The Art of Online Business

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**The Art of Online Business**

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.

Join fellow online course creators and coaches as we dive into things like
• sales and marketing optimization,
• and systems and processes
• funnels and of course
• Facebook & Instagram ads for seamless scaling!

Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.

Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.

You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.

Hit “Subscribe” and let’s gooooo!

Latest Episodes:

The 3-Ad System That Makes Online Course Businesses Profitable Oct 13, 2025

Show notes

A lot of people think ads will magically fix an online course business that isn’t working, but that’s not how it goes.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Get 1:1 ads coaching from me – three Zoom calls with me and unlimited support in between!

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Ads only fuel what’s already working, and I break down the three pieces every course business needs in place to profit from Facebook and Instagram ads: a lead magnet that converts, a launch system that’s repeatable, and a low-ticket offer funnel.

I show you how each one works, why having at least two already working organically is the key, and how ads can then amplify your results. By the end, you’ll know if your business is ready to run ads profitably or what to focus on first before spending a dime.

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‍‍Watch this episode on YouTube!

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Troubleshooting Facebook and Instagram Ads Increase in Cost Per Lead Oct 06, 2025

Show notes

When your cost per lead suddenly jumps, it can feel like panic mode but most of the time, your ads are fixable.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Get 1:1 ads coaching from me – three Zoom calls with me and unlimited support in between!

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I walk you through the exact step-by-step system I use to troubleshoot rising CPL so you know what to check first, what numbers matter most, and which levers to pull.

I also show you how to extend the life of ads that were once working instead of shutting them off too soon. These strategies will help you get control back so you stop wasting money and start getting leads at a healthy cost again.

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‍‍Watch this episode on YouTube!

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

The Real Reason Your Ads Keep Wasting Money Sep 29, 2025

Show notes

I hear it all the time, “we spent money on ads and got nothing back.” The real issue usually isn’t the ads themselves, it’s not watching the right numbers and failing to act when those numbers are off.

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Get 1:1 ads coaching from me – three Zoom calls with me and unlimited support in between!

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I walk you through three key metrics and the simple fixes that can turn your ads around fast, from improving ad copy and creative to fixing targeting and opt-in pages.

If you’ve been burning cash on ads, this will help you know exactly what to look for and what to change so you stop wasting money.

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‍‍Watch this episode on YouTube!

‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Everything You Need Before Running Webinar Facebook & Instagram Ads That Convert Sep 22, 2025

Show notes

If you’re planning to sell your course with a webinar or challenge, you’ll need more than just ads... you’ll need the right setup.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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I break down exactly when to turn your Facebook and Instagram ads on, how to test ad copy and creative the right way, and the emails you need so people actually show up.

I also walk you through how to structure your funnel, keep costs low, and avoid the biggest mistakes I see course creators make before launch.

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‍‍Watch this episode on YouTube!

‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Why Your Self-Liquidating Offer Isn’t Paying for Itself (Yet) Sep 15, 2025

Show notes

Your self-liquidating offer isn’t broken—it’s just missing a key step. I walk you through why most $27 low-ticket funnels fail to pay for themselves and how a tripwire can bridge the gap.

Learn to create Tripwire offers that Turn Leads Into Paying Customers Right Away
Sign up for Thrivecart today!

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I share what makes a tripwire work, how it reduces your ad costs, and why alignment between your main offer, order bump, and upsell matters more than you think.

Learn the smarter path to making your ads profitable without gambling your whole budget on an SLO that isn’t ready yet.

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‍‍Watch this episode on YouTube!

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Should you listen to Meta's Facebook & Instagram Ad Recommendations? Sep 08, 2025

Show notes

Meta keeps popping “helpful” tips in Ads Manager, but should you trust them?

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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I show a real example, explain my rule for the first three full days (let the algorithm learn), and share when I start turning things off on days four and five.

I share how I decide whether to keep or kill an ad set, plus a quick way to spot bad recommendations so you don’t waste budget. If you want to see the screenshots I’m talking about, watch the episode on YouTube.

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‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!

‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

How to Run Facebook Ads to Fill Your Webinar or Challenge (So You Can Sell More of Your Course) Sep 01, 2025

Show notes

Thinking about running ads to fill your next webinar or challenge? I break down exactly how to set up Facebook and Instagram ads so you can bring in the right leads without wasting money.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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I walk you through the ad copy framework I use, how to test the right visuals, and why targeting warm audiences first will save you frustration.

I also show you what to click (and what not to) inside Ads Manager, so you can launch with confidence and actually sell more of your course.

‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!

‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Why Ads Managers Say No to Your Revenue Share Offer (And What to Do Instead) Aug 25, 2025

Show notes

Thinking of offering revenue share to an ads manager so you don’t have to pay upfront? I get why it feels like a win-win, but the reality is that good ads managers rarely say yes to that kind of deal.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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I explain why revenue share offers are risky, the kind of ad managers you actually attract with them, and why that can hurt your results.

I also walk you through the practical steps you can take to improve your funnel, like boosting opt-in page conversions, tightening up your emails, and testing your audiences... so that when you’re ready to hire an ads manager, you’ll already have profit to pay them with.

‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!

‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

DON'T Start Facebook & Instgram Ads Until You Watch This Aug 18, 2025

Show notes

If you’ve been wondering whether it’s the right time to run Facebook and Instagram ads, this episode will save you a lot of money and frustration.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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I break down two common situations where ads are almost guaranteed to be expensive and ineffective... and what to do instead to grow your list, test your messaging, and set yourself up for profitable campaigns later.

Learn simple, organic strategies I recommend to my own clients, plus a reminder that ads are a skill that take time (and sometimes money) to master.

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‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!

‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Simple Funnel Fixes That Lead to More Sales Featuring Tracy Beavers Aug 11, 2025

Show notes

When I asked, “What podcast topics would help your online course business grow the most?” some of the responses were, “What to focus on NOW as a solopreneur” and “Stop doing all the things.”

So, in today’s episode, let's meet Visibility & List Growth Strategist, Tracy Beavers. She shares how to gain visibility online with ease and discover simple ways to grow your email list on Facebook.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Tracy has a proven track record in business growth. With an award winning career spanning 20 years, Tracy has guided hundreds of entrepreneurs to grow their business visibility through organic marketing strategies.

Tracy Beavers shares the simple shifts that helped her go from zero sales to a profitable evergreen funnel. We break down what most course creators get wrong about their sales process and what to fix before adding more ads or creating more content. Tracy also opens up about the mindset traps that used to hold her back and how she’s built a business that supports her life (not the other way around).

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‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!

‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: