The Art of Online Business

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**The Art of Online Business**

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.

Join fellow online course creators and coaches as we dive into things like
• sales and marketing optimization,
• and systems and processes
• funnels and of course
• Facebook & Instagram ads for seamless scaling!

Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.

Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.

You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.

Hit “Subscribe” and let’s gooooo!

Latest Episodes:

How to Run Facebook & Instagram Ads to a Lead Magnet on a Mailchimp Landing Page May 26, 2025

Show notes

Are you using Mailchimp and want to run Facebook and Instagram ads to your lead magnet, but the setup feels confusing?

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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I walk you through how to track leads correctly using the Meta Pixel (even with Mailchimp’s limitations), why it’s important to have a separate landing page just for your ads, and how to tag ad traffic so you know what’s actually working.

You also learn why you shouldn’t deliver your freebie on the thank you page and how changing that one step can boost your email open rates. Plus, I show you how to set up Event Manager so you can track leads properly and make smarter decisions with your ads!

Watch this episode on YouTube!

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

The Truth About VAs: What You Really Need to Grow Your Business featuring Emily Reagan May 19, 2025

Show notes

Emily Reagan is a freelance marketing coach and the founder of the Unicorn Digital Marketing Assistant School and the Digital Marketer’s Workgroup. She is passionate about helping her students transition from task-based virtual assistants to skilled marketing professionals who can confidently command premium rates and deliver high-value services.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Emily shares how she built her business from scratch, why she chose to focus on training marketing assistants instead of general VAs, and the key signs that it’s time to start growing your team.
We get into the real challenges that come with hiring, how to decide between overseas or local support, and why it’s better to start small now rather than wait until you’re completely overwhelmed. Emily also reveals some of the biggest mistakes business owners make when hiring—and what you can do to avoid them.

Watch this episode on YouTube!

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

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Emily’s Links:

Connect with Emily on Instagram, Facebook, TikTok and LinkedIn
Join her Facebook Group “Emily’s Unicorn Digital Marketing Assistant Lab”
Subscribe to her YouTube channel
Submit your virtual assistant or marketing assistant job opening

Should I Say ‘Free’ in the Ad Copy for My Lead Magnet? May 12, 2025

Show notes

Let's break down why using words like free, gift, or no-cost can actually help cold audiences trust you faster and make them more likely to opt in. These words may seem small, but they can make a big difference—especially when you’re trying to grab the attention of someone who’s never heard of you before.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Thinking about skipping the freebie and running ads to a paid offer instead? Watch this episode where I explain whether or not to include the price in your ad copy—and how to do it right.

Watch this episode on YouTube!

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Should I Include the Price in My Facebook and Instagram Ad Copy? May 05, 2025

Show notes

If you’ve ever wondered whether you should put the price in your Facebook and Instagram ad copy, the answer is YES... and let me tell you why.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Let’s talk about how showing the price up front saves you from paying for clicks from the wrong people and leads to stronger sales. I’ll also share some quick tips on how to price your low-ticket offers for cold audiences—people who’ve never heard of you before.

One of my go-to rules? Keep your offer under $47. It’s a price point that usually works really well with cold traffic and feels like a no-brainer for your audience.

Watch this episode on YouTube!

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

The Right Audience Size for Facebook and Instagram Ads—And What to Test First May 02, 2025

Show notes

Let's break down the best audience size to aim for when running Facebook and Instagram ads—and how to start testing with a lookalike of your email list once it’s big enough.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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If your list is still small, no problem! I show you how to use Detailed Targeting by stacking interests and income filters to hit that sweet spot. I also explain why it’s so important to give your ads a few days to learn—because lead costs usually drop as the algorithm figures things out.

Remember, staying consistent matters… kind of like a toddler who keeps trying until they finally walk. If you want ad campaigns that bring in quality leads without wasting time or money, this is for you.

Watch this episode on YouTube!

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Give Instagram What It Wants: How to Grow Faster Featuring Jac Kalaher Apr 30, 2025

Show notes

Jac Kalaher is the founder and CEO of @stjohnsbff (St. Johns Business, Faith, and Friendship) and recently launched her education platform, @themissionsocial. Through both ventures, she helps business owners grow with purpose and build real relationships—not just followers.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Jac joins us again to share her best Instagram growth tips, especially for local businesses with a physical store trying to grow online and turn followers into real customers.

Jac explains how she uses remixing, smart caption placement, SEO-style tricks, and easy batching to help clients get noticed and grow faster. We also talk about what Instagram wants right now—and how to work with the algorithm instead of fighting it.

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Watch the previous episode on YouTube, "Building a Business Around Faith and Friendship featuring Jac Kalaher"

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

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Jac's Links:

Connect with Jac on Instagram
Follow St John’s BFF on Instagram

Building a Business Around Faith and Friendship featuring Jac Kalaher Apr 28, 2025

Show notes

Jac Kalaher has over 20 years of experience in marketing and is a certified Transformation Life Coach. She helps people find their true purpose and build meaningful brands using clear, purpose-driven strategies. Her work combines smart marketing with a big heart.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Jac shares how she goes from feeling lonely after a military move to starting a fast-growing local group and launching her own social media agency. She tells the story of how St. Johns BFF (Business, Faith, and Friendship) started because people in her community needed real connection—and how following faith, not just hustle, helped her take the next right steps.

We also talk about the hardest year she’s faced financially and how she stayed focused on her mission, even when it didn’t make sense on paper. Jac’s journey is full of brave steps, strong faith, and a deep love for helping others.

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Watch the next episode on YouTube, "Give Instagram What It Wants How to Grow Faster Featuring Jac Kalaher"

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

‍‍ ‍‍ ‍‍

Jac's Links:

Connect with Jac on Instagram
Follow St John’s BFF on Instagram

Wreck Your Facebook & Instagram Ad Performance IF You Overlook This Mistake Apr 25, 2025

Show notes

If you’re copying ad sets in Meta Ads, there’s one hidden setting that can hurt your results without you noticing.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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I’ll show you a real example from a client where a small mistake led to lots of bad leads and poor performance. You’ll learn exactly what to check so Meta doesn’t automatically change your targeting.

I’ll also explain when Advantage Detailed Targeting can make things worse, how to protect your best audiences, and why Meta’s default settings might be hurting your funnel—even if everything else looks good. This one small fix can help keep your ads working well, especially if you already found what works.

Watch this episode on YouTube!

‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Your Facebook & Instagram Ads Aren’t the Problem—Your Offer and Funnel Might Be With Becky Kopitzke Apr 23, 2025

Show notes

Becky is the founder of The Inspired Business, an organization dedicated to coaching Christian writers, speakers, podcasters, and other content creators to generate sustainable incomes from their passion work, particularly through digital product sales funnels.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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If your Facebook or Instagram ads aren’t performing the way you hoped, Becky Kopitzke says the problem might not be the ads—it could be your offer or your funnel.

We talk about what really makes a low-ticket funnel profitable, how to use audience research to create offers people actually want, and what to tweak when your ROAS is hovering just below breakeven.

Becky also shares why she doesn’t rely on upsells to stay profitable and what data points she watches to make smart changes.

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Watch the previous episode on YouTube, "How Becky Kopitzke Built a Six Figure Business Serving Christian Creators"

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

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Becky's Links:

Connect with Becky on Instagram
Find Becky online at theinspiredbusiness.co
Sign up for her FREE workshop "How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious"

How Becky Kopitzke Built a Six Figure Business Serving Christian Creators Apr 21, 2025

Show notes

Becky Kopitzke is the author of four non-fiction books in the Christian living genre and a three-time guest on Focus on the Family’s daily broadcast.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Today, she shares how she built her business helping Christian writers and content creators earn real income through digital products and coaching. Becky opens up about battling money mindset issues in the Christian space and how she reframed making money as a form of stewardship and generosity.

We talk about how she scaled from low-ticket products to high-ticket coaching, and the hard decision she had to make when pivoting and niching down. Becky also shares what those conversations looked like with her husband behind the scenes—especially during big transitions.

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Watch the next episode on YouTube, "Your Facebook & Instagram Ads Aren’t the Problem—Your Offer and Funnel Might Be With Becky Kopitzke" (releases April 23rd)

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: