black Friday (and how much to charge for each of your offers) [11:50]


    The danger of offering 1:1 coaching services at a heavily discounted rate [15:15]


    When to start marketing + selling your Black Friday offers [16:55]


    What *I* am selling for Black Friday + the discounts I’m offering [18:05]


    How to get ALL of my Black Friday deals in a bundle at an even steeper discount (hint: my Instagram DMs are open) [26:00]


    Connect with Lynette:


    Instagram: https://www.instagram.com/lynettemarieh

    Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

    Fitness Coaching Business Accelerator: https://fcbaprogram.com


    The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214



    How to Stop Letting Perfectionism Kill Your Consistency With Content Creation Oct 31, 2023
    Show notes

    Today’s episode is for anyone who struggles to post consistently on social media – you know, that thing you kinda [definitely] need to do if you have an online business and want to attract clients?


    Good news: I’m giving you FULL permission to lower the bar for yourself (yep, for real)… but in order to do that, you’ll need to leave your perfectionism + all-or-nothing thinking at the door.


    Tune in to learn why your super high expectations are actually holding you back rather than setting you up for success, why vanity metrics truly do NOT matter, and what I recommend my clients do when they’re in a content creation slump or feel stuck. Plus, you’ll find out what *I* do when creating content + posting on social media feels challenging or overwhelming (hint: Cs get degrees, baby!).


    In this episode, I cover:


    How one of my Wellness CEO Mastermind clients inspired this episode [5:05]


    The ways your perfectionism and all-or-nothing mindset are sabotaging you + your online coaching business [8:45]


    Why you may need to lower the bar to start gaining momentum and get CONSISTENT with content creation/posting on social media [14:35]


    Changing the way you measure success on Instagram (spoiler alert: you’ve gotta get used to people lurking rather than engaging) [17:35]


    The importance of not letting discouragement over vanity metrics slow you down – even when you think your posts aren’t “doing anything” [22:05]


    What I do when I’m not feeling super creative or inspired and content creation feels challenging, overwhelming or draining [23:35]


    Connect with Lynette:


    Instagram: https://www.instagram.com/lynettemarieh

    Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

    Fitness Coaching Business Accelerator: https://fcbaprogram.com


    The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214


    What I'd Do If I Had To Start My Online Biz Over Today Oct 10, 2023
    Show notes

    Spoiler alert: This episode is PACKED with incredibly valuable, can’t-afford-to-miss information – especially if you want to be a successful online coach.


    I’m sharing the six things I’d do if I started an online coaching biz TODAY, plus a bonus tip. You’ll find out why niching down is more important than ever, the many reasons I recommend getting on camera every chance you get, what I believe is 100% non-negotiable if you want to be successful (and why I regret not doing it sooner), and so much more.


    Don’t sleep on this one, y’all. This is *literally* the advice I’d follow if I launched a new online coaching business in 2023 – and you’re getting it ALL in this episode.


    In this episode, I cover:


    No. 1: Why I recommend newbie coaches niche down early on + MY experience choosing a coach *because* she was so niched down [6:05]


    No. 2: The importance of focusing on TARGET AUDIENCE growth on Instagram (and exactly how to make that happen) [13:25]


    No. 3: Consistently creating TONS of free, highly valuable content for your followers – free resources, free challenges, etc. [17:55]


    BONUS TIP: Keep your mindset in check and be prepared to make your way through the inevitable discouragement (hint: this is ESSENTIAL for success) [21:35]


    No. 4: Why I believe you should get on camera every chance you get – Instagram Stories, Reels, TikTok, YouTube, etc. [23:45]


    No. 5: Creating micro-solution, polarizing, inspirational + lifestyle content to help grow your brand QUICKLY + draw your ideal clients closer to you [27:05]


    No. 6: Hiring a business coach to help you maximize your potential + set you up for long-term, SUSTAINABLE success [35:10]


    Connect with Lynette:


    Instagram: https://www.instagram.com/lynettemarieh

    Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

    Fitness Coaching Business Accelerator: https://fcbaprogram.com


    The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214


    How to Optimize Your Instagram Profile to Get More Followers, Fans & Clients Sep 26, 2023
    Show notes

    If you want people to FIND YOU on Instagram, FOLLOW YOU (and binge your content), and ultimately HIRE YOU, this episode is 100% for you!


    I’m sharing the six ESSENTIAL things you should do when optimizing your Instagram profile to help ensure you’re not missing out on new followers, leads and clients.


    You’ll get my best advice for choosing the right username and profile photo, creating a highly searchable name and title, writing a strong Instagram bio (hint: it should 100% include a positioning statement), effectively demonstrating your authority and expertise, and so much more.


    In this episode, I cover:


    The truth about where I am creatively – and what I’m doing to work through it [3:00]


    What to consider when choosing your Instagram username and profile picture [8:10]


    Why your name and title should be highly searchable on Instagram [11:45]


    Tips for strengthening and enhancing your Instagram bio (plus: why I STILL recommend including an “I help” statement) [13:55]


    The importance of a ~link in bio~ that directs people where you want them to go WITHOUT overwhelming them [18:30]


    Curating your Instagram highlights so new followers can “binge” your content and learn more about who you are, what you offer, etc. [21:25]


    How to boost your feed’s value (aka making sure your content will connect with and demonstrate value to your ideal clients) [26:45]


    Where your focus should be when creating content and updating your IG profile [29:30]


    Connect with Lynette:


    Instagram: https://www.instagram.com/lynettemarieh

    Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

    Fitness Coaching Business Accelerator: https://fcbaprogram.com


    The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214


    My Failed Businesses (& How I Finally Stopped Failing) Sep 19, 2023
    Show notes

    Before I was an online coach, I started four businesses that ultimately ended in FAILURE – and today, I’m telling you why none of them worked out and what I learned from the experiences.


    You’ll find out what I believe is the kiss of death in business (this might surprise you), how refusing to get help can destroy your dreams before they even have a CHANCE to come true, and what can happen when you let imposter syndrome take over.


    This episode is for you if you’re looking for a sign to keep pursuing your online coaching business – or to start again if you’ve failed. Because no matter what you’ve been told, the truth is: It’s not too late, you’re not too old, and you CAN succeed.


    In this episode, I cover:


    The Instagram post that inspired this episode: http://bit.ly/3rgl7EQ


    My first business, which I launched in high school [6:20]


    What can happen when you don’t go all in on your business (hint: I believe *THIS* is the kiss of death in the business world) [8:40]


    My fashion blogging business that I began pursuing in 2012 [10:40]


    Why my fashion blog didn’t work out for me – and how I see online coaches making the same mistake in their businesses [14:40]


    What can happen to your coaching business when you have a roadmap to follow, know the exact steps to take and have strong support [16:40]


    The real estate business I tried to build [19:25]


    How imposter syndrome stopped me from achieving success as a realtor [22:20]


    What I’ve noticed about why coaching businesses fail – the REAL reasons [24:35]


    Why my network marketing business didn’t pan out [25:40]


    What happened when I started my online fitness coaching business in 2015 and why I was successful [29:10]


    The No. 1 reason I believe I am where I am today as an online business coach (and what I see in others who are successful) [34:00]


    Connect with Lynette:


    Instagram: https://www.instagram.com/lynettemarieh

    Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

    Fitness Coaching Business Accelerator: https://fcbaprogram.com


    The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214



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