The Art of Online Business

Latest Episodes:

Why You're Losing Money by Not Testing New Facebook and Instagram Targeting Audiences Apr 18, 2025

Show notes

If you’ve ever wondered whether different audiences respond the same way to your Facebook and Instagram ads, the answer is—probably not.

‍‍ ‍‍ ‍‍

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

Let's talk about why using just one audience can limit your results and share the exact order I test different lookalike audiences in to get the best leads at the lowest cost. I also break down how to figure out how much each lead is worth using a simple math example (with some help from ChatGPT).

Once you know your numbers, you’ll be able to make smarter decisions and get more out of every dollar you spend on ads.

Watch this episode on YouTube!

‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Want To Grow Your Business with Video (No Trends Required)? Do THIS! Featuring Natasha Pierre Apr 16, 2025

Show notes

Natasha, a video marketing expert and host of the Shine Online Podcast—is back and talks about how to create a video series that builds trust and turns viewers into leads.

‍‍ ‍‍ ‍‍

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

Natasha explains what a signature video series is, how many episodes you really need, and why having a clear message matters more than going viral. She also shares tips on making your series easy to plan, fun to film, and valuable enough that people want to keep watching and take the next step—like joining your email list or sending a DM.

If you’ve been posting random videos without seeing results, our conversation will help you create content with purpose and stay consistent without burning out!

‍‍
‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
Watch the previous episode on YouTube, "Six Figures Doing Done For You Video Content With Natasha Pierre"

‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

‍‍ ‍‍ ‍‍

Natasha's Links:

Connect with Natasha on Instagram and LinkedIn
Subscribe to her YouTube channel here
Join her FREE Video Confidence Challenge to learn simple strategies to cut your video content creation in half
Learn how to DIY Your Signature Video Series

Six Figures Doing Done For You Video Content With Natasha Pierre Apr 14, 2025

Show notes

We’re joined by Natasha Pierre—host of the Shine Online Podcast and a Video Marketing Coach for small businesses. Through her group programs and educational content, Natasha helps business owners grow their brand, community, and impact with a confident video strategy.

‍‍ ‍‍ ‍‍

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

She shares how she went from running a six-figure agency to working with major brands like Meta, and how she uses video to build strong connections with her audience. We also talk about what it really takes to create video content that gets results, and how Natasha manages a team that supports her big vision.
If you’ve ever felt unsure about showing up on video or want to learn how to use it to grow your business, you'll learn real advice and stories that’ll help you get started.
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
Watch the next episode on YouTube, "Want to grow your business with video (no trends required)? Do this! Featuring Natasha Pierre" (releases April 16th)

‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

‍‍ ‍‍ ‍‍

Natasha's Links:

Connect with Natasha on Instagram and LinkedIn
Subscribe to her YouTube channel here
Join her FREE Video Confidence Challenge to learn simple strategies to cut your video content creation in half
Learn how to DIY Your Signature Video Series

DIY Facebook and Instagram Ads or Hire It Out? Here’s How to Decide Apr 11, 2025

Show notes

You're probably wondering, when is it a good idea to manage your own Facebook and Instagram ads and when it's better to bring in a pro?

‍‍ ‍‍ ‍‍

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

Jamie and I talk about the real costs—both in money and time—of handling ads yourself and how to know if your business is ready for an ad manager. It’s all about making the best use of your time and focusing on where you can add the most value.

We break down the signs that tell you whether to go DIY with ads or hand them off to a professional, so you’re not just running ads but using them to grow your business the smart way.

Watch this episode on YouTube!

‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

‍‍ ‍‍ ‍‍

Jamie's Links:

Say hi to Jamie on Instagram

3 Pillars To Setting And Crushing Goals In A Stress-Less, No Hustle Way with Gabe Cox Apr 09, 2025

Show notes

Gabe Cox is a goal planning and business strategist who teaches how to market your business without relying on social media, so you can ditch the hustle culture for good.

‍‍ ‍‍ ‍‍

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

Gabe is back today to share simple tips for setting goals that work for different times in life and help you succeed over the long term. She talks about why it’s good to have a flexible plan, be open to changing your plan, and make sure your business goals align with your personal values and life situation.

Learn with us as we talk about how to create a goal plan with small, realistic steps that can keep you motivated and avoid burnout!

‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
Watch the previous episode on YouTube, "How to Grow a Business Without Social Media Featuring Gabe Cox"

‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

‍‍ ‍‍ ‍‍
Gabe's Links:

Work with Gabe through her website
Listen to her on Apple Podcasts
Register for her FREE masterclass "3 Pillars To Setting And Crushing Goals In A Stress-Less, No Hustle Way"

How to Grow a Business Without Social Media Featuring Gabe Cox Apr 07, 2025

Show notes

Gabe Cox is a goal planning and business strategist and the founder of Red Hot Mindset, who helps entrepreneurs personalize and take action on a game plan that works with their capacity in different seasons so that they don't have to sacrifice everything to hit their goals.

‍‍ ‍‍ ‍‍

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

Gabe shares her expertise on setting goals without relying on social media, offering strategies for entrepreneurs to grow their businesses offline. She highlights the benefits of personalizing your approach to fit your life's various seasons, ensuring you don't sacrifice your well-being for success.

We also talk about effective alternatives to social media that can help you maintain a healthy balance while achieving your business goals.

‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
Watch the next episode on YouTube, "3 Pillars To Setting And Crushing Goals In A Stress-Less, No Hustle Way with Gabe Cox" (releases April 9th)

‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

‍‍ ‍‍ ‍‍
Gabe's Links:

Work with Gabe through her website
Listen to her on Apple Podcasts
Register for her FREE masterclass "3 Pillars To Setting And Crushing Goals In A Stress-Less, No Hustle Way"

How Do I know if I'm Ready For Facebook & Instagram Ads Apr 04, 2025

Show notes

Let’s talk about whether you’re actually ready to run Facebook and Instagram ads for your business.

‍‍ ‍‍ ‍‍

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

Jamie and I explain why having a solid, proven offer is key before you throw money at ads—because ads won’t fix a bad offer! We go over some clear signs that show you’re ready, like making steady sales from your email list or having success with things like Instagram stories or webinars.

We also break down the financial side to make sure your ads have a good chance of being profitable, and share why having a strong business model is a must before scaling with ads.

Watch this episode on YouTube!

‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

‍‍ ‍‍ ‍‍

Jamie's Links:

Say hi to Jamie on Instagram

What's working on Instagram in 2025 with Jodie Brown Apr 02, 2025

Show notes

Jodie Brown is a marketing agency owner, educator, podcaster, and international luxury retreat host who specializes in helping coaches and educators refine their messaging, play to their strengths, and create marketing strategies that feel authentic and deliver results.

‍‍ ‍‍ ‍‍

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

Today, she’s back to share her insights on getting real results on Instagram in 2025. Jodie breaks down the tactics that drive engagement, from refining repurposed content to crafting fresh posts that grab attention. We discuss the importance of quality over quantity and explore strategies that help content creators connect more effectively with their audience.

Jodie also offers practical tips on growing your Instagram account by focusing on strong hooks and creating valuable content that resonates with your followers’ interests.

‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
Watch the previous episode on YouTube, "Six Figures as a Content Marketing Agency Owner & Luxury Retreat Host With Jodie Brown"

‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

‍‍ ‍‍ ‍‍
Jodie’s Links:

Connect with Jodie on Instagram
Follow Align Creative Co on Instagram
Sign up for her FREE training "The 2025 Social Pulse"
Listen to The Visionary Rising Podcast on Spotify and Apple Podcasts

Six Figures as a Content Marketing Agency Owner & Luxury Retreat Host With Jodie Brown Mar 31, 2025

Show notes

Jodie Brown, a marketing agency owner, educator, podcaster, and luxury retreat host, has found her sweet spot helping coaches and educators get noticed and create content that not only builds their brands but also delivers results and reaches the right audience.

‍‍ ‍‍ ‍‍

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

Jodie shares her entrepreneurial journey in the hair industry, where she learned how to build a successful business by mastering marketing from the ground up. Now, she focuses on helping creative entrepreneurs, coaches, and educators excel at content creation, develop strong brand identities, and build businesses they love.

We also discuss how she balances running a content marketing agency with hosting international luxury retreats, offering transformative experiences for her clients.

‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
Watch the next episode on YouTube, "What's working on Instagram in 2025 with Jodie Brown"

‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

‍‍ ‍‍ ‍‍
Jodie’s Links:

Connect with Jodie on Instagram
Follow Align Creative Co on Instagram
Sign up for her FREE training "The 2025 Social Pulse"
Listen to The Visionary Rising Podcast on Spotify and Apple Podcasts

Got a Winning Facebook & Instagram Ad? Here’s How to Create More (and Maybe a Better One) Mar 28, 2025

Show notes

Want to make your successful Facebook and Instagram ads even better without starting over?

‍‍ ‍‍ ‍‍

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

The key is improving the parts of your ad based on what already works. I recently helped a client with this, so today, let's explore these small, easy fixes that can lead to big improvements in your ads.

We’ll cover testing different hooks and tweaking elements like text or color, all while keeping the ad mostly the same Remember, even simple adjustments can make a big difference in boosting your ad’s performance!

Watch this episode on YouTube!

‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: