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    Business

    The Art of Online Business

    Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.

    Join fellow online course creators and coaches as we dive into things like 
    • sales and marketing optimization, 
    • and systems and processes
    • funnels and of course
    • Facebook & Instagram ads for seamless scaling!

    Hosted by Kwadwo – sounds like  [QUĀY.jo] – a  & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.

    Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.

    You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.

    Hit “Subscribe” and let’s gooooo!

    Advertise
    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    What a Sales Copywriter Taught Me About My Low-Ticket Offer Sales Page Feb 07, 2025
    Show notes

    Let’s talk about some great tips I’ve picked up from my chat with a Sales Copywriter while working on my sales page.

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    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

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    Learn how to optimize a sales page for a low-ticket item and why keeping it simple and direct is effective for conversions.

    I also share practical changes that can significantly lower lead costs, with examples from my own experience with the Ad Testing Cheat Code sales page. ‍‍ ‍‍
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    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
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    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel

    Getting less than 100 downloads per episode? DO THIS. Featuring Justin Schenck Feb 05, 2025
    Show notes

    Justin Schenck is back to share powerful insights on growing your podcast by focusing on building a strong brand, instead of just marketing. He discusses the influence of personal interests in creating engaging content and the important role of persistence in podcast success.

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    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍

    Justin shares his journey from reaching out to big names to cultivating valuable connections, emphasizing the importance of offering value to both listeners and guests.
    He encourages podcasters to overcome the fear of starting, take action, and focus on making impactful connections through their podcasting journey.
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    Watch the previous episode on YouTube 'Behind the Scenes with a Top Rated Podcast Host & Speaker Featuring Justin Schenck '
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    ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
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    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel


    Justin's Links:

    • Connect with Justin on Instagram
    • Sign up to his Growth Now Summit LIVE today!

    Behind the Scenes with a Top Rated Podcast Host & Speaker Featuring Justin Schenck Feb 03, 2025
    Show notes

    Justin Schenck is an entrepreneur, speaker and the host of the top rated podcast the Growth Now Movement. Justin opens up about transforming his podcast into a diverse business empire, touching on how he leveraged brand deals and live events to fuel his growth.

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    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

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    We explore the importance of adapting and pivoting strategies to maintain business resilience, offering you actionable insights on how to manage setbacks and capitalize on new opportunities.
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    Watch the next episode on YouTube 'Getting less than 100 downloads per episode DO THIS Featuring Justin Schenck'
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    ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
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    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel


    Justin's Links:

    • Connect with Justin on Instagram
    • Sign up to his Growth Now Summit LIVE today!



    The Power of Having Multiple Ads Strategies in your Back Pocket Jan 31, 2025
    Show notes

    Just like wearing extra layers for cold weather, it's smart to keep several ad strategies ready for use. Today, I talk about the importance of adapting to challenges in ad management with practical examples from my own experiences.

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    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

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    You'll learn how to adjust your strategies using my Olympic Gold Medal Testing Framework to decrease lead costs effectively.
    I also share methods to refine your advertising approach, helping you achieve better results and utilize your budget efficiently.


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    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
    ‍‍ ‍‍ ‍‍

    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel

    A Candid Chat About Email Marketing Strategy with Brittni Schroeder Jan 29, 2025
    Show notes

    Brittni Schroeder joins us again to talk about scaling businesses through effective automation and funnel strategies. She shares how her experiences in various businesses have shaped her marketing techniques and business coaching methods.

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    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍

    We highlight the power of email marketing as a tool for business growth, emphasizing the importance of growing and nurturing an email list. Brittni explains different funnel types and the necessity of adapting strategies based on audience behavior and digital trends.
    We also discuss the significance of personal connections and consistent engagement in converting leads into sales. This approach not only simplifies marketing complexities but also encourages entrepreneurs to maintain persistence and adaptability in their strategies.
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    Watch the previous episode on YouTube '6-Figures as a Business Coach & Marketing Strategist Featuring Brittni Schroeder'
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    ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
    ‍‍ ‍‍ ‍‍
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    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel


    Brittni's Links:

    • Connect with Brittni on Facebook, Instagram or LinkedIn
    • Get her High Converting Sales Funnel Guide now!

    6-Figures as a Business Coach & Marketing Strategist Featuring Brittni Schroeder Jan 27, 2025
    Show notes

    Brittni Schroeder is a business coach and marketing strategist who guides coaches to automate their businesses, establish systems, develop effective funnels, and increase their earnings to six figures and more.

    ‍‍ ‍‍ ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍

    Brittni shares her knowledge on how to make business operations automatic and create funnels that really work. She focuses on building systems that save time and keep you from feeling too tired, explaining the smart steps that help her clients succeed.

    She tells us her personal stories about changing careers and how she applies her photography skills in her current role to capture emotions and visually teach marketing strategies.
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    ‍‍ ‍‍ ‍‍
    Watch the next episode on YouTube 'A Candid Chat About Email Marketing Strategy with Brittni Schroeder'
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    ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
    ‍‍ ‍‍ ‍‍
    ‍‍ ‍‍ ‍‍

    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel


    Brittni's Links:

    • Connect with Brittni on Facebook, Instagram or LinkedIn
    • Get her High Converting Sales Funnel Guide now!

    How Small Copy Tweaks Can Transform Ad Results Jan 24, 2025
    Show notes

    Let's talk about how you can make your ads work better without having to rewrite everything. Sometimes, all you need is to change the first few lines of your ad to make a big difference. These lines are super important because they tell your audience what problem you can solve for them.

    ‍‍ ‍‍ ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍

    I also share how I use AI tools to help me figure out the best changes to make to my ads. AI helps me see things I might miss and suggests small changes that can make your ads more friendly and inviting to your audience.

    Learn how to find out which parts of your ad are working best with my Olympic Gold Testing Framework!


    ‍‍ ‍‍ ‍‍
    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
    ‍‍ ‍‍ ‍‍

    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel

    Secure Paid Partnerships and Grow Your Revenue with Justin Moore Jan 22, 2025
    Show notes

    Justin Moore, founder of Creator Wizard, shares how you can secure brand sponsorships effectively in his new book, "Sponsor Magnet." Aiming to set up 1 million paid partnerships by 2032, Justin outlines inventive strategies for creators to unlock revenue opportunities.

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    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍

    Learn how to approach brands even with a smaller audience. Justin busts common myths and shows the importance of proactive outreach. His tips will help you align your pitch with a brand’s marketing goals, making your collaboration pitch stand out.

    Understand the brand's vetting process and boost your digital presence to meet their expectations. Justin’s "surprising transformative promise" and several practical scripts provide a solid foundation for negotiating deals and turning proposals into successful sponsorships.
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    Watch the next episode on YouTube 'Secure Paid Partnerships and Grow Your Revenue with Justin Moore'
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    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel

    ‍‍
    ‍‍

    Justin's Links:

    • Connect with Justin on Facebook, Instagram and LinkedIn
    • Watch or listen to Justin on his YouTube and Podcast channel
    • Pre-order his Sponsor Magnet book now!

    Making 6-Figures Teaching Creators How to Get Sponsorships Featuring Justin Moore Jan 20, 2025
    Show notes

    Justin Moore, sponsorship coach and founder of Creator Wizard, shares his journey from a corporate job to pioneering in the brand partnership space. He details how a simple request to collaborate on YouTube with his wife led to unexpected financial success and a shift towards helping creators secure sponsorships.

    ‍‍ ‍‍ ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍

    Justin discusses the evolution of buyer behavior post-pandemic and offers insights into creating effective partnerships that resonate with empowered buyers. His strategies focus on accelerating trust-building and authority to convert audiences faster.
    Learn from Justin’s transition into a niche influencer agency and gain practical advice on negotiating better deals and enhancing your platform’s profitability!
    ‍‍ ‍‍
    ‍‍ ‍‍
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    ‍‍
    Watch the next episode on YouTube 'Secure Paid Partnerships and Grow Your Revenue with Justin Moore'
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    ‍‍
    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

    ‍‍ ‍‍
    ‍‍ ‍‍
    ‍‍
    ‍‍
    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel

    ‍‍
    ‍‍

    Justin's Links:

    • Connect with Justin on Facebook, Instagram and LinkedIn
    • Watch or listen to Justin on his YouTube and Podcast channel
    • Pre-order his Sponsor Magnet book now!

    Telltale Signs Facebook & Instagram Ads Could Grow Your Business Jan 17, 2025
    Show notes

    It's 2025! Let's talk about the signs that Meta ads could work well for your business.

    ‍‍ ‍‍ ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍

    Learn why it's important to have a special offer that sells well on its own before launching paid ads and review important metrics like cost per lead and earnings per lead to ensure your ads are profitable.

    It's key not to start ads too soon or wait too long when your business is ready to grow. Let's explore the clear signs that indicate your business is prepared for ads, to ensure you grow the right way in 2025.


    ‍‍
    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
    ‍‍ ‍‍ ‍‍

    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel

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