The Art of Online Business

Latest Episodes:

Take This Shortcut To Quicker Facebook & Instagram Ads Success Aug 04, 2025

Show notes

Here's the shortcut that helped me grow faster, with way less stress—and how you can apply it to your Facebook and Instagram ads.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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It’s about investing in one-on-one consulting to get straight to the fix. That’s the move I made, and it’s the same shortcut I encourage for you.

I walk you through a real client story from my 28-day coaching offer, where she turned $1,100 into $2,400 in course sales while spending just $20/day on ads.

If you’ve got a solid offer but ads still feel like a frustrating puzzle, this episode will give you a clear, step-by-step roadmap to fix that.

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‍‍Watch this episode on YouTube!

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

How Early Should You Turn Your Ads On Before A Launch? Jul 28, 2025

Show notes

If you’re running Facebook or Instagram ads for a launch this fall, I’ll walk you through exactly when to turn them on for the best results, whether you’ve got a big warm audience or you’re just getting started.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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I’ll explain why turning on Facebook and Instagram ads two weeks before is the standard, why some launches need three, plus the common mistake that hurts webinar attendance. I also break down a simple timeline you can follow to keep your ad performance strong and your stress levels low.

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‍‍Watch this episode on YouTube!

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

How Karin Carr Replaced Her High Ticket Launches by Running Facebook & Instagram Ads $24 Offer Jul 21, 2025

Show notes

Karin Carr shares exactly how she turned things around by running Facebook & Instagram ads to a low-ticket offer when sales for her high-ticket course dropped during the real estate market slowdown.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Karin walks us through her ad strategy, how she tests her funnel, and why her funny video ads perform better than anything else.

She also explains how she increased her average order value to over $100 and what she learned about scaling without burning out.

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‍‍Watch this episode on YouTube!

‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

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Karin's Links:

Get the Video Boss Blueprint
Visit Karin’s YouTube channel
Check out Karin’s website

DIY Facebook & Instagram Ads or Hire It Out? Here’s How to Decide. Jul 14, 2025

Show notes

If you’ve been wondering whether to keep DIY-ing your Facebook and Instagram ads or finally hand them off to a pro, let me break it all down so you can make the call.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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I share why crossing that $150K mark is usually when it makes sense to stop doing everything yourself and start buying back your time.
I walk you through the real pros and cons between learning ads from scratch vs. letting a pro handle it. And I show you what a smart ad strategy actually looks like when you’re serious about growing.

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‍‍Watch this episode on YouTube!

‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

How Do I Know If I’m Actually Ready for Facebook Ads? Jul 07, 2025

Show notes

Wondering if it’s the right time to run Facebook or Instagram ads for your launch? I share exactly what you need to know so you can feel clear and confident about whether ads are the right move for you.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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I break things down in a super simple way: like how to tell if your ads will make money, why your offer needs to be working before you spend on ads, and how to do some quick math to see if it’s a smart choice, and how to set clear, realistic expectations for what ads might cost.

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‍‍Watch this episode on YouTube!

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Want More Clients? Fix Your Words First Featuring Justin Blackman Jun 30, 2025

Show notes

Most ad copy is written to attract everyone—and that’s exactly why it doesn’t work. I sit down with Brand Voice Expert Justin Blackman to talk about how writing for clicks instead of conversions leads to wasted ad spend.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Justin is a brand voice expert who goes overboard. He’s written for more than 429 people and dozens of brands, and created voice guides for industry experts including Amy Porterfield, Stu McLaren, Todd Herman, and Danny Iny.

We cover why including your price in the copy actually helps performance, the kind of copy that pulls in the right people (not just curious scrollers), and how to think more strategically about what your ad is actually selling.

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‍‍Watch this episode on YouTube!

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

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Justin's Links:

Connect with Justin on Instagram and LinkedIn
Grab his Founder Feelings Wheel that helps you understand the nuances of voice easier!

How to Turn Instagram Followers into Customers (Course Creator Edition) Jun 23, 2025

Show notes

Got an Instagram following but not enough sales to show for it? Let's break down how my clients (real course creators) are turning Reels into lead magnets, low-ticket sales, and even high-ticket coaching clients using a simple system that works in 2025.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍

Watch this episode on YouTube!

‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

How to Use AI to Write Ad Copy (For Course Creators with a Lead Magnet) Jun 16, 2025

Show notes

I walk you through the full step-by-step process I gave a client, how I train AI to write better hooks, and the simple tweaks that help avoid generic, robotic copy.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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You can use this same system to write ads, emails, sales pages, and even Instagram captions—without wasting hours. Plus, once you train it right, you can reuse it anytime you need new copy fast.

Watch this episode on YouTube!

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

3x ROAS from a Photographer’s $27 Low-Ticket Offer Facebook Ads Funnel Featuring Brooklyn Grotte Jun 09, 2025

Show notes

Brooklyn Grotte is a luxury photographer, business coach, and the founder of The 5X Photographer—a transformational program helping photographers grow to consistent $5K+ months with messaging, visibility, and simple, scalable systems.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Brooklyn shares how she went from $200 photo sessions to building a low-ticket funnel that brings in consistent 3x ROAS using Facebook and Instagram ads. We talk about the exact offers she includes, how she set them up in ThriveCart, and why keeping each offer at $27 is actually working.

She also breaks down her monthly ad spend, how she tests creatives, and why she prefers a slower, sustainable growth approach.

Watch this episode on YouTube!

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Brooklyn's Links:

Connect with Brooklyn on Instagram
Sign up for her Weekly Newsletter “Not Another Boring Newsletter”
Tune in to her Reframed Podcast
Get her course “Ads That Scale” —Use code at checkout for $500 off: 500OFF

A Membership Owner Broke Even On Day 1 with Facebook & Instagram Ads! Jun 02, 2025

Show notes

A membership owner is running Facebook & Instagram ads to get up to 10 new members a day and broke even on Day 1 after taking my Ad Testing Cheat Code course. ‍‍ ‍‍I talk about some of the advice I shared with them on a recent call.

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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I also share two ways to increase average order value, what to make even more money if your ads are already profitable. Plus why I think switching from a free lead magnet to a low-ticket offer is the smarter play.

Watch this episode on YouTube!

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: