The Art of Online Business

Latest Episodes:

The Kind of Course Creator Facebook & Instagram Ads Actually Work For May 11, 2026

Show notes

If your ad results keep changing and you can’t tell why, this will help.

Get Done-For-You Ad Management

I walk through the difference between a course creator who is ready for ads and one who isn’t, based on real examples from calls and clients. You’ll hear why tracking your numbers and thinking long term matters more than changing your ads every few days.

Listen now and see if you’re set up to make ads work for you.

‍‍Watch this episode on YouTube!

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

You Want to Help More People… But Your Calendar Won’t Let You May 04, 2026

Show notes

If you’re working all day and your business still isn’t growing the way it should, this is likely the reason.

Have us hire a VA for you.

I share a moment with my son that hit a little too close to home and explain why doing everything yourself eventually becomes the thing holding you back. You’ll see how to spot the tasks that keep your business stuck and what actually needs your time if you want to grow.

Take five minutes today, audit your tasks, and decide what needs to come off your plate next.

‍‍Watch this episode on YouTube!

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Troubleshooting a Facebook Ads Quiz Funnel with Danielle Klemm Apr 27, 2026

Show notes

If your list is growing but your course still isn’t selling, you’re not crazy—something’s off in your funnel.

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I sit down with Danielle and we break down her quiz funnel, the ads behind it, and what the data is really telling us when performance starts slipping. You’ll hear how we think through testing, targeting, and what to change (and what not to touch) when things aren’t converting.

If you want your ads to actually turn leads into buyers, follow the show and don’t miss what’s coming next.

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‍‍Watch this episode on YouTube!

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Danielle's Links:

Connect with Danielle on Instagram
Check out Danielle's Website

Meta Took Away Your Ad Placement Controls — Here's What to Do Now Apr 20, 2026

Show notes

Meta just quietly removed your ability to choose which ad graphic shows up in which placement — and if you're still running ads the old way, the algorithm is already making decisions for you that could be killing your conversions.

Get the 48-Hour Ad Fix Audit

I break down exactly what changed in Meta's ad creative setup after the Andromeda update, why you still need to create both your 3x4 feed graphic and your 9x16 story graphic, and what happens to your ads if you only show up with one format.

If your lead gen, launch, or low-ticket offer ads aren't performing the way they should, get an ad audit and let me put my nearly seven years of experience to work on your account.

‍‍Watch this episode on YouTube!

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Prepare to do THIS with Facebook & Instagram Ads Before Life Happens Apr 13, 2026

Show notes

What if your ads could keep bringing in sales while you step away and actually live your life?

Get the 48-Hour Ad Fix Audit

I talk through how I’m helping clients use low-ticket offers and simple funnels so they don’t have to rely on draining launches all year.

I break down how this setup works and why it gives you more time without slowing down your revenue. If you’ve got an offer already selling and you’re not running ads to it yet, this is your sign.

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‍‍Watch this episode on YouTube!

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Inside Michelle Knight’s $27 Funnel That Hit 2.5x ROAS on Facebook & Instagram Ads Apr 06, 2026

Show notes

Ever wish you could peek inside a real $27 funnel while it’s working, wobbling, and getting rebuilt in real time? Michelle Knight is back, and we get into the actual numbers behind her storytelling funnel that was pulling a 2.5 ROAS before Meta changed the game.

Unlock 2,900+ storytelling content ideas for just $27
Visit The Art of Online Business website for Facebook Ads help

We talk through why her order bump converted at 50%, how her upsells performed, and what happened when she tested a new kind of ad that looked promising but quietly lowered buyer quality.

This conversation is part funnel breakdown, part mindset check, and part live troubleshooting session on what to keep, what to change, and how to think when your ads stop behaving.

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‍‍Watch this episode on YouTube!

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Michelle Knight's Links:

Connect with Michelle on Instagram
Subscribe to Michelle's YouTube

Why Smart Course Creators Treat Facebook & Instagram Ads Like a Lab Mar 30, 2026

Show notes

What if the reason your ads aren’t working… is because you’re treating them like a gamble instead of a lab?

Get the 48-Hour Ad Fix Audit

I walk you through the mindset I see in course creators who actually win with Facebook and Instagram ads—and how they use every result as feedback, not failure.

I share why being willing to test, even when things flop, is exactly how you find the message that converts and grows your business. If you’ve been overthinking your ads or holding back, this will help you take action and keep going.

‍‍Watch this episode on YouTube!

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Lead Costs Rising on Your Facebook & Instagram Ads? Do THIS Before Touching Targeting Mar 23, 2026

Show notes

Lead costs on your Facebook and Instagram ads starting to creep up?

Get the 48-Hour Ad Fix Audit

I share a real troubleshooting session I had with my wife after she hit a wall managing a client’s ads. Instead of changing targeting, we went back three months into the data, found the messaging that had consistently produced the lowest leads, and built new creative tests around it.

You’ll hear how looking for patterns in your winning ads—and improving the message before touching targeting—can help stabilize results and lower lead costs again.

‍‍Watch this episode on YouTube!

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

When $300/Month on Facebook & Instagram Ads DOESN’T Make Sense Mar 16, 2026

Show notes

Spending just $300 a month on ads feels safe, but it can actually hide bigger problems in your business.

Get the 48-Hour Ad Fix Audit

I explain when low ad spend makes sense, when it doesn’t, and the three places profit needs to exist before ads can truly work. I also talk about how to tell if your funnel, messaging, or offer is the real bottleneck—and what to tweak first to improve results without simply spending more.

If you want responsible growth instead of expensive guesswork, this will help you see whether your ads are ready to scale or not.

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‍‍Watch this episode on YouTube!

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Your Ads Are Whispering Money Secrets… Are You Listening? Mar 09, 2026

Show notes

Your ads are literally telling you how to make more money — most course creators just ignore the clues.

Get the 48-Hour Ad Fix Audit

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I share how I use message testing to see what cold audiences actually respond to and why those clicks are basically votes for what to say everywhere else in your business. Once you spot the winning angle, you can plug it into your emails, sales page, and content instead of guessing what to say next.

If you’re already spending on ads, this is how you squeeze way more results out of the same data you already have.

‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: