The Art of Online Business

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**The Art of Online Business**

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.

Join fellow online course creators and coaches as we dive into things like
• sales and marketing optimization,
• and systems and processes
• funnels and of course
• Facebook & Instagram ads for seamless scaling!

Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.

Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.

You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.

Hit “Subscribe” and let’s gooooo!

Latest Episodes:

The Power of YouTube Traffic: Step-by-Step Funnel Breakdown with Gillian Perkins Mar 26, 2025

Show notes

Gillian Perkins, a YouTuber with over 700,000 subscribers, is back to share how she turns YouTube traffic into sales.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Gillian explains how YouTube’s algorithm helps warm up leads better than most platforms. She walks us through her sales funnel—from the first YouTube video to email sequences and sales.

She also talks about how she balances content creation with family life and uses her platform to teach others how to build profitable online businesses. If you want to learn how to turn YouTube views into real sales, this is a must-listen!

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Watch the previous episode on YouTube, "5 Kids, 6 Figures: Gillian Perkins’ Path to a Profitable Membership Business Fueled by YouTube"

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

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Gillian’s Links:

Visit Gillian's website
Listen to her 10-episode podcast, "The 100k Method"
Subscribe to her YouTube channel and Apple Podcasts

5 Kids, 6 Figures: Gillian Perkins’ Path to a Profitable Membership Business Fueled by YouTube Mar 24, 2025

Show notes

Gillian Perkins is an entrepreneur and YouTuber with over 700,000 subscribers. She shares how she balances running a big family and being the CEO of Startup Society.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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We talk about the challenges of growing a profitable online business and how she uses YouTube to attract high-quality leads.

Gillian tells her story of going from running a local music school to building a successful online business. She explains her approach to teaching and creating passive income. She also breaks down how structured sales funnels and evergreen content help her grow a sustainable business while managing family life.

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Watch the next episode on YouTube, "The Power of YouTube Traffic: Step-by-Step Funnel Breakdown with Gillian Perkins"

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

‍‍ ‍‍ ‍‍
Gillian’s Links:

Visit Gillian's website
Listen to her 10-episode podcast, "The 100k Method"
Subscribe to her YouTube channel and Apple Podcasts

Ads to your SLO Funnel Losing Money? Try this! Mar 21, 2025

Show notes

If you're spending money on ads for your low-ticket offer but still losing money, I’ve got some tips for you.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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I’ve run almost four million dollars in Facebook and Instagram ads, and I’ve learned a few tricks to turn things around. I’ll show you how to fix your pricing, why your conversion rates might be tricking you, and how the right upsells can boost your profits.

I’ll also share how I tweaked my own order bumps and upsells to make more money. Plus, I’ll talk about an easy way to make extra cash from your email list! These are simple changes you can start using today to get better results from your SLO funnel.

Watch this episode on YouTube!

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Want High Converting Emails? Do This First! Featuring Copywriter Elise Hodge Mar 19, 2025

Show notes

Elise Hodge is back on the podcast to share how to create high-converting email sequences.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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After showing us how she turns $200 into $350 daily with Facebook and Instagram ads, she now breaks down what makes an email sequence truly connect with your audience. She explains why using personal, direct language is key to making your message resonate.

Elise also shares strategies for gathering audience insights quickly, like using giveaways as surveys to collect useful data. She highlights the power of authenticity—your personality should enhance your message, not overshadow it.

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Watch the previous episode on YouTube, "How a Copywriter Turns $200 Into $350 Daily With a Facebook Ads Funnel featuring Elise Hodge"

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Elise's Links:

Connect with Elise on Instagram
Get her Welcome Email Template here!
Get her Funnel Roadmap here!

How a Copywriter Turns $200 Into $350 Daily With a Facebook Ads Funnel featuring Elise Hodge Mar 17, 2025

Show notes

Elise Hodge is a copywriter and funnel strategist who knows how to turn a $200 daily ad spend into $350 using Facebook Ads.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Elise shares the exact steps she takes to make low-ticket offers profitable and how she sets up funnels that actually work. She also talks about how she changed the way she runs her business to have more time with her family.

Elise breaks down her ad strategies, so you can see what makes them successful. If you want to get better results from your ads and funnels, you’ll learn a lot from this episode!

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Watch the next episode on YouTube, "Want high converting emails? Do this first! Featuring Copywriter Elise Hodge"

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Elise's Links:

Connect with Elise on Instagram
Get her Welcome Email Template here!
Get her Funnel Roadmap here!

Struggling to Make Ads to Your Low-Ticket Offer Profitable? Do This Mar 14, 2025

Show notes

Let's talk about a common mistake in Facebook and Instagram ads for low-ticket offers. If your ads aren’t making a profit, your sales funnel might be the problem.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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After managing millions in ad spend, I’ve learned that without an order bump or upsell, you’re leaving money on the table. Adding the right order bumps and upsells can increase your revenue and make your ads more profitable. They turn a single purchase into multiple sales, helping you get the most out of every ad dollar.

I also break down some strategies to optimize your funnel and make every ad dollar count!

Watch this episode on YouTube!

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Speaking Tips to Become the “Go To” Person in Your Niche Featuring Laurie-Ann Murabito Mar 12, 2025

Show notes

Laurie-Ann Murabito, a well-known speaking coach, talks about how public speaking can help build your brand and grow your business.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Laurie-Ann explains how anyone can use speaking skills to become a trusted expert, even on non-traditional platforms like social media or virtual events. She shares simple tips on what a "stage" can be, whether you're a stay-at-home parent or even living on a boat.

Laurie-Ann also gives advice on keeping an audience engaged, using pauses to make your message clear, and speaking at the right speed to hold people's attention. You'll hear some of her easy-to-use tips to help you turn every speaking chance into a way to build trust and attract the right clients.

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Watch the previous episode on YouTube, "How an Airport Shooter Changed Laurie-Ann’s Business Model"

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Laurie-Ann's Links:

Connect with Laurie-Ann on Instagram and LinkedIn
Subscribe to her YouTube channel
Get instant access to her “Be IN Demand Podcast Guide” here

How an Airport Shooter Changed Laurie-Ann’s Business Model Mar 10, 2025

Show notes

Laurie-Ann, a best-selling author and host of the Be In Demand podcast, shares how she went from being painfully shy to mastering and teaching public speaking.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Laurie-Ann explains her unique approach, combining neuroscience with practical strategies to help coaches and consultants give powerful presentations.

She talks about how challenging herself to make eye contact was a small but life-changing step in overcoming shyness and growing both personally and professionally. Learn useful tips to build confidence, establish credibility, and keep an audience engaged.

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Watch the next episode on YouTube, "Speaking Tips to Become the “Go To” Person in Your Niche Featuring Laurie-Ann Murabito"

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‍‍ ‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Laurie-Ann's Links:

Connect with Laurie-Ann on Instagram and LinkedIn
Subscribe to her YouTube channel
Get instant access to her “Be IN Demand Podcast Guide” here

High Meta Ads Lead Costs? Your Lead Magnet Might Be the Problem Mar 07, 2025

Show notes

Let's break down how changing a lead magnet can seriously cut down lead costs on Meta ads. I share a real case where a client’s lead cost dropped from over $20 to just about a dollar—just by switching their lead magnet.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Before that, I tested everything—ad copy, graphics, and even Meta’s Advantage Creative Plus—but nothing worked. The lead magnet was the real problem.
I explain why the old lead magnet didn’t work, what made the new one better, and how you can do the same to get better (and cheaper) results from your ads.

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Watch this episode on YouTube!
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

How to Create Launch-Size Revenue Without Launching featuring Polly Lavarello Mar 05, 2025

Show notes

Polly Lavarello, an everyday sales strategist, shares the reality of evergreen sales strategies and how they help businesses grow in a steady and sustainable way.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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She talks about the challenges of traditional launch models and why she shifted to a system that brings in consistent, launch-sized revenue without the usual stress. We discuss everyday sales machines—systems that generate regular income without constant live launches.

Polly’s insights help ambitious business owners turn their expertise into a reliable income stream, avoiding the ups and downs of unpredictable earnings.

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Watch the previous episode on YouTube, "Making Six Figures as an Every Day Sales Strategist Featuring Polly Lavarello"

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: