The Art of Online Business

Latest Episodes:

Why the Best‑Performing Facebook & Instagram Ads Aren’t the Most Polished Mar 02, 2026

Show notes

Some of the ads that make the most money don’t look impressive at all — and I explain why that is actually a good thing.
‍‍ ‍‍

Get the 48-Hour Ad Fix Audit

I share how low-production, “ugly” ads can outperform polished ones because they blend into the feed, feel more relatable, and are faster to produce and test. You hear how one client agreed to try this approach for retargeting ads and ended up with creatives that deliver positive ROAS.

If perfectionism has been slowing you down, this episode shows why testing more simple ideas often beats waiting for the “perfect” ad.

‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

The Questions I Ask Before We Ever Spend Another Dollar on Facebook & Instagram Ads Feb 23, 2026

Show notes

Thinking about spending more on ads? Hold up — I share the exact questions I ask before anyone increases their Facebook and Instagram Ad budget.

Get the 48-Hour Ad Fix Audit

‍‍ ‍‍

I walk through how to figure out whether your lead magnet, webinar, or funnel is actually profitable, including the key numbers that tell you if scaling makes sense or if you’re just pouring money into leaks.

I also talk about what to check inside a self-liquidating offer funnel, from order bump performance to upsell conversions, so you know where the real opportunities are. If you want to grow responsibly instead of guessing, this episode shows you how to make decisions based on clarity, not hope.

‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Meta Andromeda - A Simple, Effective Ad Setup for Online Course Creators Feb 16, 2026

Show notes

If you’ve heard about the Meta Andromeda update and felt confused—or worse, saw your ad performance drop—this episode is for you.
‍‍ ‍‍

Get the 48-Hour Ad Fix Audit

‍‍ ‍‍

I walk you through a simple, Andromeda-friendly ad setup I used with a client and exactly how we rebuilt their ads step by step. We talk about how many ads to run in one ad set now, how to mix messaging with creative without overcomplicating things, and why this approach brought lead costs down fast.
If you want a clean, practical way to lower lead costs and get your Facebook and Instagram ads back on track, this episode gives you a clear blueprint to follow.

‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

How Jacques Hopkins Built a Profitable SLO Funnel with Facebook & Instagram Ads Feb 09, 2026

Show notes

Ever wondered what a real profitable SLO funnel actually looks like behind the scenes? Jacques Hopkins is back on the show, and this time we’re getting very specific.

‍‍

Get the 48-Hour Ad Fix Audit

‍‍ ‍‍

We break down his $27 Five-Day Piano Challenge, the order bump that’s quietly doing a lot of the heavy lifting, and how he approaches upsells and course upgrades without turning it into a sales circus.

Jacques also shares what finally worked after years of ads falling flat and how he’s testing and scaling this funnel with confidence.

‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

This ONE Tweak Increased my Friend’s Course Sales with Facebook & Instagram Ads Feb 02, 2026

Show notes

A friend of mine is running Facebook and Instagram ads to his course and asks why sales feel harder than they should. When I look at his sales page, I notice something simple but costly: too many pricing options.

‍‍ ‍‍

Get the 48-Hour Ad Fix Audit

‍‍ ‍‍

I explain how decision fatigue quietly hurts conversions and why guiding people to one clear choice often leads to more sales.

I show you how a small sales-page tweak can improve results from your ads without touching targeting, budgets, or creative.

‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!

‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Will changing Facebook and Instagram ad copy erase my social proof? Jan 26, 2026

Show notes

Ever wonder if you can tweak the copy on a Facebook or Instagram ad without killing all the likes and comments?

‍‍ ‍‍

Get the 48-Hour Ad Fix Audit

‍‍ ‍‍

A client asked me this exact question, so I explain what really happens when you change ad copy and why social proof usually resets. I share how to use organic Instagram posts as a workaround and the risks that come with disconnecting and relaunching ads.

I also discuss why new ads inside an existing ad set sometimes get little to no spend and what to do when that happens.

‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!

‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Are Your Facebook & Instagram ads In Learning Limited? Do This First! Jan 19, 2026

Show notes

Seeing “Learning Limited” on your Facebook or Instagram ads can feel scary, but it’s usually not the problem people think it is.

Listen/Watch this episode: Troubleshooting Facebook and Instagram Ads Increase in Cost Per Lead
Get the 48-Hour Ad Fix Audit

‍‍ ‍‍

I explain how I actually evaluate learning-limited ad sets, which numbers I watch, and when it makes sense to leave them running.

I also share when increasing budget can help, when duplicating an ad set is the smarter move, and when it’s time to shut it off.

‍‍Watch this episode on YouTube!

‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Tarzan Kay’s Shockingly Simple List-Building Strategy (And Why Meta Ads Made It Work) Jan 12, 2026

Show notes

Tarzan is a copywriter and newsletter creator known for her story-driven emails and consent-based approach to selling. She spent years dismantling a seven-figure “girlboss” business to build something more sustainable that puts people and great writing first.

‍‍ ‍‍

Get the 48-Hour Ad Fix Audit
Subscribe to Tarzan's The Free Weekly Newsletter

‍‍ ‍‍

Tarzan and I talk about a list-building strategy that breaks a lot of the usual rules and why Meta ads are what make it work.

We also talk about using ads as a way to grow without being glued to social media, how that choice supports long-term consistency, and why building an email list this way attracts better-fit subscribers from the start.

‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!

‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

‍‍ ‍‍ ‍‍

Tarzan Kay’s Links:

Connect with Tarzan on Instagram
Subscribe to Tarzan's The Free Weekly Newsletter

How to Know If It’s Time to Scale (or Pause) Your Workshop Ads Jan 05, 2026

Show notes

Ever look at your workshop ads and wonder, “Should I scale this or shut it off before I waste more money?”

‍‍ ‍‍

Get the 48-Hour Ad Fix Audit

‍‍ ‍‍

I walk through real, simple numbers to show how to calculate what a workshop registrant is worth and how that changes once ads are involved.

I also explain why warm audiences slow down, what happens when you move to cold traffic, and how to spot the difference between a workshop that’s working and one that needs fixing first.

‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!

‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Should You Still Use ManyChat for Ads in 2026? My Honest Take. Dec 29, 2025

Show notes

I get this question a lot, especially with all the changes coming into 2026: should you still be running ads to ManyChat, or is it time to move on?

‍‍ ‍‍

Watch/Listen to this episode: How to lower Facebook Ad Lead Costs for your Lead Magnet Ads

‍‍ ‍‍

I share when ads to a ManyChat-connected Instagram Reel still make sense, and when you’re better off sending traffic to a website opt-in or an instant form instead. I also talk through how tracking, testing, and having the right follow-up in place matter way more than the tool itself.

The big takeaway is simple: use what’s already working organically, then test your options so you’re not guessing with your ad spend.

‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!

‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: